Broadway Pizza

What Broadway Pizza does

Broadway Pizza operates a regional pizza restaurant franchise system in Minnesota under the parent entity Broadway Station Restaurants, Inc., a privately held company headquartered at 1818 Wooddale Drive in Woodbury, MN. Founded in 1953 by John Spallacci in North Minneapolis and acquired in 1961 by Eddie Peck, who rebranded the concept and established the family-owned franchisor lineage, the company now operates 12+ independently owned and franchised locations across the Twin Cities metropolitan area (Blaine, Brooklyn Park, Champlin, Coon Rapids, Elk River, Hastings, Maple Grove, Plymouth, Richfield, Rochester, Rogers, St. Anthony). The corporate franchisor employs 51-100 people, and the system is led by CEO Jim Kruizenga. The company's core product is pizza in three crust varieties (Thin, New York Style, Deep Dish), complemented by wings, burgers, hoagies, pasta, salads, lunch and dinner buffets ($12.49 lunch buffet at participating locations), and banquet/catering services. A quick-service sub-brand, Broadway Fast & Fresh, launched in 2023 to offer create-your-own pizzas and grab-n-go items from a downtown Minneapolis location.

Revenue is generated through a franchise model in which individual franchisees pay a 4.5% royalty on net sales, a 1% contribution to the corporate advertising fund, and a 0.5% co-op advertising contribution to the franchisor, alongside food and beverage sales at any company-operated units, catering revenue, and gift card sales. The company sells through dine-in, take-out, delivery (its own fleet plus third-party aggregators DoorDash, GrubHub, and Uber Eats), a proprietary online ordering platform at broadwaypizza.com, and a mobile rewards app on iOS and Android. The primary customer segment is local families and individual consumers seeking casual dining, with a secondary segment for corporate events and catering. Marketing is conducted via organic social media (Facebook, Twitter, YouTube, Instagram, TripAdvisor), an E-Club email newsletter, the rewards app, and the corporate website. The company holds registered trademarks on Broadway Pizza® and Broadway Bar & Pizza® and has received regional recognition as "Twin Cities Best Pizza."

Name

Broadway Pizza

Legal name

Broadway Station Restaurants, Inc.

Website

https://broadwaypizza.com

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

51–100 employees

Short description

Broadway Pizza is a Minnesota-based pizza restaurant franchisor with 12+ locations across the Twin Cities metro, operating under the Broadway Bar & Pizza brand since 1953. It serves local consumers via dine-in, take-out, delivery, catering, and a mobile rewards app, plus a quick-service Broadway Fast & Fresh concept launched in 2023.

Ownership category

akta.pro rank

Product category

Casual Dining Pizza Restaurant

NAICS

Restaurants and Other Eating Places (72251), Limited-Service Restaurants (722513), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Pizza Fast Casual (THAFABAB)

akta.pro secondary industries

Pizza QSR (THAFAAAB), Corporate Catering & Office Food Programs (HSACAGAC)

Keywords

• Pizza restaurant chain
• Casual dining restaurant
• Food service franchise
• Pizza delivery service
• Banquet catering services

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Food and Beverage Sales: Revenue from dine-in, take-out, and delivery sales of pizzas, pasta, wings, burgers, salads, and other menu items across franchise locations.
2. Franchise Royalties and Fees: Royalty fee of 4.5% of net sales collected monthly, plus 1% contribution to corporate ad fund and 0.5% to co-op advertising fund.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Broadway Pizza is a Minnesota-based franchise restaurant chain founded in 1953 that sells award-winning pizzas in three crust varieties (Thin Crust, New York Style, Deep Dish) along with pasta, wings, burgers, salads, and desserts through dine-in, take-out, and delivery across 12+ locations. The chain also operates a quick-service sub-brand called Broadway Fast & Fresh, offers lunch and dinner buffets, banquet and catering services, gift cards, and a mobile rewards app for individual consumers and families.

Product overview

Broadway Pizza operates as a multi-location pizza restaurant chain under the Broadway Bar & Pizza® brand, offering full-service dine-in, take-out, and delivery. The portfolio includes the main Broadway Bar & Pizza® concept with traditional pizza, wings, burgers, and pasta, plus the Fast & Fresh™ quick-service sub-brand for rapid solo pizzas. Supporting services include a mobile rewards app, banquet and catering capabilities, buffet offerings, and gift cards. Founded in 1953, the chain operates independently owned franchised locations across Minnesota.

Differentiator

Problem solved

Functional benefit

Brands

• Broadway Fast & Fresh: A modern quick-service concept featuring create your own pizzas, pastas, salads, and grab-n-go items including deep dish slices, breadsticks, garlic parmesan bites, cinnamon sticks, cookies and brownies. Located at 200 S 6th St., Minneapolis, MN 55402.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Domino's Pizza: Largest pizza QSR chain globally with industry-leading digital ordering and delivery infrastructure, representing the dominant national competitor that defines category economics and customer expectations.
• Papa John's: Major national pizza franchise with strong delivery positioning and digital ordering capabilities, a broad incumbent whose marketing spend and national scale shape competitive dynamics for regional players like Broadway.
• Pizza Hut: Iconic global pizza chain offering dine-in, delivery, and carryout across thousands of locations, a broad incumbent setting competitive benchmarks for menu, pricing, and brand awareness in the pizza category.

Direct peers

• Godfather's Pizza: Omaha-headquartered pizza franchise chain offering dine-in, delivery, and buffet services with a similar Midwest regional concentration and franchise-based growth model.
• Aurelio's Pizza: Regional Chicago-area pizza chain known for thin crust and family dining heritage since 1959, comparable as a long-standing regional franchise brand with deep local roots.
• Donatos Pizza: Ohio-based regional pizza chain with franchise locations and a partner model, comparable as a multi-decade brand competing in similar casual dine-in and delivery occasions.
• Happy Joe's Pizza & Ice Cream: Iowa-based pizza and ice cream family restaurant franchise with buffet and party-focused dining, operating in overlapping Midwest geographies with a comparable franchise model.
• Pizza Ranch: Midwest-based pizza franchise chain known for its buffet model and family dining atmosphere, directly comparable to Broadway Pizza's dine-in, buffet, and franchise structure across similar Upper Midwest geographies.
• Marco's Pizza: Growing pizza franchise chain focused on quality ingredients with dine-in, carryout, and delivery, competing in the same franchise pizza segment with broader geographic expansion ambitions.
• Jet's Pizza: Michigan-based pizza franchise specializing in deep dish and square pizzas with strong delivery and carryout, a comparable regional franchise pizza competitor with similar menu positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Broadway_Pizza
• YouTubeyoutube.com/channel/UCqnt8Fh51hok2e1MbBRQvHQ
• Facebookfacebook.com/broadwaypizzablaine
• Instagraminstagram.com/broadwaypizzamn

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Broadway Pizza