Greensboro News and Record

What Greensboro News and Record does

Greensboro News and Record is a regional daily newspaper and digital news platform serving Greensboro, North Carolina and the broader Triad region, including Winston-Salem and High Point. Founded in 1890 and operating today as a wholly-owned subsidiary of Lee Enterprises, the publication produces local and regional news, high school and ACC college sports coverage, obituaries, opinion, weather, lifestyle, and North Carolina sports betting content. Its digital properties are delivered through greensboro.com, an e-edition replica, iOS and Android mobile applications, email newsletters, and a podcast (The Ethical Life), with distribution also extending across Facebook, Twitter, YouTube, Pinterest, and Instagram. A sister property, Rockingham Now, extends geographic reach into Rockingham County under the same operational umbrella.

The core technology platform is the BLOX Content Management System from bloxdigital.com, shared across Lee Enterprises properties. Product surface includes the main news website, the E-Edition, Subscription Services (both digital and print), Breaking News Alerts, Classifieds and Marketplace, Puzzmo puzzles and games, HSXtra high school sports, and a North Carolina Betting vertical. Brand Ave. Studios provides sponsored content and native advertising production for advertisers.

Name

Greensboro News and Record

Legal name

Greensboro News & Record

Website

https://greensboro.com

Company type

Private

Founded year

1890

Operating status

Operating

Headcount range

251–500 employees

Short description

Greensboro News and Record is a regional daily newspaper and digital news platform serving Greensboro, High Point, and Winston-Salem, North Carolina, owned by Lee Enterprises and operating across web, mobile, e-edition, and print channels.

Ownership category

akta.pro rank

Product category

Local Newspaper

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Data Journalism & News Intelligence Publishers (Indexes, Election/Market Data) (MPAJADAK)

Keywords

• Local news coverage
• Regional newspaper publishing
• Digital news subscriptions
• Print newspaper delivery
• News advertising sales

Headquarters

HQ city

Greensboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Others

Revenue model

1. Digital Subscriptions: Digital subscription services providing access to the website content, e-edition, and digital archives
2. Print Subscriptions: Physical newspaper delivery and print edition subscriptions
3. Advertising: Display advertising, classified ads, and sponsored content including Brand Ave. Studios

Pricing tiers

Distribution channels3 records

Marketing channels4 records

Core offering

Greensboro News and Record is a regional newspaper and multimedia news platform that publishes breaking news, local and state news, sports (high school, college/ACC, professional), weather, opinion, obituaries, lifestyle and entertainment content for Greensboro, North Carolina, and the Triad region. It distributes its journalism through a digital website (greensboro.com), a daily print edition, a paginated E-Edition, iOS/Android mobile apps, email newsletters, podcasts, and social media, monetized via digital and print subscriptions plus display, classified, and sponsored-content advertising.

Product overview

Greensboro News and Record is a local news platform operated by Lee Enterprises, offering a comprehensive portfolio of news and media products. The core offering is the digital news website (greensboro.com) providing breaking news, local, sports, weather, and entertainment coverage for Greensboro and North Carolina. Supporting products include the E-Edition (digital newspaper replica), Mobile Apps for on-the-go access, Subscription Services with various tiers, Breaking News Alerts for real-time updates, Classifieds and Marketplace, Puzzmo Puzzles and Games, HSXtra for high school sports, and North Carolina Betting coverage. The platform operates on the BLOX Content Management System from bloxdigital.com.

