Aluminium
Aluminium is a global B2B trade fair platform for the aluminum industry, organized by RX (RELX Group), running the flagship ALUMINIUM event in Düsseldorf and the new ALUMINIUM Arabia in Riyadh, serving 800+ exhibitors and 20,000+ visitors across the full value chain.
- Company typePrivate
- Founded1997
- HeadquartersDüsseldorf, Germany
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Aluminium does
Aluminium is a global B2B trade fair and exhibition platform dedicated to the aluminium industry, operated by RX (formerly Reed Exhibitions), a division of publicly listed RELX Group plc. The company's flagship product is the ALUMINIUM trade fair held biennially at the Exhibition Centre in Düsseldorf, Germany, which since 1997 has brought together the complete aluminium value chain — from raw materials and primary production through processing, machinery, recycling, and end-user applications (automotive, construction, packaging, aerospace, electronics). Each edition attracts 800+ exhibitors and over 20,000 professional visitors from 100 countries, with 73% of visitors involved in purchasing decisions.
The platform extends beyond the three-day physical event into a year-round digital offering. Exhibitor-facing tools include the Lead Manager App for capturing and qualifying leads, the Colleqt QR code system for digital information exchange, the Lead Booster promotional tool, and the Thrive Performance Dashboard for analytics and ROI measurement. Content offerings include the ALUMINIUM Conference (produced with Aluminium Deutschland) and the Sustainability & Recycling Conference (in collaboration with CRU), alongside the Innovation Awards and Women With Metal Awards programs. A new regional spin-off, ALUMINIUM Arabia, is launching in Riyadh in November 2026 to capture Middle East demand aligned with Saudi Vision 2030.
Revenue is generated from three primary streams: exhibitor booth and space fees (quote-based, often under multi-year contracts), visitor ticket sales (1-day and 3-day passes, plus VIP and special event tickets), and sponsorship packages (digital/physical branding, Priority Profile upgrades, and exclusive events such as ALUMINIUM Night). The GTM motion is event-driven: a cross-channel campaign spanning global trade press, direct email, social media, association partnerships, and personalized invitations drives attendance. The platform is institutionally anchored through ideological patronage from Aluminium Deutschland and European Aluminium, with customer concentration spread across a diverse mix of global aluminium producers, mid-market processors, machinery OEMs, and end-user integrators.
Aluminium firmographics
Firmographics- Name
- Aluminium
- Legal name
- RX Deutschland GmbH
- Website
- https://aluminium-exhibition.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Aluminium is a global B2B trade fair platform for the aluminum industry, organized by RX (RELX Group), running the flagship ALUMINIUM event in Düsseldorf and the new ALUMINIUM Arabia in Riyadh, serving 800+ exhibitors and 20,000+ visitors across the full value chain.
- Ownership category
- akta.pro rank
Aluminium industry classification
Industry- Product category
- Industry Trade Exhibition & B2B Events
- akta.pro primary industry
- Aluminum Trading, Marketing & Distribution (IMAKACAK)
Keywords
Where Aluminium is headquartered
LocationHeadquarters
- HQ city
- Düsseldorf
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
Aluminium business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Exhibitor booth fees: Revenue generated from companies renting exhibition space and booths at the trade fair. Includes participation opportunities and products to maximize business success.
- Visitor tickets: Revenue from professional visitors purchasing tickets to attend the exhibition. Two types available: 1-day ticket and 3-day ticket. Online prices available via MasterCard, VISA, PayPal, and Klarna.
- Sponsorship packages: Paid sponsorship and promotional opportunities including digital and physical branding options, premium profile placements on the event website, and exclusive evening events like ALUMINIUM Night.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | 1-day visitor ticket |
| One time/ perpetual license | Pay-as-you-go | 3-day visitor ticket |
| Other | Multi-year contract | Exhibition booth space |
| Other | Multi-year contract | Priority Profile upgrade |
| Other | Multi-year contract | Priority Plus Profile |
| One time/ perpetual license | Pay-as-you-go | VIP tickets |
| One time/ perpetual license | Pay-as-you-go | ALUMINIUM Night tickets |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Aluminium product offering
Product offeringCore offering
ALUMINIUM is a global trade fair and B2B platform for the aluminium industry, organized by RX (Reed Exhibitions), a division of RELX Group plc. The company runs the flagship ALUMINIUM exhibition in Düsseldorf covering the entire aluminium value chain (extraction, processing, machinery, end applications) with 800+ exhibitors and 20,000+ professional visitors, and the regional ALUMINIUM Arabia event in Riyadh aligned with Saudi Arabia's Vision 2030. Revenue is generated through exhibitor booth fees, visitor tickets, sponsorship packages, and paid digital tools for lead capture and brand visibility.
