Hera Couture
- Company typePrivate
- Founded2010
- HeadquartersPonsonby, New Zealand
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Hera Couture firmographics
Firmographics- Name
- Hera Couture
- Legal name
- Hera Bridal Limited
- Website
- https://heracouture.co.nz
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Hera Couture industry classification
Industry- Product category
- Bridal Fashion
- NAICS
- Clothing and Clothing Accessories Retailers (4581), Apparel Accessories and Other Apparel Manufacturing (3159), Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Apparel & Accessory Stores (5600), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Luxury Bridal & Occasionwear (CRAAAFAI)
- akta.pro secondary industry
- Luxury Haute Couture (CRAAAFAB)
Keywords
Where Hera Couture is headquartered
LocationHeadquarters
- HQ city
- Ponsonby
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Hera Couture business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Ready-to-Wear Wedding Gowns: Standard collection of designer wedding dresses sold through flagship showroom and global retailer network. Prices vary by design and customization.
- Bespoke Custom Gowns: Completely original custom wedding dresses created by Katie Yeung, limited to approximately twelve per year. Appointment with Katie is $150 per hour.
- Bridal Accessories: Wedding day accessories including veils, mantles, neck scarves, and gifts sold through flagship showroom and online store. Prices range from $350-$1825 NZD.
- Wholesale/Retail Distribution: Products sold to network of global stockists who resell to end consumers. Shipping to international markets via DHL Express and NZ Post.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Bespoke consultation with Katie Yeung |
| Unit Pricing | One time/ perpetual license | Bridal Veils |
| Unit Pricing | One time/ perpetual license | Bridal Mantles |
| Unit Pricing | One time/ perpetual license | Neck Scarves and Accessories |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Hera Couture product offering
Product offeringCore offering
Hera Couture designs, manufactures, and sells premium designer wedding gowns and bridal accessories under the Hera Couture and Bleu sub-brands, along with a bespoke custom gown service (Couture by Katie Yeung) limited to approximately twelve creations per year. The company operates a flagship showroom in Auckland, New Zealand and distributes globally through over 80 retail stockists and trunk shows.
Product overview
Hera Couture is a premium designer bridal fashion brand offering a comprehensive portfolio of wedding products and services. The core offering consists of designer wedding gowns under the Hera Couture brand, complemented by the contemporary Bleu sub-brand featuring modern, trend-led silhouettes, and the premium Couture by Katie Yeung bespoke collection. The company also provides a bespoke custom dress service limited to approximately 12 creations per year, and a dedicated Curve collection for plus-size brides. An accessories line including veils, mantles, neck scarves, and gifts completes the bridal look. The brand was founded by Katie Yeung in 2010 and is headquartered in Auckland, New Zealand, with global retail presence across Australia, USA, Canada, UK, Ireland, and Europe.
Differentiator
Problem solved
Functional benefit
Brands
- Bleu: Modern, refined, and effortlessly cool. Timeless artistry meets sleek contemporary design. This collection features trend-led silhouettes and confident lines for the modern bride who finds beauty in simplicity.
Products and services
- Hera Couture Wedding Gowns Premium designer wedding dresses crafted with exceptional quality, exquisite craftsmanship, and timeless elegance, sold through the Auckland flagship showroom and global retail stockist network.
- Bleu Collection Contemporary sub-brand collection of wedding dresses featuring modern, refined, and trend-led silhouettes with confident lines for the modern bride.
- Couture by Katie Yeung Premium bespoke bridal collection where each gown carries decades of artistry, with craft meeting emotion. Designed for the daring, singular bride.
- Curve Collection Wedding gowns designed specifically for voluptuous and statuesque brides, with each dress beautifully tailored and always flattering.
- Bespoke Custom Wedding Dresses Completely original custom wedding dresses created by Katie Yeung requiring hours of delicate hand work by dedicated bridal seamstresses and artisans; limited to approximately twelve per year with consultations at $150 NZD per hour.
- Veils Bridal veils including Queenstown, Varese, Sylvie, Belle Toile, Palais, Alouette, Cressida, Opaline, Rosette, Violetta, and De Mariée styles, priced from $499 to $1850 NZD.
- Mantles Bridal capes and outerwear including Galassia Mantle and Callisto Mantle, both priced at $655 NZD.
- Neck Scarves Delicate bridal neck scarves including the Chiffon Neck Scarf at $350 NZD.
- Bridal Gifts Gift items for brides and weddings sold through the online accessories store.
Quantifiable outcome
- Approximately twelve custom wedding dresses created per year through bespoke service
- +2 more outcomes
Companies that use Hera Couture
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Hera Couture technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
Hera Couture partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered standard, core and minor.
