Weinhaus

What Weinhaus does

Weinhaus Fehser (legal entity Weinhaus C. Fehser OHG) is a family-owned wine and spirits merchant founded in 1883 in Heidelberg, Germany, and currently operated by its 4th and 5th generations of family ownership. The business operates a dual-channel model: a physical retail store at Friedrich-Ebert-Anlage 26 in Heidelberg's Altstadt and a direct-to-consumer e-commerce platform at weinversand-fehser.de. The product catalog is organized into six core categories — wines (red, white, rosé, organic, dessert, non-alcoholic from global regions), a Bordeaux special selection featuring Premier Grand Cru Classé wines, sparkling wines and Champagne in multiple bottle formats, spirits (whisky, cognac, gin, rum, brandies, liqueurs), wine accessories (including Coravin systems), and gourmet foods (olive oil). Pricing ranges from approximately €6 for entry-level bottles to over €500 for premier classified Bordeaux, with no subscription or membership model.

The company serves two primary customer segments: individual wine enthusiasts and collectors seeking premium, rare, and aged wines (primary segment), and a secondary gastronomy/hospitality segment comprising restaurants, hotels, and caterers in the Heidelberg region that require curated assortments and ongoing supply relationships. Distribution is executed through the walk-in retail store with personal consultation, wine tastings, and seminars, alongside nationwide shipping via the online shop. Marketing is largely low-cost, relying on organic SEO, a newsletter, and Instagram/Facebook organic social presence, with Google Analytics and Matomo providing site analytics and PayPal as the disclosed payment integration.

Weinhaus Fehser generates revenue exclusively through one-time retail sales of wine and spirits. There is no disclosed subscription, membership, or recurring revenue component, and the OHG (Offene Handelsgesellschaft / general partnership) structure indicates private family ownership with no institutional or venture capital backing, no parent company, no subsidiaries, and no public listing. Geographic product sourcing spans at least 12 countries across Europe, South America, Oceania, Africa, and Southeast Europe, and the company offers supplementary services including gift/presentation packaging (Präsentservice) and wine education through seminars (Weinseminare/Weinproben). Revenue figures, employee count granularity, funding history, and ownership leadership are not disclosed in available sources.

Name

Weinhaus

Legal name

Weinhaus C. Fehser OHG

Website

https://weinversand-fehser.de

Company type

Private

Founded year

1883

Operating status

Operating

Headcount range

11–50 employees

Short description

Weinhaus Fehser is a 140-year-old, 4th/5th-generation family wine merchant based in Heidelberg's Altstadt, selling premium wines, champagne, and spirits through a physical storefront and the weinversand-fehser.de e-commerce platform to German consumers and regional gastronomy accounts.

Ownership category

akta.pro rank

Product category

Wine and Spirits Retail

NAICS

Beer, Wine, and Liquor Retailers (44532)

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

akta.pro secondary industry

Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ)

Keywords

• Wine retail
• Fine wine sales
• Online wine shop
• Spirits distribution
• Champagne and sparkling wine

Headquarters

HQ city

Heidelberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Wine and Spirits Sales: The company generates revenue through direct sales of wines, champagnes, sparkling wines, and spirits via both its physical store in Heidelberg and its online shop. Product categories include premium Bordeaux wines (Château Lafite Rothschild, Château Mouton Rothschild), Burgundy whites, German Rieslings, Italian wines, and a wide selection of spirits including whiskies, cognacs, brandies, and liqueurs. Prices range from entry-level wines at approximately €6-10 to premier Grand Cru Classé bottles exceeding €500.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Weinhaus Fehser is a family-owned wine merchant founded in 1883 in Heidelberg, operating both a physical retail store and an e-commerce shop (weinversand-fehser.de). The company sells a curated selection of wines, sparkling wines, champagnes, and spirits sourced from major wine regions worldwide, ranging from entry-level bottles to premier Bordeaux Grand Cru Classé, with supplementary services including wine seminars, gift packaging, and dedicated supply for the gastronomy/hospitality sector.

