Keti

What Keti does

Keti srl is an Italian web marketing agency headquartered in Lissone, province of Monza e Brianza, operating as part of Gruppo Omega — a consortium of 8 companies with diversified competencies. The company sells a four-pillar professional services portfolio: Digital Marketing (analysis, social media management, paid advertising, SEO, content marketing, email/DEM); Web Experience (landing pages, showcase websites, e-commerce platforms); CRM implementation (marketing, sales, customer service modules); and Offline Marketing (professional photography, corporate video production, branded print materials). It also offers specialized sub-products including Avatar Digitale (AI-generated digital avatars for video content), a pharma-sector AI chatbot, and a Marketing Automation platform for email campaigns and lead management.

The company's underlying technology stack is not disclosed as proprietary; it appears to combine standard agency tooling with third-party AI services for the Avatar and Chatbot offerings. Its business model is professional services: customized, quote-based engagements delivered by dedicated consultants, with a sales-led go-to-market targeting both B2B and B2C businesses across verticals including pharma, healthcare, finance, and construction. Geographic operations are limited to Italy, with 11-50 employees and no disclosed external funding.

Keti markets itself through an active multilingual blog covering AI, social media, SEO, e-commerce, and sector-specific topics, alongside presence on Facebook, LinkedIn, and Instagram. No enterprise customer logos, no disclosed revenue, and no pricing data are available, which constrains external benchmarking. The strategic positioning emphasizes customized communication strategy, digital transformation advisory, and the cross-disciplinary capabilities afforded by the Gruppo Omega network.

Name

Keti

Legal name

Keti srl

Website

https://keti.it

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Keti srl is an Italian web marketing agency in Lissone offering digital marketing, web development, CRM implementation, and offline marketing services to B2B and B2C clients across pharma, healthcare, finance, and construction verticals, with recent AI-powered sub-products for digital avatars and chatbots.

Ownership category

akta.pro rank

Headquarters

HQ city

Lissone

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Marketing Services: Service-based professional consulting including analysis, social media management, advertising campaigns, SEO, content marketing, and email marketing. Delivered through dedicated consultants providing customized strategies.
2. Web Development Services: Creation and management of websites including landing pages, showcase sites, and e-commerce platforms with SEO optimization.
3. CRM Implementation Services: CRM system implementation for marketing, sales, and customer service management.
4. Offline Marketing Services: Traditional marketing services including professional photography, video production, and printing materials for events and promotions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Keti is an Italian digital and offline marketing agency that delivers integrated marketing services spanning Digital Marketing, Web Experience design/development, CRM implementation, and Offline Marketing campaigns. The agency also offers AI-powered sub-services including Avatar Digitale, Chatbot, and Marketing Automation to help clients engage audiences and automate marketing workflows.

Product overview

Keti is a web marketing agency (Keti srl, based in Lissone, MB, Italy) offering a four-pillar service portfolio: Digital Marketing, Web Experience, CRM, and Offline Marketing. Digital Marketing covers analysis, strategy, social media management, and advertising/email marketing. Web Experience encompasses landing pages, showcase sites, and e-commerce development. CRM provides marketing, sales, and customer service modules. Offline Marketing includes professional photography, video production, and print services. Keti also offers specialized AI-powered sub-products including Avatar Digitale (AI-generated digital avatars for marketing and customer service), Chatbot (AI chatbot for pharma and healthcare sectors), and Marketing Automation (automated email marketing and lead management). The company positions itself within Gruppo Omega alongside seven other companies with diversified competencies.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Marketing End-to-end digital marketing services including strategy, social media management, content, and campaign execution for Italian businesses seeking to grow their online presence.
• Web Experience Web design and development services delivering websites, landing pages, and digital experiences tailored to client brand and conversion objectives.
• CRM CRM implementation and management services enabling client businesses to organize customer data, manage relationships, and drive personalized engagement.
• Offline Marketing Traditional offline marketing services including print, events, and physical-channel campaigns complementing Keti's digital offerings.
• Avatar Digitale AI-powered digital avatar offering enabling clients to deploy interactive digital personas for customer engagement, presentations, and brand communication.
• Chatbot AI chatbot services providing conversational automation for client websites and digital channels to handle customer inquiries and lead capture.
• Marketing Automation Marketing automation services implementing automated workflows for client lead nurturing, campaign orchestration, and customer journey management.

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Partnerships

One partnership is on record.

• Gruppo OmegacoreStrategic or Co-development PartnerKeti is part of Gruppo Omega, a consortium of 8 companies with diversified skills and competencies. This strategic alliance enables Keti to offer comprehensive business solutions combining various areas of expertise. The group emphasizes that digital transformation requires a radical change in mindset, and having partners with diverse capabilities allows them to address complex business challenges.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Alkemy: Italian digital transformation company offering digital marketing, e-commerce, data, and technology services to B2B and B2C clients. Directly comparable to Keti as both serve Italian mid-market businesses with integrated digital marketing, web/CRM implementation, and consulting — Alkemy simply operates at much larger scale.
• Jakala: Italy-based martech and data-driven marketing services provider offering CRM, digital advertising, analytics, and loyalty programs. Highly comparable to Keti's CRM, digital marketing, and analytics offerings; serves similar mid-market and enterprise Italian clients but with proprietary technology and much larger headcount.
• Datrix: Italian data-driven marketing and AI company providing digital marketing, martech platforms, and AI-based audience analytics. Comparable to Keti's digital marketing and analytics/strategy services, with a stronger technology and proprietary-platform layer than Keti currently has.
• TSW (The Strategy Works): Italy-headquartered (with UK office) digital agency offering B2B marketing, content, web development, and marketing automation. Comparable to Keti on B2B-focused digital marketing services, web experience, and marketing automation — overlapping directly on the Marketing Automation sub-product.
• Doing (DoingDigital): Italian digital marketing agency offering web development, SEO, social media management, and content marketing to B2B and B2C clients. Directly comparable to Keti's Web Experience and Digital Marketing pillars; similar size tier and Italian mid-market focus.
• Webedia Italia: Italian arm of Webedia, a digital media and marketing services group offering content, social media, and branded content production. Comparable to Keti in social media management, content marketing, and digital campaign execution for Italian B2C and B2B clients.

Broad incumbents

• BBDO Italy: Italian office of global advertising network BBDO, offering creative, digital, social, and CRM services. Comparable to Keti as a full-service advertising agency, but competing primarily for large-brand clients Keti cannot serve at its current scale.
• Publicis Groupe: Global advertising and marketing services holding company with significant Italian operations through Publicis Italia, Leo Burnett, etc. Comparable to Keti across the full digital marketing stack — advertising, CRM, web experience — but with vastly larger scale, proprietary tech platforms, and international delivery.
• Ogilvy Italy: Italian office of Ogilvy, the global advertising agency network. Comparable as a full-service advertising agency offering digital marketing, creative, social, and CRM — overlapping almost entirely with Keti's service portfolio but operating at much larger scale and with global brand clients.

Emerging players

• H-Farm: Italian digital innovation consultancy and venture builder offering digital transformation, marketing, and education services. Comparable to Keti's digital strategy and consulting motion; overlaps particularly on digital transformation narratives and Gruppo Omega-like consortium plays.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/keti
• LinkedInlinkedin.com/company/keti
• Instagraminstagram.com/keti

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keti