Balance Performance Physiotherapy

What Balance Performance Physiotherapy does

Balance Performance Physiotherapy is an independent, founder-owned multidisciplinary rehabilitation clinic based in Clapham, London, established in 2001 by Dr. Lucy Goldby and Jonathan Lewis. The clinic operates from a 6,500+ sq ft main facility on Gauden Road (described as London's largest rehabilitation centre) with nine treatment rooms, two studios, a gym, and a reception shop, plus a second hydrotherapy-only site at Clapham South. The team of 27 professionals spans chartered physiotherapists, consultant neurological and vestibular physiotherapists, sports physiotherapists, podiatrists, osteopaths, nutritional therapists, sports massage therapists, strength and conditioning coaches, Pilates teachers, bike fitting specialists, and administrative staff, enabling integrated care under one roof. Service breadth covers 24 distinct offerings across musculoskeletal and sports physiotherapy, neurological rehabilitation (including Vojta Therapy), pelvic health (Women's Health, Mummy MOT, Men's Health), podiatry, osteopathy and nutrition, performance services (S&C, LIFT Weight Training Club, Pilates, Bike Fitting and Running Analysis), and treatment modalities such as Shockwave Therapy, Hydrotherapy, the AlterG Anti-Gravity Treadmill, and Physiotherapy Prescribing.

The clinic's underlying technology stack combines third-party SaaS for bookings, payments, and outcome measurement (MindBodyOnline for online booking and practice management; Worldpay and PayPal for payment processing; Cemplicity for externally validated patient-reported outcome measures tracked at baseline and at six weeks, three, six and twelve months) with specialist clinical hardware including the AlterG anti-gravity treadmill, Retül 3D motion capture for bike fitting, diagnostic ultrasound for musculoskeletal podiatry, and a dedicated hydrotherapy pool. Independent prescribing capability (Dr. Lucy Goldby) is a rare credential among UK physiotherapists and integrates pharmacology into rehabilitation pathways.

Revenue is generated primarily from one-to-one professional service appointments across the clinical portfolio, supplemented by group classes (LIFT, Prehab, S&C, Pilates), hydrotherapy sessions, and a small retail line at the reception shop. Payment is on a pay-as-you-go basis, with initial appointments paid in advance. Distribution is via two physical clinics, an embedded MindBodyOnline booking widget, telephone/WhatsApp/email channels, and direct billing to Bupa and AXA Health; the clinic is also registered with AVIVA, Vitality, WPA, Cigna, and Healix Health. Customer acquisition is primarily organic (SEO, word-of-mouth, patient testimonials, sports affiliations with Team GB, Wimbledon, ATP Tour, London City Lionesses, Surrey County Cricket Club), with no paid acquisition prominently evidenced. The company is privately held with no external investors or parent company, and revenue is not publicly disclosed.

Name

Balance Performance Physiotherapy

Legal name

Balance Performance Physiotherapy Ltd

Website

https://balancephysio.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Balance Performance Physiotherapy is a London-based multidisciplinary rehabilitation clinic in Clapham, founded in 2001, with 27 professionals delivering physiotherapy, sports rehab, neurological care, pelvic health, and podiatry services from a 6,500+ sq ft facility.

Ownership category

akta.pro rank

Product category

Physiotherapy and Rehabilitation Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Orthopedic Physical Therapy & Post-Op Rehab (HSADAIAA)

akta.pro secondary industry

Sports Medicine, Athletic Training & Rehabilitation Services (EDALAIAH)

Keywords

• Musculoskeletal physiotherapy
• Sports injury rehabilitation
• Neurological rehabilitation
• Pelvic health physiotherapy
• Hydrotherapy treatment

Headquarters

HQ city

Clapham

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Physiotherapy & Clinical Services: Revenue generated from one-to-one clinical appointments including physiotherapy, sports physiotherapy, neurological rehabilitation, pelvic health, podiatry, osteopathy, and other specialist consultations. Initial appointments must be paid in advance. Payment due at time of treatment for subsequent appointments.
2. Class & Studio Programmes: Revenue from group classes including LIFT (Weight Training Club), Prehab (tissue mobility and self-myofascial release), Strength & Conditioning sessions, and Pilates. Classes taught by specialist teachers focused on controlled, mindful, purposeful movement.
3. Private Health Insurance Billing: Revenue collected via direct billing to Bupa and AXA Health. For all other insurers, patients pay directly and claim reimbursement. Clinic is registered with AVIVA, Vitality, WPA, Cigna, Healix Health, and other major insurance companies.
4. Retail Products: Reception shop selling exercise, recovery, and rehabilitation products, as well as a WorkSpace showroom for ergonomic products.
5. Hydrotherapy Sessions: Revenue from hydrotherapy sessions conducted at the Clapham South location (Audley Village), booked via the main Gauden Road clinic.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Balance Performance Physiotherapy is a multi-disciplinary physiotherapy and rehabilitation clinic in Clapham, London, providing one-to-one clinical assessment, diagnosis, hands-on treatment, and active rehabilitation across physiotherapy, sports physiotherapy, neurological rehabilitation, pelvic health, podiatry, osteopathy, and paediatric care. The clinic delivers 70% of its rehabilitation outside the treatment room using its on-site gym, studios, hydrotherapy pool, and AlterG anti-gravity treadmill, combined with specialist classes (Pilates, LIFT, Strength & Conditioning, Prehab) and bike fitting / running analysis services for elite athletes, active people, and post-surgical patients.