- Penrith Bridal Centre (Australia)standardAustralian stockist located in Penrith, NSW. Stocks Hera Couture collection. Contact: +61 2 4731 2308
- The White Aisle Bridal (Australia)standardGold Coast, QLD boutique stockist. Stocks Hera Couture collection. Contact: +61 406 187 722
- Newcastle Bridal House (Australia)standardNSW Australia boutique. Stocks Hera Couture. Contact: +61 2 4925 3387
- Vows Bridal (USA)standardBoston, MA boutique. Stocks Hera Couture. Contact: +1 800-831-8697
- White Oak Bridal (USA)standardTarrytown, NY boutique. Stocks Hera Couture. Contact: +1 845-545-1265
- Mon Amie Bridal Salon (USA)standardCosta Mesa, CA boutique hosting trunk shows. Stocks Hera Couture. Contact: +1 714-546-5700
- Chester and Felicity (Canada)standardHalifax, NS Canada boutique. Stocks Hera Couture. Contact: +1 902-421-1999
- More 2 Love Bridal (Canada)coreToronto, ON Canada boutique specializing in Curve collection. Hosting 'Meet the Designer!' event July 2026. Contact: +1 647-352-5683
- Silk and Maple (UK)standardSuffolk, UK boutique. Stocks Hera Couture. Contact: +44 1787 827373
- Heart Aflutter Bridal (UK)standardLondon, UK boutique. Stocks Hera Couture. Contact: +4420 3457 6270
- The Wedding Club (UK)standardLondon, UK boutique. Stocks Hera Couture. Contact: +44 121 440 8276
- BRAUTBLÜTE (Germany)standardGerman boutique with multiple locations in Köln, Düsseldorf, and Krefeld. Stocks Hera Couture.
- Paperswan Bride (New Zealand)standardNew Zealand stockist with locations in Wellington and Christchurch. Stocks Hera Couture.
- Scott Surplice PhotographyminorPhotography partner credited for imagery in Hello May magazine feature. Instagram: @scottsurplicephotography
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Hera Couture competitors and assessment
Company assessmentBroad incumbents
- BHLDN: Multi-category bridal retailer carrying wedding gowns, bridesmaid dresses, and accessories; overlaps with Hera Couture on bridal accessories and aspirational brides but at a different price tier and scale.
- Watters: Established bridal house with multiple sub-brands (Wtoo, Madison Graham, All Who Wander) and broad wholesale distribution; competes with Hera Couture in the independent bridal stockist channel.
- Maggie Sottero: Large-scale bridal manufacturer with extensive global stockist network; competes with Hera Couture in the bridal category at a wider price range and significantly greater scale.
Direct peers
- Pronovias: Global bridal house with extensive wholesale and retail network; competes with Hera Couture in premium bridal gowns distributed through independent stockists worldwide.
- Vera Wang Bridal: Iconic luxury bridal designer with global stockist presence; competes with Hera Couture in the designer bridal gown category with similar premium positioning.
- Galia Lahav: Luxury couture bridal house known for hand-crafted gowns and global stockist network; closely comparable to Hera Couture on craftsmanship positioning and international wholesale model.
- Amsale: New York-based bridal designer with wholesale distribution and bridal atelier; comparable to Hera Couture in couture craftsmanship and designer-led brand positioning.
- Monique Lhuillier Bridal: Premium couture bridal and ready-to-wear designer with global stockist distribution; comparable to Hera Couture in price point, design-led positioning, and celebrity clientele.
- Berta Bridal: Designer bridal brand with couture-inspired gowns sold through global stockists; competes in similar premium tier and editorial channels as Hera Couture.
Emerging players
- Daalarna Couture: Hungarian couture bridal designer with growing international stockist presence; comparable to Hera Couture on couture craftsmanship and emerging global wholesale expansion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Hera Couture social profiles
Digital presenceHera Couture financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hera Couture leadership team
Management profileNumber of profiles
Profiles7 records
Hera Couture funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hera Couture M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hera Couture
What does Hera Couture do?
Hera Couture designs, manufactures, and sells premium designer wedding gowns and bridal accessories under the Hera Couture and Bleu sub-brands, along with a bespoke custom gown service (Couture by Katie Yeung) limited to approximately twelve creations per year. The company operates a flagship showroom in Auckland, New Zealand and distributes globally through over 80 retail stockists and trunk shows.
Is Hera Couture a public or private company?
Hera Couture is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hera Couture founded?
Hera Couture was founded in 2010. It employs 11 to 50 people.
Where is Hera Couture based?
Hera Couture is headquartered in Ponsonby, New Zealand, in the Oceania region.
How does Hera Couture make money?
Four revenue lines are on record. Ready-to-Wear Wedding Gowns are the primary driver. The others are bespoke Custom Gowns, bridal Accessories and wholesale/Retail Distribution.
Who are Hera Couture's main competitors?
Broad incumbents on record are BHLDN, Watters and Maggie Sottero. Direct peers are Pronovias, Vera Wang Bridal, Galia Lahav, Amsale, Monique Lhuillier Bridal and Berta Bridal. Daalarna Couture is listed as an emerging player.
Does Hera Couture have an API?
No public API is recorded for Hera Couture.
What industry is Hera Couture in?
Hera Couture's product category is Bridal Fashion. Its primary akta.pro industry code is CRAAAFAI, Luxury Bridal & Occasionwear, with a secondary code of CRAAAFAB, Luxury Haute Couture. Its NAICS code is 4581 and its SIC code is 5600.