FTR Race Management

What FTR Race Management does

FTR Race Management (legal entity: Flynn Race Services LLC) is a Houston, Texas-based, female-owned provider of professional race timing and event management services. The company manages timing for endurance events including 5K runs, marathons, triathlons, cycling races, and obstacle course races, serving a client base that spans nonprofits (Mothers Against Drunk Driving, American Lung Association, Tunnel to Towers Foundation), educational institutions (Houston Baptist University, Sam Houston State University, Alvin ISD), and enterprise and platform clients (Dallas Cowboys, PlayTri). Operations have run continuously from 2019 through 2026, with 40+ events timed annually across at least eight Texas markets including Houston, Dallas, Austin, San Antonio, Waco, Galveston, Lubbock, and Nacogdoches.

The company's technical infrastructure relies on ChronoTrack timing hardware and software integrated with Athlinks for athlete registration, live results publishing, and post-event analytics. This integrated stack delivers bib assignment, real-time race-day results, and post-event reporting. FTR operates on a professional services model with quote-based pricing tied to event scope, participant count, and service tier; revenue is generated through per-event contracts rather than subscriptions, platform fees, or licensing. The firm maintains 11-50 employees and is structured as a private LLC with no disclosed funding rounds, acquisitions, or leadership transitions.

The business is bootstrapped and organically grown, with no external capital raised and no M&A activity disclosed. Strategic posture is operational rather than transformational: the company has deepened regional penetration in Texas, layered adjacent verticals (nonprofits, education, professional sports), and built multi-year recurring relationships with institutional clients. There is no evidence of proprietary technology development, AI/ML capability, or platform productization beyond integration with third-party timing and registration vendors.

Name

FTR Race Management

Legal name

Flynn Race Services LLC

Website

https://ftrracemanagement.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

FTR Race Management is a Houston-based, female-owned race timing and event management firm serving nonprofits, educational institutions, and enterprise clients with 40+ endurance events annually across Texas using ChronoTrack and Athlinks technology.

Ownership category

akta.pro rank

Product category

Race Timing and Event Management Services

NAICS

Spectator Sports (71121)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Racing Technology & Timing/Tracking Infrastructure (MPAEADAN)

Keywords

• Race timing services
• Endurance event management
• Race scoring services
• Chronotrack timing
• Sports event operations

Headquarters

HQ city

Galveston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Timing & Scoring Services: Professional timing and scoring services for endurance events using ChronoTrack technology, including live results delivery and database management.
2. Event Management Services: Full-service event management including online registration, marketing, water stations, course logistics, event development, and equipment rentals. Offered as customizable service packages.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

FTR Race Management delivers professional race timing and scoring services for endurance events using ChronoTrack hardware, software, and timing tags. The company also provides full-service event management covering online registration, marketing, course logistics, water stations, equipment rentals, and live results delivery for races including marathons, triathlons, 5Ks, and cross country championships.

Product overview

FTR Race Management is a female-owned/operated timing and event management company offering a unified service portfolio centered on Timing & Scoring Services as the core product, supplemented by multiple add-on modules including Online Registration, Marketing Services, Water Stations, Course Logistics, Event Development, Event Rentals, and Live Results. All services can be bundled into packages, with base timing including inclusive features like online registration, announcer displays, scrolling digital results, race clock, database management and finish line structures.

Differentiator

Problem solved

Functional benefit

Products and services

• Timing & Scoring Services Professional race timing and scoring using ChronoTrack hardware, software, and timing tags to deliver reliable, accurate results for endurance events of all sizes. Base timing includes online registration, announcer displays, scrolling digital results, race clock, database management, and finish line structures.
• Event Management Services Full-service event management for endurance races, bundling online registration, marketing services, water station logistics, course logistics, event development, and equipment rentals into customizable service packages for race directors and event organizers.

Quantifiable outcome

• Consistent delivery of 40+ events annually across Texas from 2019-2026
• +1 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• ChronoTrackcoreTechnology or IntegrationChronoTrack is the industry trusted and tested brand for timing solutions in endurance sports, supporting 19 of the 25 largest events in the U.S. FTR Race Management utilizes ChronoTrack hardware, software and timing tags to deliver reliable, accurate results.
• AthlinkscoreTechnology or IntegrationAthlinks Services provides a comprehensive suite of race management solutions including event exposure, race registration, and live results for endurance events.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• RunSignup: RunSignup is a leading race registration and timing platform for endurance events, offering integrated registration, results, and timing tools. It directly overlaps with FTR's combined timing + registration + results offering for running, triathlon, and cross country events.
• ChronoTrack Systems: ChronoTrack is the timing hardware, software, and tag provider whose technology FTR deploys. ChronoTrack also supports race directors and timing operators directly, making it both a partner and a peer competing for the same end customers.
• IPICO Sports: IPICO Sports manufactures RFID-based timing systems for endurance races and provides timing-as-a-service offerings. It is a comparable peer at the timing technology and event services layer.
• Athlinks: Athlinks (now part of ACTIVE) provides race management solutions including event exposure, registration, and live results — the same workflow components FTR bundles. It is both a technology partner to FTR and a competitor for race director relationships.
• Compuscore: Compuscore provides race timing software and scoring services for running, cycling, and multisport events. It competes with FTR directly for endurance race timing contracts with similar technology and service offerings.
• MYLAPS Sports Timing: MYLAPS provides professional sports timing hardware, software, and tags used across running, cycling, and motorsports. It is a direct technology alternative to ChronoTrack and competes with FTR at the timing layer of the value chain.
• Race Roster: Race Roster offers race registration, marketing, and timing services to endurance event organizers. Like FTR, it provides a bundled event management solution to race directors, with similar customer segments and GTM motion.
• SVE Timing: SVE Timing is a regional race timing and event management company delivering timing, scoring, and event services to endurance events. Like FTR, it operates a hands-on service model with professional timing staff deployed on-site.

Broad incumbents

• Eventbrite: Eventbrite is a broad event management and ticketing platform that, while not a specialized endurance timing provider, increasingly supports smaller community runs and fun runs that overlap with FTR's long tail of events.
• ACTIVE Network: ACTIVE operates one of the largest event registration and activity platforms in North America (including Athlinks, which FTR integrates with). It competes with FTR at the registration/results layer while offering a much broader portfolio of services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/ftrrace
• Xx.com/ftrrace
• LinkedInlinkedin.com/company/ftr-race-management

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FTR Race Management