Asbury Communities

What Asbury Communities does

Asbury Communities is a Maryland-domiciled, not-for-profit operator of senior living communities founded in 1926. It runs nine campuses across Maryland, Pennsylvania, and Delaware — six continuing care retirement communities (Asbury Methodist Village, Asbury Solomons, Bethany Village, Normandie Ridge, RiverWoods, Springhill) and three rental senior living communities (Asbury Chandler Estate, Asbury Grace Park, Asbury Ivy Gables) — serving approximately 4,300 residents with a workforce of around 2,800 associates. The portfolio offers a full care continuum on a single campus: independent living, assisted living, memory care, skilled nursing, respite care, and rehabilitation, designed to enable aging in place.

The underlying operating platform combines a physical real estate footprint (including a 134-acre certified arboretum at Methodist Village and a 58-acre waterfront campus at Solomons) with proprietary wellness programming (Kinnections Brain Health, RiseWell fall prevention, SeniorScapes operational framework) and three wholly-owned service subsidiaries: Albright Pharmacy Services (long-term care pharmacy), Albright LIFE (a PACE program serving seniors with complex medical needs), and ThriveWell Tech (IT services and digital transformation for senior living providers). Marketing and sales are supported by TalkFurther AI chat, Roobrik decision surveys, MoneyGauge financial calculators, and direct field sales counselors across each community.

Revenue is generated through three streams: recurring monthly service fees that vary by care level and unit type, one-time CCRC entrance fees (with Standard and Non-Refundable plans), and integrated healthcare services revenue from pharmacy fulfillment, the LIFE/PACE program, and external IT services. The organization holds EAGLE accreditation, SAGECare Platinum LGBTQ+ certification, and is ranked among the 20-largest not-for-profit CCRC systems nationally (LeadingAge Ziegler 200). Philanthropic funding flows through the Asbury Foundation, a separate 501(c)(3) running the Everyday Exceptional campaign with a $60M goal.

Name

Asbury Communities

Legal name

Asbury Communities

Website

https://asbury.org

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

251–500 employees

Short description

Asbury Communities is a not-for-profit operator of nine continuing care retirement and rental senior living communities across Maryland, Pennsylvania, and Delaware, serving approximately 4,300 residents with a full continuum of care from independent living through skilled nursing, supplemented by pharmacy, PACE, and IT service subsidiaries.

Ownership category

akta.pro rank

Product category

Continuing Care Retirement Communities (Senior Living)

NAICS

Continuing Care Retirement Communities (623311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Assisted Living Facilities for the Elderly (623312), Nursing and Residential Care Facilities (623), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Services-Home Health Care Services (8082)

akta.pro primary industry

Life Plan / Entrance-Fee CCRCs (HLADAEAA)

akta.pro secondary industries

Nonprofit / Faith-Based CCRCs (HLADAEAC), Multi-Campus / Regional CCRC Networks (HLADAEAF), Rental / Fee-for-Service CCRCs (HLADAEAB), Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD)

Keywords

• Senior living services
• Continuing care retirement
• Assisted living care
• Memory care services
• Skilled nursing facilities

Headquarters

HQ city

Frederick

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Monthly Service Fees: Recurring monthly fees for senior living services including independent living, assisted living, memory care, skilled nursing, and rehabilitation. Monthly fees vary by care level and unit type.
2. Entrance Fee Plans: One-time entrance fees for continuing care retirement communities (CCRCs), with options including Standard and Non-Refundable Entrance Fee plans. These fees secure residency and access to care levels.
3. Integrated Healthcare Services: Revenue from on-site pharmacy services (Albright Pharmacy Services), LIFE program, and other healthcare services supporting residents and other provider organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Asbury Communities operates nine continuing care retirement communities (CCRCs) and rental senior living campuses offering a full continuum of care: independent living, assisted living, memory care, skilled nursing, rehabilitation, and respite care. Residents pay recurring monthly service fees (and, for CCRCs, a one-time entrance fee) for housing, dining, housekeeping, transportation, wellness programming, and access to on-site healthcare services including pharmacy (Albright Pharmacy Services) and a PACE program (Albright LIFE). The organization also offers integrated IT services through ThriveWell Tech to other senior living providers.

Product overview

Asbury Communities operates a portfolio of continuing care retirement communities (CCRCs) and rental senior living communities across four states (Maryland, Pennsylvania, Delaware), offering a continuum of care from independent living to skilled nursing. The core offering consists of six CCRC communities (Asbury Methodist Village, Asbury Solomons, Bethany Village, Normandie Ridge, RiverWoods, Springhill) and three rental communities (Asbury Chandler Estate, Asbury Grace Park, Asbury Ivy Gables). Integrated support services include Albright Pharmacy Services, Albright LIFE (PACE program), and ThriveWell Tech IT services. Wellness programs such as Kinnections Brain Health and specialized centers (Rosborough Wellness and Brain Health Center for Excellence, Peterkin Well-Being and Brain Health Center) differentiate the portfolio. The Asbury Foundation provides philanthropic support for benevolent care. The company positions its communities as well-being destinations emphasizing brain health, fall prevention (RiseWell), and active aging.

