Birstall Golf Club

What Birstall Golf Club does

Birstall Golf Club is a member-owned, non-profit private golf club established in 1901, located in Birstall, Leicester, United Kingdom. The club operates an 18-hole parkland course spanning 6,239 yards with a par of 70, supplemented by practice facilities (grass range, short game green, putting green, and an indoor golf simulator) and a clubhouse with bar, kitchen, and event space. It serves dedicated golfers, lifestyle/flexible players, societies, corporate groups, and walk-in visitors through tiered annual memberships ranging from £72 (House & Social) to £1,540 (Full Playing), pay-as-you-play green fees (£40-£66 for society packages), a Pro Shop with equipment retail and custom fitting, and PGA-led coaching.

The business model combines subscription revenue (memberships), usage-based revenue (green fees and society packages), transaction-based revenue (Pro Shop and clubhouse F&B), and ancillary sponsorship income from eight local corporate partners. Distribution occurs through the club's own website, Club V1 member portal/app, and the BRS Golf online tee booking platform for both members and visitors, supported by referral-driven member recruitment. Operational technology is delivered via standard third-party SaaS — Club V1 for member management, BRS Golf for tee reservations, and HowDidiDo for score tracking — with no proprietary AI or advanced technology features.

Governance follows a traditional members' club model: assets vested in up to five Trustees elected at the AGM, overseen by a Management Board (Chairman, Finance Director, and three portfolio leads for Golf, Course, and Business Development) reporting to a General Manager. Recent activity centres on the 125th anniversary in 2026, with Raj Pancholi serving as Men's Captain and Jo Brocksopp as Ladies Captain. The club holds SafeGolf accreditation and offers a Passport Scheme providing reciprocal play at nine partner clubs across the East Midlands.

Name

Birstall Golf Club

Legal name

Birstall Golf Club

Website

https://birstallgolfclub.co.uk

Company type

Private

Founded year

1901

Operating status

Operating

Headcount range

11–50 employees

Short description

Birstall Golf Club is a member-owned, non-profit private golf club in Leicester, UK, founded in 1901, operating an 18-hole parkland course alongside memberships, green fees, Pro Shop retail, coaching, and clubhouse hospitality for members, visitors, and corporate groups.

Ownership category

akta.pro rank

Product category

Golf Club & Recreational Facilities

NAICS

Golf Courses and Country Clubs (713910), Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Clubs & Club Fitting Retail (CRAMAGAA)

Keywords

• Golf club membership
• Parkland golf course
• Golf society packages
• Clubhouse hospitality
• Golf coaching lessons

Headquarters

HQ city

Leicester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Membership Subscriptions: Annual membership fees from various categories including Full Playing, 5-Day, Lifestyle, House & Social, and Student memberships. Primary revenue stream ranging from £72 to £1,540 depending on category.
2. Green Fees - Visitors & Societies: Revenue from non-member visitors playing the course. Society packages available with various inclusions from £40-£66 per person depending on day and package.
3. Pro Shop Sales: Retail sales of golf equipment including clubs, balls, accessories, clothing, shoes, and club-branded merchandise. Custom fitting services also contribute revenue.
4. Clubhouse Food & Beverage: Bar and kitchen operations generating revenue from food and drink sales. Catering for club functions, society meals, and events.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Birstall Golf Club operates an 18-hole parkland golf course (6,239 yards, par 70) in Birstall, Leicester, primarily offering access via annual memberships and visitor green fees. It complements the course with an on-site Pro Shop (equipment, custom fitting, repairs), PGA-led coaching, a clubhouse bar and kitchen, and reciprocal play through the Passport Scheme.

Product overview

Birstall Golf Club is a traditional members-owned golf club founded in 1901, offering a single unified club experience built around its 18-hole parkland golf course (6,239 yards, par 70). The core product is the golf course with associated membership packages, complemented by an in-house Pro Shop (selling equipment, offering custom fitting and repairs), PGA-led golf coaching, and a clubhouse hospitality service. The club integrates with external platforms for tee booking (BRS Golf), member portal management (Club V1), and golf performance tracking (HowDidiDo). Additional member benefits include the Passport Scheme for reciprocal play at partner clubs. No significant AI or advanced technology features are offered.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Parkland Golf Course 18-hole parkland course spanning 6,239 yards with a par of 70, featuring superb greens, fairways and tree-lined holes. Available to members and visitors.
• Golf Membership

