Magelline

What Magelline does

Magelline (legal entity MAGELLINE LLC) is a privately held online travel agency and search-engine platform founded in 2018 and headquartered in Yerevan, Armenia. The company operates two web properties — magelline.com and the dedicated magelline.flights subdomain — that aggregate flights, hotels, tours, activities, and curated experiences from a global supplier network. Its core technology is a multi-provider search engine that surfaces 170,000+ accommodation listings and hundreds of airline flights, enhanced with price-sort capability and heuristic 'Best' and 'Recommended' ranking that factors provider popularity and layover duration. The platform is localized in five languages (English, Russian, Armenian, German, Spanish/Italian) and supports four currencies (EUR, USD, AMD, GBP), serving consumers in 100+ countries.

The product surface spans six modules: Flights Search, Hotels, Activities, Experiences, Countries (a destination directory), and Guidebook (editorial travel content covering destinations, airlines, and travel advice). Magelline generates revenue through transaction-based commissions on bookings routed through its supplier partnerships; there are no subscription or membership fees, and pricing is purely per-booking for hotels, flights, and individual experiences (with per-person rates documented for tours such as Wine Tour Florence at 110 EUR and Cinque Terre Day Trip at 500 EUR). The company employs 501–1,000 people and pursues a product-led growth motion supplemented by channel partnerships, including a visible relationship with KAYAK. Content marketing via the Guidebook and SEO for travel-search queries form the principal customer-acquisition channels. The platform does not offer a mobile app, public API, or disclosed enterprise B2B contracts, indicating a consumer-facing, self-serve operating model with limited enterprise concentration risk but also limited disclosed monetization signals beyond per-transaction commissions.

Name

Magelline

Legal name

MAGELLINE LLC

Website

https://magelline.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Magelline is a Yerevan-based OTA operating magelline.com and magelline.flights, aggregating 170,000+ hotel listings, flights, tours, and activities across 100+ countries for individual and business travelers via a self-serve, commission-based marketplace.

Ownership category

akta.pro rank

Product category

Online Travel Booking

NAICS

Web Search Portals and All Other Information Services (519290), Travel Agencies (561510), Tour Operators (561520)

akta.pro primary industry

Flights Metasearch & Airfare Comparison (THALAEAB)

akta.pro secondary industries

Local Tours, Activities & Attractions Metasearch (THALAEAI), Air Travel Booking Platforms (Flights) (BPAMAIAB)

Keywords

• Online travel agency
• Flight booking platform
• Hotel reservation aggregator
• Travel search engine
• Tours activities booking

Headquarters

HQ city

Yerevan

HQ country

Armenia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations, Infrastructure

Revenue model

1. Travel Booking Commissions: Magelline earns commissions from travel suppliers and providers whose offerings are booked through the platform. The company works with a wide network of suppliers visible in search results.
2. Activity and Experience Bookings: Direct booking of tours, activities, and experiences with pricing shown per person (e.g., Wine Tour Florence at 125 EUR for 2 persons, Cinque Terre Day Trip at 500 EUR for 4 persons).
3. Accommodation Booking: Hotel and accommodation booking through the platform with over 170,000 reported listings globally.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Magelline is an online travel agency and travel search engine that aggregates flight, hotel, tour, and activity inventory from a network of third-party travel suppliers and lets travelers compare prices and book through its website (magelline.com) and dedicated flight site (magelline.flights). The platform surfaces 170,000+ accommodation listings and hundreds of airline flight options, with ranking logic that weighs factors beyond price, including provider popularity and layover duration, and supports multiple languages and currencies.

Product overview

Magelline is a unified online travel agency (OTA) platform that operates two websites: magelline.com and magelline.flights. The platform provides an integrated suite of travel services centered around four core offerings: Flights Search (searching hundreds of airlines for round-trip and one-way options with filtering), Hotels (connecting travelers with over 170,000 accommodation listings worldwide including hotels, apartments, and villas), Activities (access to thousands of bookable tours and tickets), and Experiences (curated multi-day tours led by local suppliers in destinations like Italy, Portugal, and Armenia). Supporting these are Countries (destination guides covering 60+ countries) and Guidebook (editorial travel content including destination guides, airline information, and cultural articles). Magelline positions itself as an innovative travel search engine using price comparison and supplier aggregation to deliver better deals than traditional OTAs.

