What MENA HR Solutions does

MENA HR Solutions is an Oman-based HR services firm headquartered in Muscat, founded in 2005 and operating as part of the IBD Group of Companies. Originally established under the Ma Foi brand (affiliated with the Randstad group), it became a fully Omani-owned entity in 2010. The firm offers permanent staffing, contract staffing, executive search, HR consulting, recruitment process outsourcing (RPO), and HRMS/ERP technology solutions to clients in the Oil & Gas, Infrastructure & Construction, Banking & Financial Services, and EPC sectors.

The company runs on a candidate-database-driven staffing model, maintaining a proprietary pool of 200,000+ profiles that supports placement across 175+ active clients. Its technology layer consists of HRMS/ERP administrative tools rather than AI-native systems, and the firm holds ISO 9001:2015 certification. Revenue is generated primarily through placement markups on permanent hires and margin spreads on contract staffing payroll.

Its go-to-market is enterprise-focused, with a visible multinational and state-linked client base including Mitsui, ARA Petroleum, Worley, Maire, Vale, ABB, Bank Muscat, Bank Nizwa, Oman Drydock, Port of Duqm, Port of Salalah, and Sohar Aluminium. The firm also maintains partnerships such as with HireMyOmani to widen sourcing reach, and participates in sector events like OPES2024 to reinforce positioning with energy and EPC buyers.

Name

MENA HR Solutions

Legal name

MENA HR Solutions LLC

Website

https://menahrs.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

MENA HR Solutions is an Oman-based HR services firm offering permanent and contract staffing, executive search, RPO, and HRMS/ERP solutions to enterprise clients across Oil & Gas, EPC, infrastructure, and banking sectors in the MENA region.

Ownership category

akta.pro rank

Product category

HR Staffing and Workforce Solutions

NAICS

Employment Placement Agencies (561311), Temporary Help Services (561320), Human Resources Consulting Services (541612)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

HR Service Delivery, Shared Services & HR Operating Model Advisory (BPACAJAE)

akta.pro secondary industries

HR Service Delivery, Case Management & Employee Self-Service (BPACAPAL), HR Technology (HRIS/HCM) Advisory & Implementation (BPAHAGAG)

Keywords

• HR staffing services
• Permanent recruitment
• Contract staffing
• HR consulting
• Workforce solutions

Headquarters

HQ city

Muscat

HQ country

Oman

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Permanent Staffing: Long-term recruitment services identifying and placing candidates in permanent positions for organizations.
2. Contract Staffing: Flexible staffing solutions providing skilled workforce for specific project durations or time-bound requirements.
3. HR Consulting: Strategic HR advisory services including talent management systems, organizational design, and HR strategy development.
4. Recruitment Process Outsourcing (RPO): Comprehensive project management services for large-scale hiring, managing entire recruitment processes for clients.
5. Executive Search: Confidential search and selection services for senior management and leadership positions.
6. Technology Solutions: HR software and technology solutions for business process automation and HR information management.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

MENA HR Solutions provides integrated HR services for corporate clients in Oman and the GCC, including permanent staffing, contract/flexi staffing, executive search, recruitment process outsourcing (RPO), HR consulting, assessment center services, and HR technology solutions. The company serves enterprise clients across oil & gas, EPC, infrastructure, banking, and other sectors with a 200,000+ candidate database, assessment-based methodologies, and cloud-based HRMS/ERP infrastructure to deliver workforce solutions and Omanization compliance support.

Product overview

MENA HR Solutions offers an integrated HR services portfolio centered around three core service lines: Permanent Staffing, Contract Staffing, and HR Consulting. These core services are supplemented by specialized offerings including Assessment Services (for recruitment, promotions, and leadership development), HR Technology Solutions (covering HR information management systems and business process automation), and a Job Seekers Portal for candidate management. The company operates as a services-based business rather than a unified SaaS platform, with individual service modules designed to work together to provide comprehensive workforce solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Permanent Staffing

Quantifiable outcome

• 175+ clients acquired over 15 years across Oman, GCC and globally
• +3 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core, minor, supporting and historical.

• IBD Group of CompaniescoreOthersMENA HR Solutions is part of the IBD Group of Companies, a 100% Omani Business Group with ventures across multiple industries and functions. IBD Group provides corporate governance and acts as the parent organization for MENA HR Solutions and other group companies. Visit www.ibd.om for more information.
• HireMyOmaniminorGTM or Marketing PartnerPartnership with HireMyOmani, a specialized video-based career platform designed exclusively for Omani nationals to connect with top employers. MENA HR Solutions uses this platform for sales and customer support roles, enabling job seekers to showcase their personalities through self-introduction videos.
• Global Alliance PartnerssupportingStrategic or Co-development PartnerOperates in alliance with reputed partners across the globe bringing global expertise and international experience to serve clients in Oman and the GCC region.
• Randstad (Former Partner)historicalOthersOriginally started in 2005 as Ma Foi, a Randstad group of companies until 2010. MENA HR acquired the business and people from partners, becoming 100% Omani-owned company.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• HireMyOmani: Oman-focused video-based recruitment platform for Omani nationals. MENA HR's stated GTM partner; comparable in target candidate segment (Omani nationals) and employer matching use case, though with a narrower self-serve digital model.

Regional players

• GulfTalent: MENA-focused recruitment platform and research firm operating across the GCC. Comparable to MENA HR in regional permanent placement services for professional roles and executive search, primarily serving UAE and Gulf-based employers.
• Bayt.com: Leading Middle East online recruitment platform serving the wider MENA region with job postings and CV search. Comparable to MENA HR in serving job seekers and employers across the region, with a self-serve digital model rather than high-touch consulting.
• Tasc Outsourcing: UAE-based staffing and outsourcing company providing temporary, permanent, and contract staffing across MENA. Comparable to MENA HR in core contract and permanent staffing services, particularly for GCC enterprise clients outside Oman.

Direct peers

• Robert Half: Specialized staffing and consulting firm placing professionals in finance, technology, and office roles. Comparable to MENA HR in permanent and contract placement of professional roles, especially for banking clients like Bank Muscat and Bank Nizwa.
• Hays: Global professional staffing and recruitment firm operating across multiple verticals. Comparable to MENA HR in permanent and contract placement services for enterprise clients, though at much larger global scale and broader sector coverage.
• Michael Page: International recruitment firm focused on permanent placement and executive search across white-collar roles. Directly comparable to MENA HR's permanent staffing and executive search service lines, with similar relationship-based enterprise sales motion.

Broad incumbents

• Randstad: World's largest staffing company and MENA HR's former JV partner (as Ma Foi) until 2010. Competes broadly in permanent, contract, and RPO services globally and in MENA; a relevant incumbent benchmark for scale and capability even where it does not directly serve Omani SMB clients.
• Adecco: Global HR solutions leader with staffing, career transition, and talent development services. Comparable to MENA HR in core staffing/RPO offerings, though Adecco operates at far greater scale and with broader enterprise technology platforms.
• ManpowerGroup: Global staffing and workforce solutions provider with permanent, temporary, and RPO offerings across 70+ countries. Comparable to MENA HR in service mix, with a much broader geographic and enterprise footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MENAHRSLLC

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MENA HR Solutions