Wealth Avenue

What Wealth Avenue does

Wealth Avenue is a privately held, fee-based financial advisory firm founded in 2010 by Xerxes L. Nabong and Philip M. Maliniak and headquartered in Virginia Beach, Virginia. The firm provides holistic wealth management services organized around a 10-step client experience process spanning financial planning, investment management, income tax planning, estate planning, retirement planning, business planning, divorce planning (delivered by CDFA-certified professionals), and special situations such as inheritance, insurance benefits, and windfalls. Securities and advisory services are delivered through the firm’s affiliation with United Planners Financial Services of America, a registered broker-dealer and investment advisor. Operational technology is composed of third-party vendor platforms rather than proprietary infrastructure: Asset-Map for client financial-data gathering prior to the first meeting, eMoney Advisor (accessed via wealth.emaplan.com) for plan modeling, and the underlying United Planners broker-dealer/back-office stack. There is no indication of proprietary AI, in-house models, or proprietary technology development.

Wealth Avenue serves a deliberately diversified mix of client personas with stated specialization: retirees, corporate executives, stock-compensated employees, U.S. military and civil-service personnel, business owners, healthcare professionals, city/state public-service employees, and divorcees, as well as inheritors and widows/widowers. Distribution is delivered via three physical offices — Virginia Beach (Hampton Roads), Scottsdale (Greater Phoenix), and Newport Beach (Orange County) — combined with virtual advisory services, and the advisor base is registered across more than 20 U.S. states. The marketing stack emphasizes content marketing: The Money Maps Podcast hosted by Xerxes Nabong, a monthly Wealth Avenue Compass newsletter, the Navigator Series of educational content, and annual Key Data Card reference publications, supplemented by community events, sponsorships, and a client referral program.

The business model is a recurring, fee-based/AUM-aligned advisory engagement: pricing is not publicly disclosed, but revenue is generated through ongoing financial-planning retainers and asset-based advisory fees routed through the United Planners broker-dealer platform. Sales motion is consultative and relationship-driven, anchored in personalized financial planning and a structured 10-step onboarding and ongoing-review process rather than transactional sales. The firm has no disclosed institutional or private-equity backing, no subsidiaries, and no M&A activity to date; ownership rests with the two co-founders, with Xerxes Nabong additionally holding an ownership interest in Reservoir Financial since 2021. Revenue figures are not publicly disclosed.

Name

Wealth Avenue

Legal name

Wealth Avenue

Website

https://wealthavenue.us

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Wealth Avenue is a privately held, fee-based financial advisory firm founded in 2010, operating from Virginia Beach, Scottsdale, and Newport Beach offices. It delivers holistic wealth management, retirement, tax, estate, and divorce planning to a diversified mix of individual and family client segments across 20+ U.S. states.

Ownership category

akta.pro rank

Product category

Financial Advisory & Wealth Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Broker-Dealer Affiliated Wealth Advisory (FSAEABAB)

akta.pro secondary industries

Registered Investment Advisor (RIA) Wealth Management (FSAEABAA), Tax-Focused Wealth Management RIAs (FSAAACAD)

Keywords

• Financial planning services
• Wealth management advisory
• Retirement income planning
• Investment management services
• Estate and tax planning

Headquarters

HQ city

Virginia Beach

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Financial Advisory Fees: Ongoing financial planning and advisory services, likely fee-based or AUM (Assets Under Management) model through United Planners Financial Services
2. Securities and Advisory Services: Securities and advisory services offered through United Planners Financial Services, a registered broker-dealer and investment advisor

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Wealth Avenue is a financial advisory firm delivering holistic, fee-based wealth management through a structured 10-step client experience process. Core offerings include investment management, retirement planning, income tax planning, estate planning, divorce financial analysis (CDFA), executive compensation advisory, and business succession planning. Securities and advisory services are offered through an affiliation with United Planners Financial Services, a registered broker-dealer.

Product overview

Wealth Avenue is a financial advisory firm offering a comprehensive suite of wealth management services organized around a 10-step client experience process. The core offerings include Holistic Advice, Financial Plans, Investment Management, Income Tax Planning, Estate Planning, and Retirement Planning, supported by specialized services for Divorce Planning, Business Planning, and Special Situations. The firm also provides educational resources through The Money Maps Podcast with Xerxes, the Navigator Series (newsletters and key data cards), and the Client Experience Process itself as a structured engagement framework. The company serves diverse client segments including retirees, corporate executives, business owners, military personnel, and healthcare professionals, among others.

Differentiator

Problem solved

Functional benefit

Brands

• The Money Maps Podcast with Xerxes: Educational podcast hosted by Xerxes Nabong covering personal finance and wealth management topics

Quantifiable outcome

• Multi-year recognized as Best Financial Advisor/Wealth Manager by CoVa Biz Magazine readers (2022, 2023, 2024)
• +1 more outcomes

Named customers2 records

Segments10 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• United Planners Financial ServicescoreTechnology or IntegrationSecurities and Advisory Services offered through United Planners Financial Services, a member of FINRA and SIPC. Wealth Avenue advisors are registered representatives providing investment advisory and securities services through this broker-dealer platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ameriprise Financial: Large national broker-dealer and RIA franchise system with thousands of financial advisors. Comparable as a major destination where Wealth Avenue's founders and several current team members previously worked; competes for similar client segments with a broader but less specialized offering.
• Edelman Financial Engines: Large national RIA offering financial planning, investment management, and retirement plan services. Comparable as a broad incumbent serving mass-affluent retirees and corporate executives with a wider geographic footprint but less boutique specialization.

Direct peers

• Carson Wealth: Independent wealth management firm offering comprehensive financial planning and investment management to individuals and families. Comparable in independent advisor model, planning-led service mix, and multi-office footprint.
• Buckingham Strategic Wealth: Independent, fee-only RIA delivering evidence-based financial planning and investment management. Comparable as a planning-led independent firm serving similar mass-affluent and retiree segments.
• Commonwealth Financial Network: Independent broker-dealer and RIA supporting independent financial advisors with practice management, technology, and compliance. Comparable at the platform layer as the parent infrastructure to independent advisory practices like Wealth Avenue.
• Mariner Wealth Advisors: Large independent RIA offering comprehensive wealth planning, tax, estate, and retirement services to individuals and business owners. Directly comparable as an independent, multi-office wealth advisory firm with a similar service mix to Wealth Avenue.
• North Star Wealth Strategies: Boutique wealth advisory firm where Wealth Avenue advisor Aaron Petty previously worked. Comparable as a small, multi-generational independent practice serving similar high-net-worth and retiree clients with comprehensive planning.
• North Star Resource Group: Independent financial services firm offering wealth management, retirement planning, and business-owner advisory services. Comparable in independent advisory model, planning-led offerings, and serving similar affluent and small-business segments.
• Creative Planning: Independent, multi-office wealth advisory firm providing holistic financial planning, investment management, tax, and estate services. Comparable in service breadth and target client segments (retirees, executives, business owners).

Emerging players

• Facet Wealth: Digital-first hybrid RIA offering flat-fee financial planning and investment management virtually. Comparable as a competing wealth advisory model targeting tech-enabled, mass-affluent clients with a different delivery mechanism.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wealth-avenue

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wealth Avenue