What The Purpose Coalition does

The Purpose Coalition is a UK-based coalition initiative and social purpose consultancy that helps organizations develop visible leadership positions around growth, place, social challenges, and long-term opportunity. It convenes enterprises, universities, NHS trusts, and local government bodies to share best practice, produce impact reports, and run advocacy and measurement programs. The coalition is operated by This Is Purpose, a trading name of Crowne Associates Ltd (Company Number 11329370), and is chaired by former UK Secretary of State Rt Hon Justine Greening, supported by former MP Paula Sherriff.

Its core offerings are non-software frameworks and convening services rather than technology products. The flagship is the Purpose Goals framework of 15 measurable goals used to structure impact reporting, alongside The Social Scopes Measurement Standard, the Opportunity & Place Commission (a national place-based initiative), Purpose Labs (a student-and-employer engagement program), the Cost of Living Taskforce, Breaking Down Barriers sector campaigns, the quarterly Breaking Down Barriers magazine, and the Leading with Purpose podcast. The 32-person organization runs a sales-led, enterprise-focused go-to-market based on coalition membership and advisory engagements, with no public pricing, disclosed revenue, or external funding.

The partner base spans energy (bp, E.ON, UK Power Networks, Northern Gas Networks), financial services (Barclays), media (BBC), hospitality and facilities (Travelodge, Sodexo), aerospace (Leonardo UK), automotive (Enterprise Mobility), transport (Southeastern, Northern Trains, Greater Anglia), healthcare (Medefer, Sciensus, ARAG), education (Capital City College Group, Newcastle College Group, University of Kent), and social enterprise (The Wise Group, RHS, PGL Beyond), with activity concentrated in the UK only.

Name

The Purpose Coalition

Legal name

Crowne Associates Ltd

Website

https://purpose-coalition.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

The Purpose Coalition is a UK-based coalition initiative, run by Crowne Associates Ltd, that convenes enterprises, universities, and public bodies to advance social mobility through the 15 Purpose Goals framework, impact reports, and programs like Purpose Labs and the Opportunity & Place Commission.

Ownership category

akta.pro rank

Product category

Social Purpose Advisory Services

NAICS

Civic and Social Organizations (813410), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Civil Society Strengthening & Civic Space (BPADAGAD)

akta.pro secondary industry

International & Local Implementing NGOs (HLAJAKAD)

Keywords

• Social purpose advisory
• Social mobility consultancy
• Impact measurement framework
• Coalition convening services
• Corporate purpose strategy

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Coalition Membership and Advisory Services: The Purpose Coalition generates revenue through coalition membership fees and advisory engagements with organizations seeking to improve their social purpose positioning, develop impact reports, and implement purpose-driven strategies. The organization is an initiative of This Is Purpose (a trading name of Crowne Associates Ltd), suggesting a consultancy/advisory revenue structure.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

The Purpose Coalition is a coalition initiative that brings together UK organizations to develop leadership positions around growth, place, social challenges, and long-term opportunity. It delivers the Purpose Goals framework (15 measurable goals), The Social Scopes Measurement Standard, Impact Reports, Purpose Labs, the Opportunity & Place Commission, and the Cost of Living Taskforce, alongside the Breaking Down Barriers Magazine and Leading with Purpose podcast. It is run by This Is Purpose, a trading name of Crowne Associates Ltd.

Differentiator

Problem solved

Functional benefit

Brands

• Purpose Lab: Connects organisations directly with students and next-generation voices, generating live insight while creating meaningful real-world experience and opportunity.
• Opportunity & Place Commission
• Cost of Living Taskforce
• Purpose Goals
• The Social Scopes Measurement Standard
• Breaking Down Barriers to Accountancy
• Purpose Lab Masterclasses

