Alma Preta

What Alma Preta does

Alma Preta is a Brazilian newspaper publishing agency founded in 2015 and headquartered in São Paulo, Brazil. The organization operates as an independent journalism outlet focused on racial issues, producing content that amplifies racial discourse and addresses underreported perspectives within Brazilian media. According to firmographic data, the company has between 11 and 50 employees, consistent with the operational scale of a small, mission-driven digital media outlet rather than a large commercial news organization.

The company does not disclose pricing, subscription tiers, or revenue mechanics in the available data. As an independent journalism entity, its business model is presumed to combine advertising revenue, philanthropic grants, project-based funding, and potentially partnerships with civil society organizations. The only documented external support referenced is engagement with Google for Startups in July 2020, which suggests the organization has participated in startup or media accelerator programming, providing access to mentorship, technical resources, and ecosystem credibility.

No proprietary technology platform, product suite, or technical infrastructure is described in the input. The company's website (almapreta.com) serves as its primary digital channel. Notably, much of the structured data in the aggregated source material pertains to a separate entity (UFASCR/UFABET, a Thai online gambling platform) and does not relate to Alma Preta's operations, products, or financials. As a result, conclusions about Alma Preta's commercial scale, technology stack, and growth signals are limited to the firmographic and funding signals directly associated with the organization.

Name

Alma Preta

Legal name

UFASCR

Website

https://almapreta.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Alma Preta is a São Paulo-based independent Brazilian newspaper and journalism agency founded in 2015, employing 11-50 people to publish coverage focused on racial issues and racial discourse.

Ownership category

akta.pro rank

Product category

Independent Journalism

NAICS

Information (51)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Community, Ethnic & Multilingual News Publishers (MPAJADAG)

Keywords

• Independent journalism
• Racial equity reporting
• Newspaper publishing
• Social impact media
• Community journalism

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Core offering

Alma Preta is a Brazilian newspaper publishing agency that produces independent journalism focused on racial equity and the amplification of Black and minority voices. The agency creates editorial content addressing racism and underrepresented communities in Brazil, distributing its journalism to readers through its own publishing channels in São Paulo.

Differentiator

Problem solved

Functional benefit

Products and services

• Independent Journalism on Racial Equity Alma Preta produces and publishes independent journalism content focused on racial equity, Black voices, and underrepresented communities in Brazil. The publication serves Brazilian readers seeking dedicated coverage of race-related social issues, with content distributed through the agency's own publishing channels based in São Paulo.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Emerging players

• Blavity Inc. US-based digital media company covering Black culture, news, and social issues. Comparable as a Black-focused, digital-first independent news brand with a defined community audience, though operating in a different geography.

Broad incumbents

• Folha de S.Paulo: One of Brazil's largest mainstream newspapers. Comparable as a São Paulo-headquartered news publisher with digital operations, though operating at vastly greater scale and with a general-interest editorial mandate.

Direct peers

• The Intercept Brasil: Independent investigative journalism outlet in Brazil focused on social justice, rights, and accountability reporting. Directly comparable to Alma Preta as a digital-first, mission-driven Brazilian newsroom serving a similar progressive audience.
• Ponte Jornalismo: Independent investigative outlet covering human rights, racial justice, and public security in Brazil. Closely comparable to Alma Preta given its rights-focused, niche editorial mandate and São Paulo-based digital newsroom model.
• Brasil de Fato: National independent news outlet in Brazil covering politics, social movements, and rights from a progressive perspective. Comparable to Alma Preta as a digital-first alternative media outlet with social-justice editorial focus.
• The Brazilian Report: English-language Brazilian news outlet covering politics, business, and society. Comparable as a digital-first independent Brazilian newsroom targeting a defined audience segment with subscription-based revenue.
• Mídia Ninja: Independent digital media collective in Brazil focused on grassroots journalism, activism, and social movements. Comparable to Alma Preta as a digitally native, mission-driven Brazilian newsroom serving progressive audiences.
• Agência Pública: Brazil's first nonprofit investigative journalism agency, focused on human rights and public-interest reporting. Directly comparable as a mission-driven, grant-supported independent newsroom in Brazil.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/alma_preta
• LinkedInlinkedin.com/company/alma-preta

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alma Preta