Le Snack

What Le Snack does

Le Snack is a Geneva-based fresh food retail chain founded in 2019 that operates 6 boutique locations across the city, specializing in freshly prepared salads and sandwiches made each morning from locally sourced ingredients. Its physical footprint is concentrated in high-traffic institutional venues: the La Praille shopping centre (Lancy), the Pont Rouge transit hub, the CFF airport train station gallery in Cointrin, and three hospital sites (HUG, Maternité/BISA SNACK ABC, and Beau-Séjour). The Beau-Séjour hospital location is currently temporarily closed, leaving five active boutiques. Customers can dine in or take away, and the company emphasizes daily fresh delivery, short supply chains, eco-friendly packaging, and local sourcing as its core operational identity.

The company's product surface extends beyond retail QSR. A catering/traiteur service offers downloadable pastry and savory catalogs for corporate and private events, with orders placed through individual store contacts. Customer retention is built around a digital loyalty program operated on the StampMe third-party mobile app (iOS and Android), including seasonal cards such as a winter soup promotion where a completed card yields a free item. Le Snack also partners with Too Good To Go to sell surplus meal baskets at reduced prices, addressing food waste and adding a discount-channel revenue stream. Marketing channels are organic: Instagram (@lesnack_officiel), Facebook (LeSnack.Officiel), and an email newsletter ("Une newsletter gourmande").

Le Snack is a private company (no ticker, no public ownership disclosure), headquartered in Switzerland, and employs 8 people. No funding rounds, parent company, subsidiaries, leadership team, or revenue figures are disclosed. Its go-to-market is direct-to-consumer physical retail, targeting four segments: general Geneva consumers seeking fresh quick meals, healthcare workers and visitors at HUG/Maternité/Beau-Séjour, commuters and travelers using Pont Rouge and the airport gallery, and corporate/event customers purchasing catering. Pricing is not publicly disclosed and is handled on a per-transaction basis at retail and on a quote basis for catering.

Name

Le Snack

Legal name

Le Snack

Website

https://le-snack.ch

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Le Snack is a Geneva-based fresh food retailer operating six boutique locations across the city, serving daily-prepared salads and sandwiches to local consumers, hospital staff and visitors, commuters, and travelers, with add-on catering and loyalty services.

Ownership category

akta.pro rank

Product category

Quick-Service Restaurant

NAICS

Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Freshly Made Grab-and-Go (Sandwiches, Wraps, Salads) (CRAHAKAA)

akta.pro secondary industry

Delis & Sandwich Specialty Stores (CRAHAGAF)

Keywords

• Quick-service restaurants
• Fresh salads
• Sandwich retail
• Catering services
• Food retail

Headquarters

HQ city

Lancy

HQ country

Switzerland

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Retail Food Sales: Direct retail sales of fresh salads, sandwiches, and snacks across 6 Geneva locations. Customers can dine in or take away. Revenue generated through per-transaction food purchases.
2. Catering/Traiteur Service: Catering service offering pastry and catering catalogs for events and corporate functions. Orders placed through store contact.
3. Loyalty Program: StampMe loyalty app drives repeat purchases through stamp collection, where customers receive free products after completing their card. Seasonal promotions increase engagement.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Le Snack prepares and sells fresh salads and sandwiches daily from locally sourced ingredients across six boutique retail locations in Geneva, Switzerland. In addition to its in-store retail offer, the company provides a catering (traiteur) service for events and corporate clients. Customer engagement is supported through a StampMe digital loyalty program and a partnership with Too Good To Go for selling surplus meal baskets to reduce food waste.

Product overview

Le Snack is a single-location quick-service restaurant chain operating 6 boutiques across Geneva, Switzerland. The core offering consists of freshly prepared salads and sandwiches made daily from locally sourced ingredients. The portfolio is unified under one brand with add-on services including a catering/traiteur service (with pastry and savory catalogs), a digital loyalty program powered by the StampMe app, and surplus meal baskets sold via the Too Good To Go platform to reduce food waste. All products share the same supply chain (daily fresh deliveries, local sourcing) and distribution network (six Geneva locations plus catering).

