What Progetti Medical does

Progetti Medical (legal entity PROGETTI S.R.L.) is a privately held, family-run Italian medical device manufacturer founded in 1991 and headquartered in Trofarello (Turin), Italy. The company designs, develops, and produces emergency, diagnostic, and monitoring equipment — most prominently automated external defibrillators (AEDs) under the Rescue SAM brand (including the 2024 Rescue SAM 4.0 platform with IP55 protection, PureVoice® audio guidance, biphasic waveform, and sub-4-second charging) and monitor-defibrillators under the Rescue Life line. The portfolio also spans multi-parameter patient monitors (PG S10, PG S50, PG S70, and the 2025 PG RIA semi-modular family), infusion pumps (PG 807i, PG 907s), ventilators (PG VENT), neonatal incubators (PG NEST), 12-lead and multi-channel electrocardiographs (ECG T180, EPG series), pulse oximeters (PG SP-20), operating tables (PG OTI-ONE), and surgical/examination illumination (PG Eyes).

Underlying technology is conventional embedded medical electronics: proprietary biphasic defibrillation waveforms with continuous ECG analysis, the trademarked PureVoice® voice-prompt system, IP55 environmental sealing, automatic self-testing with USB-based firmware updates (PGDataManagerSetup), and compliance with EN 60601-1 and EN 60601-2-4. The company holds an Integrated Management System certified to ISO 13485, ISO 9001, and ISO 45001 by TÜV Rheinland, with CE marking across the product range.

The business model combines three revenue streams: (1) one-time hardware sales of AEDs (€540–€2,090 publicly listed) and quote-based capital equipment; (2) recurring consumables and accessories — disposable defibrillation pads with a 24-month expiration, replacement batteries, carrying cases, wall plates, display cases, and replacement kits — which generate annuity revenue on each installed device; and (3) professional services including after-sales technical support, maintenance by a dedicated in-house engineering department, and AED training. Go-to-market is hybrid: own e-commerce for direct AED and accessory sales, exclusive and non-exclusive international distributors across 60+ countries (with Intermedical (UK) Ltd / Defib Supplies as a flagship exclusive UK partner), and direct enterprise sales for hospital capital equipment. The customer base is fragmented across emergency/pre-hospital care, hospital and clinical diagnostics, public access defibrillation programs, and consumer/SMB buyers.

Name

Progetti Medical

Legal name

PROGETTI S.R.L.

Website

https://progettimedical.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

Progetti Medical is a family-run Italian medical device manufacturer (founded 1991) that designs and produces AED defibrillators, patient monitors, and related emergency, diagnostic, and therapeutic equipment, distributing to healthcare providers and public-access programs across 60+ countries.

Ownership category

akta.pro rank

Product category

Medical Devices / Cardiac Emergency Equipment

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Electromedical & Electrotherapeutic Apparatus (3845), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Hemodynamic Monitoring & Cardiac Diagnostics (Cath Lab, FFR/IVUS/OCT) (HLAHAFAI)

Keywords

• Automated external defibrillators
• Medical device manufacturing
• Cardiac emergency equipment
• Patient monitoring systems
• Emergency medical devices

Headquarters

HQ city

Trofarello

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Medical Device Hardware Sales: Progetti Medical generates the majority of its revenue from the sale of medical devices including defibrillators (AEDs and monitor-defibrillators), multi-parameter monitors, infusion pumps, ventilators, neonatal incubators, electro-cardiographs, pulse oximeters, operating tables, and illumination systems. These are primarily one-time hardware purchases with accessories and consumables providing repeat revenue.
2. Consumables and Accessories: Recurring revenue stream from consumables including disposable defibrillation pads (adult and pediatric), replacement batteries, carrying bags, wall mounting plates, display cases (standard and alarmed), totems, emergency kits, and replacement kits. Electrodes have an expiration date and must be replaced after each use or after 24 months, driving recurring purchases.
3. Technical Support and Maintenance Services: After-sales technical support, maintenance, and repair services provided by a dedicated department of specialized technicians and engineers, supporting both end customers and dealer partners.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Progetti Medical designs, manufactures, and sells emergency, diagnostic, and monitoring medical devices centered on cardiac care. Its core portfolio includes automated external defibrillators (AEDs) such as the Rescue Sam 4.0 family, monitor-defibrillators (Rescue Life 9), multi-parameter patient monitors, infusion pumps, ventilators, neonatal incubators, electrocardiographs, pulse oximeters, automated chest compression devices, operating tables, and surgical lighting, sold alongside consumables, accessories, and supporting training/maintenance services.

Product overview

Progetti Medical is an Italian medical device manufacturer specializing in emergency, diagnostic, and monitoring equipment. The company develops and produces a comprehensive portfolio of medical devices including defibrillators (AEDs and monitor-defibrillators), multi-parameter patient monitors, infusion pumps, ventilators, neonatal incubators, electrocardiographs, pulse oximeters, operating tables, and surgical illumination systems. The product ecosystem centers on the Rescue Sam AED series (including 4.0 variants in semi-automatic, fully automatic, and D configurations), Rescue Life 9 monitor-defibrillator, and the PG RIA semi-modular monitor line. The company also offers a full range of consumables and accessories (batteries, defibrillation pads, carrying bags, storage cabinets, display cases) as well as supporting services including training, technical maintenance, customer support, and worldwide shipping. Products are distributed to over 60 countries with headquarters in Turin, Italy.

