Apollo Behavioral Health Hospital

What Apollo Behavioral Health Hospital does

Apollo Behavioral Health Hospital is a private, for-profit behavioral health facility founded in 2012 and headquartered in Baton Rouge, Louisiana, operating a single inpatient hospital at 9938 Airline Highway and a separate outpatient services site at 615 Chevelle Court. The company provides acute psychiatric inpatient care plus a full outpatient continuum (Partial Hospitalization, Intensive Outpatient, and Substance Abuse Intensive Outpatient Programs) for adults ages 18 and above presenting with depression, bipolar disorder, schizophrenia, PTSD, anxiety, suicidal ideation, and substance abuse, including integrated dual diagnosis treatment. Service delivery is built on a patient-centered multidisciplinary team — board-eligible/certified psychiatrists, a board-certified internist, nurse practitioners, licensed social workers, counselors, addiction specialists, registered dietitians, and mental health technicians — supported by 24/7 inpatient intake and Monday-Friday outpatient intake.

The facility is Joint Commission accredited with a Gold Seal of Approval for Behavioral Health Hospital Accreditation and licensed by the Louisiana Department of Health and Hospitals. Core technology is conventional clinical practice: individualized treatment planning, evidence-based modalities, medication management, individual/group/family therapy, activity therapy, nutritional counseling, and discharge planning, delivered in a facility designed with warm interiors and home-like patient rooms. No proprietary software, APIs, AI tooling, patents, or data assets are disclosed.

Revenue mechanics are per diem billing against negotiated payer rates. CMS-published charges include inpatient semi-private room and board (gross $1,600/day, cash $1,200/day, median negotiated ~$945/day), PHP (gross $1,200/day), IOP (gross $900/day), and SAIOP (gross $900/day), with contracted rates spanning Cigna, BCBS HMO/PPO, United Healthcare, Humana, Aetna Better Health, Aetna Medicare, and Healthy Blue. Pharmacy and ancillary services are billed separately. Go-to-market is relationship-driven: professional healthcare referrals, family referrals, and self-referrals via dedicated intake phone lines, supplemented by educational content marketing on the hospital's Resources page and patient testimonials. The company is founder-owned by CEO Gopinath Gopalam, with no disclosed institutional investors, acquisitions, or funding rounds.

Name

Apollo Behavioral Health Hospital

Legal name

Apollo Behavioral Health Hospital

Website

https://apollo-bhh.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Apollo Behavioral Health Hospital is a private, Joint Commission-accredited psychiatric facility in Baton Rouge, Louisiana, providing acute inpatient care plus PHP, IOP, and SAIOP outpatient programs for adults 18+ with mental health and co-occurring substance use disorders, billed per diem to commercial and government payers.

Ownership category

akta.pro rank

Product category

Behavioral Health Hospital Services

NAICS

Psychiatric and Substance Abuse Hospitals (622210), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Hospitals (8060), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Inpatient Psychiatric Hospitals & Units (HLAFACAB)

akta.pro secondary industries

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA), Outpatient Substance Use Treatment Programs (IOP/PHP/OP) (HLAFACAF)

Keywords

• Psychiatric inpatient care
• Behavioral health services
• Partial hospitalization program
• Intensive outpatient program
• Substance abuse treatment

Headquarters

HQ city

Baton Rouge

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Inpatient Behavioral Health Services: Per diem billing for psychiatric inpatient care including room and board, with rates varying by payer. Services include crisis stabilization, psychiatric evaluation, medication management, individual/group/family therapy, activity therapy, nutritional counseling, and discharge planning. Rates typically range from $738-$1,160 per day depending on insurance provider.
2. Outpatient Programs (PHP, IOP, SAIOP): Per diem billing for partial hospitalization, intensive outpatient, and substance abuse intensive outpatient programs. PHP offered 5-6 days per week, IOP 2-4 days per week, SAIOP 3 days per week. Includes evaluation, medication management, individual and group therapy, and courtesy transportation.
3. Pharmacy and Ancillary Services: On-site pharmacy services with per-item and per-day billing for psychiatric and general medications. Ancillary services including laboratory tests, radiology, and medical supplies are billed separately from room and board.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Apollo Behavioral Health Hospital operates an acute psychiatric inpatient facility plus outpatient programs in Baton Rouge, Louisiana, providing crisis stabilization, psychiatric evaluation, medication management, and individual/group/family therapy for adults ages 18 and above. Its full continuum of care includes an Inpatient Program, Partial Hospitalization Program (PHP), Intensive Outpatient Program (IOP), and Substance Abuse Intensive Outpatient Program (SAIOP), allowing seamless transitions between levels of behavioral health and dual-diagnosis care.