Differentiator

Problem solved

Functional benefit

Brands

• StampMe Loyalty Program: Digital loyalty card application allowing customers to collect stamps and receive free products upon completion.

Products and services

• Fresh Salads (Salades) Freshly prepared salads made daily from locally sourced ingredients, sold ready-to-eat at Le Snack's six boutiques in Geneva for individual consumers seeking a quick, healthy meal.
• Fresh Sandwiches (Sandwichs) Freshly prepared sandwiches made daily from locally sourced ingredients, sold ready-to-eat at Le Snack's six boutiques in Geneva for individual consumers seeking a quick meal or snack.
• Catering Service (Service Traiteur) Traiteur catering service providing fresh salads and sandwiches for events, office lunches, and corporate clients in Geneva, ordered directly from Le Snack.

Quantifiable outcome

• Delivered fresh every morning
• +1 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Two partnerships are on record, tiered core.

• Too Good To GocoreStrategic or Co-development PartnerLe Snack partners with Too Good To Go to combat food waste by offering unsold meal baskets at reduced prices. This partnership allows customers to eat well at lower cost while reducing environmental impact.
• StampMecoreTechnology or IntegrationLe Snack uses the StampMe mobile app platform to manage its loyalty program. Customers collect digital stamps on the app and redeem them for free products once their card is complete. Seasonal promotions (like winter soups) are also offered through the platform.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Coop: Largest Swiss retailer operating supermarkets with extensive in-store bakery, prepared-meal counters and grab-and-go programmes across Geneva. Competes on price, assortment and convenience rather than Le Snack's focused fresh/local positioning.
• Migros: Major Swiss retailer with supermarket formats featuring in-store bakery, prepared salads and sandwich counters; also operates restaurant formats. Competes on convenience and price across the Geneva catchment rather than on a single dedicated grab-and-go concept.
• McDonald's: Global quick-service chain with extensive Swiss footprint including high-traffic sites near transit and hospitals. Competes for the same convenience-driven lunch and snack occasions at lower price points but with a broadly different menu.
• Starbucks: Global coffee-led chain with extensive grab-and-go food (sandwiches, salads, snacks) and locations in transit hubs and hospitals, including in Geneva. Competes for the same breakfast/lunch commuter and traveller occasions but with a coffee-led, broader-portfolio proposition.

Direct peers

• Pret a Manger: Global grab-and-go chain built around freshly prepared sandwiches, salads, wraps and hot bowls with a daily-made supply model. Closest conceptual match to Le Snack's freshness-led, sandwich/salad-focused counter-service offering, though at much larger scale and global footprint.
• Holy Cow!: Swiss gourmet fast-casual restaurant chain with multiple locations in Geneva, offering freshly prepared food in a quick-service counter model. Comparable on Swiss multi-site footprint, Geneva market overlap, and fresh-prepared casual dining positioning.
• Le Pain Quotidien: Bakery-café concept centred on fresh bread, salads, sandwiches, and light meals served in a dine-in or take-away format with strong local/provenance positioning. Directly comparable to Le Snack on menu mix (sandwich/salad/light meal), freshness-led narrative, and cafe-style counter service.
• Subway: Global sandwich-focused quick-service chain operating across Switzerland with dine-in and take-away counter service, sandwich/salad menu mix, and a similar franchise/company-operated multi-site footprint. Direct competitor for lunch-hour grab-and-go customers.
• Tibits: Swiss vegetarian/plant-forward buffet and takeaway brand operating multiple sites across Switzerland with a similar mix of dine-in, take-away and catering, and a comparable focus on fresh, daily-prepared food. Closest Swiss domestic peer to Le Snack in positioning and channel structure.

Others

• Too Good To Go: Surprise-basket marketplace that Le Snack actively partners with to resell surplus prepared food. Adjacent rather than competitive — included as an ecosystem/platform peer whose pricing and policy directly affect Le Snack's surplus-margin recovery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LeSnack.Officiel
• Instagraminstagram.com/lesnack_officiel
• LinkedInlinkedin.com/company/le-snack-aux-bonnes-choses

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Le Snack