SecuritySpecifiers
SecuritySpecifiers is a B2B web directory and community platform founded in 2010 that connects 1,478 validated security consultants with integrators and manufacturers in the physical security industry, monetized via paid sponsorship tiers while offering free registration to specifiers.
- Company typePrivate
- Founded2010
- HeadquartersSouthbury, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What SecuritySpecifiers does
SecuritySpecifiers is a privately held B2B directory platform founded in 2010 by Ray Coulombe that connects security consultants, systems integrators, and manufacturers within the physical security industry. The platform provides searchable databases of 1,478 validated consultants across 740 companies and 1,327 locations, supplemented by manufacturer product information, A&E specifications, an industry events calendar, and a content blog authored by security practitioners. Free registration is offered to qualifying security consultants and engineers, while revenue is generated through paid sponsorship tiers (Diamond, Gold, Silver) sold to manufacturers and integrators seeking visibility with the specifier community.
The company operates a web-based platform with no public mobile app, API, or SDK, and relies on manual curation to maintain validated consultant records. Its go-to-market centers on the annual CONSULT Technical Security Symposium (initiated in 2017), the Elliot A. Boxerbaum Design Award, and the newly launched Ed Chandler Security Innovation Award (inaugural 2025), all of which serve as community-anchoring touchpoints. Key strategic partners include the Security Industry Association (with SIA representation on the Advisory Board), PSA Security Network, IAPSC, and Security Systems News. The company serves North American markets (USA, Canada, Mexico) and operates with a 1-10 person team based in Southbury, Connecticut.
SecuritySpecifiers does not have disclosed funding, no acquisitions or divestitures, and no disclosed AI/ML capabilities. The business model is a classic trade directory with a freemium side (consultants) monetizing via sponsorship from the supply side (manufacturers, integrators). The platform's differentiation rests on its 15-year accumulated database, founder reputation (SSI Industry Hall of Fame 2023), and trade-association endorsements rather than proprietary technology or scale advantages.
SecuritySpecifiers firmographics
Firmographics- Name
- SecuritySpecifiers
- Legal name
- SecuritySpecifiers
- Website
- https://securityspecifiers.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SecuritySpecifiers is a B2B web directory and community platform founded in 2010 that connects 1,478 validated security consultants with integrators and manufacturers in the physical security industry, monetized via paid sponsorship tiers while offering free registration to specifiers.
- Ownership category
- akta.pro rank
SecuritySpecifiers industry classification
Industry- Product category
- Security Industry Directory Services
- NAICS
- Directory and Mailing List Publishers (513140), Security Systems Services (except Locksmiths) (561621)
- akta.pro primary industry
- Data Security & Privacy Services (DLP, Encryption, Privacy Ops) (BPAKAHAM)
Keywords
Where SecuritySpecifiers is headquartered
LocationHeadquarters
- HQ city
- Southbury
- HQ country
- United States
- HQ region
- North America
Markets served
SecuritySpecifiers business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Sponsorship Programs: Manufacturers and integrators pay for sponsorship tiers (Diamond, Gold, Silver) to gain visibility and enhanced listing placement within the directory.
- Consultant Database Access: Complete search access is available to registered and validated security consultants/engineers and to SecuritySpecifiers Sponsors. Free registration for qualifying specifiers with no annual dues.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free registration for qualifying security consultants and engineers |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
SecuritySpecifiers product offering
Product offeringCore offering
SecuritySpecifiers operates a web-based directory platform that connects security industry stakeholders including consultants, integrators, manufacturers, facility owners, end-users, and architectural firms. It provides searchable databases of validated security consultants and engineering companies, manufacturer product information and A&E specifications, and industry resources such as news, events, and training. Revenue is generated through tiered sponsorship programs (Diamond, Gold, Silver) paid by manufacturers and integrators for enhanced directory visibility.
