VP Hoteles
VP Hoteles is a Spanish hotel chain operating five 3-to-5-star properties and a luxury apartment rental in the Madrid metropolitan area. Revenue comes from rooms, F&B, events, wellness, and long-term residential leases serving business, leisure, and event-driven travelers.
- Company typePrivate
- Founded1997
- HeadquartersMadrid, Spain
- Headcount251–500
- GTM typeB2C
- OfferingServices
What VP Hoteles does
VP Hoteles is a privately held Spanish hotel chain operating five properties spanning 3-to-5 star categories across the Madrid metropolitan area, structured as Apartamentos Pérez Jiménez S.A. and wholly owned by the VP Group (a European manufacturer of specialized commercial furniture that diversified into hospitality in 1997). The portfolio covers approximately 479+ rooms — VP Plaza España Design (5-star flagship, 214 rooms), VP SOGNIO Metropolitano (4-star, 102 rooms), VP Jardín de Recoletos (5-star boutique, 43 rooms), VP Madroño (4-star, 66 rooms), and VP Jardín de Tres Cantos (3-star, 54 rooms) — plus eight luxury apartments at Residence Serrano 70 rented on minimum one-year terms. The flagship holds LEED Gold certification and houses an integrated 300+ work contemporary art collection.
Revenue is generated from five streams: nightly room accommodations (dynamic pricing by category and season), food and beverage sales across multiple on-site concepts (Ginkgo Restaurant & Sky Bar, Mercado Madriles Reina Victoria, Ginkgo LAB Madroño, Botania, Tragaluz Madrid), events and meetings rentals (over 1,400 m² at the flagship, 700 m² at VP Madroño, capacity for 300+ guests at VP SOGNIO), spa and wellness services (VP Biloba Spa), and long-term luxury residential leases. The go-to-market is direct-to-consumer first via the multilingual website and the Club ViP tiered loyalty program, supplemented by full GDS distribution across the four major systems, the VP Hoteles Pro B2B agency platform, and direct telephone/walk-in. Target customers include business travelers, leisure tourists, event planners, long-term luxury residents, and event-driven travelers attending major Madrid events (NFL games, concerts, papal visits).
Underlying technology is conventional hospitality infrastructure rather than differentiated AI: GPON telecommunications backbone enabling Chromecast streaming in rooms, aerothermal renewable energy systems at VP Madroño (EU-grant funded), and a marketing/analytics stack integrating Mirai booking engine, HubSpot CRM, Google Analytics, Hotjar, Mixpanel, The Hotels Network, Tawk.to live chat, Cloudflare CDN, Triptease revenue optimization, and Flip.to referral marketing. No proprietary AI capabilities or data assets are disclosed in the input.
VP Hoteles firmographics
Firmographics- Name
- VP Hoteles
- Legal name
- APARTAMENTOS PÉREZ JIMÉNEZ S.A.
- Website
- https://vphoteles.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- VP Hoteles is a Spanish hotel chain operating five 3-to-5-star properties and a luxury apartment rental in the Madrid metropolitan area. Revenue comes from rooms, F&B, events, wellness, and long-term residential leases serving business, leisure, and event-driven travelers.
- Ownership category
- akta.pro rank
VP Hoteles industry classification
Industry- Product category
- Hotel Accommodations
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Urban & Downtown Full-Service Hotels (THAGAAAA)
- akta.pro secondary industries
- Urban Luxury Hotels (City Luxury) (THAGACAE), Business & Corporate Full-Service Hotels (THAGAAAE), Hotel & Resort Restaurants (THAFACAH)
Keywords
Where VP Hoteles is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices6 records
Markets served
VP Hoteles business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Hotel Accommodations: Core revenue from room rentals across 5 properties ranging from 3-star to 5-star categories. Revenue is generated through nightly rates with dynamic pricing based on demand, season, and room category.
- Food & Beverage: Revenue from multiple restaurants and bars including Ginkgo Restaurant & Sky Bar (Asian, Spanish, international cuisine), Mercado Madriles Reina Victoria (food market), Ginkgo LAB Madroño, Botania Restaurant, and Tragaluz Madrid. Includes dining, cocktails, and catering services.
- Long-term Residence Rental: Luxury apartment rentals at Residence Serrano 70 with 8 fully-equipped dwellings available for minimum 1-year rental periods. Each unit features high-end furnishings, Gaggenau appliances, and premium finishes from brands like Porcelanosa.
- Events & Meetings: Rental of event spaces including meeting rooms, conference facilities, and function halls across all properties. VP Plaza España Design offers 1,400+ m2 of event space; VP Madroño has 700 m2 with capacity up to 430 guests; VP SOGNIO Metropolitano accommodates up to 300 guests.
