HBL Insurance
HBL Insurance is a privately held independent insurance agency founded in 2012 that connects individuals, families, and small-business owners across eight US states with over 20 national and regional carriers, delivering personal and commercial coverage through three New England offices.
- Company typePrivate
- Founded2012
- HeadquartersDover, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What HBL Insurance does
HBL Insurance (legal entity HBL Group LLC) is a privately held, founder-owned independent insurance agency founded in 2012 by Jeremy Lovett and headquartered in Dover, New Hampshire. The agency connects individuals, families and small-business owners across eight US states — New Hampshire, Maine, Massachusetts, Connecticut, Rhode Island, Vermont, North Carolina and Florida — with personal and commercial insurance coverage, and operates three physical offices in Dover, NH; Portsmouth, NH (co-located with Keller Williams Coastal Realty); and Waterville, ME. As a Trusted Choice independent agency, it represents more than 20 national and regional carriers and offers a 17-product book spanning personal lines (auto, homeowners, renters, life, mobile home, recreational vehicle, pet) and commercial lines (business, BOP, commercial auto, general liability, workers' compensation, employee benefits, builders risk, flood, special event).
Underlying the agency is no proprietary technology of note; the web property runs on Zywave Websites and the customer-facing quote workflow routes through a ConsumerRateQuotes instance. The go-to-market is consultative and sales-led — in-person and phone-based advisory consultations, online quote requests, a Refer-a-Friend program, content marketing via the company blog, organic social on Facebook and LinkedIn, community involvement, and a dedicated Spanish-language service line staffed by bilingual advisor Alejandra Lopez for Hispanic/Latino clients in New England.
Revenue is generated almost entirely through carrier commissions on policies sold and renewed, paid by the agency's carrier partners. Pricing is quote-based and personalized to the insured's risk profile; the agency does not publish tiered retail pricing. The agency is owner-operated with no disclosed institutional investors, no parent company, and no external funding rounds, and is led by Founder & President Jeremy Lovett alongside three VPs (Operations, Sales, Marketing & HR), a Senior Insurance Advisor, five Insurance Advisors and a First Impressions role across a roughly 12-person team.
HBL Insurance firmographics
Firmographics- Name
- HBL Insurance
- Legal name
- HBL Group LLC
- Website
- https://hblins.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HBL Insurance is a privately held independent insurance agency founded in 2012 that connects individuals, families, and small-business owners across eight US states with over 20 national and regional carriers, delivering personal and commercial coverage through three New England offices.
- Ownership category
- akta.pro rank
HBL Insurance industry classification
Industry- Product category
- Insurance Agency Services
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Direct Property and Casualty Insurance Carriers (524126), Direct Health and Medical Insurance Carriers (524114), Direct Life Insurance Carriers (524113)
- SIC
- Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331), Life Insurance (6311), Accident & Health Insurance (6321)
- akta.pro primary industry
- Commercial General Liability (CGL) (FSAJADAA)
- akta.pro secondary industries
- Group Term Life Insurance (FSAIAAAJ), Basic Group Term Life (Employer-Paid) (FSAIADAA), Simplified Issue Whole Life / UL Insurance (FSAIABAH), Small Group Health Insurance (2–50/100) (FSAIAFAD)
Keywords
Where HBL Insurance is headquartered
LocationHeadquarters
- HQ city
- Dover
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
HBL Insurance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Commissions: HBL Insurance earns commissions from insurance carrier partnerships when customers purchase policies through the agency. As an independent agency, they represent multiple carriers and receive commission payments for policies sold and renewed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Quote-based insurance pricing - premiums determined by individual risk assessment |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
HBL Insurance product offering
Product offeringCore offering
HBL Insurance is an independent insurance agency that sells personal and commercial insurance policies on behalf of 20+ national and regional insurance carriers. The agency provides personalized advisory services to help individuals, families, and business owners compare carriers and select tailored coverage across 17 product lines. Operations are consultative, delivered through phone, in-person meetings at three office locations, and online quote requests.
