BISA

What BISA does

BISA (Boulangerie Industrielle SA) is a Swiss family-owned industrial bakery founded in 1915 and headquartered in Vésenaz/Geneva, employing between 501 and 1,000 people. The company specializes in wheat transformation and the manufacture and sale of bakery, viennoiserie, and pâtisserie-traiteur products through a portfolio of approximately 359 active SKUs spanning breads, pastries, sandwiches, savory snacks, cocktail/reception items, pastry bases, and wood-fired oven specialty lines. A core operational differentiator is its wholly-owned flour mill, Le Moulin de La Pallanterie, which purchases and grinds 100% of Geneva wheat, providing vertical supply chain integration and enabling certifications including GRTA (pioneer since 2007), BIO Bourgeon (since 2005), FSSC 22000, and SUISSE GARANTIE.

The business operates a hybrid go-to-market combining B2B wholesale supply to restaurants, hotels, cafes, and caterers in the Geneva region with a direct-to-consumer e-commerce boutique at bisa.ch/boutique. Revenue mechanics are undisclosed but implied to be transaction-based on both channels (B2B purchase orders and DTC online orders). The B2B wholesale stream targets the food service industry as the primary customer segment, with retail consumers as a secondary segment served through the e-commerce storefront. Pricing is not publicly disclosed.

BISA functions as a multi-brand group with eight sub-brands: Le Panetier (bakery), Martel Chocolatier (chocolate), BJF/Bagel Juice (bagels and juice), LeSnack (snack concepts), The Grill (grill restaurant), Al Volo (pizzeria), La Bourse (restaurant), and Montreux Jazz Cafe (cafe venue), each with a distinct website and identity under the group umbrella. The company is privately held by the founding family, with no parent company, no funding rounds, and no M&A activity disclosed in the available data. Geographic scope is limited to Switzerland, with the Geneva region as the primary market.

Name

BISA

Legal name

Boulangerie Industrielle SA

Website

https://bisa.ch

Company type

Private

Founded year

1914

Operating status

Operating

Headcount range

501–1,000 employees

Short description

BISA (Boulangerie Industrielle SA) is a Swiss family-owned industrial bakery founded in 1915 in Geneva, manufacturing breads, viennoiserie, sandwiches, and savory snacks from 100% local Geneva wheat milled at its own Le Moulin de La Pallanterie, serving B2B food service and DTC consumers across an 8-sub-brand portfolio.

Ownership category

akta.pro rank

Product category

Industrial Bakery Products

NAICS

Commercial Bakeries (311812), Bread and Bakery Product Manufacturing (31181), Bakeries and Tortilla Manufacturing (3118), Baked Goods Retailers (445291)

SIC

Bakery Products (2050), Food And Kindred Products (2000)

akta.pro primary industry

Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF)

akta.pro secondary industries

Bread & Rolls Manufacturing (AFAKAAAA), Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG), Pastry, Cakes & Desserts Wholesale (AFAIAFAB)

Keywords

• Industrial bakery products
• Wholesale bakery supply
• Artisan bread manufacturing
• Viennoiserie and pastries
• Organic stone-milled flour

Headquarters

HQ city

Vésenaz

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. B2B Wholesale Bakery Products: Wholesale supply of bakery, viennoiserie, pastry, and catering products to food service businesses, restaurants, and retailers.
2. E-commerce Retail Sales: Direct-to-consumer online shop selling individual bakery products through the company website.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

BISA (Boulangerie Industrielle SA) manufactures and sells industrial-scale traditional bakery products including bread (baguettes, country loaves, specialty breads), viennoiserie (croissants, Danish pastries), ready-made sandwiches and savory snacks (quiches, mini pastries), cocktail/reception platters, and wood-fired oven artisan ranges. The company operates Le Moulin de La Pallanterie, an integrated stone mill that purchases and grinds 100% of Geneva wheat. Products are supplied both wholesale to food service businesses (restaurants, hotels, caterers) and via direct-to-consumer e-commerce shop, carrying GRTA, BIO Bourgeon, FSSC 22000, and SUISSE GARANTIE certifications.

Product overview

BISA (Boulangerie Industrielle SA) is a Swiss family-owned bakery company based in Geneva, specializing in wheat transformation and the manufacturing and sale of bakery products. The company operates with a multi-category product portfolio organized into Boulangerie (breads), Viennoiserie (pastries), Sandwiches & Supports, Snacking Salés (savory snacks), Pâtisserie et Fonds (pastry bases), Cocktail/Réception platters, and Wood-Fired Oven products. The portfolio includes sub-brands such as Bio Meule de Pierre (organic stone-milled products) and Gamme Tradition (Traditional Range from Le Panetier). With approximately 359 products, BISA emphasizes Swiss regional sourcing with GRTA certification, organic BIO Bourgeon certification, and traditional artisanal methods including stone-grinding at Le Moulin de la Pallanterie.