Product overview
Aluminium operates as a global trade exhibition company managing a portfolio of events for the aluminium industry. The core offering consists of the ALUMINIUM trade fair in Düsseldorf, Germany (the global flagship), and ALUMINIUM Arabia in Riyadh, Saudi Arabia. Both events cover the complete aluminium value chain from raw materials through processing to end applications. The exhibition platform is complemented by two conference formats (ALUMINIUM Conference and Sustainability & Recycling Conference), two awards programmes (Women With Metal Awards and ALUMINIUM Innovation Awards), and exhibitor-facing digital tools including Colleqt QR Code, Lead Manager App, Lead Booster, and Thrive Dashboard for performance analytics. The company also provides exhibitor directories and product directories as discovery services.
Differentiator
Problem solved
Functional benefit
Brands
- ALUMINIUM Conference: The main conference track produced in partnership with Aluminium Deutschland featuring expert presentations and panel discussions on sustainability, energy crisis, industrial transformation, and green future.
- Sustainability & Recycling Conference
- Women With Metal Awards
- ALUMINIUM Innovation Awards
Quantifiable outcome
- 800+ exhibitors and partners at each event
- +3 more outcomes
Companies that use Aluminium
Customer profileNamed customers17 records
Segments7 records
Ideal customer profiles4 records
Aluminium technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Aluminium partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, major and minor.
- Aluminium DeutschlandcoreIdeelle Träger (Patron) of ALUMINIUM Germany. Aluminium Deutschland is the German aluminium industry association that co-produces the ALUMINIUM Conference, featuring expert presentations and panel discussions on sustainability, energy transition, and industrial transformation.
- European AluminiumcoreIdeelle Träger (Patron) of ALUMINIUM, representing the European aluminium industry. Supports the exhibition with industry expertise and networking connections.
- International Aluminium JournalcoreStrategic partner for ALUMINIUM Innovation Awards 2026, providing industry credibility and media coverage for the awards program celebrating breakthrough innovations in the aluminium sector.
- Women With MetalcorePartnership for Women With Metal Awards celebrating women in the aluminium industry, co-organized with UK Aluminium Federation (ALFED) and Aluminium International Today.
- CRUcoreBusiness Intelligence Partner for ALUMINIUM Arabia and collaborator on the Sustainability & Recycling Conference at ALUMINIUM Germany, providing expert insights on circular economy strategies and market intelligence.
- Association Partner (ALUMINIUM Arabia)majorIndustry association partnership for ALUMINIUM Arabia, supporting the regional event in Saudi Arabia aligned with Vision 2030 industrial development.
- TRIMETminorCollaborates on ALUMINIUM Night exclusive evening event for exhibitors and partners, held aboard the 'Ocean Diva' ship.
- HotelMapminorOfficial accommodation booking partner providing preferential rates and easy booking for hotels near the exhibition venue.
- Deutsche BahnminorProvides discounted train travel offers for event attendees, including free onward travel from stations to the exhibition centre.
- STANDout GmbHminorOfficial stand design and build partner for exhibitors requiring assistance with exhibition stand construction and design.
- Media Partners (ALUMINIUM Arabia)minorMedia partners supporting ALUMINIUM Arabia regional event coverage and promotional activities.
Scale indicators9 records
Recent moves6 records
Expansion highlights4 records
Aluminium competitors and assessment
Company assessmentDirect peers
- ALUMINIUM USA: RX-organized aluminum industry trade fair in the United States, mirroring the Düsseldorf format with exhibitors and visitors across the aluminum value chain. Sibling event under the same ALUMINIUM brand.