Quantifiable outcome

• 18-hole parkland course providing fair yet rewarding challenge for all skill levels
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• BabyStyleminorOthersBabyStyle is a baby products company based in Leicester, creator of innovative baby products including the Oyster Stroller and egg Stroller. They are a corporate partner of Birstall Golf Club, providing sponsorship and advertising support.
• Printvision/Auto SignsminorOthersPrintvision is a large format print and signage company based in Leicester. Auto Signs specializes in automotive signage and forecourt display solutions. Both are corporate partners providing printing and signage services/sponsorship.
• Kazzoo IT SolutionsminorOthersKazzoo provides flexible IT support for small and medium-sized businesses across Leicestershire and the East Midlands, offering day-to-day IT support, networks, security, hardware, software and communications services.
• Creative Gardens East MidlandsminorOthersCreative Gardens East Midlands (CG-EM) specializes in garden design, landscaping and construction, helping homeowners create beautifully designed outdoor spaces across Leicester and surrounding area.
• City GoldsmithsminorOthersCity Goldsmiths is a long-established jewellery workshop based in Leicester city centre, offering bespoke designs, jewellery repairs and personal service.
• Fosse BearingsminorOthersFosse Bearings supplies bearings and power transmission products to businesses across a wide range of industries, based locally in Leicestershire.
• Unique Window SystemsminorOthersUnique Window Systems is a leading manufacturer and supplier of uPVC and aluminium windows, doors and curtain walling for trade, commercial and new-build sectors, based in Leicester.
• ROC EngineeringminorOthersROC Engineering provides precision engineering services, producing bespoke machinery components for manufacturing and machine tool industries, based at Queniborough Industrial Estate.
• Passport Scheme Partner ClubscoreOthersReciprocal arrangement with 9 partner golf clubs: Stoke Rochford (£25), Kettering (£15), Ruddington Grange (£10), Oakmere Park, Matlock, Beeston Fields (£20), Belton Park, Chevin, and Chilwell Manor. Available to 5 and 7 day members for weekday play.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Others

• BRS Golf: BRS Golf is the third-party online tee-time booking platform Birstall uses for visitor and member bookings. It is an enabling technology provider rather than a competitor, but its client base overlaps with Birstall's UK club peers.
• Club Systems International: Club Systems International powers the Club V1 member portal and website platform used by Birstall. It is a sector-specific technology vendor and ecosystem participant, comparable to Birstall only as a shared-services peer across the UK private club market.
• HowDidiDo: HowDidiDo is the golf performance tracking and handicap platform Birstall uses. It is an ecosystem participant rather than a competitor, but its customer base is the same network of UK member clubs that Birstall belongs to.

Direct peers

• The Wisley Golf Club: The Wisley is a UK private member-owned golf club offering an 18-hole parkland course plus reciprocal play arrangements. It shares the same member-owned club model, parkland setting, and tournament/society revenue mix as Birstall.

Regional players

• Lingdale Golf Club: Lingdale Golf Club is a member-owned parkland course in Loughborough, Leicestershire. It is a close regional peer with similar member tiers, society packages, and a comparable member-owned non-profit structure.
• Western Park Golf Club: Western Park Golf Club is a member-owned course in nearby Leicester, directly overlapping Birstall's catchment. It competes for the same golf enthusiast, lifestyle, and society segments in the Leicester market.
• Glen Gorse Golf Club: Glen Gorse is a member-owned club also operating in Leicestershire with 18-hole and shorter course formats. It is a regional peer sharing the same target member persona and society-day revenue model.
• Charnwood Forest Golf Club: Charnwood Forest Golf Club is a member-owned club in nearby Leicestershire operating an 18-hole course. It is a direct regional competitor for Birstall members and society business in the East Midlands catchment.

Broad incumbents

• The Belfry: The Belfry is a well-known golf resort and venue in the West Midlands with multiple courses and large hospitality operations. While considerably larger and more commercial than Birstall, it is a comparable destination for society golf days and corporate events in the broader Midlands region.
• Wentworth Club: Wentworth is a premier private member-owned golf club in Surrey hosting major professional tournaments. It is comparable to Birstall as a member-owned private club operating multiple courses, though at a much higher price point and prestige tier.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/birstallgolf
• Facebookfacebook.com/birstallgolfclub
• LinkedInlinkedin.com/company/birstall-golf-club

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Birstall Golf Club