Product overview

Apollo Behavioral Health Hospital offers a full continuum of behavioral health care with two primary service lines: Inpatient Program and Outpatient Programs. The Inpatient Program provides acute psychiatric stabilization for adults 18+ in crisis. The Outpatient Programs include Partial Hospitalization (PHP), Intensive Outpatient (IOP), and Substance Abuse Intensive Outpatient (SAIOP), allowing seamless transitions between levels of care. The hospital specializes in dual diagnosis treatment combining psychiatric care with substance abuse services.

Differentiator

Problem solved

Functional benefit

Products and services

• Inpatient Program 24-hour acute psychiatric inpatient program for adults ages 18 and above in crisis. Provides crisis stabilization, individualized treatment planning, psychiatric evaluation, medication management, individual/group/family therapy, activity therapy, nutritional counseling, and discharge planning in a safe, secure clinical and therapeutic environment.
• Partial Hospitalization Program (PHP) Structured day program offered 5-6 days per week serving as a step-down from inpatient services. Includes evaluation, medication management, individual and group therapy, and courtesy transportation with lunch provided.
• Intensive Outpatient Program (IOP) Intensive outpatient psychiatric treatment offered 2-4 days per week for adults who have achieved some stability but require continued intensive behavioral health treatment while returning home each evening.
• Substance Abuse Intensive Outpatient Program (SAIOP) Substance abuse treatment program offered 3 days per week providing a safe, structured and supportive environment for long-term recovery. Includes education on addiction, co-occurring disorders, coping skills, and relapse prevention for individuals with dual diagnosis.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• American Psychiatric AssociationminorOthersMental health resource link provided on the hospital's Resources page, offering patients and families access to educational materials and professional mental health information from the national psychiatric organization.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Kindred Behavioral Health: Subsidiary of Humana focused on specialty hospital services including behavioral health. Comparable inpatient psychiatric offering but operates at national scale as part of a diversified specialty hospital platform.
• HCA Healthcare: Largest U.S. for-profit hospital operator with behavioral health units embedded in many of its 180+ hospitals. Overlaps with Apollo in acute psychiatric inpatient care but as part of a broader portfolio of acute and specialty services.
• Acadia Healthcare: Largest publicly traded pure-play behavioral health operator in the U.S., running 250+ behavioral health facilities across 40 states. Most directly comparable business model—acute psychiatric inpatient hospitals with outpatient and residential programs—but at vastly larger scale than Apollo.
• Universal Health Services (UHS) Behavioral Health Division: Major acute care and behavioral health hospital system operating 350+ facilities, including dedicated behavioral health hospitals similar in service mix to Apollo. Behavioral health is a sizable but not exclusive segment of the broader portfolio.

Direct peers

• Oceans Healthcare: Privately held operator of 35+ behavioral health hospitals across Texas, Louisiana, and other states, focused on adult and geriatric psychiatric inpatient care plus outpatient programs. Closest geographic and service-line peer to Apollo, including Louisiana footprint overlap.
• Vibra Healthcare: Operates specialty hospitals including behavioral health units alongside post-acute and rehabilitation facilities. Comparable hospital-based delivery model and payer mix, though with a heavier medical rehabilitation orientation.
• Meridian Behavioral Health: Regional behavioral health provider operating inpatient, residential, and outpatient programs across the Midwest and Southeast. Comparable service line scope and continuum-of-care delivery model to Apollo.
• Strategic Behavioral Health: Operates a small portfolio of behavioral health hospitals and residential programs across the Southeast and Southwest, including Louisiana. Comparable scale, service mix (inpatient psychiatric + outpatient), and regional operating profile.
• Rogers Behavioral Health: Nonprofit system of behavioral health hospitals specializing in mental health and addiction treatment with inpatient, residential, and intensive outpatient programs. Comparable private-pay + insurance model and full continuum-of-care delivery.

Regional players

• SBH Behavioral Holdings (Southeast Behavioral Health): Smaller regional operator of inpatient behavioral health facilities in the Southeast U.S., including Louisiana-adjacent markets. Comparable private-operator profile and service mix, though limited public footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ApolloBehavior2

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apollo Behavioral Health Hospital