DAS
ARAG plc is a UK legal expenses insurance provider offering Before-the-Event and After-the-Event legal insurance products as add-ons to home, commercial, and motor policies, distributed through brokers, insurers, and solicitors via dedicated portal platforms.
- Company typePrivate
- Founded2006
- HeadquartersBristol, United Kingdom
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What DAS does
ARAG plc is a UK-registered legal expenses insurance provider founded in 2006, headquartered in Bedwas, Caerphilly, and operating under FCA and PRA authorization through two entities: ARAG plc (FCA FRN452369) and ARAG Legal Expenses Insurance Company Limited (PRA/FCA FRN202106). The company underwrites and distributes Before-the-Event (BTE) legal insurance products sold as add-ons to home, commercial, and motor insurance policies across Commercial, Family, Landlord, Motor, Group, and High Net Worth segments, alongside After-the-Event (ATE) legal insurance for solicitors and a portfolio of emergency assistance policies including a 24/7 legal advice line.
The company's technology stack centers on three web-based portals: ARAG Connect for broker policy administration, the gATEway portal for policyholder access to legal services and document building tools, and the ATE Portal for solicitor-led ATE claims management. Supporting assets include a library of law guides, document templates, and claims examples accessible via the ARAG Law sub-brand. Distribution follows a B2B2C model through insurance brokers, insurance carrier partners, and solicitor networks, with policyholders accessing coverage and claims support directly through the gATEway portal.
ARAG generates revenue through insurance premiums on a recurring, quote-based pricing model that varies by coverage type, risk profile, and partner arrangement. The company has no disclosed revenue, headcount, funding rounds, or ownership structure beyond the operating entities, and operates exclusively in the United Kingdom with reference to an international affiliate through ARAG International on its corporate navigation.
DAS firmographics
Firmographics- Name
- DAS
- Legal name
- ARAG plc
- Website
- https://dasinsurance.co.uk
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- ARAG plc is a UK legal expenses insurance provider offering Before-the-Event and After-the-Event legal insurance products as add-ons to home, commercial, and motor policies, distributed through brokers, insurers, and solicitors via dedicated portal platforms.
- Ownership category
- akta.pro rank
Where DAS is headquartered
LocationHeadquarters
- HQ city
- Bristol
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
DAS business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Insurance Premiums: ARAG generates revenue through legal expenses insurance premiums, typically sold as add-on coverage to home, commercial, and motor insurance products. Policies provide coverage for legal costs associated with common legal problems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based insurance pricing |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
DAS product offering
Product offeringCore offering
ARAG plc is a UK legal expenses insurer that underwrites and distributes Before-the-Event (BTE) and After-the-Event (ATE) legal insurance products, plus emergency assistance policies, to individuals, families, landlords, businesses, motorists, and group/employer schemes. Products are primarily sold as add-ons to home, commercial, and motor insurance through brokers, insurance companies, and solicitors, with supporting broker, customer, and ATE portals for service delivery.
Product overview
ARAG plc operates as a legal expenses insurer offering an integrated portfolio of Before-the-Event (BTE) and After-the-Event (ATE) legal insurance products and services. The BTE products include Commercial, Family, Landlord, Motor, Group Legal Solutions, and High Net Worth insurance, typically sold as add-ons to home, commercial, and motor products. The ATE products serve solicitors with dedicated portals. The company also provides Assistance Products and Emergency Assistance Policies with 24/7 legal advice line access. Supporting platforms include ARAG Connect for brokers and the gATEway portal for policyholders, along with the ATE Portal for solicitors.
Differentiator
Problem solved
Functional benefit
Brands
- ARAG Law: Legal services website providing policyholders with legal help, document building tools, law guides, and 24/7 legal advice access.
Products and services
- Before-the-Event (BTE) Legal Insurance Products Legal expenses insurance products sold as add-ons to home, commercial, and motor insurance, providing coverage for common legal problems before they arise. Distributed across multiple BTE product lines (Commercial, Family, Landlord, Motor, Group, High Net Worth, Assistance).
- After-the-Event (ATE) Legal Insurance Products Legal insurance products for solicitors covering legal costs incurred after a legal dispute has begun, including access to the ATE Portal (including DAS customers) for claims and policy management.
- Commercial Legal Expenses Insurance Legal expenses insurance designed for businesses to protect against common legal costs and problems, including contract and employment disputes.
- Family Legal Expenses Insurance Legal expenses coverage for families against common legal issues, typically sold as an add-on to home insurance.
- Landlord Legal Expenses Insurance Legal expenses insurance tailored for landlords to cover property-related legal matters, including tenant disputes and eviction proceedings.
- Motor Legal Expenses Insurance Legal expenses insurance add-on for vehicle owners covering legal costs related to road incidents.