Product overview

Weinhaus Fehser is a traditional family wine merchant (Weinhandel) operating since 1883 in Heidelberg's old town, now in its 4th and 5th generation. The company operates both a retail store and an online e-commerce shop. Its core product offering centers on an extensive wine portfolio organized into six main categories: (1) Wine (Wein) - the primary category spanning red, white, rosé, organic, and non-alcoholic wines from Germany and international regions; (2) Bordeaux Spezial - a curated selection of premium Bordeaux wines including First Growths and classified estates; (3) Perl- & Schaumwein - sparkling wines and Champagne; (4) Spirituosen & Co. - spirits including brandies, whisky, gin, rum, and liqueurs; (5) Accessoires - wine accessories such as Coravin preservation systems; and (6) Feinkost - gourmet foods like olive oil. The company also offers supplementary services including wine tasting seminars, presentation/gift services, and delivery. Products are sourced from wine-growing regions worldwide including France, Italy, Spain, Germany, Austria, Portugal, and overseas countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Wine (Wein) Extensive selection of wines from Germany and international wine regions including France (Bordeaux, Burgundy, Loire, Rhône, Alsace), Italy, Spain, Portugal, Austria, and overseas countries, categorized as red wine, white wine, rosé, organic wine, dessert wine, and non-alcoholic wines. Sold to individual consumers and gastronomy customers through retail and online.
• Bordeaux Spezial (Bordeaux Special) Curated premium Bordeaux selection including First Growths (Premier Grand Cru Classé) and classified estates from Saint-Émilion, Pomerol, Pauillac, Margaux, and other prestigious appellations, aimed at collectors and connoisseurs.
• Perl- & Schaumwein (Sparkling Wine and Champagne) Sparkling wine assortment including German Sekt, French Champagne in various bottle sizes (0.2L to 6L), Crémant, Italian Prosecco/Spumante/Frizzante, Spanish Cava, and Argentine sparkling wines.
• Spirituosen & Co. (Spirits) Wide range of spirits including fruit brandies (Obstbrände), whisky (Scotch, Irish, Japanese, German), Marc/Grappa, liqueurs, Cognac, Armagnac, Gin, Rum, Vodka, Tequila, Bitters, and Aquavit.
• Accessoires (Wine Accessories) Wine accessories including Coravin wine preservation systems, presentation packaging, and miscellaneous wine-related accessories.
• Feinkost (Gourmet Foods) Gourmet food selection featuring olive oil and related products, sold alongside the wine and spirits assortment.
• Wine Packages (Weinpakete) Curated wine packages and case deals offered at promotional prices, including multi-bottle selections from specific regions or producers.
• Wine Tasting and Seminars (Weinseminare/Weinproben) Wine tasting events, wine seminars, and wine sampling experiences offered to customers as part of the merchant's service offering.
• Presentation Service (Präsentservice) Gift wrapping and presentation services for wine and spirit purchases, supporting gifting and special-occasion use cases.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Emerging players

• Vivino: Global wine marketplace and discovery app with a large consumer base and growing e-commerce functionality. Overlaps with Weinhaus on online wine discovery and purchase, but with a fundamentally different scale, technology-led model and marketplace rather than merchant identity.
• WirWinzer: German online wine marketplace connecting consumers directly with smaller wineries. Comparable as a Germany-based online wine channel, though its marketplace model differs from Weinhaus's curated merchant approach.

Direct peers

• Rindchen's Weinkontor: Family-owned German fine wine retailer with a portfolio of curated estates and Bordeaux specialties, and both retail store and online shop. Closely mirrors Weinhaus's heritage-positioned, premium-curated niche play in the German market.
• Ludwig von Kapff: Long-established German wine merchant based in Esslingen with both physical retail presence and an online shop focused on European fine wines and Bordeaux specialties. Direct comparable on assortment, channel mix and customer segment.
• Hawesko Holding: Germany's largest wine mail-order and online retailer, headquartered in Hamburg. Direct competitor to Weinhaus on both e-commerce wine sales and Bordeaux-led fine wine assortment, but operating at materially greater scale and with multi-brand portfolio.
• Jacques' Wein-Depot: German chain of franchised wine depots offering curated regional wine assortments and in-store consultation. Closely comparable to Weinhaus's storefront-plus-consultation model, only delivered via a franchise footprint rather than a single Altstadt location.

Broad incumbents

• Berry Bros. & Rudd: Historic UK fine wine merchant with deep Bordeaux and aged-vintage expertise and global shipping. Comparable on heritage, collector focus and premium curation, but operates on a much larger, international scale.

Regional players

• Wein & Co: Austrian specialty wine retailer combining physical stores with strong private-label and tasting-room experiences. Comparable assortment and experience-led positioning, but operates primarily in Austria rather than Germany.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Weinhaus.Fehser.Heidelberg
• Instagraminstagram.com/weinhaus_fehser
• LinkedInlinkedin.com/company/weinhaus-c-fehser-ohg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Weinhaus