Product overview
SecuritySpecifiers is a directory and matching platform that connects security consultants, integrators, facility owners, and manufacturers in the physical security industry. The platform provides searchable databases of consultants and integrators, a manufacturer directory organized by product categories, industry news, events, professional and manufacturer training resources, white papers, and industry blogs. It also hosts the annual CONSULT Technical Security Symposium and manages industry awards such as the Elliot A. Boxerbaum Design Award and the Ed Chandler Security Innovation Award. No named software products, modules, or sub-brands were identified.
Differentiator
Problem solved
Functional benefit
Brands
- CONSULT: Technical Security Symposium for design consultants
Products and services
- SecuritySpecifiers Directory Platform Web-based directory platform providing searchable databases of validated security consultants, systems integrators, and security manufacturers with A&E specifications, product information, sponsor profiles, news, events, and training resources for the physical security industry.
- Consultant Database Access Searchable database of 1,478 security consultants across 740 companies and 1,327 locations, with free registration for qualifying security consultants and engineers and password-protected validated records.
- Manufacturer and Integrator Sponsorship Programs Tiered sponsorship programs (Diamond, Gold, Silver) for manufacturers and integrators providing enhanced directory listing placement, banner visibility, A&E specifications hosting, feature pages, and customized sponsor profiles within the SecuritySpecifiers platform.
- CONSULT Technical Security Symposium Annual technical security symposium for leading design consultants featuring presentations, networking opportunities, and industry awards presentations (Elliot A. Boxerbaum Design Award and Ed Chandler Security Innovation Award).
- Elliot A. Boxerbaum Design Award Annual industry award recognizing projects demonstrating collaboration, design excellence, uniqueness, creativity, and administration factors contributing to a highly successful security design project. Presented at the CONSULT Technical Security Symposium.
- Ed Chandler Security Innovation Award Annual industry award recognizing innovation emanating from the security consulting community, including processes, service offerings, or unique applications of technology or products. Presented at the CONSULT Technical Security Symposium.
Companies that use SecuritySpecifiers
Customer profileSegments5 records
Ideal customer profiles1 record
SecuritySpecifiers technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SecuritySpecifiers partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Security Industry Association (SIA)coreSIA has endorsed SecuritySpecifiers and co-promotes organizations' goals and activities. Don Erickson, CEO of SIA, endorsed SecuritySpecifiers' efforts in promoting awareness and understanding of security industry products and technologies, and in enhancing visibility of security consultants and designers. SIA is represented on the SecuritySpecifiers Advisory Board.
- PSA Security NetworkcorePSA Security Network is the world's largest electronic security cooperative. SecuritySpecifiers features PSA as a partner, with their integrators listed in the integrator directory. PSA offers industry leading education and training as well as vetted solutions and services.
- American Red CrossminorA portion of the proceeds from SecuritySpecifiers.com will be used to support the goals and financial requirements of the American Red Cross.
- Security Systems NewscoreSecurity Systems News is the security industry's trusted source for breaking news and market intelligence. Featured as a media partner providing editorial content coverage for consultants and the industry.
- International Association for Professional Security Consultants (IAPSC)coreIAPSC has provided members opportunity for professional growth since 1984. Members are independent, non-product affiliated consultants pledged to meet client needs with highest standards of ethics and professionalism.
- The Great ConversationminorThe Great Conversation is an orchestration of thought leaders and practitioners around an idea or market sector. SecuritySpecifiers partners to bring this forum to the security industry.
- Women in Security ForumminorSIA Women in Security Forum supports involvement of women in the security industry through professional development opportunities and networking events.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
SecuritySpecifiers competitors and assessment
Company assessmentDirect peers
- SDM Magazine (Security Dealer Magazine): Long-running trade publication covering security dealers, integrators, and end-users, with directory-like dealer listings and industry intelligence. Comparable audience and revenue model (advertising + sponsorships) to SecuritySpecifiers.
- Security Magazine: Security industry publication covering physical and IT security, including specifier-relevant content and vendor directories. SecuritySpecifiers has already partnered with Security Magazine to publish award winner coverage — strong audience overlap.
