Weaver's Orchard Farm Market

What Weaver's Orchard Farm Market does

Weaver's Orchard Farm Market is a fourth-generation, family-owned farm and direct-to-consumer agricultural retail business headquartered at 40 Fruit Lane, Morgantown, Berks County, Pennsylvania. Founded in 1932 by Daniel Weaver, who began as a produce peddler on Reading street corners, the company now operates a year-round farm market selling homegrown produce alongside hand-selected produce sourced from partner local farms (Gristmill Vegetable Farm, Leon Martin Produce, Weaverland Produce Auction). The market is complemented by a full-service deli featuring Dietz & Watson premium meats and cheeses, a bakery and sweets department, a grocery and local products section (honey, maple syrup, locally roasted coffee), a garden center, gift baskets, and Kim's Café, an on-site espresso and beverage operation launched in September 2014 by Ed Weaver's daughter Kim Weaver. The physical footprint was expanded in 2021 with a farm market addition to broaden product offerings.

The company generates revenue across approximately seven distinct streams: (1) year-round farm market retail, (2) seasonal pick-your-own (PYO) fruit operations running Memorial Day through late October across strawberries, raspberries, cherries, blueberries, blackberries, plums, peaches, nectarines, apples, pears, pumpkins, kiwiberries, and sunflowers, (3) CSA produce box subscriptions managed through the GrownBy platform, (4) wholesale produce distribution (managed by Alfredo Weaver), (5) fundraising programs for nonprofits, schools, and community groups featuring tiered-volume pricing on pies, deli sandwich vouchers, fudge, and whoopie pies, (6) catering and event trays including a $69.99 charcuterie offering, and (7) a ticketed events program encompassing Farm to Table Nights, Line Dancing Nights, Read 'n' Pick Storytime, and seasonal festivals. Farming operations employ an Integrated Pest Management (IPM) approach with preventative and organic methods. The company accepts cash, check, major credit cards, EBT, and FMNP checks, and is accessible from Philadelphia, Lancaster, and Reading via the PA Turnpike Morgantown interchange.

Governance remains entirely within the Weaver family, with Ed Weaver as president, Janell Weaver as Operations Manager, Alfredo Weaver as Wholesale Manager, and Kim Weaver operating the café. There are no external investors, no funding rounds, and no M&A activity in evidence. The company employs 51-100 people and serves primarily local families, Mid-Atlantic visitors, CSA subscribers, fundraising organizations, and wholesale buyers, with documented multi-generational customer loyalty evidenced by testimonials citing four generations of family visits.

Name

Weaver's Orchard Farm Market

Legal name

Weaver's Orchard Inc.

Website

https://weaversorchard.com

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

51–100 employees

Short description

Weaver's Orchard Farm Market is a fourth-generation family farm in Morgantown, Pennsylvania, operating a year-round farm market and seasonal pick-your-own fruit operation. It serves local families and Mid-Atlantic visitors with homegrown produce, bakery, deli, Kim's Café, CSA subscriptions, fundraising programs, wholesale, and ticketed events.

Ownership category

akta.pro rank

Product category

Farm Market & Fresh Produce

NAICS

Fruit and Vegetable Retailers (44523), Fruit and Tree Nut Combination Farming (111336)

SIC

Retail-Grocery Stores (5411), Agricultural Production-Crops (100)

akta.pro primary industry

Farmstead & Local Artisan Food Markets (Retail Shops) (CRAHAGAO)

akta.pro secondary industries

Fresh Food Subscription/CSA & Produce Box Retail (CRAHAHAG), Farm-to-Consumer Produce Boxes / CSA Delivery (AFAIANAC)

Keywords

• Farm market retail
• Pick-your-own fruit
• Fresh produce sales
• Apple cider production
• CSA produce boxes