Differentiator

Problem solved

Functional benefit

Products and services

• Greensboro News and Record Website (greensboro.com) Primary digital news platform delivering breaking news, local news, sports, weather, entertainment, lifestyle, opinion, and obituary coverage for Greensboro, the Triad, and North Carolina consumers.
• E-Edition Paginated digital replica of the daily print edition, updated daily, allowing subscribers to read the newspaper in print format on digital devices.
• Mobile Apps (iOS and Android) Native mobile applications for iOS and Android that deliver a customized news reading experience and on-the-go access to Greensboro News and Record content for subscribers and casual readers.
• Subscription Services (Digital and Print) Paid recurring subscriptions that unlock premium local journalism and unlimited article access across the website and e-edition, with both digital and print delivery tiers available to consumers.
• Classifieds and Marketplace Online classifieds section where local businesses and individuals post and browse listings for jobs, vehicles, real estate, public notices, and other local shopping categories.
• Puzzmo Puzzles and Games Interactive puzzles and games (such as crosswords and other word games) offered on greensboro.com to engage readers and supplement the core news experience.
• HSXtra High School Sports Dedicated high-school sports coverage and scores for teams in the Triad region, presented as a focused vertical within the Greensboro News and Record sports section.
• North Carolina Betting Coverage Sports betting coverage and odds information specific to North Carolina, distributed as a dedicated vertical on greensboro.com to inform readers who engage with legal sports betting in the state.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Lee EnterprisescoreOthersLee Enterprises is the parent company operating Greensboro News and Record. The company operates as a subsidiary under the Lee Enterprises umbrella, utilizing shared technology platforms and corporate resources.
• bloxdigital.comcoreTechnology or IntegrationThe BLOX Content Management System from bloxdigital.com powers the newspaper's website and digital publishing infrastructure. This is the core technology platform for content management and digital delivery.
• Rockingham NowminorOthersCommunity news property operated under the Greensboro News and Record umbrella, extending coverage to Rockingham County area.

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Direct peers

• Asheville Citizen-Times: Regional daily serving western North Carolina under Gannett. Comparable regional newspaper model covering local government, sports, weather, and community events in a mid-sized NC metro — directly analogous product mix and monetization.
• The News & Observer: The flagship regional daily of Raleigh, North Carolina, also owned by Lee Enterprises' competitor ecosystem (McClatchy). Competes directly for NC state and Triangle/Triad regional news audiences and advertising spend with overlapping coverage of state government, ACC sports, and community news.
• Winston-Salem Journal: Direct geographic competitor within the Triad region of North Carolina, covering Winston-Salem and surrounding counties. Operates a similar regional daily model with digital subscriptions, print, and local advertising — overlapping coverage areas with Greensboro News and Record.
• Charlotte Observer: Major North Carolina regional daily serving the Charlotte metro, also under McClatchy. Direct comparable in scale, product mix (digital subs, print, classifieds, advertising), and coverage of local sports, government, and community news in NC.
• The Herald-Sun (Durham): Regional daily serving Durham, NC under the McClatchy umbrella. Closely comparable business model and audience (NC Triangle/Bull City residents seeking local news, Duke and ACC sports coverage, and community information).

Broad incumbents

• Gannett: Largest U.S. newspaper publisher, owning USA TODAY and hundreds of local dailies including multiple North Carolina properties. Operates at greater scale with shared technology platforms and national advertising reach, competing for the same local advertiser and reader dollars.
• Tribune Publishing: Major U.S. newspaper group owning major metro dailies (Chicago Tribune, New York Daily News, etc.). Operates a similar regional newspaper portfolio model with digital subscriptions, print, and advertising, though concentrated in larger metros than Greensboro.
• The New York Times: National news leader that has successfully pivoted to a digital subscription model. Represents the broader publishing industry benchmark for digital subscriber growth and monetization, though operating at a vastly different geographic and audience scale.

Emerging players

• Patch: Digital-first hyperlocal news network covering thousands of U.S. communities. Represents the emerging digital-native model competing for the same local news audience and advertising dollars, with lower cost structure but weaker editorial depth.
• Axios: Digital-first news company that has expanded into local markets (Axios Local) and newsletters. Represents an emerging approach to local journalism built around digital subscriptions and newsletters — directly relevant as a competitive model for regional news monetization.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/NewsandRecord
• YouTubegreensboro.com/youtube
• Facebookgreensboro.com/facebook
• Instagramgreensboro.com/instagram
• Pinterestgreensboro.com/pinterest

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greensboro News and Record