Chevalier Wholesale Produce

What Chevalier Wholesale Produce does

Chevalier Wholesale Produce Ltd is a New Zealand-based B2B wholesale distributor of fresh fruits and vegetables, founded circa 1970 and headquartered in Avondale, Auckland. The company operates a national distribution network of five sites across the North and South Islands (Auckland, Wellington, Mount Maunganui/Tauranga, plus two additional locations), employing between 51 and 100 people. Its customer base spans food service and hospitality (restaurants, cafes, hotels, QSR, lodges, caterers), healthcare (hospitals, aged care), food manufacturing, retail, online food delivery, transportation provisioning (airlines, cruise ships, super yachts, cargo ships), and international export clients, with a separate consumer-facing home delivery channel operated through the dedicated Chev2Home website.

The core product offering is fresh produce sourcing and distribution, supplemented by HACCP-approved Fresh Cut processing (peeled, diced, sliced, grated, julienned produce cut to customer specifications), frozen produce, dairy, eggs and poultry, and dry goods. The operational platform combines national and international grower sourcing, specialized packing and packaging systems, branch-level inventory, and a B2B online ordering portal that enforces minimum order thresholds and supports both delivery and pickup across Auckland and Wellington. Export customers receive full turnkey logistics and documentation management.

The business operates a private, sales-led wholesale model with quote-based trade pricing and no publicly disclosed rates. Revenue is generated primarily through one-off trade purchases by food service and hospitality operators, plus recurring provisioning relationships with transportation and export clients. There is no public listing, no external funding history, and no disclosed ownership structure beyond the indication of founder- or family-managed status given the long-standing private profile.

Name

Chevalier Wholesale Produce

Legal name

Chevalier Wholesale Produce Ltd

Website

https://chevalierproduce.co.nz

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

51–100 employees

Short description

Chevalier Wholesale Produce is a New Zealand B2B wholesale distributor of fresh fruits and vegetables, serving food service, hospitality, healthcare, food manufacturing, transportation, and export clients via five distribution sites across both islands. Founded circa 1970.

Ownership category

akta.pro rank

Product category

Wholesale Produce Distribution

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (42448)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Fresh Produce Wholesale (Fruit & Vegetables) (AFAIABAE)

akta.pro secondary industries

Foodservice / HORECA Produce Wholesale (AFAIACAI), Import / Export Produce Wholesale (Cross-Border Trading) (AFAIACAH)

Keywords

• Wholesale produce distribution
• Fresh cut processing
• Food service supply
• Fresh fruit vegetables
• Export produce logistics

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Wholesale Produce Distribution: B2B wholesale distribution of fresh produce including fruits, vegetables, fresh cut, frozen, dairy, poultry, and dry goods. Sells to trade customers including restaurants, hotels, hospitals, food manufacturers. Export services for international clients with full turnkey logistics.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Chevalier Wholesale Produce Ltd is a B2B wholesale distributor of fresh fruits and vegetables in New Zealand, operating HACCP-approved fresh cut processing facilities and a national distribution network of five sites across the North and South Islands. The company sources produce from national and international markets, packs and processes it to customer specifications, and delivers to food service, hospitality, healthcare, food manufacturing, and transport/cruise clients, with full turnkey export services for international customers.

Product overview

Chevalier Wholesale Produce is a B2B wholesale produce distribution company operating for over 50 years. The company offers a unified product portfolio centered on fresh produce distribution (fruits and vegetables), complemented by Fresh Cut processed produce from HACCP-approved facilities, Frozen produce, Dairy products, Eggs and Poultry, and Dry Goods. The company also provides an online ordering platform for trade customers and turnkey export services. The core offering combines sourcing, packing, processing, and national distribution across five sites servicing North and South Islands of New Zealand.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Produce Distribution Wholesale distribution of fresh fruits and vegetables sourced from national and international markets and growers, delivered to commercial customers such as restaurants, cafes, hotels, hospitals, food manufacturers, airlines, and cruise ships.
• Fresh Cut Processed Produce HACCP-approved fresh cut processing of produce cut to customer specifications, including peeled, diced, sliced, grated, and julienned vegetables, prepared in specialised processing facilities.
• Frozen Produce Frozen produce range including frozen berries, mango, taro, cassava, and straight-cut fries supplied to wholesale trade customers.
• Dairy Products Wholesale dairy range including fresh cream, blue top and trim milk, barista velvet milk, and salted and unsalted butter for trade customers.
• Eggs and Poultry Wholesale eggs and poultry including free-range and cage-free eggs in various sizes supplied to trade food service customers.
• Dry Goods Wholesale dry goods including malt flour and specialty items such as horopito powder supplied to trade customers.
• Online Ordering Platform B2B e-commerce platform enabling existing trade customers to browse the product catalog, place orders, select delivery or pickup, and manage branch-specific pricing and minimum-order requirements.
• Export Services Full turnkey export service for international clients managing all logistics and documentation to ensure New Zealand produce arrives in the highest quality on time.
• Chev2Home Home Delivery Separate consumer-facing home delivery service operated through the Chev2Home website (chev2home.co.nz), delivering fresh produce and related products directly to individual households.

Named customers17 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MG Marketing: NZ cooperative-backed fresh produce marketer and distributor supplying retailers, foodservice and processors across both islands. Closest direct peer in scale and product mix to Chevalier's core fresh fruit and vegetable wholesale business.
• Fresh Direct (NZ): NZ-focused fresh produce and ready-meal supplier serving retailers, foodservice and consumers with nationwide delivery. Closely comparable on cold-chain fresh produce distribution, fresh-cut capability and foodservice customer mix.

Broad incumbents

• Sysco: World's largest broadline foodservice distributor supplying restaurants, healthcare and hospitality with produce, dairy, frozen and dry goods. Comparable on customer segments (foodservice, healthcare, hospitality) and multi-category distribution model, though at vastly larger scale.
• US Foods: Major US broadline foodservice distributor serving restaurants, healthcare and hospitality with full assortments including fresh produce. Comparable as a multi-category incumbent foodservice wholesaler competing for similar end-customers.
• Dole plc: Global fresh fruit and vegetable producer-marketer with worldwide sourcing, ripening and distribution infrastructure. Comparable as a global fresh-produce wholesaler/exporter competing in similar produce categories and export channels.
• Gordon Food Service: Large broadline foodservice distributor in North America supplying restaurants, schools, healthcare and hospitality. Comparable on broadline distribution across fresh, frozen, dairy and dry goods into similar institutional customer segments.
• T&G Global (formerly Turners & Growers): Largest NZ-headquartered produce marketer and distributor with global operations across fresh fruit, vegetables and flowers. Comparable as the dominant domestic incumbent in NZ fresh-produce wholesale that Chevalier competes against for grower supply and trade customers.
• Bidfood New Zealand: Major NZ foodservice distributor supplying restaurants, hotels, hospitals and aged care with broad-range products including fresh produce. Comparable as a much larger multi-category competitor chasing the same foodservice and healthcare accounts as Chevalier.

Others

• Wattie's / Heinz Wattie's (Petfood/Produce Procurement): NZ's largest food manufacturer, a significant buyer of fresh produce for processing. Comparable as a major NZ customer/partner in the fresh-produce supply chain rather than a direct distributor competitor.

Regional players

• Country Foods (NZ) / Pave Foods: NZ-based produce and fresh-cut supplier serving retail and foodservice customers. Comparable on NZ regional produce distribution with value-added fresh-cut processing capability.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/4freshveg
• Facebookfacebook.com/mentions
• LinkedInlinkedin.com/company/chevalier-wholesale-produce-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chevalier Wholesale Produce