Product overview

Balance Performance Physiotherapy operates as a multi-disciplinary rehabilitation clinic offering a comprehensive portfolio of 24 distinct services under one roof. The core offering centers on physiotherapy services (general, sports, youth, and neurological specializations) complemented by specialist therapies including Vojta therapy, podiatry, osteopathy, and pelvic health services. The clinic provides performance and fitness services through its Strength & Conditioning, LIFT Weight Training Club, Pilates, and Bike Fitting/Running Analysis offerings. Treatment modalities include Shockwave Therapy, Hydrotherapy, Anti-Gravity Treadmill, and Physiotherapy Prescribing. The clinic's integrated approach combines hands-on treatment with rehabilitation spaces, studios, and a gym, supported by psychological wellness and ergonomics services. The portfolio is delivered across two locations (Clapham North main clinic and Clapham South for hydrotherapy) by a team of 27+ professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Physiotherapy General musculoskeletal physiotherapy for assessment, diagnosis and treatment of pain, injury and movement dysfunction in adults of all activity levels.
• Sports Physiotherapy Specialist physiotherapy for sports injuries and athletic performance optimisation, covering elite, club and recreational athletes across running, cycling, tennis, rugby, football and other sports.
• Youth Physiotherapy Specialist physiotherapy for children and adolescents addressing developmental needs, sports injuries, growth-related conditions and growth plate management from infancy through teenage years.
• Osteopathy and Nutrition Osteopathic treatments combined with nutritional therapy providing holistic musculoskeletal care and dietary support.
• Sports Massage Soft tissue therapy and sports massage for muscle recovery, pain relief, injury prevention and rehabilitation support.
• Shockwave Therapy Extracorporeal Shockwave Therapy for chronic tendinopathies and calcific conditions including plantar fasciitis, Achilles tendinopathy and elbow pain.
• Prehab Class Group class for tissue mobility and self-myofascial release aimed at injury prevention and movement preparation.
• Neurological Rehabilitation Specialist physiotherapy for neurological conditions including Multiple Sclerosis, stroke, Parkinson's disease, cerebral palsy, balance and vestibular disorders, and gait / balance training.
• Vojta Therapy Neurophysiological approach activating the body's innate movement patterns, used for cerebral palsy, developmental delay, plagiocephaly, scoliosis and adult neurological disorders.
• Women's Health Physiotherapy Pelvic health physiotherapy including pelvic floor assessment, treatment for pelvic girdle pain, lower back pain, sciatica, prolapse, bladder / bowel dysfunction, sexual dysfunction and post-natal rehabilitation.
• Mummy MOT Post-natal assessment from 6 weeks onwards covering pelvic floor function, abdominal separation (diastasis recti), and recovery guidance after childbirth.
• Men's Health Physiotherapy Pelvic health services for men including post-prostate surgery recovery and pelvic pain management.
• Podiatry Musculoskeletal podiatry including gait analysis, custom orthotics, foot and ankle rehabilitation, and diagnostic ultrasound-guided assessment.
• Strength & Conditioning Performance training and rehabilitation strength work guided by qualified coaches for athletes and active adults.
• LIFT Weight Training Club Structured weight training club offering programmed lifting sessions for all fitness levels within the clinic's studios.
• Bike Fitting & Running Analysis Expert bike fitting using Retül and Guru systems plus video-based running gait analysis to prevent injury, optimise performance and address biomechanical inefficiencies.
• Hydrotherapy Aquatic therapy in a warm-water hydrotherapy pool enabling movement and strength work with reduced load through healing structures, supporting post-surgical, neurological and injury rehabilitation.
• Psychological Wellness Mental health and wellbeing support integrated with physical rehabilitation to address the psychological demands of injury and recovery.
• Anti-Gravity Treadmill (AlterG) AlterG anti-gravity treadmill sessions allowing patients to walk or run with reduced body weight, enabling safe, progressive loading of healing tissue earlier than conventional rehabilitation permits.
• Ergonomics Workplace ergonomics assessments and advice for injury prevention, with associated WorkSpace showroom of ergonomic products.
• TMJ & Jaw Pain Physiotherapy for temporomandibular joint disorders, jaw pain and associated headaches.
• Physiotherapy Prescribing Independent prescribing service where specialist physiotherapists prescribe medication for musculoskeletal conditions, integrated within rehabilitation plans.
• Pilates Matwork and apparatus Pilates classes taught by qualified instructors for rehabilitation, core strength, mobility and controlled movement.

Quantifiable outcome

• 9/10 patients improved in 3 months
• +2 more outcomes

Named customers3 records

Segments9 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature9 records

Partnerships

Eight partnerships are on record, tiered core and standard.

