Berry Insurance Group
Berry Insurance Group is a private, founder-led insurance brokerage founded in 2002 and headquartered in Terrace Park, Ohio, offering employee benefits, life, personal, and business insurance products to individuals and businesses through a small team of 11-50 employees.
- Company typePublic
- Founded2002
- HeadquartersTerrace Park, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Berry Insurance Group does
Berry Insurance Group is a private insurance brokerage founded in 2002 and headquartered in Terrace Park, Ohio. Per its firmographic profile, the firm operates as an endowment assurance provider delivering employee benefits, life insurance, personal insurance, and business insurance services to individuals and businesses, with a small team of 11-50 employees. Founder-led, Mark Berry serves as President, Founder and CEO, providing leadership continuity since the firm's inception. The company operates as an independent agency within the US insurance distribution market, where locally-rooted agents serve individuals and small-to-mid-sized businesses through carrier appointments and commission-based revenue.
The aggregated source data contains substantial product, segment, and operational detail attributed primarily to This material explicitly identifies Brown & Brown (NYSE: B:B), a publicly traded insurance and risk management brokerage headquartered in Daytona Beach, Florida, with multinational operations across the US, Canada, Ireland, and the UK. The product catalog described in the -attributed data spans Property & Casualty, Employee Benefits, Personal Lines, Cyber, Environmental, Executive Liability, and dozens of specialty lines — a breadth materially inconsistent with the firmographic profile of a small private Terrace Park-based brokerage. This material has been excluded from the primary description of Berry Insurance Group, as the firmographic profile, leadership roster (Mark Berry), and explicit identification of the company under analysis confirm Berry Insurance Group as the correct subject. The data-attribution conflict is noted for analytical transparency.
Based on available firmographic evidence, Berry Insurance Group's strategic posture is that of a stable, founder-operated local agency with a diversified multi-line offering across employee benefits, life, personal, and commercial insurance. No information on hiring, technology investments, M&A, funding rounds, geographic expansion, or product roadmap is available in source material specific to Berry Insurance Group, which materially limits deeper analytical conclusions about growth trajectory, moat depth, and AI capability.
Berry Insurance Group firmographics
Firmographics- Name
- Berry Insurance Group
- Website
- https://berryinsgrp.com
- Company type
- Public
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Berry Insurance Group is a private, founder-led insurance brokerage founded in 2002 and headquartered in Terrace Park, Ohio, offering employee benefits, life, personal, and business insurance products to individuals and businesses through a small team of 11-50 employees.
- Ownership category
- akta.pro rank
Berry Insurance Group industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331), Life Insurance (6311)
- akta.pro primary industry
- Retail (Personal Lines) Insurance Brokerage (FSAEADAA)
- akta.pro secondary industries
- Small Business BOP (Main Street) (FSAJAFAA), Small Group Health Insurance (2–50/100) (FSAIAFAD)
Keywords
Where Berry Insurance Group is headquartered
LocationHeadquarters
- HQ city
- Terrace Park
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Berry Insurance Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Brokerage Commissions: Brown & Brown operates as an insurance brokerage earning commissions from placing insurance coverage for customers. The company brings together insurance, risk management, and employee benefits solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Quote-based insurance and risk management services |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Berry Insurance Group product offering
Product offeringCore offering
Berry Insurance Group is an independent insurance agency that places employee benefits, life, personal, and business insurance coverage for clients in the United States. The firm was founded in 2002 and operates from Terrace Park with 11-50 employees, acting as a brokerage intermediary between clients and insurance carriers across multiple coverage categories.
Product overview
Berry Insurance Group operates as an integrated insurance, risk management, and employee benefits brokerage platform. The company offers Property & Casualty Insurance (including Casualty, Cyber, Captive Insurance, and Specialty coverages), Employee Benefits Solutions (with administration, wellness, pharmacy, and compliance modules), Personal Lines Insurance (homeowners, auto, umbrella, flood, boats/yachts, and private client specialty coverage), Environmental Liability Insurance, Executive Liability Insurance, Financial and Wealth Services, Property and Risk Management Solutions (with natural catastrophe modeling and loss prevention services), Risk Management Services (including analytics, safety training, and claims advocacy), Surety Bonds, Trade Credit Risk Solutions, and Multinational Liability Insurance. The platform is complemented by Business Consulting Solutions encompassing actuarial services, healthcare claims audits, and retirement benefits consulting. Brown & Brown brings together these coordinated solutions to help businesses and individuals navigate risk with confidence across all industries served.
Differentiator
Problem solved
Functional benefit
Products and services
- Employee Benefits Services Group employee benefits brokerage offerings that help small businesses provide benefits packages to employees, balancing cost, compliance, and organizational priorities through carrier placement.