Products and services

• The Purpose Coalition Membership Coalition membership for organizations seeking to demonstrate social purpose, develop leadership positions around growth, place, social challenges, and long-term opportunity, and share best practice across sectors.
• Purpose Goals Framework A framework of 15 Purpose Goals that helps organizations measure and track how they respond to growth, opportunity, and change in a rapidly changing economy.
• The Social Scopes Measurement Standard A measurement standard developed by the Purpose Coalition for assessing and tracking social impact and opportunity metrics across organizations.
• Impact Reports Tailored assessments of how partner organizations are contributing to growth, opportunity, and participation, structured around the 15 Purpose Goals framework, providing consistent evaluation of progress and impact.
• Opportunity & Place Commission A national initiative focused on how cities, towns, coastal communities, and post-industrial places can become stronger local engines of opportunity and growth.
• Purpose Labs An initiative that connects organizations directly with students and next-generation voices, generating live insight while creating meaningful real-world experience and opportunity.
• Cost of Living Taskforce A senior employer forum exploring how business can respond to rising cost pressures in ways that support customers, colleagues, and communities, focused on financial resilience, workforce participation, and practical customer solutions.
• Breaking Down Barriers Sector Initiatives Sector-specific campaigns bringing together leading regional firms to share best practice and maximize community impact across the UK, including Breaking Down Barriers to Accountancy, Construction, Manufacturing & Engineering, and Law.
• Youth Opportunity Pledge (YOP!) A pledge co-founded by Rt Hon Justine Greening and Paula Sherriff to protect young people's work experience opportunities.
• Leading with Purpose (Fit for Purpose) Podcast A podcast series featuring interviews with leaders from business, education, health, and politics on social mobility, purpose, and opportunity.
• Breaking Down Barriers Magazine A quarterly publication featuring interviews, insights, and articles on purpose-led leadership and social mobility topics.

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

25 partnerships are on record, tiered core.

