Nutri Feeds

What Nutri Feeds does

Nutri Feeds (Pty) Ltd is a South African animal feed manufacturer and a wholly-owned subsidiary of Country Bird Holdings Ltd (CBH), operating from its head office at 41 Buskus Street, Potchefstroom, with four production feedmills located in Viljoenskroon, Bloemfontein, Marble Hall and Lichtenburg. The company produces scientifically formulated complete feeds, concentrates, lick supplements and tub supplements across ten product ranges covering dairy and beef cattle, sheep, pigs, broilers, layers and game, supported by an in-house analytical laboratory in Viljoenskroon operational since 1981 equipped with NIR, ICP and Leco combustion instrumentation. Nutri Feeds holds ISO 9001, ISO 22000 and OHSAS 18001 certifications, the latter two described as global firsts for an animal feed manufacturer, alongside B-BBEE certification and POPI Act compliance.

The business operates a B2B distribution model selling through a network of more than 50 South African agricultural retailers and cooperatives - including OVK, BKB, AFGRI, NWK, KLK Landbou, Kaap Agri, GWK, TWK Agri and VKB - and extends into Namibia, Zambia, Mozambique, Botswana, Zimbabwe, Lesotho and Swaziland through dedicated representatives and channel partners such as AGRA, Master Farmer Feeds and Escolha do Povo. Within the CBH group, Nutri Feeds is integrated with sister companies Ross Africa and Supreme Chicken, enabling closed-loop demand from downstream poultry operations. Pricing is not publicly disclosed and quotations are handled on a request basis through a contact form.

The company employs between 251 and 500 staff, including a sizable technical, sales administration and per-feedmill operations management layer, reflecting a multi-site industrial production rather than a centralized single-plant operation. Revenue is not publicly disclosed; based on operational scale and South African market leadership positioning it sits in the multi-hundred-million-dollar range, though precise figures are unavailable.

Name

Nutri Feeds

Legal name

Nutri Feeds (Pty) Ltd

Website

https://nutrifeeds.co.za

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

251–500 employees

Short description

Nutri Feeds is a Potchefstroom-based South African animal feed manufacturer and CBH subsidiary producing scientifically formulated feeds for cattle, sheep, pigs, broilers, layers and game, distributed through 50+ agricultural retailers across South Africa and seven additional African countries.

Ownership category

akta.pro rank

Product category

Animal Feed Manufacturing

NAICS

Animal Food Manufacturing (3111), Other Animal Food Manufacturing (311119)

SIC

Food And Kindred Products (2000), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Livestock Complete Feed Milling & Blending (Cattle/Swine/Poultry) (AFADAIAA)

akta.pro secondary industries

All-Stock & General-Purpose Complete Feeds (Multi-Species) (AFADAIAB), Animal Nutrition & Feeding Support Services (On-Farm Feeding, Feed Management) (AFAEALAJ)

Keywords

• Animal feed manufacturing
• Livestock nutrition products
• Poultry feed supply
• Ruminant feed production
• Pig feed formulation

Headquarters

HQ city

Potchefstroom

HQ country

South Africa

HQ region

Africa

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Animal Feed Products: Manufacturing and sale of animal feed products across multiple categories including poultry (broiler and layer), pig, cattle (beef and dairy), sheep, game, and supplemental feeds (licks, tubs, ruminant range). Products are sold through agricultural retailers and distributors.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Nutri Feeds manufactures and sells scientifically formulated animal feed products across multiple livestock categories including broiler, layer, pig, dairy, beef cattle, sheep, and game feeds. The company produces complete feeds, concentrates, lick supplements, and tub supplements, distributing them through agricultural retailers, cooperatives, and direct sales channels across South Africa and Rest of Africa markets.