Headquarters

HQ city

Morgantown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Farm Market Retail Sales: Year-round farm market retail sales including homegrown produce, bakery items, deli sandwiches, grocery items, locally sourced dairy, free-range meats, and specialty products. Core revenue driver with diverse product categories.
2. Pick-Your-Own Fruit Operations: Seasonal pick-your-own fruit operations from Memorial Day through late October, featuring strawberries, raspberries, cherries, blueberries, blackberries, plums, peaches, nectarines, apples, pears, pumpkins, kiwiberries, sunflowers, and cut flowers. Customers pay per container based on fruit type.
3. CSA (Community Supported Agriculture): CSA produce box subscription program allowing customers to subscribe for weekly fresh produce boxes. Managed through GrownBy platform.
4. Kim's Café: On-site café operated by Ed Weaver's daughter Kim Weaver, serving locally-roasted coffee, specialty espresso beverages, baked goods, breakfast sandwiches, and paninis. Opened September 2014.
5. Wholesale: Wholesale operations supplying produce to retailers and businesses. Alfredo Weaver serves as Wholesale Manager.
6. Fundraising Products: Fundraising partnerships with nonprofits, civic groups, schools, and sports teams selling pies, deli sandwiches, fudge, and whoopie pies with volume discounts and profit margins for groups.
7. Catering & Events: Catering services including fruit/veggie trays, sandwich trays, meat and cheese trays, and charcuterie trays. Farm to Table Nights dining events and ticketed experiences.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Year-round farm market in Morgantown, PA, selling homegrown fruits and vegetables, freshly pressed apple cider, bakery items, deli sandwiches, grocery goods, and specialty products. Complemented by seasonal pick-your-own fruit operations (Memorial Day through late October), a CSA produce box subscription, Kim's Café espresso/coffee service, on-site catering, fundraising programs for community groups, and wholesale distribution.

Product overview

Weaver's Orchard Farm Market is a four-generation family farm in Berks County, Pennsylvania, operating a year-round farm market supplemented by seasonal pick-your-own fruit operations and a comprehensive events program. The core offering centers on the Farm Market & Produce department featuring homegrown fruits and vegetables alongside hand-selected seasonal produce from partner local farms, complemented by specialty departments including an award-winning Apple Cider press, Bakery & Sweets, Grocery & Local Products (honey, coffee, maple syrup), Deli & Catering (featuring Dietz & Watson meats and cheeses), Garden Center, and Kim's Café (espresso and cafe beverages). Additional revenue streams include CSA subscriptions managed through GrownBy, Fundraising programs for community organizations, Wholesale distribution, and Tours & Educational Events. The business operates seasonal Pick-Your-Own fruit (May–October) and year-round Family Fun Events including festivals, Farm to Table Nights, and Line Dancing. Kim's Café, operated by Ed Weaver's daughter Kim Weaver since September 2014, functions as an on-site cafe within the market. The company was founded in 1932 by Daniel Weaver and is currently led by Ed Weaver as president, with Janell Weaver as Operations Manager.

Differentiator

Problem solved

Functional benefit

Products and services

• Farm Market & Produce Year-round farm market selling homegrown produce plus locally sourced grocery items for individual consumers and families.
• Apple Cider Award-winning freshly pressed apple cider produced and bottled at the farm, sold to retail customers year-round.
• Bakery & Sweets Fresh-baked pies, apple dumplings, cookies, whoopie pies, muffins, and seasonal treats prepared on-site.
• Deli & Catering Made-to-order sandwiches, specialty wraps, salads, and catering trays featuring Dietz & Watson premium meats and cheeses.
• Kim's Café On-site café serving locally-roasted coffee, specialty espresso beverages, baked goods, breakfast sandwiches, and paninis.
• Grocery & Local Products Locally sourced grocery items including honey, coffee, maple syrup, granola, trail mix, dried fruit, nuts, canned goods, and gluten-free products.
• Gift Baskets & Boxes Gift baskets and boxes featuring Orchard Blossom Honey and other locally sourced farm products for gifting occasions.
• Holiday Turkeys Holiday turkey offerings available seasonally through the farm market.
• Garden Center Garden center products sold at the farm market location.
• Pick-Your-Own Fruit Seasonal on-farm pick-your-own fruit experience for strawberries, raspberries, cherries, blueberries, blackberries, peaches, apples, pears, pumpkins, and other crops from late May through late October.
• CSA Produce Box Subscription Community Supported Agriculture weekly produce box subscription program managed through the GrownBy platform.
• Fundraising Program Fundraising program for nonprofits, civic groups, schools, and sports teams offering frozen pies, sandwich vouchers, fudge, and whoopie pies with volume-based profit margins.
• Family Fun Events & Festivals Ticketed year-round family events and seasonal festivals including Farm to Table Nights, Line Dancing, Read 'n' Pick Storytime, Berry Festival, Peach and Sunflower Festival, Fall Festivals, and Christmas Market.
• Orchard View Ice Cream Deck On-site ice cream service offering cones, sundaes, and milkshakes using locally made ice cream from Windy Knoll or Kreider's Ice Cream.
• Wholesale Produce Distribution Wholesale produce distribution to retailers and businesses, managed by Wholesale Manager Alfredo Weaver.
• Tours & Educational Events Educational tours and on-farm learning events for schools and community groups covering farming practices and orchard operations.

