Madblue Summit

What Madblue Summit does

MadBlue Summit, legally operated by WEZAMA DREAMS, S.L. (CIF B-88001250, registered in Madrid), is a private events company founded in 2021 by CEO Luis Prieto that produces an annual multi-day summit and festival focused on innovation, sustainability, sports, wellness, and culture. Headquartered in Madrid with 11-50 employees, the company delivers an integrated portfolio of event products: the flagship Sport & Wellness Summit (combining conferences, talks, and the Startup EXPO), MadBlue Garage (workshops and mentoring), the From Madrid to the Oceans Awards, the MadBlue Festival (music, gastronomy, and sports components), the MadBlue 10K and 5K races, and year-round networking through MadBlue Hub sessions. The festival drew 17,000 attendees in 2023 at Parque del Oeste, and the 2022 summit hosted over 100 speakers.

The company generates revenue through two primary streams: tailored corporate sponsorship and brand-partnership packages (leveraging its designation as an event of exceptional public interest under Spanish law 49/2002) and ticket/registration fees for summits, concerts, and races sold directly via madblue.es and partner platforms such as FeverUp, RockTheSport, and Eventbrite. Pricing for both streams is contact-based and not publicly disclosed. Strategic customers span sustainability-focused corporates, startups/entrepreneurs seeking investor exposure, impact-focused investors, and individual runners and culture consumers.

The underlying operational model is event-driven community building rather than a technology platform; there are no proprietary software products, apps, or APIs, and no AI capabilities are present. Distribution relies on the website, weekly newsletters ('5 Elefantes los Viernes' and '5 Q&A MadBluers'), social channels (Instagram, LinkedIn, Twitter, Facebook, YouTube), and earned media. Notable partnerships include Mastercard (Priceless Planet Coalition), Coca-Cola (Mares Circulares), CaixaBank DayOne, Estrella Damm, DKV, ECOALF, and Trees4Humanity, and the company received the A Greener Festival award in 2022 for sustainability practices.

Name

Madblue Summit

Legal name

WEZAMA DREAMS, S.L.

Website

https://madblue.es

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

MadBlue Summit (WEZAMA DREAMS, S.L.) is a Madrid-based private events company, founded 2021, that runs an annual summit, festival, and sports races connecting corporates, startups, investors, and consumers around sustainability, innovation, and wellness through sponsorship and ticket revenue.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (56192), Promoters of Performing Arts, Sports, and Similar Events (7113), All Other Amusement and Recreation Industries (71399)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Organizations (8600)

akta.pro primary industry

Product & Innovation Summits (Roadmap, Launch Readiness, Innovation Days) (THAHAMAG)

akta.pro secondary industries

Executive Summits & Invitation-Only Forums (MPAGAGAK), General & Multi-Industry Trade Show Organizers (THAHABAA), Corporate Conferences & Sales Kickoffs (MPAGAGAC)

Keywords

• Event management services
• Sustainability summits
• Sports wellness festivals
• Innovation conferences
• Cultural event production

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Sponsorship and Brand Partnerships: MadBlue generates revenue through tailored sponsorship programs that offer brands visibility, impact, and connection with diverse audiences before, during, and after events. The company is recognized as an event of exceptional public interest under Spanish law 49/2002, enabling unique sponsorship opportunities.
2. Event Tickets and Participation Fees: Revenue is generated through ticket sales for summit access, conference sessions, concerts, running events (10K and 5K races), and festival attendance.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

MadBlue Summit organizes annual multi-day summits and festivals in Madrid combining sports, wellness, innovation, technology, music, gastronomy, and culture with a focus on sustainable development. The company produces ticketed events (summits, concerts, running races) and sells tailored corporate sponsorship packages that include brand visibility, experiential activations, and access to sustainability-focused audiences.