- Group Legal Solutions Legal expenses insurance products designed for employer groups to offer as employee benefits.
- High Net Worth Legal Expenses Insurance Premium legal expenses insurance for high net worth individuals with broader coverage needs for high-value properties and assets.
- Assistance Products and Emergency Assistance Policies Portfolio of emergency assistance policies providing 24/7 legal advice line access and round-the-clock legal support services for policyholders.
- ARAG Connect (Broker Portal) Online portal for brokers to manage accounts, access resources, and administer policies and claims.
- gATEway Policyholder Portal (ARAG Customers) Customer portal for ARAG policyholders to access legal services, document building tools, and law guides.
- ATE Portal (DAS Customers) Solicitor portal for DAS customers to manage After-the-Event legal insurance claims and legal expenses.
Companies that use DAS
Customer profileSegments8 records
Ideal customer profiles5 records
DAS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
DAS partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Purpose CoalitionminorARAG is partnering with the Purpose Coalition to raise awareness of legal expenses insurance. They have launched the 'Insuring Justice – Social impact' report to highlight ways to improve social mobility and access to justice for those across the UK.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
DAS competitors and assessment
Company assessmentBroad incumbents
- LV= (Liverpool Victoria) Legal Services: Large UK mutual insurer offering legal expenses cover as an add-on to home and motor policies alongside broader personal lines. Wider portfolio but overlapping LEI product line distributed through similar broker channels.
- Allianz Legal Protection: Global composite insurer offering legal expenses cover as part of broader home, motor, and commercial policies in the UK. Comparable embedded distribution but wider general insurance focus.
- Aviva Legal Protection: Major UK composite insurer with legal expenses as an add-on to home and motor. Overlaps with ARAG in embedded LEI distribution but operates a much broader general insurance portfolio.
- Direct Line Group Legal Expenses: Major UK personal lines insurer offering legal expenses cover attached to motor and home policies. Direct channel overlap with ARAG's add-on distribution model.
Direct peers
- Abbey Legal Protection: Direct competitor in UK legal expenses insurance, providing BTE and ATE cover through broker and solicitor channels. Operates in the same niche with comparable product breadth and partner distribution.
- Arc Legal Assistance: Specialist UK legal expenses insurance provider distributing through brokers, insurers, and affinity partners. Closely comparable niche player with similar BTE/ATE product range and embedded add-on distribution model.
- DAS Legal Protection (Munich Re / ERGO): One of the original UK LEI specialists (referenced as 'DAS Customers' in ARAG's own ATE Portal) and the historical market leader. Directly competes with ARAG on BTE, ATE, and add-on legal expenses cover through broker and insurer channels.
- BDHL Legal (BIBE Legal): UK legal expenses insurance provider competing directly on BTE products distributed via brokers and intermediaries. Comparable in scale and target customer segments (SME, landlord, family).
Emerging players
- Markel UK Legal Expenses: Specialist UK insurer offering legal expenses products for commercial and professional lines. Overlaps on commercial LEI for SMEs and professional services clients.
Others
- ARAG SE (German parent group): German parent of ARAG plc, one of Europe's largest legal expenses insurers operating across multiple EU markets. Highly relevant as group-level owner and shared technology/back-office infrastructure, though not a direct competitor to ARAG plc in the UK.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
DAS social profiles
Digital presenceDAS compliance and trust
Trust signalCompliance2 records
DAS financial estimates
Financial estimateRevenue estimate
Valuation estimate
DAS leadership team
Management profileNumber of profiles
DAS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DAS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DAS
What does DAS do?
ARAG plc is a UK legal expenses insurer that underwrites and distributes Before-the-Event (BTE) and After-the-Event (ATE) legal insurance products, plus emergency assistance policies, to individuals, families, landlords, businesses, motorists, and group/employer schemes. Products are primarily sold as add-ons to home, commercial, and motor insurance through brokers, insurance companies, and solicitors, with supporting broker, customer, and ATE portals for service delivery.
Is DAS a public or private company?
DAS is a private company. It is classified as unknown and is currently operating.
When was DAS founded?
DAS was founded in 2006. It employs 501 to 1,000 people.
Where is DAS based?
DAS is headquartered in Bristol, United Kingdom, in the Europe region.
How does DAS make money?
One revenue line is on record: insurance Premiums.
Who are DAS's main competitors?
Broad incumbents on record are LV= (Liverpool Victoria) Legal Services, Allianz Legal Protection, Aviva Legal Protection and Direct Line Group Legal Expenses. Direct peers are Abbey Legal Protection, Arc Legal Assistance, DAS Legal Protection (Munich Re / ERGO) and BDHL Legal (BIBE Legal). Markel UK Legal Expenses is listed as an emerging player. ARAG SE (German parent group) is listed as an others.
Does DAS have an API?
No public API is recorded for DAS.