• UK Power NetworkscoreStrategic or Co-development PartnerUK Power Networks is a leading energy distribution network operator serving London, the South East, and East Anglia. As a coalition partner, they work on social impact initiatives and levelling up agendas, participating in impact reporting and purpose-driven programs.
• bpcoreStrategic or Co-development Partnerbp is one of the UK's largest energy companies with plans to invest in solutions including offshore wind, EV charging, hydrogen, and carbon capture. As a coalition partner, bp focuses on social mobility initiatives and has published dedicated impact reports through the coalition.
• Sodexo UK & IrelandcoreStrategic or Co-development PartnerSodexo UK & Ireland is a facilities management company participating in the coalition's purpose agenda, contributing to impact reporting and workforce development initiatives.
• TravelodgecoreStrategic or Co-development PartnerTravelodge operates over 590 hotels across the UK, Ireland, and Spain and employs over 10,000 colleagues. The company has launched social mobility progress reports through the coalition partnership.
• BBCcoreStrategic or Co-development PartnerThe BBC participates in the coalition's levelling up agenda, working on initiatives that explore how the broadcaster can contribute to spreading opportunity across the UK.
• The Wise GroupcoreStrategic or Co-development PartnerThe Wise Group is a social enterprise focused on transforming lives and communities, particularly through justice system support and relational mentoring. They have participated in coalition podcasts and initiatives focused on breaking down barriers to employment.
• BarclayscoreStrategic or Co-development PartnerBarclays participates in coalition initiatives focused on unlocking skills and workforce readiness, contributing to discussions on social mobility in the financial services sector.
• Enterprise MobilitycoreStrategic or Co-development PartnerEnterprise Mobility is a partner organization contributing to the coalition's opportunity and skills initiatives.
• Leonardo UKcoreStrategic or Co-development PartnerLeonardo UK is one of the UK's largest aerospace engineering companies employing over 8,000 highly skilled people. The coalition has conducted independent analysis of Leonardo's contribution to the levelling up agenda.
• E.ONcoreStrategic or Co-development PartnerE.ON is a major energy provider working with the coalition on energy transition and social mobility initiatives, including joint impact reports and purpose lab sessions with students.
• Capital City College GroupcoreStrategic or Co-development PartnerCapital City College is London's largest further education provider, partnering with the coalition on purpose lab masterclasses and social mobility initiatives.
• Newcastle College GroupcoreStrategic or Co-development PartnerNCG has launched a Breaking Down Barriers Impact Report in partnership with the coalition, showcasing how colleges can drive social mobility and economic prosperity.
• University of KentcoreStrategic or Co-development PartnerThe University of Kent announced a new partnership with the Purpose Coalition creating opportunities for students to work with employers committed to improving social mobility.
• Royal Horticultural SocietycoreStrategic or Co-development PartnerRHS partnered with the coalition on purpose lab sessions exploring how horticulture can be made more accessible, and launched an impact report on breaking down barriers in the heritage and leisure sector.
• ARAGcoreStrategic or Co-development PartnerARAG, a legal expenses insurance provider, partnered with the coalition to launch the 'Insuring Justice' campaign and report focused on access to justice and early legal advice.
• MedefercoreStrategic or Co-development PartnerMedefer, a provider of clinical care at home and life science services, partnered with the coalition on purpose lab sessions and launched a Connected Care Report on NHS care.
• PGL BeyondcoreStrategic or Co-development PartnerPGL Beyond has partnered with the coalition through purpose lab sessions and launched an impact report at the House of Commons on outdoor learning and breaking down barriers to opportunity.
• South Eastern RailwaycoreStrategic or Co-development PartnerSoutheastern Railway has published social mobility impact reports through the coalition, showcasing how rail operators can create opportunities for colleagues, passengers, and communities.
• Northern Gas NetworkscoreStrategic or Co-development PartnerNorthern Gas Networks has partnered with the coalition to publish impact reports on their contribution to social mobility and opportunity.
• Northern TrainscoreStrategic or Co-development PartnerNorthern Trains has partnered with the coalition on purpose lab sessions exploring social value in rail and published impact reports.
• Personal GroupcoreStrategic or Co-development PartnerPersonal Group has partnered with the coalition on purpose lab sessions exploring what young people want from employers and workplace support.
• SercocoreStrategic or Co-development PartnerSerco has partnered with the coalition on purpose lab sessions exploring how a major public-service provider turns purpose into practice.
• SciensuscoreStrategic or Co-development PartnerSciensus has partnered with the coalition to launch a Connected Care Report on the future of NHS care and participated in purpose lab sessions on healthcare innovation.
• Greater AngliacoreStrategic or Co-development PartnerGreater Anglia has partnered with the coalition and entered public ownership as a high-performing operator, holding multiple Operator of the Year titles.
• This Is PurposecoreStrategic or Co-development PartnerThis Is Purpose is the parent initiative of The Purpose Coalition. It is a trading name of Crowne Associates Ltd, which manages the coalition campaign and provides the operational infrastructure for coalition activities.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CBI (Confederation of British Industry): UK's largest business membership and lobbying organization — comparable convening and policy-advocacy structure with enterprise members, though a much broader industry-wide remit.
• Impetus: Established UK social mobility charity that partners with employers and investors to support disadvantaged young people — broader portfolio of direct programmes versus Purpose Coalition's convening/framework model.
• NPC (New Philanthropy Capital): UK social-sector consultancy and think tank providing measurement, evaluation, and advisory to charities and funders — comparable framework-and-advisory position with a different funding base.

Direct peers

• Business in the Community: UK membership-based business coalition working with major employers on responsible business, social mobility, and community impact — the closest direct comparator to The Purpose Coalition's coalition + impact-reporting model.
• Centre for Social Justice: UK think tank focused on tackling social breakdown and promoting opportunity — comparable policy/advocacy focus on levelling up themes, with a more research-driven operating model.
• UKBAA (UK Business Angels Association): UK membership-based association convening investors and startups — comparable membership-coalition operating model, though focused on investment promotion rather than social mobility.
• Prince's Trust: Major UK youth opportunity charity partnering with employers to deliver skills and employment programmes — overlapping employer-engagement and youth opportunity mission with a far larger operational footprint.
• Social Mobility Foundation: UK charity focused on improving social mobility through employer engagement and student programs — comparable mission (social mobility, employer partnerships, youth opportunity) with a more programmatic, less convening-oriented structure.

Regional players

• Make UK: UK manufacturers' trade association with sector-specific campaigns and member convening — comparable coalition operating model, though focused on a single vertical rather than cross-sector purpose.

Emerging players

• Resolution Foundation: UK think tank focused on living standards and social mobility — comparable research and policy lens on levelling up themes, with a more academic orientation versus Purpose Coalition's enterprise convening model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/purposecoalition

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Purpose Coalition