Quantifiable outcome

• 4 generations of families visit weekly
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Swartz FarmcoreStrategic or Co-development PartnerCollaboration with Swartz Farm for Highland Cow Festival (Saturday, May 9th) and Spring Blossoms & Baby Animal Festival (Saturday, April 25th). Joint events featuring hayrides, baby animals, apple cannon, tube slide, and more. Events are pre-ticketed and rain or shine.
• Javataza CoffeeminorOthersLocal coffee roaster supplying coffee beans for Kim's Café espresso and coffee beverages.
• Twin Valley CoffeeminorOthersLocal coffee roaster supplying coffee beans for Kim's Café espresso and coffee beverages.
• Rishi Teas and BotanicalsminorOthersTea supplier providing teas and botanicals for Kim's Café beverage offerings.
• Dietz & WatsoncoreOthersPhiladelphia-based deli company supplying premium deli meats and cheeses for Weaver's Orchard deli sandwiches. Products include oven classic turkey, honey turkey, roast beef, and various cheeses.
• ATV BakeryminorOthersReading bakery supplying fresh Italian rolls for deli sandwiches and fresh tortillas for wraps.
• Gristmill Vegetable FarmminorOthersLocal family farm in New Holland providing hand-selected seasonal produce to supplement Weaver's homegrown offerings year-round.
• Leon Martin ProduceminorOthersLocal produce farm in Blue Ball providing hand-selected seasonal produce to supplement Weaver's homegrown offerings.
• Weaverland Produce AuctionminorOthersLocal produce auction in Blue Ball providing hand-selected seasonal produce to supplement Weaver's homegrown offerings.
• The Social Stable Mocktail TrailerminorGTM or Marketing PartnerPartner vendor at Farm to Table Nights offering handcrafted mocktails with fresh, seasonal ingredients. Provides seasonal drink specials inspired by what's in season.
• Shillington Farmer's MarketminorChannel Partner/ Reseller/ DistributorEd Weaver oversees Weaver's booth at Shillington Farmer's Market after high school, selling produce directly to consumers in the community.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Others

• GrownBy (CSA platform): Online CSA marketplace used by Weaver's for subscription management. As an ecosystem enabler and aggregator of regional CSA farms, it shapes the competitive context for Weaver's subscription business and could evolve into a direct competitor.

Broad incumbents

• Wegmans: Large Mid-Atlantic supermarket chain with strong 'local and fresh' positioning. Overlaps with Weaver's on produce, bakery, deli, and grocery, and competes for the same household weekly-basket spend, though without the agritourism / PYO experience.

Direct peers

• Shady Brook Farm: Family farm in Yardley, PA, with farm market, pick-your-own, garden center, and a large seasonal events program (Fall Fest, Holiday Light Show). Comparable in event-driven GTM and Bucks County / Mid-Atlantic customer base.
• Oregon Dairy Farm Market: Lititz, PA, family-owned farm and farm market with on-site restaurant, ice cream, bakery, and grocery. Comparable combination of farm-source, market retail, and on-premise food service in the Lancaster County region.
• Solebury Orchards: Bucks County, PA, family orchard with pick-your-own fruit, on-site farm market, and seasonal events. Smaller footprint but directly comparable in product mix (orchard fruit, market, PYO) and Mid-Atlantic catchment.
• Highland Orchards: West Chester, PA, multi-generation farm with farm market, pick-your-own, bakery, and events. Overlaps directly with Weaver's in customer demographics, Chester County location, and full-format farm-market positioning.
• Styer's Orchard: Family-run orchard in Pottstown, PA, with farm market, pick-your-own apples, and seasonal activities. Similar in scale, product line, and regional draw to Weaver's farm market and PYO operations.
• Linvilla Orchards: Long-standing Pennsylvania family farm near Media, PA, operating a farm market, pick-your-own, bakery, garden center, and a year-round events calendar. Highly comparable multi-revenue farm-market model serving the Philadelphia suburbs.
• Terhune Orchards: Family-owned New Jersey orchard and farm market offering pick-your-own fruit, a year-round farm store, CSA, events, and a winery. Closest analog to Weaver's in scale, family ownership, and breadth of farm-market-plus-experiential offering in the Mid-Atlantic.
• Brecknock Orchard: Mohnton, PA, family orchard in Berks County—same county as Weaver's—offering pick-your-own fruit, farm market, and bakery. Closest local geographic competitor with overlapping produce mix and customer base.

Market position

Strengths5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WeaversOrchard
• Instagraminstagram.com/weaversorchard
• Pinterestpinterest.com/weaversorchard/_created
• Xx.com/weaversorchard

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Weaver's Orchard Farm Market