Product overview
HBL Insurance is an independent insurance agency offering a comprehensive portfolio of 17 insurance products across personal and commercial lines. The core offering includes personal insurance products (auto, homeowners, renters, life, pet, mobile home, and recreational vehicle insurance) and commercial insurance products (business, BOP, commercial auto, general liability, workers' compensation, employee benefits, builders risk, flood, and special event insurance). As an independent agency, they work with multiple carrier partners to provide tailored coverage options. The products range from standard coverage types to specialized offerings like high-value home insurance and pet insurance through their FIGO partnership.
Differentiator
Problem solved
Functional benefit
Products and services
- Auto Insurance Auto insurance policies covering collision, liability, medical payments, uninsured/underinsured motorist, and comprehensive coverage for personal vehicles.
- Homeowners Insurance Package policy covering damage to property, liability for injuries and property damage caused by family members, with additional coverage endorsements available.
- Life Insurance Term and whole life insurance policies providing death benefits to beneficiaries, with term policies lasting 10-30 years and whole life policies providing permanent coverage with cash value.
- Pet Insurance Insurance coverage for pets covering lab work, prescriptions, X-rays, surgeries, hospitalization, and dental work, offered through FIGO Pet Insurance partnership.
- Renters Insurance Protection for renters against property loss from fire, smoke, lightning, vandalism, theft, and water damage, plus liability coverage for third-party bodily injury or property damage.
- Mobile Home Insurance Protection for mobile homes against fire, windstorm, falling objects, lightning, explosions, theft, vandalism, and loss of use coverage.
- Recreational Vehicle Insurance Insurance coverage for recreational vehicles, motorcycles, boats, and personal watercraft including physical damage, liability, medical payments, and theft coverage.
- High Value Home Insurance Specialized coverage for high-value homes with custom finishes and high-end materials, offering higher limits than standard policies for dwelling, personal property, liability, and additional living expenses.
- General Liability Insurance Commercial general liability coverage for third-party property damage, bodily injury, personal and advertising injury, including legal fees.
- Business Owners Policy (BOP) Insurance Combined insurance package typically including general liability insurance, property insurance, and business interruption insurance offered at a discount for small and medium-sized businesses.
- Business Insurance Commercial business insurance coverage including general liability, property insurance, business interruption, commercial auto, professional liability, and workers' compensation.
- Commercial Auto Insurance Insurance coverage for business vehicles including liability, collision, medical, comprehensive, and uninsured/underinsured motorist coverage for company fleets.
- Workers' Compensation Insurance Coverage providing medical benefits, wage-loss benefits, vocational rehabilitation, and death/dependent benefits for employees with work-related injuries or illnesses.
- Employee Benefits Non-wage compensation packages including group health insurance, dental insurance, short- and long-term disability insurance, group life insurance, and vision insurance.
- Builders Risk Insurance Specialized coverage for buildings under construction, protecting materials, supplies, equipment in transit, and structures being built.
- Flood Insurance Coverage through the National Flood Insurance Program (NFIP) protecting homes and possessions from flood damage, with separate structure and contents coverage.
- Special Event Insurance Coverage for event cancellation, postponement, liability risks, and special items like wedding insurance, photographs, and gifts for weddings, festivals, and trade shows.
Quantifiable outcome
- Customers report saving $400-800+ per year on insurance premiums through bundling and carrier comparison
Companies that use HBL Insurance
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
HBL Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
HBL Insurance partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- North American Insurance Alliance (NAIA)coreHBL Group LLC joined NAIA in 2015, providing the agency with access to industry resources, training, and collective expertise through this independent insurance agency alliance.
- Acadia InsuranceminorInsurance carrier represented by HBL Insurance. Customers can obtain auto, home, and business coverage through this carrier partnership.
- AmTrust FinancialminorInsurance carrier represented by HBL Insurance for commercial and specialty insurance products.
- Andover CompaniesminorRegional insurance carrier for home and property insurance products.
- Cincinnati InsuranceminorInsurance carrier offering commercial and personal lines products.
- Concord GroupminorRegional New England insurance carrier for auto and home insurance.
- Eastern AllianceminorWorkers compensation and business insurance carrier.
- FIGO Pet InsuranceminorPet insurance partner offering coverage for dogs and cats with claims processed through Figo Pet Cloud app.
- Foremost InsuranceminorSpecialty insurance carrier for mobile homes, RVs, and specialty property coverage.
- GEICOminorMajor auto insurance carrier with national presence.
- HagertyminorClassic car and collector vehicle insurance specialist.
