JSCock
- Company typePrivate
- Founded1897
- HeadquartersOslo, Norway
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
JSCock firmographics
Firmographics- Name
- JSCock
- Legal name
- J.S.Cock AS
- Website
- https://jsc.no
- Company type
- Private
- Founded year
- 1897
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
JSCock industry classification
Industry- Product category
- Industrial Equipment Distribution
- NAICS
- Paint and Coating Manufacturing (325510), Electrical Equipment Manufacturing (33531), Rubber and Plastics Hoses and Belting Manufacturing (326220)
- SIC
- General Industrial Machinery & Equipment (3560), Gaskets, Packg & Sealg Devices & Rubber & Plastics Hose (3050)
- akta.pro primary industry
- Pneumatic Air Preparation & Distribution (FRL assemblies, manifolds, air headers) (IMAHAGAD)
Keywords
Where JSCock is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices5 records
Markets served
JSCock business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Equipment Sales: Sale of valves, actuation systems, instrumentation, pumps, and spray equipment to industrial customers and professional contractors.
- Industrial Paint Products: Sale of Power Coat industrial paints through a network of over 500 dealers in Norway and Sweden. Paint products include corrosion protection, roof coatings, and specialized industrial formulations.
- Service and Support: Technical support, valve service, calibration and testing, and training courses for customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard product catalog pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
JSCock product offering
Product offeringCore offering
J.S.Cock AS is an industrial equipment distributor that sells valves and actuation systems, process instrumentation, pumps, and spray/painting equipment (including the Graco line) to industrial customers, and manufactures and distributes its own Power Coat brand of industrial paints and coatings through a dealer network in Norway and Sweden. The company also provides engineering support, FROSIO-certified inspection, authorized service for Graco equipment, and training.
Product overview
J.S.Cock AS is a Norwegian industrial equipment supplier established in 1897, offering a broad portfolio of process equipment across five main categories: Valves & Actuation, Instrumentation, Pumps, Spray Equipment, and Industrial Painting. The company operates as both a distributor of third-party brands (notably Graco for spray equipment and process pumps) and as a provider of its own Power Coat industrial paint line. Products are organized into distinct categories that serve industrial markets including oil and gas, water treatment, food production, and construction. J.S.Cock functions as the exclusive importer of Graco products in Norway and the main dealer for Graco process pumps in Norway and Sweden, while Power Coat paints are distributed through over 500 dealers across Norway and Sweden.
Differentiator
Problem solved
Functional benefit
Brands
- Power Coat: Industrial paint brand developed for Norwegian industry, producing quality paints for over 60 years with environmentally friendly paint systems sold through over 500 dealers in Norway and Sweden
- Power Coat 3 in 1
- Monoguard
Products and services
- Valves and Actuation Systems Industrial valves, actuators, and actuation systems sold to industrial customers across oil & gas, marine, hydropower, aquaculture, water treatment, food production, and metal industry applications. Includes engineering sizing and selection support.
- Process Instrumentation Instrumentation products for measuring and monitoring process variables, supplied to industrial plants and process operators in Norway.
- Industrial Pumps (Graco) Distribution of Graco industrial pumps (e.g., process pumps) under J.S.Cock's exclusive Graco importer/main dealer status for Norway, with primary dealer rights for Norway and Sweden on Graco process pumps.
- Industrial Spray Equipment (Graco) Distribution of Graco spray equipment lines (airless sprayers, plural-component sprayers, line stripers, texture sprayers, fine-finish sprayers, and related accessories) to professional painters and industrial applicators.
- Power Coat Industrial Paints J.S.Cock's own Power Coat brand of industrial paints and coatings, including Power Coat 3-in-1, Power Coat Monoguard, Power Coat Elastometal, and Power Coat LongLife Roof Paint, sold through 500+ dealers in Norway and Sweden with options for custom colors subject to minimum order quantities.
- Valve Service and Engineering Support Engineering, servicing, and support for valves and actuation systems, including sizing, selection assistance, and on-site technical support for industrial customers.
- FROSIO-Certified Inspection and Surface Treatment Inspection and surface treatment services carried out by FROSIO-certified inspectors, supporting industrial customers with coating inspection requirements.
- Authorized Graco Service and Training Repair, maintenance, warranty, and training services for Graco pumps and spray equipment delivered through J.S.Cock's authorized Graco service center.
Quantifiable outcome
- Up to 90% dust reduction with EcoQuip 2 wet sandblasting
- +3 more outcomes
Companies that use JSCock
Customer profileSegments11 records
Ideal customer profiles2 records
JSCock technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
JSCock partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Anti-Corrosion and Clemco DenmarkminorCo-organizers of Nordic Road Marking Day 2025 trade event, bringing together road marking professionals from across the Nordic region.