• MindBodyOnlinecoreTechnology or IntegrationMindBodyOnline is the clinic's online booking system and practice management platform. All online appointment bookings are processed through MindBodyOnline. Credit/debit card details stored on MindBodyOnline are fully encrypted. The platform handles patient scheduling, payment processing, and practice administration.
• WorldpaycoreTechnology or IntegrationWorldpay is the primary payment services provider for processing financial transactions at the clinic. Used for in-clinic card payments and online transactions. The clinic shares payment information with Worldpay only to the extent necessary for processing payments.
• BupacoreChannel Partner/ Reseller/ DistributorBupa is the clinic's primary private health insurance partner with a direct billing arrangement. Bupa members must provide membership number and pre-authorisation code. The clinic has a contract with Bupa specifying terms including pre-authorisation validity period of two calendar months and patient liability for excess payments.
• AXA HealthcoreChannel Partner/ Reseller/ DistributorAXA Health is the clinic's second primary private health insurance partner with direct billing. AXA members must provide membership number and pre-authorisation code. Same contractual terms as Bupa apply regarding excess payments and pre-authorisation validity.
• AVIVA, Vitality, WPA, Cigna, Healix Health (and other insurers)standardChannel Partner/ Reseller/ DistributorThe clinic is registered with multiple additional insurance providers but does not have direct billing arrangements. Patients with these insurers pay the clinic directly and receive invoices to claim reimbursement from their insurer.
• Pilates SanctuarycoreStrategic or Co-development PartnerPilates Sanctuary, co-directed by Alice Croucher and Agur Arrien, operates from the Balance clinic. Alice Croucher and Agur Arrien are Pilates teachers employed at Balance, and Pilates Sanctuary has been operating from Balance since 2007, with co-directorship established in 2009.
• velophysio.co.uk (Nichola Roberts)coreStrategic or Co-development PartnerNichola Roberts is a cycling specialist physiotherapist and owner of velophysio.co.uk who operates at Balance Performance Physiotherapy on Wednesdays. She provides expert physiotherapy and bike fitting for cyclists and triathletes, integrating her specialist cycling expertise with Balance's broader rehabilitation services.
• SpeedLab (Pat Leahy)coreStrategic or Co-development PartnerPat Leahy is the founder of SpeedLab and a bike fitting specialist at Balance Performance Physiotherapy. SpeedLab shares the 360-degree approach that Balance adopts in helping clients with endurance event preparation. Pat's services (bike fitting using Retül system, cycle coaching, personal fitness training) are delivered as part of the Balance service offering.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• HCA Healthcare UK: Operates London's leading private hospitals (e.g., The Harborne Clinic, The Wellington) with outpatient physiotherapy. Comparable as a broad incumbent in London private healthcare; Balance differentiates on specialist sports/neuro focus and integrated rehab facilities.
• Nuffield Health: Large UK health charity offering hospitals, fitness clubs, and physiotherapy services under one national brand. Comparable as a broad incumbent providing overlapping physio/rehab/wellness services, but at substantially greater scale and breadth than Balance.
• Spire Healthcare: Major UK private hospital group offering physiotherapy and rehabilitation as part of integrated hospital services. Comparable as a broad incumbent providing post-surgical rehab; Balance is a specialised single-city alternative.
• Bupa Health Clinics: UK's largest private health insurer with growing owned clinic network offering physiotherapy and health assessments. Comparable as both a Bupa direct-billing partner and a broad incumbent offering overlapping physio services at scale.

Direct peers

• Ascenti: One of the UK's largest private physiotherapy networks, offering MSK and sports physiotherapy across multiple clinics and digital channels. Directly comparable to Balance's core outpatient MSK and rehabilitation offering, with much broader geographic reach.
• Six Physio: London-centric physiotherapy and wellness clinic offering manual therapy, Pilates, S&C and specialist services. Closely comparable to Balance on multi-disciplinary London model, premium positioning, and insurance billing.
• Bodyset: UK physiotherapy clinic chain with London presence, offering MSK physio, sports injury treatment, and rehab programmes. Comparable to Balance on private-pay, multi-site UK physio model with mixed clinical and exercise-based treatment.
• HeatlhShare (formerly Total Health Clinics): UK-wide provider of musculoskeletal physiotherapy, primarily partnering with NHS and insurers. Comparable to Balance on outpatient MSK and rehab focus, though with very different payer mix (NHS-driven vs Balance's self-pay/private insurance).
• Octopus Clinic: London physiotherapy practice focused on MSK, sports injury, and post-operative rehabilitation with an active exercise-based approach. Comparable to Balance on rehabilitation-led treatment philosophy and London private patient base.
• Pure Sports Medicine: London-based multi-disciplinary sports medicine and physiotherapy clinic group with services spanning physio, podiatry, sports massage, and diagnostics. Directly comparable to Balance on integrated London sports-medicine model and elite-patient focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/balancePhysio
• Facebookfacebook.com/BalancePerformanceLondon
• LinkedInlinkedin.com/company/balance-performance

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Balance Performance Physiotherapy