- Hanover InsuranceminorCommercial and personal lines insurance carrier.
- Liberty Mutual/SafecominorMajor national insurance carrier for auto, home, and business coverage.
- TravelersminorMajor commercial and personal insurance carrier.
- ProgressiveminorMajor auto insurance carrier known for competitive rates.
- Keller Williams Coastal RealtyminorReal estate partner hosting HBL Insurance office location in Portsmouth, NH for referral business.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
HBL Insurance competitors and assessment
Company assessmentDirect peers
- Berry Insurance Group: Massachusetts-based independent agency providing personal, commercial, and life insurance through multiple carrier partnerships. Similar size, similar consultative advisor model, and overlapping New England footprint competing for the same SMB and household customers.
- The Hilb Group: Northeast-focused insurance brokerage (now part of Acrisure) offering personal, commercial, and employee benefits through multiple offices. Highly comparable in product breadth, multi-state licensing, and carrier-agnostic agency model.
- World Insurance Associates: Growing independent insurance brokerage aggregating agencies across the Northeast and beyond. Offers comparable personal, commercial, and benefits products via multi-carrier access, and competes for the same embedded real-estate and SMB referral channels.
- Edmunds & Associates: Independent insurance agency serving New Hampshire and New England with personal and commercial lines through multiple carriers. Closely comparable regional independent agency operating with the same consultative advisor model in adjacent territory.
- Cross Insurance: Maine-headquartered independent insurance agency with deep New England roots, multi-state carrier representation, and a comparable mix of personal and commercial lines serving individuals and SMBs. Operates a similar consultative broker model against the same national carrier panel.
Others
- Acadia Insurance: Regional New England commercial carrier represented by HBL. Functions as a wholesale supply-side partner rather than direct competitor, but its appetite and commission terms materially shape HBL's commercial book economics.
Emerging players
- Lemonade: D2C insurtech using a mobile-first, AI-driven model to underwrite renters, homeowners, and pet insurance. Represents the emerging competitive threat targeting the same personal-lines customers HBL serves through offline channels.
Broad incumbents
- Progressive: Major national auto insurer competing both as a direct carrier and as a carrier partner to independent agencies like HBL. Defines the price-comparison benchmark HBL must beat via service and bundling to retain customers.
- GEICO: Direct-to-consumer auto insurance leader and one of HBL's represented carriers. As a broad incumbent, it competes for the personal auto policyholder that HBL also serves via the independent agency model.
- Liberty Mutual: National P&C carrier that is both a carrier partner and a competing direct/sales-channel player for personal and commercial insurance. Represents the larger incumbent that HBL must position against while leveraging as a carrier partner.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
HBL Insurance social profiles
Digital presenceHBL Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
HBL Insurance leadership team
Management profileNumber of profiles
Profiles11 records
HBL Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HBL Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HBL Insurance
What does HBL Insurance do?
HBL Insurance is an independent insurance agency that sells personal and commercial insurance policies on behalf of 20+ national and regional insurance carriers. The agency provides personalized advisory services to help individuals, families, and business owners compare carriers and select tailored coverage across 17 product lines. Operations are consultative, delivered through phone, in-person meetings at three office locations, and online quote requests.
Is HBL Insurance a public or private company?
HBL Insurance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HBL Insurance founded?
HBL Insurance was founded in 2012. It employs 11 to 50 people.
Where is HBL Insurance based?
HBL Insurance is headquartered in Dover, United States, in the North America region.
How does HBL Insurance make money?
One revenue line is on record: insurance Commissions.
Who are HBL Insurance's main competitors?
Direct peers on record are Berry Insurance Group, The Hilb Group, World Insurance Associates, Edmunds & Associates and Cross Insurance. Acadia Insurance is listed as an others. Lemonade is listed as an emerging player. Broad incumbents are Progressive, GEICO and Liberty Mutual.
Does HBL Insurance have an API?
No public API is recorded for HBL Insurance.
What industry is HBL Insurance in?
HBL Insurance's product category is Insurance Agency Services. Its primary akta.pro industry code is FSAJADAA, Commercial General Liability (CGL), with a secondary code of FSAIAAAJ, Group Term Life Insurance. Its NAICS code is 5242 and its SIC code is 6411.