What Metal Supply does

Metal Supply (metal-supply.dk) is a Danish B2B digital media platform delivering subscription-based news coverage of the metal, steel, machinery, and manufacturing industries. Founded in 2003, the portal is operated by Nordiske Medier A/S, a subsidiary of the Det Nordjyske Mediehus-koncernen, a private Danish media conglomerate headquartered in Aalborg. The platform serves as a vertical trade publication within a broader portfolio of industry-specific portals (including Electronic Supply, Food Supply, and Energy Supply), benefiting from shared editorial and distribution infrastructure across the Nordiske Medier network.

The core product is a web-based news portal supplemented by a member portal (allowing article bookmarking and profile management), a digital newspaper archive (E-avis), email newsletters (Metal Supply DK Breaking/Extra and Metal Supply DK Ugens Top), and company profile listings. There are no disclosed proprietary technology assets, no native mobile applications, and no public APIs or SDKs; the platform is a standard CMS-driven publishing site. Revenue mechanics rest on two channels: individual professional subscriptions (self-serve, with free trial and no binding commitment) and corporate enterprise subscriptions (contact-based pricing, team user management, IP-based authentication for employees of subscribing companies). A separate advertising revenue layer ("Annonce" slots are visible on the homepage) supports display advertising alongside subscription income.

The customer base is exclusively Danish, concentrated in the metal and manufacturing vertical. Pricing is not publicly disclosed, and the company operates with a headcount of 11-50, consistent with a niche B2B trade publication rather than a scaled media business. Editorial output is produced internally with at least one named journalist (Eskil Mann Sørensen, covering Jern & Maskinindustrien and Metal Supply since 2016), and there is no indication of external funding, venture investment, or public listing.

Name

Metal Supply

Legal name

Nordiske Medier A/S

Website

https://metal-supply.dk

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Metal Supply is a Danish B2B subscription news portal covering the metal, steel, machinery, and manufacturing industries. Operated by Nordiske Medier A/S within the Det Nordjyske Mediehus media conglomerate, it serves industry professionals and corporate subscribers across Denmark.

Ownership category

akta.pro rank

Headquarters

HQ city

Aalborg

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Distribution channels2 records

Marketing channels2 records

Core offering

Metal Supply is a Danish B2B digital trade media portal that publishes subscription-based news, market intelligence, company announcements, financial results, executive appointments, and industry analysis for the Danish metal, steel, machinery, and manufacturing sectors. The platform sells individual professional subscriptions (with a free trial and no binding period) and corporate enterprise solutions with team user management and company profile administration, complemented by email newsletters and a digital newspaper archive (E-avis).

Product overview

Metal Supply is a B2B Danish digital media platform providing subscription-based news coverage of the metal and industrial sector. The platform operates as a unified news content service with subscription tiers including personal subscriptions, corporate solutions with user management, and a member portal for content access. The offering is structured as a single unified platform rather than a modular product architecture, with subscriptions providing access to news articles, company profiles, member announcements, and industry-specific content.

Differentiator

Problem solved

Functional benefit

Products and services

• Metal Supply Personal Subscription (Personligt abonnement)

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• LinkedIn (LinkedIn Ireland Unlimited Company)minorOthersNordiske Medier (parent company of Metal Supply) has a joint data controller agreement with LinkedIn for the processing of personal data when users interact with their LinkedIn company profiles. This is a standard social media partnership for corporate communication purposes.
• Facebook/Meta PlatformsminorOthersNordiske Medier (parent company of Metal Supply) has a joint data controller agreement with Meta Platforms for the processing of personal data when users interact with their Facebook company profiles. This is a standard social media partnership for corporate communication purposes.

Direct peers

• SteelOrbis: Digital B2B news, pricing and conference platform focused exclusively on the steel industry. Closely comparable to Metal Supply in being a vertical trade outlet serving steel and metals professionals with subscriptions and advertising.
• American Metal Market (S&P Global): Long-standing U.S.-based metals industry trade publication, now part of S&P Global. Direct comparable as a subscription-based metals news and pricing title serving industrial professionals — same niche as Metal Supply but English-language and U.S.-focused.
• MEPS International: U.K.-based subscription research publisher specializing in steel market intelligence and pricing. Directly comparable niche, business model, and audience to Metal Supply, though operating globally and at a higher pricing/research tier.
• Fastmarkets (formerly Metal Bulletin): Global metals and steel pricing and news intelligence service, the most direct competitor to Metal Supply's content offering at a much larger international scale. Both monetize B2B subscriptions for metals-industry professionals via pricing, news, and analysis content.
• Steel Times International: Long-running global steel industry trade magazine covering technical, commercial and market news. Directly comparable as a subscription trade publication serving the same metal-industry professional audience, albeit in print-and-digital form.

Broad incumbents

• Argus Media: Independent commodities intelligence publisher covering metals, energy, and fertilizers with B2B subscription pricing and news. Comparable business model and audience (industrial buyers), with a much wider product portfolio beyond metals.
• S&P Global Commodity Insights (incl. American Metal Market, Platts): Broader commodities and metals intelligence division of S&P Global that also owns American Metal Market. Overlaps with Metal Supply's coverage of metal markets and company news but at global scale and across many commodities beyond metals.

Emerging players

• Recycling International (Media-Bridge International): B2B trade publication covering the global metal-recycling and circular-economy sector. Partial overlap with Metal Supply's audience (scrap-metal and circular supply-chain professionals) but specialized to recycling rather than primary metals production.
• Aluminium Insider: Digital B2B news outlet focused on the global aluminium industry. Comparable content model (industry news for professionals) and partial audience overlap with Metal Supply's coverage of non-ferrous metal markets.
• Foundry Management & Technology (Foundry-Planet group): Trade publication serving the metalcasting and foundry industry. Adjacent niche that overlaps with Metal Supply's machinery/manufacturing readers (foundries consume metal, machine shops are covered), but specialized to a distinct downstream vertical.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/metal-supply
• Xx.com/metalsupplydk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metal Supply