Differentiator

Problem solved

Functional benefit

Brands

• Kinnections Brain Health: Brain health program focused on cognitive wellness for seniors
• RiseWell
• SeniorScapes
• Everyday Exceptional
• BeWell
• Belonging
• Asbury Foundation

Products and services

• Asbury Methodist Village

Quantifiable outcome

• Asbury Methodist Village ranked Top 10 in nation for senior wellness by International Council on Active Aging (2023)
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Kinnections Brain HealthcoreStrategic or Co-development PartnerProprietary brain health and wellness program developed by Asbury to address cognitive wellness across seven dimensions of well-being. Includes brain health coaches and evidence-based programming for seniors.
• Rosborough Wellness and Brain Health CentercoreStrategic or Co-development PartnerNamed wellness center at Asbury Methodist Village supporting comprehensive brain health programming and resident well-being initiatives.
• Peterkin Well-Being and Brain Health CentercoreStrategic or Co-development PartnerNamed well-being center at Asbury Solomons supporting wellness programming and brain health initiatives for waterfront community residents.
• Albright Pharmacy ServicescoreTechnology or IntegrationLong-term care pharmacy providing prescription-filling and delivery services for continuing care retirement communities. Internal integrated service providing medication management.
• Albright LIFEcoreStrategic or Co-development PartnerProgram providing eligible seniors with complex medical issues health care and supportive day services fostering continued independence at home.
• ThriveWell TechcoreTechnology or IntegrationIT services management, strategy, and digital transformation company serving senior living and healthcare providers. Internal service supporting organizational technology needs.
• TalkFurthercoreTechnology or IntegrationAI-powered customer engagement and conversion platform enabling real-time chat, tour scheduling, and lead management across Asbury communities.
• RoobrikTechnology or IntegrationSenior living decision support survey tool helping families determine appropriate timing and options for senior living transitions.
• Urban Poling Inc.minorStrategic or Co-development PartnerActivator pole programs for improving mobility, balance, and independence for older adults being piloted in Asbury communities. Programs designed to promote upright posture and full-body movement.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Presbyterian Senior Living: Presbyterian Senior Living is a Pennsylvania-based not-for-profit CCRC and senior services operator serving ~6,000 seniors across multiple campuses, directly comparable in scale, region, mission, and continuum-of-care model to Asbury.
• Trinity Senior Living Communities: Trinity Senior Living Communities is a faith-based not-for-profit CCRC operator providing IL, AL, memory care, and skilled nursing across multiple states; it is a close peer in mission, ownership structure, and care continuum.
• Life Care Services: Life Care Services is the largest operator of senior living communities in the U.S., managing ~140 communities including many CCRCs, and is the most direct operating-model comparable to Asbury's owned-plus-managed CCRC portfolio.
• National Lutheran Communities & Services: National Lutheran Communities & Services operates faith-based, not-for-profit CCRCs and senior living communities in the Mid-Atlantic and Southeast, matching Asbury's faith-rooted NFP structure and full-continuum service offering.
• Acts Retirement-Life Communities: Acts Retirement-Life Communities is a faith-based, not-for-profit CCRC system operating ~28 campuses across the Mid-Atlantic and Southeast, matching Asbury's NFP, multi-campus, entrance-fee, full-care-continuum profile.
• Erickson Senior Living: Erickson Senior Living is one of the largest operators of CCRCs in the U.S., managing ~20 campuses primarily along the East Coast, offering a full IL-through-skilled-nursing continuum and entrance-fee model directly comparable to Asbury's Life Plan Community offering.

Broad incumbents

• Sunrise Senior Living: Sunrise Senior Living operates ~270 communities primarily offering assisted living and memory care, providing overlapping services to Asbury's AL and memory care programs and competing for similar residents, especially in the Mid-Atlantic.
• Brookdale Senior Living: Brookdale Senior Living is the largest U.S. senior living operator with ~650 communities across the country, offering IL, AL, memory care, and skilled nursing; while it competes broadly with Asbury for residents, it is a for-profit rental operator rather than an entrance-fee CCRC system.
• Atria Senior Living: Atria Senior Living operates ~200+ senior living communities across the U.S. and Canada focused on IL and AL, serving as a broad incumbent competitor for Asbury's independent and assisted living residents in overlapping Mid-Atlantic markets.

Regional players

• Brightview Senior Living: Brightview Senior Living is a Mid-Atlantic-focused for-profit operator of ~45 senior living communities offering IL, AL, and memory care; it is a regional competitor that overlaps with Asbury's MD/PA/DE footprint but does not offer a CCRC or skilled nursing continuum.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asbury Communities