Product overview

MadBlue Summit is an event company that organizes an annual multi-day summit and festival focused on sports, wellness, innovation, technology, and sustainable development. The core offering is the MadBlue Summit (Sport & Wellness Summit), which serves as a platform where international capital connects with health, performance, and innovation initiatives. The portfolio includes specialized sub-products: MadBlue Awards for recognition ceremonies; MadBlue Talks for conference content; MadBlue Garage for innovation workshops and mentoring; MadBlue Innovation/Startup EXPO for showcasing disruptive startups; and Code Camp for youth educational programs. The festival component includes MadMusic (concerts), MadFood (gastronomy), and MadSports (running events including the MadBlue 10k Run and Run For The Earth). Additional offerings include MadBlue Hub for networking between startups and investors, NetZero Festival for environmental sustainability measurement, and community engagement products like 5 Q&A MadBluers and 5 Elefantes los Viernes newsletters. The company operates under WEZAMA DREAMS, S.L. and positions Madrid as a European hub for sustainable innovation.

Differentiator

Problem solved

Functional benefit

Brands

• MadBlue Awards: Annual awards recognizing individuals, companies and institutions for their impact in business, academic, sporting, artistic and scientific fields. Also known as 'From Madrid to the Oceans Awards' and 'MadBlue Cinco Océanos'.
• MadBlue Garage
• MadBlue Talks
• MadBlue Music
• MadBlue Sports
• MadBlue Food
• MadBlue EarthGiving
• NetZero Festival
• MadBlue Hub

Products and services

• MadBlue Summit (Sport & Wellness Summit) Annual international summit focused on technology, innovation, investment, sports, and sustainable development that serves as the flagship platform connecting international capital with health, performance, and innovation initiatives.
• MadBlue Festival Multi-day festival combining music, gastronomy, sports, and environmental experiences, including MadMusic, MadSports, and MadFood components.
• MadBlue 10k Run Iconic nighttime 10K running race through Madrid connecting the city with nature, featuring a 'Forest Lights' course through Casa de Campo park.
• Run For The Earth Solidarity running race (5K and 10K distances) held to raise awareness and funds for environmental causes.
• MadMusic Music programming featuring concerts with emerging and established artists across different genres, showcases, and parties as part of the MadBlue Festival.
• MadFood Culinary experience featuring Culinary Stages where renowned and emerging chefs present their creations live with a focus on innovation and product proximity.
• MadBlue Talks Conference series featuring experts, industry leaders, and visionaries exploring the latest trends in technology, creativity, and innovation.
• MadBlue Garage Innovation workshops, practical challenges, and intensive mentoring program in a gamified maker environment, culminating in a final pitch.
• MadBlue Awards (From Madrid to the Oceans Awards) Annual awards program recognizing individuals, companies, and institutions for their impact in business, academic, sporting, artistic, and scientific fields.
• NetZero Festival Carbon footprint measurement and compensation program, including CO2 measurement strategy and reforestation partnerships to become a planet-friendly festival.
• MadBlue Hispanidad 2026 (Sport & Wellness Summit) 2026 edition positioning Madrid as the global epicenter of Sport Business and Wellness, combining the MadBlue 10k Run with the Sport & Wellness Summit.

Quantifiable outcome

• 17,000 people reached at MadBlue Festival 2023 with environmental message
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core, major and minor.

