DOING DIGITAL LTD

What DOING DIGITAL LTD does

Doing Digital Ltd is a privately held UK digital marketing agency headquartered in Basingstoke, Hampshire, and operating under English and Welsh jurisdiction. Established in May 2011, the company sells a portfolio of six core marketing services — Pay Per Click (PPC), Affiliate Marketing, Email Marketing, Social Marketing, Mobile Marketing, and Web Services — supplemented by add-on offerings such as email and SMS broadcasting, online advertising, and co-registration. Its public client portfolio includes enterprise names such as Gala Bingo, Coral, Skybet, Match, Travel Junction, Direct Diamonds, and Wowcher, with stated coverage of businesses ranging from sole traders to large corporates.

The underlying technology stack is conventional agency tooling rather than a proprietary platform: the company lists no patents, proprietary models, APIs, SDKs, or distinctive data assets. Service delivery is built around standard martech capabilities (paid search, paid social, display, remarketing, affiliate networks, broadcast and SMS platforms, responsive web design, ASP.net/Ajax/JavaScript development), executed under a sales-led go-to-market. Customer acquisition is direct — phone, email, and website inquiry — without intermediaries, marketplace listings, or disclosed partnerships.

The revenue model is professional-services fees for campaign management, media buying/selling, design, and consultancy, with no publicly disclosed pricing tiers, contracts, or recurring-revenue mechanics. Doing Digital generates leads through its own website and a Twitter account (@doingdigital). There is no disclosed headcount, no funding history, no parent company, and no subsidiary structure; the company is independently owned and serves a UK-only market with an explicit geographic restriction excluding international clients.

Name

DOING DIGITAL LTD

Legal name

Doing Digital Ltd

Website

https://doingdigital.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Doing Digital Ltd is a privately held UK digital marketing agency, founded in 2011 and based in Basingstoke, offering PPC, affiliate, email, social, mobile, and web marketing services to UK businesses ranging from sole traders to large corporates.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro industry

PRIMARYBPAFABAB

Digital & Programmatic Media Buying (Display, Video, CTV, Audio)

Business & Public Services/Marketing, Advertising & PR Services/Media Planning & Buying

SECONDARYBPAHAEAA

Digital Strategy & Transformation

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Technology & Digital Consulting

Keywords

• Digital marketing services
• Pay per click
• Affiliate marketing
• Email marketing
• Social media marketing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Marketing Services: The company generates revenue by providing comprehensive digital marketing services to businesses. Services include Pay Per Click management, Affiliate Marketing, Email Marketing, Social Marketing, Mobile Marketing, Web Services/Development, lead generation, and campaign management. Revenue is earned through service fees for campaign management, media buying/selling, and marketing consultancy.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Doing Digital Ltd is a digital marketing agency that delivers integrated digital marketing campaigns to UK businesses across Pay Per Click (PPC), Affiliate Marketing, Email Marketing, Social Marketing, Mobile Marketing, and Web Services. The agency also provides supplementary services including Email Broadcasting, SMS Broadcasting, Online Advertising (Pop Overs, Pop Unders, Banners) and Co-Reg (Coregistration) to help organisations grow their online customer base.

Product overview

Doing Digital Ltd is a digital marketing agency offering a suite of integrated marketing services organized around six core service areas: Pay Per Click (PPC) advertising, Affiliate Marketing, Email Marketing, Social Marketing, Mobile Marketing, and Web Services. Their offering also includes supplementary services such as Email Broadcasting, SMS Broadcasting, Online Advertising (Pop Overs, Pop Unders, Banners), and Co-Reg. The services work together to help organisations develop and grow their customer base through digital marketing solutions, with capabilities spanning campaign creation, deployment, tracking, and analytics across multiple digital channels.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Thousands of campaigns built, managed and deployed

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves2 records

Expansion highlights4 records

Direct peers

• Tug: Digital marketing agency specializing in paid media, SEO, and content. Comparable mid-sized agency competitor to Doing Digital with similar full-service digital marketing offerings for enterprise clients.
• Croud: UK-headquartered digital agency built around paid media, programmatic, SEO, and content. Comparable to Doing Digital in serving enterprise clients across multiple digital channels from a UK base.
• Receptional: UK digital marketing agency offering PPC, SEO, content, and affiliate marketing services. Comparable UK-based competitor with similar service breadth and SMB-to-enterprise client mix.
• WAA (formerly We Are Apps): UK-based mobile and digital marketing specialist with capabilities in mobile marketing, SMS, and app-based campaigns. Overlaps with Doing Digital's mobile marketing and SMS broadcasting service lines.
• Brainlabs: UK-based digital marketing agency offering PPC, paid media, SEO, and programmatic services to enterprise clients. Direct competitor to Doing Digital in the UK performance marketing space with a similar sales-led, multi-channel approach.

Broad incumbents

• iCrossing (Hearst): Global digital marketing agency within Hearst offering paid media, SEO, content, and analytics. Comparable to Doing Digital in core digital channels but serves enterprise clients at much larger scale with broader geographic reach.
• ForwardPMX: Performance media agency offering paid search, paid social, programmatic, and affiliate marketing. Closely comparable to Doing Digital's core service mix, particularly affiliate marketing and paid media management.
• Jellyfish (Brandtech Group): Global digital marketing agency offering media planning, buying, analytics, and creative. Overlaps with Doing Digital across PPC, social, and programmatic services but operates at significantly larger scale as part of Brandtech Group.
• Dentsu (UK operations): Global advertising network with substantial UK operations offering integrated media, creative, and digital services. Represents the larger incumbent competitor that Doing Digital must compete against for enterprise UK clients.

Regional players

• Screaming Frog (SEO & Digital Agency): UK-based digital agency (distinct from the SEO tool brand) offering SEO, PPC, and content services. Similar UK boutique agency positioning to Doing Digital with comparable target market and service mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/doingdigital
• LinkedInlinkedin.com/company/doing-digital-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DOING DIGITAL LTD