Iredeem

What Iredeem does

Iredeem S.p.A. is an Italian specialist distributor of emergency medical and resuscitation equipment, founded in 2011 and headquartered in Turin with a commercial office in Bologna and a distribution/technical service center in Settimo Torinese. The company is the official Italian distributor for Philips Emergency Care & Resuscitation, and it also distributes Corpuls multiparametric defibrillators, Clarius wireless ultrasound scanners, Masimo monitoring devices, O-Two ventilators and CPAP systems, and Prestan training manikins. Its proprietary IredeemControlsYou platform provides remote 24/7 monitoring of AEDs with direct alerting to Italy's 118/112 emergency services, and its catalog extends to Iredeem-branded AED cabinets, totems, suction units, and accessories.

The portfolio is split across two functional tiers: consumer-grade automated external defibrillators (Philips HeartStart HS1 and FRx) targeted at non-medical users, and professional-grade multiparametric defibrillator/monitors (Philips HeartStart Intrepid, Tempus Pro, Tempus ALS, Efficia DFM100, Corpuls 3 and Corpuls 1) for pre-hospital and clinical responders. Iredeem monetizes through hardware sales (one-time AED and monitor purchases with up to 8-year warranty), recurring consumables (electrodes on 24-month cycles, batteries on 4-year cycles), managed services (DAE OK multi-year maintenance, AED theft/vandalism insurance, IredeemControlsYou remote monitoring), and professional services (BLSD certification courses bundled with defibrillator purchases). Customers span 118 emergency services, fire departments, hospitals, sports clubs and federations, schools, businesses, museums, and municipalities, with on-site installation, training, and nationwide technical support delivered by a network of regional Area Managers. In 2025, Iredeem was acquired by the international Safe Life group, joining a larger European platform in life-saving solutions and AED distribution while continuing to operate under its existing Italian identity.

Name

Iredeem

Legal name

IREDEEM Spa

Website

https://www.iredeem.it

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Iredeem is the official Italian distributor of Philips Emergency Care & Resuscitation defibrillators and a multi-vendor supplier of emergency medical equipment, serving 118 services, sports federations, municipalities, and healthcare facilities across Italy.

Ownership category

akta.pro rank

Product category

Medical Device Distribution

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Electronic and Precision Equipment Repair and Maintenance (81121)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Emergency Response Team (ERT) Staffing & Incident Management Support (BPABANAD)

Keywords

• Medical device distribution
• Emergency care equipment
• Defibrillator distribution
• Resuscitation products
• AED sales

Headquarters

HQ city

Bologna

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Defibrillator Hardware Sales: Sale of Philips HeartStart automated external defibrillators (DAE) including HS1, FRx, FR3 models, and multiparametric monitor/defibrillators like HeartStart Intrepid and Tempus Pro. One-time hardware purchase with 8-year warranty.
2. Consumables and Accessories: Recurring sales of batteries (4-year lifespan), electrode pads (2-year lifespan), carrying cases, cabinets, and signs. Consumables include electrodes at approximately €65 and batteries at approximately €165 for Philips HS1.
3. Maintenance and Insurance Services: DAE OK planned maintenance programs (4-year duration), insurance services against theft and vandalism for AEDs, and remote monitoring subscription services.
4. Training and Certification: BLSD (Basic Life Support and Defibrillation) training courses and certification for AED use, available bundled with defibrillator purchases.
5. Emergency Equipment Distribution: Distribution of Corpuls multiparametric defibrillators, Clarius wireless ultrasound scanners, Masimo monitoring equipment (pulse oximeters, capnographs), OTWO ventilators and CPAP systems, and Prestan training manikins.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Iredeem is the official Italian distributor of Philips Emergency Care & Resuscitation products, offering defibrillators (AEDs and professional monitors), wireless ultrasound systems, pulse oximeters, ventilators, suction units, AED cabinets, and training equipment. The company complements its device portfolio with bundled services including BLSD training, scheduled maintenance (DAE OK), AED theft/damage insurance, and a rent-to-buy program (IredeemControlsYou). Its portfolio also extends to Corpuls, Clarius, Masimo, and O-Two product lines.

Product overview

Iredeem is a national distributor of Philips Emergency Care & Resuscitation products and related medical equipment. The product portfolio centers on Philips defibrillators (HeartStart FRx, HS1, Intrepid, Tempus Pro, Efficia DFM100) and extends to multiparametric monitors (Corpuls 3, Corpuls 1), CPR compression devices (Corpuls CPR), portable ultrasound (Clarius HD3), and Masimo monitoring solutions (RAD-97, RAD-57, EMMA capnograph, Mighty Sat). The company also distributes respiratory equipment (O-Two ventilators, Smart Bag resuscitators, CPAP systems), proprietary AED accessories (Teca cabinets, Totems, IredeemControlsYou remote monitoring), and Prestan training manikins. Services include BLSD certification courses and DAE maintenance plans. The offering functions as a comprehensive emergency medical equipment portfolio rather than a unified software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Philips HeartStart HS1 AED
• Philips HeartStart FRx AED
• Philips Efficia DFM100
• Philips Intrepid
• Corpuls 3
• Corpuls 1
• Corpuls CPR
• Corpuls Tempus Pro
• Clarius HD3 Wireless Ultrasound
• Masimo RAD-97
• Masimo RAD-57
• Masimo EMMA
• Masimo Mighty Sat Rx
• O-Two Ventilators
• Iredeem Suction Units
• AED Outdoor Cabinets (Teca L, Teca LH, Totem)
• Prestan AED Trainer and Ultralite Manikin
• Dimatex AED Bags
• IredeemControlsYou (Rent-to-Buy AED Program)
• BLSD Training
• DAE OK Maintenance
• AED Insurance

Quantifiable outcome

• 13% of workplace deaths are due to sudden cardiac arrest, highlighting the critical need for accessible defibrillators
• +3 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered flagship, core, minor and strategic.

