The Smarts

What The Smarts does

The Smarts is a private, for-profit advertising agency founded in 2008 and headquartered in Sofia, Bulgaria, that provides digital communication and film production services. Operating with a headcount of 11-50 employees, the firm sits in the small-to-mid creative services segment of the Bulgarian and broader EU market, offering capabilities that span digital marketing communications and audiovisual/film production work. Its website domain is thesmarts.eu.

The business model and operational details are not visible in the available data. No product catalog, technology stack, pricing model, customer logos, go-to-motion, distribution channels, awards, patents, partnerships, management team, or funding history is documented. Notably, the company's own website returned only a generic loading/verification message at the time of data collection, which materially limits primary-source visibility into current offerings, client base, and commercial mechanics. No subsidiaries, parent company, M&A activity, regulatory actions, or leadership changes are recorded. As a result, the description of what The Smarts specifically builds, how it prices, and whom it serves beyond the general advertising/digital/film production framing cannot be substantiated from the input.

Name

The Smarts

Website

https://thesmarts.eu

Company type

Private

Founded year

2008

Headcount range

11–50 employees

Short description

The Smarts is a private Sofia, Bulgaria-based advertising agency founded in 2008, employing 11-50 staff to deliver digital communication and film production services to clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

The Smarts is an advertising agency that provides digital communication and film production services. The company sells creative production services to clients needing advertising content, brand communications, and film/video production deliverables.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Communication Services Digital communication services provided by the agency to clients needing advertising and brand communications support.
• Film Production Services Film production services delivered by the agency to clients requiring video and film content production.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Pentagram: Independent design and branding consultancy producing creative campaigns and brand content. Comparable as a partner-level creative firm offering advertising-adjacent services, though primarily design-focused rather than film production.
• Mother: Independent creative advertising agency producing integrated digital campaigns and film content. Comparable boutique creative model, though with offices in major Western markets and at greater scale than The Smarts.
• 72andSunny: Independent creative agency focused on brand storytelling, digital campaigns, and content production. Comparable in combining advertising strategy with film/digital production, though operating at much larger scale than The Smarts.
• Wieden+Kennedy: Independent creative agency known for integrated advertising campaigns and film production. Directly comparable as a creative agency producing both advertising and film content, though based in the US with significantly larger scale.

Broad incumbents

• DDB: Worldwide advertising and communications agency network offering creative, digital, and content production. Overlaps directly with The Smarts' combination of digital communications and film production, though as part of a much broader global portfolio.
• Ogilvy: One of the world's largest advertising networks offering creative, digital, and content production services globally. Comparable because it competes in the same digital communication and advertising space, but operates at vastly greater scale and geographic breadth than The Smarts.
• McCann: Major global advertising agency network offering creative, digital, and content production including film. Overlaps with The Smarts' advertising-plus-production positioning, though at substantially larger scale and geographic footprint.
• BBDO: Global advertising agency network providing brand strategy, digital, and creative production. A directly comparable category competitor, but with multinational reach and significantly larger resourcing than The Smarts' boutique structure.
• Publicis: Global advertising holding company with agencies spanning creative, media, digital, and production. Comparable category competitor at much greater scale, offering overlapping capabilities including film and content production.
• Saatchi & Saatchi: International creative advertising agency network within the Publicis group, providing brand strategy and digital/film production services. Comparable service mix but operates at network scale versus The Smarts' boutique model.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks3 records

Key highlights4 records

Customer concentration

• Xx.com/allsmarts
• Facebookfacebook.com/AllSmarts
• LinkedInlinkedin.com/company/the-smarts

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Smarts