- International Association of Professional Security Consultants (IAPSC): Association of independent, non-product-affiliated security consultants. Already a SecuritySpecifiers partner and member consultants are visible in its directory — close audience and mission alignment with SecuritySpecifiers.
- SecurityInfoWatch.com: Security industry media site serving integrators, dealers, and end-users with news, product directories, and industry intelligence. Comparable B2B audience and sponsor-driven revenue model.
- PSA Security Network: World's largest electronic security cooperative representing integrators. Already a SecuritySpecifiers partner with integrators listed in the directory; serves the same manufacturer/integrator/consultant ecosystem through a cooperative rather than directory model.
- Security Sales & Integration (SSI) / Security Systems News: Security industry media outlet covering integrators, consultants, and manufacturers with directory-style rankings (e.g., SSI 30, Installer of the Year). Overlaps with SecuritySpecifiers' audience of security specifiers, integrators, and manufacturer marketers.
Broad incumbents
- ASIS International: Global security management association with CPP, PSP, and APP certifications widely held by consultants in SecuritySpecifiers' database. Operates its own member directory, education, and events that compete for the same specifier audience.
- Security Industry Association (SIA): Primary U.S. trade association for security manufacturers, integrators, and consultants. SIA is already represented on SecuritySpecifiers' Advisory Board and endorses the platform; overlaps heavily on events, member directories, and educational programming.
- ThomasNet: Industrial B2B directory connecting buyers with North American suppliers, including security and surveillance categories. Operates at much larger scale using the same directory + sponsored listing model SecuritySpecifiers runs in a vertical niche.
Regional players
- IFSEC Global: UK-rooted security trade media and event brand (IFSEC International) serving EMEA integrators, consultants, and manufacturers with content, directories, and exhibitions. Same directory + sponsor-driven model but focused on European vs. North American audience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
SecuritySpecifiers social profiles
Digital presenceSecuritySpecifiers financial estimates
Financial estimateRevenue estimate
Valuation estimate
SecuritySpecifiers leadership team
Management profileNumber of profiles
Profiles1 record
SecuritySpecifiers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SecuritySpecifiers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SecuritySpecifiers
What does SecuritySpecifiers do?
SecuritySpecifiers operates a web-based directory platform that connects security industry stakeholders including consultants, integrators, manufacturers, facility owners, end-users, and architectural firms. It provides searchable databases of validated security consultants and engineering companies, manufacturer product information and A&E specifications, and industry resources such as news, events, and training. Revenue is generated through tiered sponsorship programs (Diamond, Gold, Silver) paid by manufacturers and integrators for enhanced directory visibility.
Is SecuritySpecifiers a public or private company?
SecuritySpecifiers is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SecuritySpecifiers founded?
SecuritySpecifiers was founded in 2010. It employs 1 to 10 people.
Where is SecuritySpecifiers based?
SecuritySpecifiers is headquartered in Southbury, United States, in the North America region.
How does SecuritySpecifiers make money?
Two revenue lines are on record. Sponsorship Programs are the primary driver. The others are consultant Database Access.
Who are SecuritySpecifiers's main competitors?
Direct peers on record are SDM Magazine (Security Dealer Magazine), Security Magazine, International Association of Professional Security Consultants (IAPSC), SecurityInfoWatch.com, PSA Security Network and Security Sales & Integration (SSI) / Security Systems News. Broad incumbents are ASIS International, Security Industry Association (SIA) and ThomasNet. IFSEC Global is listed as a regional player.
Does SecuritySpecifiers have an API?
No public API is recorded for SecuritySpecifiers.
What industry is SecuritySpecifiers in?
SecuritySpecifiers's product category is Security Industry Directory Services. Its primary akta.pro industry code is BPAKAHAM, Data Security & Privacy Services (DLP, Encryption, Privacy Ops). Its NAICS code is 513140.