- Spa & Wellness: VP Biloba Spa provides wellness services including massages and water area access, generating revenue from treatments and spa services at VP Plaza España Design.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Club ViP Silver - 1-15 nights: 5% discount |
| Subscription | Annual | Club ViP Gold - 16-50 nights: 10% discount |
| Subscription | Annual | Club ViP Platinum - 51+ nights: 15% discount |
| Subscription | Annual | 5-star Hotel VIP Club - 16-50 nights: 20% discount |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
VP Hoteles product offering
Product offeringCore offering
VP Hoteles operates a portfolio of five hotels in central Madrid (one 5-star flagship, three 4-star, and one 3-star) totaling 479+ rooms, offering accommodation, on-site food and beverage, event spaces, wellness services, and long-term luxury apartment rentals. The chain also provides distinct F&B concepts including Ginkgo Restaurant & Sky Bar, Mercado Madriles Reina Victoria, and Botania, plus meeting and event facilities exceeding 2,400 m2 across properties.
Differentiator
Problem solved
Functional benefit
Brands
- VP Plaza España Design: 5-star luxury hotel in Plaza de España, Madrid with contemporary art museum featuring over 300 works, LEED Gold certified, with Ginkgo Restaurant & Sky Bar and VP Biloba Spa.
- VP Jardín de Recoletos
- VP SOGNIO Metropolitano
- VP Madroño
- VP Jardín de Tres Cantos
- Residence Serrano 70
- Ginkgo Restaurant & Sky Bar
- Mercado Madriles Reina Victoria
- Ginkgo LAB Madroño
- VP Biloba Spa
- Club ViP
Products and services
- VP Plaza España Design 5* 5-star luxury flagship hotel at Plaza de España with 214 rooms, Ginkgo Restaurant & Sky Bar on the 12th floor, VP Biloba Spa, over 300 contemporary art works, and 1,400+ m2 of event space. LEED Gold certified for sustainability.
- VP Jardín de Recoletos Boutique 5-star hotel in the exclusive Salamanca district near Puerta de Alcalá and Prado Museum, featuring 43 spacious rooms (30+ m2) with kitchen, Tragaluz Madrid restaurant, and Ginkgo Garden restaurant with capacity for 170 guests.
- VP SOGNIO Metropolitano 4-star hotel with 102 rooms in the Nuevos Ministerios area near AZCA business district and Santiago Bernabéu stadium. Features Mercado Madriles Reina Victoria gastronomic space and event capacity up to 300 guests.
- VP Madroño 4-star hotel in Barrio de Salamanca with 66 spacious rooms featuring integrated kitchens, 700 m2 of modular event spaces, and Ginkgo LAB Madroño restaurant. Equipped with solar energy installation funded by EU NextGenerationEU.
- VP Jardín de Tres Cantos 3-star hotel in Tres Cantos town center with 54 comfortable rooms and direct parking access, near the train station. Ideal for business travelers with meeting room capacity for 25 (school) or 45 (theatre) guests.
- Residence Serrano 70 Luxury apartment rentals on Calle Serrano in Madrid's 'Milla de Oro' (Golden Mile), featuring 8 fully-equipped dwellings (3 are duplex) starting from 156 m2 designed by A-cero architecture studio. Minimum 1-year rental periods with Gaggenau appliances and Porcelanosa finishes.
- Events & Meetings Rental of event spaces including meeting rooms, conference facilities, and function halls across all properties. VP Plaza España Design offers 1,400+ m2; VP Madroño has 700 m2 with capacity up to 430 guests; VP SOGNIO Metropolitano accommodates up to 300 guests. Includes catering services.
- Ginkgo Restaurant & Sky Bar Rooftop restaurant and bar on the 12th floor of VP Plaza España Design offering Asian, Spanish and international cuisine with 360-degree views of Madrid. Time Out Best Terraces worldwide recognition.
- Mercado Madriles Reina Victoria Gastronomic market in VP SOGNIO Metropolitano featuring Madrid tapas, Mexican cuisine, Asian dishes and healthy options.
- Ginkgo LAB Madroño Gastronomic space at VP Madroño combining traditional gastronomy with innovation, featuring signature cocktails and non-stop kitchen service.
- Botania Restaurant Restaurant at VP Plaza España Design offering dining and catering services.
- Tragaluz Madrid Restaurant Restaurant at VP Jardín de Recoletos offering dining services for hotel guests and visitors.
- VP Biloba Spa Wellness facility at VP Plaza España Design offering massages and water area access for hotel guests and external visitors.
- VP Hoteles Pro (B2B Agency Platform) Dedicated B2B platform for travel agencies and tour operators to manage group accommodations and event bookings across all VP Hoteles properties.
- Club ViP Loyalty Program Tiered loyalty program (Silver 1-15 nights/5% discount, Gold 16-50 nights/10% discount, Platinum 51+ nights/15% discount) with exclusive benefits including room upgrades, welcome amenities, and best-price guarantees for direct bookings.
Companies that use VP Hoteles
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
VP Hoteles technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
Feature4 records
VP Hoteles partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Alianza HoteleraminorVP Hoteles is a member of Alianza Hotelera, a hotel industry association that provides collective marketing, standards, and network benefits for member properties.