• Safe LifeflagshipStrategic or Co-development PartnerIredeem was acquired by international group Safe Life, a leader in life-saving solutions and automated external defibrillator distribution. This acquisition strengthens Iredeem's international growth strategy and positions it within a larger European leader in cardiac safety solutions.
• Philips Emergency Care & ResuscitationflagshipChannel Partner/ Reseller/ DistributorIredeem is the official distributor for Philips Emergency Care & Resuscitation division in the Italian market, specializing in commercializing and distributing Philips defibrillators (HeartStart HS1, FRx, FR3, Intrepid) and related emergency care equipment. This is a core exclusive distribution partnership.
• ClariuscoreChannel Partner/ Reseller/ DistributorIredeem distributes Clarius wireless ultra-portable ultrasound scanners (HD3 series) in Italy, offering wireless handheld ultrasound devices for specialist examinations with iOS/Android compatibility.
• Dimatex (Gisinti)minorChannel Partner/ Reseller/ DistributorIredeem and Gisinti jointly present the Dimatex line of professional bags and backpacks for rescue and emergency use. Special launch offer available for Italian market introduction at REAS trade show.
• Italian Basketball Federation (FIP)strategicGTM or Marketing PartnerIredeem entered a sponsorship agreement with the Italian Basketball Federation to promote defibrillation awareness in sports. The 'Non giochiamo con la vita' campaign was published in La Gazzetta dello Sport.
• Lega Nazionale Dilettanti (LND)strategicGTM or Marketing PartnerThe Italian Amateur Football League, with over 1,300,000 registered players, nearly 15,000 clubs, and 70,000 teams, adopted a comprehensive AED program. Iredeem was chosen as the preferred supplier.
• Fondazione Giorgio Castelli OnlusstrategicGTM or Marketing PartnerFoundation promoting early defibrillation in sports with over 320 defibrillators donated and 7,000 trained volunteers. Iredeem supplies defibrillators for the foundation's projects, including Colosseum cardioprotection.
• Progetto Vita PiacenzastrategicGTM or Marketing PartnerFirst territorial defibrillation project in Europe, founded in Piacenza. Iredeem has collaborated on multiple initiatives including saving lives with deployed defibrillators and organizing awareness events like Defibrillation Day.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ZOLL Medical (Asahi Kasei): US-headquartered, now part of Asahi Kasei, is one of the world's largest AED manufacturers (AED Plus, AED 3) competing for the same public-access and professional defibrillation accounts that Iredeem wins via its Philips exclusive.
• Mindray: Global medical device manufacturer with a substantial patient monitoring and AED/emergency care portfolio, increasingly competing with Iredeem's distributor-led model in EU tenders via its own regional sales channels.
• Stryker (Physio-Control / LIFEPAK): Owns the LIFEPAK defibrillator/monitor franchise and competes head-to-head with Philips Intrepid/Efficia in the professional EMS and hospital channels where Iredeem sells multiparametric defibrillators.

Emerging players

• Cardiac Science: US AED manufacturer (Powerheart G5) competing in the same public-access defibrillator segment as Philips HeartStart, frequently seen in EU tenders that Iredeem competes for.
• Defibtech: US-based AED manufacturer (Lifeline VIEW/ECG) with growing international distributor footprint, competing for the lay-rescuer and PAD-program buyers that Iredeem's HS1/FRx targeting addresses.

Regional players

• Progetti Medical: Italian manufacturer of defibrillators, patient monitors, and emergency care equipment with direct overlap to Iredeem's domestic customer base and a similar public-AED market focus in Italy.
• SIARE Hospital Supplies: Italian-based manufacturer of anesthesia workstations, ventilators, and emergency/respiratory equipment overlapping with Iredeem's O-Two ventilator and airway management lines in Italian hospitals and EMS.

Direct peers

• Schiller AG: Swiss manufacturer and European distributor of defibrillators (FRED easy, EASY PULSE) and emergency care equipment, with direct overlap in the AED/cardiac emergency care category Iredeem serves and a comparable multi-country go-to-market footprint.
• Weinmann Emergency Medical Technology: German manufacturer and European-wide distributor of emergency medical equipment (defibrillators, ventilators, suction), competing with Iredeem's portfolio across EMS, fire, and pre-hospital buyers in continental Europe.

Others

• Philips Emergency Care & Resuscitation: While currently Iredeem's principal supplier, Philips retains the strategic option to bypass distributors in individual EU markets, making it the single most consequential counterpart for Iredeem's commercial continuity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/iredeem.justintime
• LinkedInlinkedin.com/company/iredeem

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Iredeem