What Terhune Orchards does

Terhune Orchards is a privately held, family-owned farm in Princeton, New Jersey, operating 250 contiguous acres preserved under the New Jersey Farmland Preservation Program since it was purchased by Gary and Pam Mount in 1975. The business grows more than 50 crops — including 35+ apple varieties, 28 peach varieties, heirloom tomatoes, berries, and flowers — using USDA-certified organic vegetable production combined with Integrated Pest Management (IPM), trickle irrigation, greenhouse/high-tunnel cultivation, and an on-farm weather station feeding the Network for Environment and Weather Applications (NEWA) in partnership with Rutgers University. Controlled-atmosphere storage enables year-round apple availability and continuous fresh-pressed cider production.

The company monetizes through a diversified direct-to-consumer agritourism model: a year-round farm store selling fresh produce, baked goods, cider, and curated local NJ specialty foods; a seasonal Pick-Your-Own operation for berries, flowers, apples, and pumpkins; the Terhune Orchards Vineyard and Winery (opened 2010) producing 16 wine varieties across 9 acres with a tasting room and live-music programming; an e-commerce storefront (WooCommerce) shipping gift baskets and wines nationwide; three regional farmers markets (Trenton, West Windsor, Princeton); and a calendar of ticketed festivals plus private events including school trips, Read & Pick educational programs, summer camp, birthday parties ($450/30 guests), corporate gatherings, and guided farm tours. Pricing is per-transaction (wine flights at $15.50, festival admission $19.95 advance / $24.95 day-of) with wholesale group discounts on the pie fundraiser program.

Terhune serves local and regional families, tourists, wine enthusiasts, schools, corporate groups, and community organizations, and sells through its own channels rather than wholesale distribution. There is no external ownership, no disclosed funding, and no subsidiaries; ownership and management sit with the Mount family, with co-founder Gary Mount's passing in December 2025 prompting a generational transition now led by Pam Mount and daughters Reuwai Mount Hanewald and Tannwen Mount.

Name

Terhune Orchards

Legal name

Terhune Orchards

Website

https://terhuneorchards.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Terhune Orchards is a family-owned, 250-acre preserved farm in Princeton, NJ that sells fresh produce, baked goods, and award-winning wines through a year-round farm store, Pick-Your-Own fields, a winery, e-commerce, farmers markets, and seasonal festivals for families and regional visitors.

Ownership category

akta.pro rank

Product category

Orchard, Farm Store and Winery

NAICS

Apple Orchards (111331), Fruit and Tree Nut Farming (1113)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Stone Fruit Orchards (Peaches, Nectarines, Plums, Cherries, Apricots) (AFAGACAC)

akta.pro secondary industries

Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE), Nursery Production (Woody Ornamentals: Trees, Shrubs, Roses) (AFAGAHAF)

Keywords

• Orchard and farm store
• Pick your own fruit
• Farm winery tastings
• Agritourism events
• Farm fresh produce

Headquarters

HQ city

Princeton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Farm Store Retail Sales: Year-round retail sales of fresh fruits, vegetables, baked goods, apple cider, and gourmet specialty items from the on-site farm store.
2. Winery and Wine Sales: Sales of award-winning wines made from farm-grown grapes and fruits through the winery tasting room, farm store, and online. Includes wine tastings, flights, and bottle sales.
3. Pick-Your-Own Operations: Customers pay to harvest their own berries, flowers, apples, and vegetables directly from the fields. Pricing based on weight or unit.
4. Event Hosting and Birthday Parties: Hosting of birthday parties, corporate events, school trips, and guided farm tours with rental fees and add-on services.
5. Pie Fundraiser Program: Groups order 25+ pies at wholesale prices and resell for profit. Terhune provides baking; groups handle sales and distribution.
6. E-commerce and Online Sales: Online ordering for farm store pickup, local delivery, and nationwide shipping of gift baskets, wines, and specialty items.
7. Farmers Market Sales: Presence at Trenton, West Windsor, and Princeton farmers markets selling fresh produce, baked goods, cider, and flowers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Terhune Orchards operates a 250-acre family farm in Princeton, New Jersey that grows over 50 crops and sells them through a year-round farm store, pick-your-own fields, a winery and tasting room, an on-site bakery, and an online store with shipping. The farm also hosts agritourism experiences including festivals, birthday parties, school trips, summer camp, guided farm tours, and corporate and private events.

Product overview

Terhune Orchards operates a diversified 250-acre family farm in Princeton, NJ with a unified offering centered on farm-fresh produce and experiences. The core portfolio includes: the Farm Store (year-round market for fresh produce, baked goods, apple cider, and gourmet foods), Terhune Orchards Vineyard and Winery (award-winning wines from farm-grown grapes), Pick Your Own (seasonal u-pick fruits, flowers, and pumpkins), and Bakery (apple cider donuts, pies, crisps, and breads). Supporting offerings include Plants & Flowers (greenhouse-grown plants and holiday items), Gift Baskets & Boxes (shippable gift options), Pie Fundraiser Program, and Farm Activities (Birthday Parties, School Trips, Summer Camp, Read & Pick, Read & Explore, Guided Farm Tours, and Corporate Events). The winery offers wine events and tastings. Together, these products create a year-round agritourism destination offering retail, experiences, and events.