- La Rumba Gestión S.L.coreLa Rumba Gestión S.L. is a related hospitality management company. VP Hoteles shares data and coordinates services with this partner for restaurant and F&B operations, including Botania Restaurant and other dining concepts.
Scale indicators8 records
Recent moves9 records
Expansion highlights6 records
VP Hoteles competitors and assessment
Company assessmentBroad incumbents
- AC Hotels by Marriott: Marriott's lifestyle-focused urban hotel brand with multiple properties in Madrid targeting business travelers. Comparable as a direct competitor in the upscale urban Madrid segment with modern design and business-traveler focus.
- NH Hotel Group: Major Spanish-headquartered hotel chain operating 350+ properties across Europe, Americas and Africa. Directly comparable as a Spanish-origin multi-property urban hotel operator with significant presence in Madrid and similar customer segments (business + leisure travelers).
- Barceló Hotel Group: Family-owned Spanish hotel group with 270+ properties worldwide and significant presence in urban and resort segments. Comparable as a privately-held Spanish multi-brand operator with luxury and midscale offerings competing in similar Madrid locations.
- H10 Hotels: Spanish hotel group operating 60+ properties across Spain, Europe and Caribbean with urban and resort focus. Comparable as a Spanish family-controlled hotel operator with strong presence in Madrid's urban market at similar price points.
- Meliá Hotels International: Spain's largest hotel company with 350+ properties globally, headquartered in Palma de Mallorca. Strongly comparable as a Spanish urban and resort hotel operator with luxury, upscale and midscale brands serving similar business and leisure segments in Madrid.
Others
- VP Group (Parent): Parent conglomerate and European leader in specialized commercial furniture that diversified into hospitality via VP Hoteles in 1997. Relevant as the parent providing cross-sector capabilities (furniture supply) and group-level capital backing.
Direct peers
- Petit Palace Hotels: Spanish urban boutique hotel chain with strong Madrid presence targeting business and leisure travelers with tech-forward rooms. Comparable as a Spanish-origin urban hotel operator with similar premium central location strategy.
- Room Mate Hotels: Spanish boutique hotel chain founded by Kike Sarasola with properties in Madrid, Barcelona and other major cities. Direct competitor in the design-focused urban boutique hotel segment with similar target customer base of leisure and business travelers seeking central locations.
- Only YOU Hotels: Lifestyle boutique hotel brand operating in Madrid and other Spanish cities, part of the Palladium Hotel Group. Direct competitor targeting design-conscious business and leisure travelers in central Madrid locations with similar mid-luxury positioning.
- Eurostars Hotels: Spanish hotel chain operating 4-5 star urban properties across major Spanish cities including Madrid. Direct peer competing in the same upscale urban Madrid segment with similar boutique/lifestyle positioning and premium central locations.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
VP Hoteles social profiles
Digital presenceVP Hoteles financial estimates
Financial estimateRevenue estimate
Valuation estimate
VP Hoteles leadership team
Management profileNumber of profiles
Profiles1 record
VP Hoteles subsidiaries and ownership
Company hierarchySubsidiaries12 records
VP Hoteles funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VP Hoteles M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VP Hoteles
What does VP Hoteles do?
VP Hoteles operates a portfolio of five hotels in central Madrid (one 5-star flagship, three 4-star, and one 3-star) totaling 479+ rooms, offering accommodation, on-site food and beverage, event spaces, wellness services, and long-term luxury apartment rentals. The chain also provides distinct F&B concepts including Ginkgo Restaurant & Sky Bar, Mercado Madriles Reina Victoria, and Botania, plus meeting and event facilities exceeding 2,400 m2 across properties.
Is VP Hoteles a public or private company?
VP Hoteles is a private company. It is classified as family owned and is currently operating.
When was VP Hoteles founded?
VP Hoteles was founded in 1997. It employs 251 to 500 people.
Where is VP Hoteles based?
VP Hoteles is headquartered in Madrid, Spain, in the Europe region.
How does VP Hoteles make money?
Five revenue lines are on record. Hotel Accommodations are the primary driver. The others are food & Beverage, long-term Residence Rental, events & Meetings and spa & Wellness.
Who are VP Hoteles's main competitors?
Broad incumbents on record are AC Hotels by Marriott, NH Hotel Group, Barceló Hotel Group, H10 Hotels and Meliá Hotels International. VP Group (Parent) is listed as an others. Direct peers are Petit Palace Hotels, Room Mate Hotels, Only YOU Hotels and Eurostars Hotels.
Does VP Hoteles have an API?
No public API is recorded for VP Hoteles.
What industry is VP Hoteles in?
VP Hoteles's product category is Hotel Accommodations. Its primary akta.pro industry code is THAGAAAA, Urban & Downtown Full-Service Hotels, with a secondary code of THAGACAE, Urban Luxury Hotels (City Luxury). Its NAICS code is 72111 and its SIC code is 7011.