Northern Iowa Therapy
- Company typePrivate
- Founded1993
- HeadquartersWaverly, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
Northern Iowa Therapy firmographics
Firmographics- Name
- Northern Iowa Therapy
- Legal name
- Northern Iowa Therapy
- Website
- https://nitherapy.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Northern Iowa Therapy industry classification
Industry- Product category
- Outpatient Rehabilitation Therapy Services
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Ambulatory Health Care Services (621)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093), Services-Home Health Care Services (8082)
- akta.pro primary industry
- Outpatient Rehabilitation & Physical/Occupational/Speech Therapy Centers (HLAFABAB)
- akta.pro secondary industries
- Home Health Physical Therapy & Mobile PT (HSADAIAO), Neurological Rehabilitation Therapy In-Home (e.g., Stroke, Parkinson’s) (HSABADAE), Occupational Therapy (OT) In-Home (HSABADAB)
Keywords
Where Northern Iowa Therapy is headquartered
LocationHeadquarters
- HQ city
- Waverly
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Northern Iowa Therapy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Outpatient Therapy Services: Fee-for-service therapy services including occupational, physical, and speech therapy delivered at clinic locations and in patients' homes. Revenue generated through Medicare Part B, insurance reimbursements, and direct patient payments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Per visit | Standard outpatient therapy services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
Northern Iowa Therapy product offering
Product offeringCore offering
Northern Iowa Therapy (now operating as Unified Therapy Services) is a therapist-owned healthcare practice providing occupational therapy, physical therapy, and speech-language pathology services to patients of all ages. The practice delivers care across five clinic locations in Dubuque and Waverly, Iowa and Lancaster, Wisconsin, supplemented by telehealth and in-home therapy through its NIT Home Health & Therapy LLC affiliate.
Product overview
Northern Iowa Therapy (now operating as Unified Therapy Services) is a therapist-owned healthcare organization providing comprehensive rehabilitative therapy services. The company operates as a unified platform offering three core service lines: Adult Outpatient Therapy, Pediatric Outpatient Therapy, and Telehealth, all supported by Home Health & Therapy capabilities. With over 100 employees across five clinic locations in Dubuque and Waverly, IA and Lancaster, WI, the organization delivers physical therapy, occupational therapy, and speech-language pathology services to individuals of all ages through a collaborative, patient-centered approach.
Differentiator
Problem solved
Functional benefit
Products and services
- Adult Outpatient Therapy
- Pediatric Outpatient Therapy
- Telehealth
- Home Health & Therapy In-home occupational, physical, and speech therapy delivered to patients in their residences by NIT Home Health & Therapy LLC, an affiliated home health agency.
Quantifiable outcome
- Collaborative approach yields quicker and more functional results for patients
Companies that use Northern Iowa Therapy
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Northern Iowa Therapy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Northern Iowa Therapy partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Unified Therapy ServicescoreNorthern Iowa Therapy has rebranded to Unified Therapy Services, consolidating therapy operations under unified branding. The transition indicates a business reorganization but continued service delivery.
- NIT Home Health & Therapy LLCcoreHome health agency affiliated with Northern Iowa Therapy providing in-home therapy services. Separate billing office at 319-352-6400.
Scale indicators3 records
Recent moves6 records
Expansion highlights3 records
Northern Iowa Therapy competitors and assessment
Company assessmentDirect peers
- BAYADA Home Health Care: Large national home health provider with significant therapy services in the home setting, including adult and pediatric care. Directly comparable to NIT's home health therapy line (NIT Home Health & Therapy LLC).
- NovaCare Rehabilitation: Select Medical-owned outpatient rehabilitation network providing PT/OT/speech therapy across hundreds of clinics. Operates a directly overlapping outpatient therapy service line with similar payer mix.