• Trees4HumanitycoreStrategic or Co-development Partner · 1 January 2022Trees4Humanity is MadBlue's carbon offset partner, working on reforestation projects in rural areas of Africa. They use a biodegradable system avoiding plastics and adapt to local communities with native species, generating employment for over 1,500 women in African regions.
• Mastercard (Priceless Planet Coalition)coreStrategic or Co-development Partner · 1 January 2022MadBlue joined Mastercard's Priceless Planet Coalition initiative that aims to plant 100 million trees worldwide by 2025, combining sustainability efforts with financial services reach.
• Coca-Cola (Mares Circulares)majorStrategic or Co-development PartnerPartnership featuring Coca-Cola's Mares Circulares program for cleaning marine environments and promoting circular economy through alliance-building, with participation from various environmental organizations.
• DKVmajorGTM or Marketing PartnerDKV partnered with MadBlue for the Code Camp coding workshop for youth and the REFOREST initiative planting over 600 trees in Madrid to extend green areas and reduce CO2.
• Estrella DammmajorGTM or Marketing PartnerPartner for the Gastro & Eco Market featuring local producers and sustainable gastronomic offerings, as well as Live Cooking experiences with chefs at MadBlue events.
• imagin (CaixaBank)majorGTM or Marketing Partnerimagin collaborated with MadBlue for the Startup EXPO featuring entrepreneurs developing disruptive solutions, and the imaginPlanet Challenge entrepreneurship competition.
• Nationale-NederlandenmajorGTM or Marketing PartnerSponsor of the Run for the Earth charitable race events, supporting the solidarity running events that raise funds for environmental causes.
• Piel de Atún FoundationcoreStrategic or Co-development PartnerThe foundation associated with MadBlue supports environmental care actions and sustainable development projects, with Founder Luis Prieto and CEO David Barro leading the foundation.
• Greener Future (A Greener Festival)majorOthersA Greener Festival / Greener Future awarded MadBlue 2022 recognition for environmental impact reduction and sustainability practices, validating the event's carbon footprint compensation strategy.
• Wezama Dreams S.L.coreOthersWEZAMA DREAMS, S.L. (CIF B-88001250) is the legal entity operating MadBlue, registered in Madrid with headquarters at Calle Juan Ramón Jiménez 2, 1C.
• BiothermminorGTM or Marketing PartnerPartner in the 'Limpia Ríos Salva Océanos' (Clean Rivers Save Oceans) initiative leading river cleanup activities at the Jarama River.
• ECOALFminorGTM or Marketing PartnerFashion brand Ecoalf participated in environmental initiatives including river cleanups and the Mares Circulares program for ocean conservation.
• Captcha FamilyminorGTM or Marketing PartnerMusic event organizer for Local Heroes programming featuring emerging and established artists at MadBlue music events.
• Code.orgminorStrategic or Co-development PartnerEducational partner collaborating with MadBlue and DKV on Code-Camp workshops teaching programming to youth for environmental solutions.
• CaixaBank DayOnemajorGTM or Marketing PartnerVenue partner for MadBlue Hub events including Connection Iberoamérica-España and Deep Tech & Climate Change sessions in 2023-2024.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Money 20/20 Europe: Premier European fintech and payments summit that competes for the same Mastercard/CaixaBank-type financial-services sponsorship dollars MadBlue targets with its Innovation and Investment programming.
• World Football Summit: Madrid-based sports business congress that is the most direct analog to MadBlue 2026's planned Sports & Wellness Summit positioning, sharing geography and the sport-business-investment narrative.
• Web Summit: Lisbon-based global tech, investment and innovation conference with the same summit format, audience (founders, VCs, enterprise) and corporate sponsorship model as MadBlue, but at significantly larger scale.
• Sónar Festival: Barcelona-based festival pairing electronic music with technology, innovation and creative-industry programming; shares MadBlue's music-and-innovation cross-format DNA in the Iberian market.
• South Summit: Madrid-headquartered annual startup/innovation summit directly comparable to MadBlue's flagship Innovation Summit, sharing target audience (founders, investors, corporates) and Iberian geography.
• TechCrunch Disrupt: Flagship startup/innovation conference with Startup Battlefield pitch competition, matching MadBlue Garage's founder-pitch programming and investor-attendee profile.
• Slush: Helsinki-headquartered annual startup and tech conference that, like MadBlue, pairs a flagship summit with curated programming (Side Events, Student Program) targeting founders, investors and operators.

Broad incumbents

• SXSW (South by Southwest): Austin, TX multi-format festival combining technology, music, film, sports and culture in a model structurally similar to MadBlue's combined Summit + Festival + Sports + Wellness offering, though vastly larger.
• Mobile World Congress (GSMA): Barcelona-convened global telecom and innovation congress; a broad incumbent in the European innovation-summit category that overshadows smaller Spanish platforms on sponsor dollars and media reach.
• Tomorrowland: Large-scale Belgian music festival with credible sustainability and ESG positioning (DreamVille, sustainability charter) comparable to MadBlue's festival-with-ESG-certification model, though at materially larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/madbluesummit
• YouTubeyoutube.com/@madblue9372
• Facebookfacebook.com/madblue.summit
• LinkedInlinkedin.com/company/madblue-summit
• Instagraminstagram.com/mad.blue.summit

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madblue Summit