Differentiator

Problem solved

Functional benefit

Brands

• Progetti: Medical technology brand specializing in emergency medical devices including defibrillators, patient monitors, infusion pumps, and neonatal incubators.
• Rescue SAM
• PG RIA
• Chest-eR

Products and services

• Rescue Sam 4.0 AED Family Advanced semi-automatic external defibrillator (AED) for lay rescuers and trained responders, with IP55 certification, PureVoice® audio guidance, automatic self-tests, multi-language software, universal adult/pediatric pads, sub-4-second charging, 20-hour battery life, and 200 discharges at maximum energy. Available in semi-automatic, fully automatic, and dual-language (D) variants.
• Rescue Sam Semi-Automatic AED

Quantifiable outcome

• Over 3,000 Rescue SAM AEDs installed across the UK since 2015, in schools, GP surgeries, sports facilities, transport hubs, community centres, and workplaces.
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• Justin Edinburgh 3 FoundationflagshipStrategic or Co-development Partner · 1 February 2026Progetti Medical is proudly supporting The Justin Edinburgh 3 Foundation with the Rescue SAM 4.0 AED to improve defibrillator access across the UK. The foundation, established in memory of footballer Justin Edinburgh who died from cardiac arrest in 2019, works to increase the availability of AEDs in public places and community settings. This partnership supports the foundation's mission to save lives by making defibrillators more accessible across the United Kingdom.
• Defib Supplies (division of Intermedical (UK) Ltd)coreChannel Partner/ Reseller/ Distributor · 1 June 2024Defib Supplies was launched in June 2024 by Intermedical (UK) Ltd as a specialist division solely focused on the provision and support of defibrillation solutions in the UK. The dedicated website (defibsupplies.co.uk) provides a user-friendly online hub for purchasing AEDs, support, and education, backed by Intermedical's technical team and experienced AED advisors. This division represents an expansion of the existing Progetti Medical-Intermedical partnership to serve a broader range of customers from individuals and charities to schools and public sector bodies.
• Intermedical (UK) LtdcoreChannel Partner/ Reseller/ Distributor · 1 January 2015Since 2015, Intermedical (UK) Ltd has served as the exclusive UK distributor of Progetti Medical's Rescue SAM automated external defibrillator (AED) range. Over 3,000 Rescue SAM AEDs have been installed across the UK in schools, GP surgeries, sports facilities, transport hubs, places of worship, community centres, and workplaces. Intermedical launched Defib Supplies in June 2024 as a dedicated AED brand focused solely on defibrillation solutions, providing specialist supply, training resources, and support services across the UK. The partnership combines Progetti Medical's expertise in high-performance emergency devices with Intermedical's market knowledge, customer service, and technical support infrastructure.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ZOLL Medical Corporation: ZOLL Medical (an Asahi Kasei company) is one of the world's leading manufacturers of AEDs, monitor-defibrillators, and professional defibrillators. It is a direct competitor to Progetti's Rescue SAM AEDs and Rescue Life monitor-defibrillators, with overlapping product portfolios and serving EMS, hospital, and public access defibrillator markets globally.
• Mindray: Mindray is one of the largest global manufacturers of patient monitoring systems, AEDs, and anesthesia/ventilator equipment. It directly competes with Progetti's PG RIA/PG S patient monitors, PG VENT ventilators, and AED product lines across emerging and developed markets.
• Nihon Kohden: Nihon Kohden is a Japanese medical electronics specialist known for patient monitors, electrocardiographs, defibrillators, and AEDs. Its product lines directly overlap with Progetti's PG RIA monitors, EPG/ECG T180 electrocardiographs, and AED portfolio, particularly across Asian and European hospital channels.
• Schiller AG: Schiller is a Swiss manufacturer specializing in cardiopulmonary diagnostics, defibrillators, AEDs, and patient monitoring - including ECG, defibrillation/monitoring (FRED easy/DEFIGARD), and AED solutions that directly overlap with Progetti's Rescue SAM AEDs, EPG/T180 ECGs, and monitor-defibrillator product lines.
• Bexen Cardio (Reanibex): Bexen Cardio (Reanibex) is a Spanish medical device company specializing in defibrillators, AEDs, and resuscitation devices. As a similarly-sized European specialist, it is one of the closest pure-play competitors to Progetti in AEDs and monitor-defibrillators for both professional EMS and public access markets.
• Cardiac Science: Cardiac Science (now a ZOLL/Asahi Kasei brand) produces the Powerheart AED family and ECG/defibrillation products for public access and professional markets. Its AED lineup competes directly with Progetti's Rescue SAM series for institutional and public access deployments globally.

Broad incumbents

• Philips (HeartStart): Philips HeartStart is the dominant incumbent in the consumer/public access AED market, with globally recognized HeartStart Home and HeartStart FRx AEDs. It directly competes with Progetti's Rescue SAM line in public access defibrillation while being part of a much larger healthcare technology portfolio.
• Stryker (Physio-Control / LIFEPAK): Stryker's Physio-Control division sells the LIFEPAK monitor-defibrillator line and HeartSine AEDs, competing head-to-head with both Progetti's professional Rescue Life 9 and public-access Rescue SAM AED families. As a multi-billion-dollar medical device conglomerate, it brings much greater scale to overlapping categories.
• Dräger: Dräger is a large German medical and safety technology company offering patient monitors, ventilators, anesthesia equipment, and neonatal care devices - directly competing with Progetti's PG RIA/S monitors, PG VENT ventilators, and PG NEST incubators across European hospital accounts.

Emerging players

• CU Medical Systems: CU Medical Systems is a Korean manufacturer of AEDs (i-PAD series) and patient monitors that has been expanding in EMEA and other markets. It competes with Progetti's Rescue SAM AED line, particularly in cost-sensitive public access and emerging market segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/ProgettiMedical
• Facebookfacebook.com/progetti.medical
• LinkedInlinkedin.com/company/progetti-medical
• Xx.com/Progetti_Srl

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Progetti Medical