- ATI Physical Therapy: One of the largest U.S. outpatient physical therapy chains with hundreds of clinic locations. Directly comparable outpatient PT/OT service model, multi-state footprint, and payer-mix profile, though at materially greater scale than Northern Iowa Therapy.
- Athletico Physical Therapy: National outpatient orthopedic and sports therapy provider owned by Bupa. Same core outpatient PT/OT service offering, similar patient mix, and direct overlap on in-clinic rehabilitation services for adult and pediatric populations.
Others
- Centria Healthcare: Provider of pediatric home health and ABA/autism services in multiple states. Adjacent pediatric therapy player; overlaps on pediatric therapy delivery and is a competitor/partner for NIT's pediatric outpatient line.
Broad incumbents
- Encompass Health: Public operator of inpatient rehabilitation hospitals and (post-Enhabit spinoff) home health and hospice. Touches the same patient journey (post-acute, neurological, orthopedic rehab) at much larger scale and serves as a referrer/competitor dynamic.
- U.S. Physical Therapy: Public operator of ~600 outpatient physical and occupational therapy clinics through partnership/management models. Same clinic-based therapy services with broader geographic reach and a roll-up-oriented operating playbook.
- Select Medical: Large public healthcare services company operating critical illness recovery, inpatient rehab, and outpatient rehabilitation (NovaCare) brands. Overlaps on outpatient rehab services and post-acute therapy delivery, with a much broader portfolio.
Emerging players
- Confluent Health: Private national physical therapy and workforce education platform (parent of ProActive PT, Pappas Physical Therapy, etc.). Comparable PT-focused multi-clinic operator with similar scale and roll-up ambitions.
- Benchmark Physical Therapy: Mid-size outpatient PT operator in the U.S. Southeast and Midwest providing orthopedic, sports, and hand therapy. Highly comparable in clinic count, service line, and target demographic to Northern Iowa Therapy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Northern Iowa Therapy social profiles
Digital presenceNorthern Iowa Therapy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Northern Iowa Therapy leadership team
Management profileNumber of profiles
Profiles1 record
Northern Iowa Therapy subsidiaries and ownership
Company hierarchySubsidiaries2 records
Northern Iowa Therapy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Northern Iowa Therapy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Northern Iowa Therapy
What does Northern Iowa Therapy do?
Northern Iowa Therapy (now operating as Unified Therapy Services) is a therapist-owned healthcare practice providing occupational therapy, physical therapy, and speech-language pathology services to patients of all ages. The practice delivers care across five clinic locations in Dubuque and Waverly, Iowa and Lancaster, Wisconsin, supplemented by telehealth and in-home therapy through its NIT Home Health & Therapy LLC affiliate.
Is Northern Iowa Therapy a public or private company?
Northern Iowa Therapy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Northern Iowa Therapy founded?
Northern Iowa Therapy was founded in 1993. It employs 51 to 100 people.
Where is Northern Iowa Therapy based?
Northern Iowa Therapy is headquartered in Waverly, United States, in the North America region.
How does Northern Iowa Therapy make money?
One revenue line is on record: outpatient Therapy Services.
Who are Northern Iowa Therapy's main competitors?
Direct peers on record are BAYADA Home Health Care, NovaCare Rehabilitation, ATI Physical Therapy and Athletico Physical Therapy. Centria Healthcare is listed as an others. Broad incumbents are Encompass Health, U.S. Physical Therapy and Select Medical. Emerging players are Confluent Health and Benchmark Physical Therapy.
Does Northern Iowa Therapy have an API?
No public API is recorded for Northern Iowa Therapy.
What industry is Northern Iowa Therapy in?
Northern Iowa Therapy's product category is Outpatient Rehabilitation Therapy Services. Its primary akta.pro industry code is HLAFABAB, Outpatient Rehabilitation & Physical/Occupational/Speech Therapy Centers, with a secondary code of HSADAIAO, Home Health Physical Therapy & Mobile PT. Its NAICS code is 62134 and its SIC code is 8093.