Differentiator

Problem solved

Functional benefit

Brands

• Le Panetier: Brand shown on the website under the BISA group umbrella
• Martel
• BJF
• LeSnack
• The Grill
• Al Volo
• La Bourse
• Montreux Jazz Cafe

Products and services

• Boulangerie (Bread Products) Traditional French-style breads including baguettes (70cm, 80cm), country loaves, country loaves with grains, sliced country loaves, half-white bread, black bread, toast breads, and specialty breads. Sold wholesale to food service businesses and via e-commerce shop.
• Viennoiserie (Pastry Products) French pastries including croissants, Danish pastries, croissants with custard cream, almond Danish, apple turnovers, braided pastries, and specialty items like brioche with saffron and chocolate chips.
• Sandwiches & Sandwich Supports Ready-made sandwiches and bread supports including Panini varieties (chicken, turkey, tomato-mozzarella, ham, prosciutto, goat cheese), delicacies (butter, cheese, ham, salami), Maxi delicacies, hot dog supports, ciabatta sandwiches, and bread sticks.
• Snacking Salés (Savory Snacks) Savory snack products including quiches (12cm varieties: broccoli-almond, cheese, mushroom, spinach, ham, salmon-courgette, leek-goat cheese, pumpkin curry), mini quiches (4cm, 6cm), ramequins, and individual items like sausage pastries.
• Pâtisserie et Fonds (Pastry & Bases) Pastry products and bases for various culinary applications, including school pastries and traiteur items.
• Cocktail/Réception Products Assorted cocktail platters including mini sandwiches, mini buns, mini briochettes, baby bagels, baby delicacies, and various cocktail-ready finger foods.
• Wood-Fired Oven Products (Cuisson Four-à-Bois) Traditional breads and products cooked in wood-fired ovens, including the Gamme Tradition (Traditional Range) with artisan loaves and the Bio Meule de Pierre (Stone Mill) organic line.
• Bio Meule de Pierre (Stone Mill Organic) Organic bread products made using stone-grinding technique from Le Moulin de la Pallanterie, producing flour that retains wheat germ and nutritional qualities with a distinctive ocher color and flavor.
• Gamme Tradition (Traditional Range from Le Panetier) Traditional bread products from the Panetier brand including Ficelle du Panetier, Baguette du Panetier, Pain de Campagne court, and Boule de Campagne.
• Gamme Torsade (Twisted Bread Range) Twisted/braided bread products including Pain Torsadé, Pain Torsadé aux graines, and Ballon Torsadé variants.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Le PanetiercoreOthersSister brand under the BISA group. Associated bakery brand with distinct identity and website presence.
• Martel ChocolatiercoreOthersSister brand under the BISA group. Chocolate/confectionery brand with distinct identity and website presence.
• Bagel JuiceminorOthersSister brand under the BISA group. Bagel and juice concept brand.
• Le SnackminorOthersSister brand under the BISA group. Snack concept brand.
• The GrillminorOthersSister brand under the BISA group. Grill restaurant concept.
• Al Volo PizzeriaminorOthersSister brand under the BISA group. Pizzeria concept with distinct website.
• La BourseminorOthersSister brand under the BISA group. Restaurant/location concept.
• Montreux Jazz CafeminorOthersPartner/restaurant location under the BISA group network.
• Le Moulin de La PallanteriecoreOthersIntegrated flour mill operation owned by BISA group. Purchases and grinds 100% Geneva wheat. Certified for GRTA flour production and maintains quality laboratory.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bridor: French B2B bakery manufacturer specializing in premium viennoiserie, breads, and pastries supplied to hotels, restaurants, and foodservice. Comparable to BISA's Le Panetier wood-fired and Gamme Tradition ranges serving hotel/restaurant channels across Europe.
• La Lorraine Bakery Group: Belgian family-owned industrial bakery group producing breads, pastries, and frozen bakery products for B2B and retail channels across Europe. Comparable to BISA as a multi-country, multi-brand European family-owned bakery manufacturer with foodservice focus.
• Vandemoortele: Belgian food group with a large bakery division producing frozen breads, viennoiserie, and patisserie for B2B foodservice and retail. Comparable to BISA in supplying the European foodservice channel with bakery and pastry products at scale.
• Aryzta: Switzerland-headquartered (Zurich) global B2B bakery group producing breads, viennoiserie, and snack bakery for foodservice and retail. Aryzta is the most direct large-scale commercial bakery peer to BISA, sharing a Swiss heritage, B2B wholesale focus, and multi-category bakery portfolio.
• Délifrance: French B2B bakery and viennoiserie supplier serving hotels, restaurants, cafes, and food service operators across Europe. Closely comparable to BISA in channel (foodservice wholesale), product mix (breads, viennoiserie, savory snacks), and target customer profile.
• Lantmännen Schulstad: Nordic industrial bakery group producing fresh and frozen breads, buns, and pastries for retail and foodservice. Comparable to BISA in multi-product B2B bakery manufacturing with a focus on quality and traditional baking methods.
• JOW (Lagardère Group): French B2B bakery supplier of breads, viennoiserie, and savory snacks to restaurants and food service operators. Comparable to BISA in product mix, B2B foodservice channel, and product-range breadth across sweet and savory bakery.

Broad incumbents

• Harrys (Barilla Group): French industrial bakery brand (part of Barilla) producing packaged breads, buns, and viennoiserie for retail and foodservice. Comparable to BISA's packaged bread and sandwich-supports portfolio, though at a much larger scale and with a mass-market rather than premium-artisanal positioning.

Regional players

• Panidor: Swiss commercial bakery producing pre-baked breads, buns, and bakery products for retail and foodservice. A direct Swiss-market peer to BISA, competing in similar product categories within the same domestic Swiss market.
• Migros Industrie (Baked Goods): Swiss retailer-owned bakery production arm producing bread, viennoiserie, and snacks for the Migros retail network. Competes with BISA in the Swiss market through in-store bakery ranges, though primarily through its own retail channel rather than wholesale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bisa-boulangerie-industrielle-sa

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BISA