Alma Preta
Alma Preta is a São Paulo-based independent Brazilian newspaper and journalism agency founded in 2015, employing 11-50 people to publish coverage focused on racial issues and racial discourse.
- Company typePrivate
- Founded2015
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Alma Preta does
Alma Preta is a Brazilian newspaper publishing agency founded in 2015 and headquartered in São Paulo, Brazil. The organization operates as an independent journalism outlet focused on racial issues, producing content that amplifies racial discourse and addresses underreported perspectives within Brazilian media. According to firmographic data, the company has between 11 and 50 employees, consistent with the operational scale of a small, mission-driven digital media outlet rather than a large commercial news organization.
The company does not disclose pricing, subscription tiers, or revenue mechanics in the available data. As an independent journalism entity, its business model is presumed to combine advertising revenue, philanthropic grants, project-based funding, and potentially partnerships with civil society organizations. The only documented external support referenced is engagement with Google for Startups in July 2020, which suggests the organization has participated in startup or media accelerator programming, providing access to mentorship, technical resources, and ecosystem credibility.
No proprietary technology platform, product suite, or technical infrastructure is described in the input. The company's website (almapreta.com) serves as its primary digital channel. Notably, much of the structured data in the aggregated source material pertains to a separate entity (UFASCR/UFABET, a Thai online gambling platform) and does not relate to Alma Preta's operations, products, or financials. As a result, conclusions about Alma Preta's commercial scale, technology stack, and growth signals are limited to the firmographic and funding signals directly associated with the organization.
Alma Preta firmographics
Firmographics- Name
- Alma Preta
- Legal name
- UFASCR
- Website
- https://almapreta.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Alma Preta is a São Paulo-based independent Brazilian newspaper and journalism agency founded in 2015, employing 11-50 people to publish coverage focused on racial issues and racial discourse.
- Ownership category
- akta.pro rank
Alma Preta industry classification
Industry- Product category
- Independent Journalism
- NAICS
- Information (51)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Community, Ethnic & Multilingual News Publishers (MPAJADAG)
Keywords
Where Alma Preta is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Markets served
Alma Preta business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Alma Preta product offering
Product offeringCore offering
Alma Preta is a Brazilian newspaper publishing agency that produces independent journalism focused on racial equity and the amplification of Black and minority voices. The agency creates editorial content addressing racism and underrepresented communities in Brazil, distributing its journalism to readers through its own publishing channels in São Paulo.
Differentiator
Problem solved
Functional benefit
Products and services
- Independent Journalism on Racial Equity Alma Preta produces and publishes independent journalism content focused on racial equity, Black voices, and underrepresented communities in Brazil. The publication serves Brazilian readers seeking dedicated coverage of race-related social issues, with content distributed through the agency's own publishing channels based in São Paulo.
Companies that use Alma Preta
Customer profileIdeal customer profiles1 record
Alma Preta technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Alma Preta partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights1 record
Alma Preta competitors and assessment
Company assessmentEmerging players
- Blavity Inc. US-based digital media company covering Black culture, news, and social issues. Comparable as a Black-focused, digital-first independent news brand with a defined community audience, though operating in a different geography.
Broad incumbents
- Folha de S.Paulo: One of Brazil's largest mainstream newspapers. Comparable as a São Paulo-headquartered news publisher with digital operations, though operating at vastly greater scale and with a general-interest editorial mandate.
Direct peers
- The Intercept Brasil: Independent investigative journalism outlet in Brazil focused on social justice, rights, and accountability reporting. Directly comparable to Alma Preta as a digital-first, mission-driven Brazilian newsroom serving a similar progressive audience.
- Ponte Jornalismo: Independent investigative outlet covering human rights, racial justice, and public security in Brazil. Closely comparable to Alma Preta given its rights-focused, niche editorial mandate and São Paulo-based digital newsroom model.
- Brasil de Fato: National independent news outlet in Brazil covering politics, social movements, and rights from a progressive perspective. Comparable to Alma Preta as a digital-first alternative media outlet with social-justice editorial focus.
- The Brazilian Report: English-language Brazilian news outlet covering politics, business, and society. Comparable as a digital-first independent Brazilian newsroom targeting a defined audience segment with subscription-based revenue.
- Mídia Ninja: Independent digital media collective in Brazil focused on grassroots journalism, activism, and social movements. Comparable to Alma Preta as a digitally native, mission-driven Brazilian newsroom serving progressive audiences.
- Agência Pública: Brazil's first nonprofit investigative journalism agency, focused on human rights and public-interest reporting. Directly comparable as a mission-driven, grant-supported independent newsroom in Brazil.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks4 records
Key highlights5 records
Customer concentration
Alma Preta social profiles
Digital presenceAlma Preta financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alma Preta leadership team
Management profileNumber of profiles
Alma Preta funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alma Preta M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alma Preta
What does Alma Preta do?
Alma Preta is a Brazilian newspaper publishing agency that produces independent journalism focused on racial equity and the amplification of Black and minority voices. The agency creates editorial content addressing racism and underrepresented communities in Brazil, distributing its journalism to readers through its own publishing channels in São Paulo.
Is Alma Preta a public or private company?
Alma Preta is a private company. It is classified as unknown and is currently operating.
When was Alma Preta founded?
Alma Preta was founded in 2015. It employs 11 to 50 people.
Where is Alma Preta based?
Alma Preta is headquartered in São Paulo, Brazil, in the Latin America region.
Who are Alma Preta's main competitors?
Blavity Inc. is listed as an emerging player. Folha de S.Paulo is listed as a broad incumbent. Direct peers are The Intercept Brasil, Ponte Jornalismo, Brasil de Fato, The Brazilian Report, Mídia Ninja and Agência Pública.
Does Alma Preta have an API?
No public API is recorded for Alma Preta.
What industry is Alma Preta in?
Alma Preta's product category is Independent Journalism. Its primary akta.pro industry code is MPAJADAG, Community, Ethnic & Multilingual News Publishers. Its NAICS code is 51 and its SIC code is 2721.