- Graco BVBAminorCo-organizers of Nordic Road Marking Day 2025 trade event.
- Graco Inc.coreExclusive importer of Graco electric and gasoline-powered spray equipment since 1984. Main dealer for Graco process pumps in Norway and Sweden. The only authorized importer of Graco CED sprayers. Partnership includes full product range, warranty support, and authorized service.
- Graco Service PartnersminorNetwork of authorized service partners for Graco equipment maintenance and repairs throughout Norway.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
JSCock competitors and assessment
Company assessmentDirect peers
- Indutrade: Swedish industrial distributor acquiring and operating decentralized niche-leading industrial component and equipment businesses across the Nordics and Europe. Highly comparable as a multi-vertical industrial distributor with proprietary product lines alongside distributed brands.
- AddTech: Stockholm-listed industrial components and equipment distributor serving Nordic manufacturers and industrial customers with process equipment, instrumentation, and technical components. Comparable portfolio breadth across industrial process categories and geographic focus on the Nordics.
- Solar A/S: Danish-headquartered technical wholesale group serving electrical, plumbing, heating, and industrial markets across the Nordics. Comparable business model of distributing multiple industrial product categories through direct branches to professional installers and industrial customers.
- Ahlsell: Largest Nordic technical wholesale and MRO distributor, operating across Sweden, Norway, Finland, Denmark, and the Baltics. Directly comparable as a multi-category industrial MRO supplier with both direct sales and branch/dealer coverage serving industrial and professional trades customers.
Broad incumbents
- Rexel: Global electrical distribution leader with Nordic operations (including Norwegian subsidiary). Comparable in distributing industrial electrical equipment, automation, and MRO supplies, but operates at much larger scale and broader product portfolio than J.S.Cock.
- WESCO International: US-listed global electrical, communications, and utility distribution company with European operations. Comparable as a broad-line industrial MRO and process equipment distributor serving diversified industrial end markets, though far larger and more diversified.
- Fastenal: Global industrial supply distributor with extensive branch network and growing digital/onsite vending capabilities. Comparable in business model of selling fasteners, tools, and industrial supplies through localized branches, though at vastly larger scale and broader digital infrastructure.
- Würth: Global industrial supplies and fastening distributor with extensive Nordic presence. Comparable in serving professional trades (painters, contractors) and industrial customers with technical equipment, but at vastly larger scale and broader product range.
Others
- Jotun: Norwegian-headquartered global paint and coatings manufacturer with strong presence in marine, offshore, and protective coatings. Comparable through J.S.Cock's Power Coat industrial paint business and overlapping customer base in marine and offshore corrosion protection.
Regional players
- Teknos: Finnish industrial coatings manufacturer serving Nordic and European markets with protective, architectural, and industrial paints. Comparable as a regional Nordic industrial paint competitor to Power Coat in corrosion-protection and industrial coating applications.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
JSCock social profiles
Digital presenceJSCock financial estimates
Financial estimateRevenue estimate
Valuation estimate
JSCock leadership team
Management profileNumber of profiles
JSCock funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JSCock M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JSCock
What does JSCock do?
J.S.Cock AS is an industrial equipment distributor that sells valves and actuation systems, process instrumentation, pumps, and spray/painting equipment (including the Graco line) to industrial customers, and manufactures and distributes its own Power Coat brand of industrial paints and coatings through a dealer network in Norway and Sweden. The company also provides engineering support, FROSIO-certified inspection, authorized service for Graco equipment, and training.
Is JSCock a public or private company?
JSCock is a private company. It is classified as unknown and is currently operating.
When was JSCock founded?
JSCock was founded in 1897. It employs 1 to 10 people.
Where is JSCock based?
JSCock is headquartered in Oslo, Norway, in the Europe region.
How does JSCock make money?
Three revenue lines are on record. Equipment Sales are the primary driver. The others are industrial Paint Products and service and Support.
Who are JSCock's main competitors?
Direct peers on record are Indutrade, AddTech, Solar A/S and Ahlsell. Broad incumbents are Rexel, WESCO International, Fastenal and Würth. Jotun is listed as an others. Teknos is listed as a regional player.
Does JSCock have an API?
No public API is recorded for JSCock.
What industry is JSCock in?
JSCock's product category is Industrial Equipment Distribution. Its primary akta.pro industry code is IMAHAGAD, Pneumatic Air Preparation & Distribution (FRL assemblies, manifolds, air headers). Its NAICS code is 325510 and its SIC code is 3560.