Product overview

Nutri Feeds is a comprehensive animal feed manufacturing company offering a diversified portfolio of feed products across multiple livestock categories. The product portfolio consists of ten distinct feed ranges: Dairy Feed Range (calf growth feeds), Beef Cattle Feed Range (concentrates and complete feeds), Sheep Feed Range (concentrates, finishing feeds, and stud feeds), Animal Tub Supplements Range (protein, energy, and mineral tub supplements), Lick Supplement Range ( lick concentrates and mineral supplements), Ruminant Range (grainmix, protein concentrates, lucerne pellets, molasses meal), Game & Other Feed Range (maintenance and production pellets for herbivore game), Layer Feed Range (pullet starter, grower, developer, pre-lay, and phase-specific complete layer feeds from point of lay through late production), Broiler Feed Range (organized in four tiers - Bronze, Silver, Green, and Gold - each with pre-starter, starter, grower, finisher, receiver, and post-finisher variants), and Pig Feed Range (creep feed, starter, grower, finisher, dry sow, lactating sow, and various concentrate formulations). The company, part of Country Bird Holdings (CBH) family, positions its products as scientifically formulated feeding solutions for South African farmers and households, with operations across Southern Africa including Zambia, Namibia, Botswana, Mozambique, Lesotho, and Swaziland.

Differentiator

Problem solved

Functional benefit

Products and services

• Dairy Feed Range Dairy cattle feed products including calf growth feeds formulated as continuing phases in calf starter programs, maintaining high protein and raw-material quality standards for dairy operations.
• Beef Cattle Feed Range Beef cattle feed products including complete fattening feeds and protein concentrates (such as Nutri Beef Maxi 33, Beef Concentrate 80, Beef Sentra Super Meal) formulated for beef fattening operations with bypass protein and rumen degradable protein for optimum growth across all ages and weight groups.
• Sheep Feed Range Sheep feed products including concentrates (BIR Concentrate, Maxi 33), finishing feeds, drought feeds (Excella S13), stud feeds, and ram/lamb/ewe flush feeds. Products are formulated for different production phases including flushing, pregnancy, lactation, and fattening.
• Animal Tub Supplements Range Protein, mineral, trace mineral, phosphate, and energy supplements in tub form for ruminants including cattle, sheep, goats, and game. Products include Nutri Tub Game, Nutri Tub Phosphate, Nutri Tub Protein, and Nutri Tub Energy.
• Lick Supplement Range Protein, mineral, energy, and phosphate lick supplements for cattle, sheep, and ruminants. Products include Nutri Lick Beef 50, Concentrate 80, Energy 18, Fos 12, Fos 6, Production, Winter 40, and Winterbreker 32, designed for various grazing conditions and production stages.
• Ruminant Range Ruminant feed products including NPN-free grainmix, protein concentrates (Nutri Bypro 35 NPN Free), lucerne pellets for drought feeding, and Nutrimol Molasses Meal for cattle, sheep, ostriches, horses, and game.
• Game & Other Feed Range Complete maintenance and production feeds for herbivore game. Products include Nutri Game Maintenance Pellets (10% natural protein), Nutri Game Production Pellets (15% natural protein), and Nutri Game Tub, all NPN-free and suitable for maintaining ruminant game during drought, auctions, and reproduction.
• Layer Feed Range Complete laying hen feeds across all production phases: Pullet Starter (day-old to 8 weeks), Pullet Grower (8 weeks to point of lay), Pullet Developer and Pre-Lay (15 weeks to point of lay), Peak Phase Complete Layer (point of lay to 40 weeks), Intermediate Phase (40-60/65 weeks), and Late Phase (after 60 weeks) complete layer feeds.
• Broiler Feed Range Broiler chicken feeds organized in four quality tiers (Bronze, Silver, Green, Gold) with stage-specific variants: receiver, pre-starter, starter, grower, finisher, and post-finisher. Each tier targets different price-performance points for broiler production operations.
• Pig Feed Range Pig feeds across all production stages including Creep Feed (piglets from 7 days), Starter, Grower, Finisher, Dry Sow, Lactating Sow, Extra Lactating Sow, and protein concentrates (Dry Sow Concentrate, Lactating Sow Concentrate, Lean Grower Concentrate, Multi Grow Concentrate, Extra Lactating Sow Concentrate) for home mixing.