- ALUMINIUM CHINA: RX-organized regional edition of the same aluminum trade fair held in Shanghai, covering the entire aluminum value chain with comparable exhibitor/visitor profile. Directly comparable business model and brand family.
- Euroguss: Biennial trade fair for the aluminum die casting industry organized by NürnbergMesse. Directly comparable as an aluminum-industry-specific trade fair with similar exhibitor base, though narrower in die-casting focus.
- METEF / FOUNDEQ: International aluminum and metalworking trade fair in Italy, covering aluminum processing, foundry, and related machinery. Comparable as an industry-specific aluminum event serving European exhibitors and visitors.
Emerging players
- TMS Annual Meeting & Exhibition: Annual conference and exhibition by The Minerals, Metals & Materials Society covering light metals, aluminum, and metallurgical innovation. Comparable as a venue for aluminum R&D and industry networking, though tilted toward academic and technical audiences.
- Aluminium Two Thousand World Congress (Interall): Biennial international aluminum industry congress organized by Interall in Italy, covering extrusion, finishing, and downstream applications. Comparable as a focused aluminum-industry gathering, though primarily conference rather than large-scale exhibition.
Others
- CRU Events: Business intelligence and events provider for the metals and mining industries, and an existing partner of ALUMINIUM for the Sustainability & Recycling Conference. Adjacent/complementary rather than directly competitive.
- Fastmarkets Events: Events and pricing/data services arm of Fastmarkets focused on metals including aluminum. Comparable as a B2B industry platform for aluminum stakeholders, though more conference- and content-led than exhibition-led.
Regional players
- Saudi Industrial Exhibition (Saudi Build / Saudi Metal): Regional Saudi trade exhibitions covering industrial, metal, and construction sectors. Comparable as a regional MENA industry event for metals and manufacturing, partially overlapping with ALUMINIUM Arabia's addressable audience.
Broad incumbents
- GIFA / METEC / NEWCAST: Quadrennial trade fair quadripartite for foundry, metallurgical, and casting industries organized by Messe Düsseldorf. Overlaps significantly with ALUMINIUM's machinery, casting, and processing exhibitor base, though broader in scope beyond aluminum.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Aluminium social profiles
Digital presenceAluminium compliance and trust
Trust signalCompliance1 record
Aluminium financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aluminium leadership team
Management profileNumber of profiles
Profiles5 records
Aluminium funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aluminium M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aluminium
What does Aluminium do?
ALUMINIUM is a global trade fair and B2B platform for the aluminium industry, organized by RX (Reed Exhibitions), a division of RELX Group plc. The company runs the flagship ALUMINIUM exhibition in Düsseldorf covering the entire aluminium value chain (extraction, processing, machinery, end applications) with 800+ exhibitors and 20,000+ professional visitors, and the regional ALUMINIUM Arabia event in Riyadh aligned with Saudi Arabia's Vision 2030. Revenue is generated through exhibitor booth fees, visitor tickets, sponsorship packages, and paid digital tools for lead capture and brand visibility.
Is Aluminium a public or private company?
Aluminium is a private company. It is classified as corporate owned and is currently operating.
When was Aluminium founded?
Aluminium was founded in 1997. It employs 51 to 100 people.
Where is Aluminium based?
Aluminium is headquartered in Düsseldorf, Germany, in the Europe region.
How does Aluminium make money?
Three revenue lines are on record. Exhibitor booth fees are the primary driver. The others are visitor tickets and sponsorship packages.
Who are Aluminium's main competitors?
Direct peers on record are ALUMINIUM USA, ALUMINIUM CHINA, Euroguss and METEF / FOUNDEQ. Emerging players are TMS Annual Meeting & Exhibition and Aluminium Two Thousand World Congress (Interall). Others are CRU Events and Fastmarkets Events. Saudi Industrial Exhibition (Saudi Build / Saudi Metal) is listed as a regional player. GIFA / METEC / NEWCAST is listed as a broad incumbent.
Does Aluminium have an API?
No public API is recorded for Aluminium.
What industry is Aluminium in?
Aluminium's product category is Industry Trade Exhibition & B2B Events. Its primary akta.pro industry code is IMAKACAK, Aluminum Trading, Marketing & Distribution.