Differentiator

Problem solved

Functional benefit

Brands

• Magelline.flights: A dedicated flight search website operated by the company alongside magelline.com

Products and services

• Flights Search Flight search functionality on Magelline.com that searches hundreds of airline flights and supports round-trip and one-way options with filters for airline, number of stops, and departure/arrival times. Users search for free and Magelline earns commission on bookings made through airline partners.
• Hotels Hotel and accommodation booking service on Magelline.com that connects travelers with over 170,000 accommodation listings globally, including hotels, apartments, villas, and unique stays, with the ability to compare prices, locations, and amenities.
• Activities Tours, tickets, and activities booking service on Magelline.com that provides access to thousands of bookable tours and activities worldwide, helping travelers avoid queues and last-minute uncertainty.
• Experiences Curated daily activities and multi-day tour packages on Magelline.com led by local suppliers across destinations including Austria, Armenia, France, Italy, Israel, Portugal, and Singapore, priced on a per-person basis.
• magelline.flights A dedicated flight search website operated by Magelline, focusing specifically on airline flight searches and flight booking services.

Quantifiable outcome

• 170,000+ accommodation listings available for comparison
• +2 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• KAYAKminorGTM or Marketing PartnerKAYAK is shown as a partner on the Magelline Partners page. The partnership appears to be a marketing or referral relationship, with KAYAK's Florence guide visible on the partners page alongside other partner images.
• Travel Suppliers and Providers NetworkcoreChannel Partner/ Reseller/ DistributorMagelline works through contractual partnerships with a wide network of suppliers and travel providers. Many of these partnerships are visible directly in search results, allowing the platform to offer comprehensive travel booking options to customers.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Traveloka: Traveloka is a leading Southeast Asia OTA covering flights, hotels, and activities across Indonesia, Vietnam, Thailand, and the Philippines. Comparable in product scope and self-serve model, but it operates primarily in a different geography.

Direct peers

• KAYAK: KAYAK is the leading global travel metasearch engine owned by Booking Holdings, comparing flights, hotels, and car rentals across suppliers. It is the most direct competitor to Magelline's flight/hotel search and aggregation model, and is even listed as a partner on Magelline's site.
• Skyscanner: Skyscanner is a global travel search engine owned by Trip.com Group that compares flights, hotels, and car rentals. It directly overlaps Magelline's flight search and price-comparison proposition and competes for the same organic flight-search traffic.
• Momondo: Momondo is a travel metasearch engine (owned by KAYAK/Booking Holdings) that compares flights, hotels, and cars. It targets value-conscious travelers with a colorful brand and competes head-to-head for the same price-comparison intent as Magelline.
• Trivago: Trivago is a hotel metasearch engine (majority-owned by Expedia Group) that compares accommodation rates from hundreds of sites. It competes with Magelline's hotel comparison and price-sort capabilities for the same traveler intent.
• HotelsCombined: HotelsCombined (owned by KAYAK/Booking Holdings) is a hotel metasearch engine comparing accommodation rates across OTAs and supplier sites. It is directly comparable to the hotel-comparison portion of Magelline's offering.

Broad incumbents

• Booking.com: Booking.com is the world's largest OTA under Booking Holdings, offering flights, hotels, activities, and experiences globally. While it sits downstream of metasearch, it is both a competitor (for direct bookings) and a likely supplier/source for Magelline's hotel inventory.
• Trip.com: Trip.com (parent of Skyscanner and Ctrip) is a global OTA operating across Asia-Pacific, Europe, and the Americas with flights, hotels, and tours. It is a broad incumbent comparable in product breadth and global coverage.
• Expedia: Expedia is a major full-service OTA offering flights, hotels, packages, activities, and car rentals. It competes with Magelline across all four core verticals and benefits from significantly larger marketing and supplier relationships.

Emerging players

• Hopper: Hopper is a mobile-first OTA/metasearch using AI-driven price prediction for flights and hotels. Comparable in target customer (price-sensitive traveler) and product breadth, with a differentiated AI/prediction layer versus Magelline's rule-based recommendations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/magelline
• Facebookfacebook.com/magellinecom
• Instagraminstagram.com/magelline
• Xx.com/magelline_com

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magelline