Quantifiable outcome

• First Animal Feed Manufacturer in the world to be both ISO 9001 and ISO 22000 certified
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• CBH (Country Bird Holdings Ltd)coreStrategic or Co-development PartnerParent company of Nutri Feeds. CBH is an integrated agricultural business providing the highest quality product from farm to table, bringing healthy products to all South Africans.
• Ross AfricaminorStrategic or Co-development PartnerSister company within the CBH family, operating in the African market.
• Supreme ChickenminorStrategic or Co-development PartnerSister company producing poultry products, part of the integrated CBH agricultural business.
• OVKcoreChannel Partner/ Reseller/ DistributorMajor agricultural company distributing Nutri Feeds products to farmers across South Africa.
• BKBcoreChannel Partner/ Reseller/ DistributorAgricultural cooperative distributing Nutri Feeds animal feed products.
• AFGRI Agri ServicescoreChannel Partner/ Reseller/ DistributorLeading agricultural services company distributing Nutri Feeds products.
• AGRA (Alliance for a Green Revolution in Africa)minorChannel Partner/ Reseller/ DistributorNon-profit organization working to advance agriculture in Africa, distributing Nutri Feeds products in Rest of Africa markets.
• Kaap AgriminorChannel Partner/ Reseller/ DistributorAgricultural company operating in Southern Africa, distributing Nutri Feeds products.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Astral Foods: Largest integrated poultry producer in South Africa and parent of Epol and Meadow Feeds. Competes with Nutri Feeds both indirectly (via vertical integration in poultry) and directly (via its feed subsidiaries), making it the dominant broader incumbent in the SA feed/poultry space.
• Quantum Foods: South African diversified poultry and animal feed company listed on the JSE, operating broiler, layer, and animal feed businesses in South Africa and other African countries, with significant overlap in poultry feed markets served by Nutri Feeds.
• Cargill Animal Nutrition (Africa): Global agribusiness with an African animal nutrition presence (including premix and compound feed operations). Competes with Nutri Feeds on premix/compound feeds and brings global formulation capabilities and scale advantages.

Direct peers

• Meadow Feeds: One of Southern Africa's largest animal feed manufacturers, part of Astral Foods. Produces poultry, pig, dairy, beef, sheep, and horse feeds with a national footprint of feedmills, closely overlapping Nutri Feeds in product and channel.
• Epol: South African animal feed manufacturer (subsidiary of Astral Foods) producing dog food, pet food, and livestock feed including broiler, layer, and pig feed. Directly competes with Nutri Feeds across multiple species in the South African market.
• Voermol Feeds: South African manufacturer specializing in ruminant (cattle and sheep) licks, supplements, and feeds. Directly competes with Nutri Feeds' beef, sheep, and lick/tub supplement ranges in South Africa.
• AFGRI Agri Services: Major South African agricultural services and inputs company that produces and distributes animal feeds under its own brands (including Opti Feeds) and also acts as a Nutri Feeds channel partner. It is therefore both competitor and reseller.

Others

• Kemin Industries: Global manufacturer of feed additives, premixes, and ingredients used by compound feed producers like Nutri Feeds. Functions as a supplier/ecosystem participant rather than a direct competitor in finished feed.
• Country Bird Holdings (CBH): South African integrated poultry and agricultural conglomerate and parent company of Nutri Feeds. Comprises sister companies Ross Africa and Supreme Chicken, providing Nutri Feeds with captive poultry demand and integrated value-chain economics.

Emerging players

• De Heus Animal Nutrition: Dutch-headquartered animal feed manufacturer with expanding operations in Africa (including South Africa). Targets the same species (poultry, swine, ruminant) and competes with Nutri Feeds in select Southern African segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/NutrifeedsSA

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nutri Feeds