Differentiator

Problem solved

Functional benefit

Products and services

• Farm Store
• Terhune Orchards Vineyard and Winery
• Pick Your Own
• Bakery
• Apple Cider
• Fresh Fruits & Vegetables
• Plants & Flowers
• Terhune Wines Collection
• Gift Baskets & Gift Boxes
• Pie Fundraiser Program
• School Trips
• Birthday Parties
• Summer Camp
• Corporate & Private Events
• Guided Farm Tours
• Winery Events
• Gourmet Specialties

Quantifiable outcome

• Over 50 different crops grown on 250 acres with sustainable and organic practices
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Garden State Wine Growers AssociationcoreGTM or Marketing PartnerTerhune Orchards Vineyard & Winery is a member of the Garden State Wine Growers Association, which organizes wine trails among 40+ NJ wineries. The association coordinates GSWGA Festivals, themed events, and wine trail weekends with specials and entertainment across participating wineries. Members participate in the Winery Passport Program.
• Pierre's ChocolatesminorGTM or Marketing PartnerPartnership with Pierre's Chocolates of New Hope, PA for Wine & Chocolate Weekends and Wine & Chocolate Encore events. Pierre's is known for old world recipes and single origin artisan chocolates. They provide locally made chocolates paired with Terhune wines for special tasting experiences.
• Rutgers UniversitycoreStrategic or Co-development PartnerTerhune Orchards works closely with Rutgers University and its IPM scout program for crop health monitoring. The farm participates in test plots with Rutgers researchers to develop methods for reducing inputs while managing pests. Weather station data is connected to the Network for Environment and Weather Applications (NEWA) for collaborative predictions.
• Local New Jersey VendorsminorChannel Partner/ Reseller/ DistributorTerhune Orchards sources and supports local vendors including: Arctic Ice Cream, Born to Hula hot sauces, Dogwood Farms, First Field Ketchup, Fruitwood Orchard Honey, Griggstown Farm, Nicola's Pasta, Nutty Novelties, Severino Artisanal Pastas, Sips 'N Swirls ice cream, Small World Coffee, and Wilson Honey. These products are sold in the farm store.

Scale indicators6 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Pennings Farm Market: Family farm market in Warwick, NY with farm store, pick-your-own apples, garden center, and on-site cidery and beer garden. Comparable combined farm-retail-experience model in the NY/NJ metro area.
• Demarest Farms: NJ farm in Hillsdale offering pick-your-own apples, peaches, and pumpkins plus farm store, bakery, and seasonal events. Comparable scale, family ownership, and agritourism-driven business model in the NJ metro market.
• Johnson Locust Hall Farm: Historic NJ farm in Jobstown with farm store, pick-your-own, and seasonal events including birthday parties and school trips. Comparable multi-revenue agritourism model in central/southern NJ.
• Battleview Orchards: Family-owned NJ orchard in Freehold with farm store, pick-your-own apples and peaches, and a country bakery. Highly comparable in crop mix (apples, peaches, berries), retail format, and central-NJ agritourism positioning.
• Stony Brook Orchards: NJ orchard in Pennington (just minutes from Terhune's Princeton location) specializing in pick-your-own apples, peaches, and pumpkins. Direct local competitor with similar crop mix and on-farm retail.
• Alstede Farms: Family-owned NJ farm in Chester offering farm store, pick-your-own, farm animals, and seasonal events. Operates on similar acreage with comparable CSA and agritourism offerings, making it the closest direct competitor in central/northern NJ.
• Wightman's Farms: Multi-generational family farm in Morristown, NJ with farm market, pick-your-own, bakery, and agritourism events. Closely mirrors Terhune's combination of retail store, PYO operations, and family-focused programming.
• Bishop's Orchards: Multi-generational family farm and farm market in Guilford, CT with pick-your-own, winery/cidery, and farm store. Comparable crop-and-experience diversification strategy in the broader Northeast.
• Melick's Town Farm: Family-owned NJ farm in Califon with farm market, pick-your-own apples, peaches, and pumpkins, plus a cidery. Comparable crop mix, retail farm store, and family-operated agritourism model.

Broad incumbents

• Beak & Skiff: Larger established NY apple orchard and agritourism destination in Lafayette with farm store, distillery, hard cider, and event programming. Comparable business model and crop mix but at meaningfully greater scale and brand recognition in the broader Northeast.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TerhuneOrchards
• Instagraminstagram.com/terhuneorchards
• Xx.com/terhuneorchards
• LinkedInlinkedin.com/company/terhune-orchards

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Terhune Orchards