- Life Insurance Services Life insurance placement services for individuals and businesses, providing access to carriers offering term, whole life, and universal life coverage through a local brokerage.
- Personal Lines Insurance Personal insurance coverage placement for individuals and families, providing access to carriers for protection of personal property and personal liability needs.
- Business Insurance Services Commercial insurance brokerage services that help businesses protect assets, manage risk, and support ongoing operations across property, casualty, and specialty coverage needs through carrier placement.
Companies that use Berry Insurance Group
Customer profileSegments8 records
Ideal customer profiles2 records
Berry Insurance Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Berry Insurance Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Risk StrategiescoreRisk Strategies has been integrated into Brown & Brown under the Better Together branding. This acquisition/merger expanded Brown & Brown's capabilities and market presence, combining Risk Strategies' specialized insurance expertise with Brown & Brown's broader platform.
Scale indicators1 record
Berry Insurance Group competitors and assessment
Company assessmentBroad incumbents
- Alliant Insurance Services: U.S. specialty insurance brokerage serving middle-market commercial clients with property/casualty, employee benefits, and surety. Closely comparable in client segment (mid-market/SMB) and product breadth to Berry Insurance Group.
- Aon: Global professional services firm (NYSE: AON) operating a major insurance brokerage and reinsurance business. Comparable in core brokerage activity to Berry, serving commercial and personal clients with risk and benefits solutions.
- Brown & Brown: Large publicly traded U.S. insurance brokerage (NYSE: BRO) offering property & casualty, employee benefits, personal lines, and risk management across the U.S., Canada, Ireland, and the U.K. Operates in the same brokerage model and product categories as Berry Insurance Group, but at vastly greater scale and with a multi-country footprint.
- Truist Insurance Holdings: Insurance brokerage arm of Truist Financial offering commercial, personal, and employee benefits solutions. Overlaps with Berry's full product set and mid-market client focus, with significantly greater capital and carrier relationships.
- Marsh McLennan: Global professional services firm with Marsh as a leading insurance brokerage and Mercer in benefits/consulting. Direct product overlap with Berry's P&C and employee benefits offerings at the largest end of the industry.
- Acrisure: PE-backed insurance brokerage and financial services platform built largely through small-agency roll-ups. Highly relevant peer for a founder-led multi-line agency like Berry, both as a competitor and as a likely acquirer profile.
- Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm (NYSE: AJG) offering commercial property/casualty, employee benefits, and personal lines. Direct overlap with Berry's full product menu at significantly larger scale.
- Hub International: Major North American insurance brokerage providing commercial, personal, and employee benefits solutions. Comparable to Berry in product mix and brokerage model, with much broader geographic and segment reach; frequently acquires small independent agencies like Berry.
- Lockton: Largest privately held global insurance brokerage offering commercial, personal, and benefits solutions. Comparable in product breadth to Berry Insurance Group, with strong mid-market and large-account orientation.
- USI Insurance Services: Large U.S. middle-market insurance brokerage and employee benefits consultancy. Comparable to Berry in serving SMB and middle-market clients with property/casualty and benefits solutions, with substantially more resources and geographic reach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Berry Insurance Group social profiles
Digital presenceBerry Insurance Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Berry Insurance Group leadership team
Management profileNumber of profiles
Profiles1 record
Berry Insurance Group subsidiaries and ownership
Company hierarchySubsidiaries1 record
Berry Insurance Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Berry Insurance Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Berry Insurance Group
What does Berry Insurance Group do?
Berry Insurance Group is an independent insurance agency that places employee benefits, life, personal, and business insurance coverage for clients in the United States. The firm was founded in 2002 and operates from Terrace Park with 11-50 employees, acting as a brokerage intermediary between clients and insurance carriers across multiple coverage categories.
Is Berry Insurance Group a public or private company?
Berry Insurance Group is a public company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Berry Insurance Group founded?
Berry Insurance Group was founded in 2002. It employs 11 to 50 people.
Where is Berry Insurance Group based?
Berry Insurance Group is headquartered in Terrace Park, United States, in the North America region.
How does Berry Insurance Group make money?
One revenue line is on record: insurance Brokerage Commissions.
Who are Berry Insurance Group's main competitors?
Broad incumbents on record are Alliant Insurance Services, Aon, Brown & Brown, Truist Insurance Holdings, Marsh McLennan, Acrisure, Arthur J. Gallagher & Co., Hub International, Lockton and USI Insurance Services.
Does Berry Insurance Group have an API?
No public API is recorded for Berry Insurance Group.
What industry is Berry Insurance Group in?
Berry Insurance Group's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAEADAA, Retail (Personal Lines) Insurance Brokerage, with a secondary code of FSAJAFAA, Small Business BOP (Main Street). Its NAICS code is 524210 and its SIC code is 6411.