American Association of Aesthetic Medicine & Surgery

What American Association of Aesthetic Medicine & Surgery does

The American Association of Aesthetic Medicine and Surgery (AAAMS) is a private professional training organization founded in 2006 and headquartered in Los Angeles (640 South San Vicente, Suite 210), with additional training operations referenced in Beverly Hills, California and through its AAAMS Asia division in Nanjing, China. The company trains licensed healthcare professionals across multiple geographies in non-surgical aesthetic procedures, primarily facial injectables (botulinum toxins and dermal fillers), advanced facial techniques (non-surgical rhinoplasty, vector facelift, jawline enhancement, forehead contouring), therapeutic Botox applications (migraines, TMJ), and body aesthetics (liposuction and neck contouring).

AAAMS delivers training through a multi-format curriculum spanning self-paced online preparatory courses (101 series), hands-on certification programs in hybrid and virtual formats, and limited-seat in-person advanced training such as the LIPO 301 program capped at three participants per session. Supporting the curriculum is the Aesthetics Network, an exclusive online community with forums, Ask the Educator panels, Journal Club discussions, and webinars. The organization also offers CE/CME accreditation services and three-tier recurring membership subscriptions (Basic, Associate, Fellow) that provide content access and course discounts.

Revenue is generated through a combination of one-time training course fees, recurring membership subscriptions (Basic, Associate, Fellow tiers with annual billing), and professional CE/CME accreditation services. AAAMS sells directly to individual practitioners via its website, supplemented by SEO/content marketing, social media, email, and the Aesthetics Network community. The company operates internationally through strategic alliances with Chinese medical institutions including CAPA, Jiangsu Province Hospital, and Nanjing Medical University, and claims to have trained over 5,000 practitioners globally since 2006 under founder and president Dr. Sam Assassa, MD.

Name

American Association of Aesthetic Medicine & Surgery

Legal name

The American Association of Aesthetic Medicine and Surgery

Website

https://aaams.net

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

The American Association of Aesthetic Medicine and Surgery (AAAMS) is a private, founder-led professional training organization founded in 2006 that delivers hybrid, virtual, and in-person aesthetic medicine and surgery certification courses, CE/CME accreditation, and a tiered membership community to licensed healthcare professionals worldwide.

Ownership category

akta.pro rank

Product category

Medical Aesthetics Training

NAICS

Technical and Trade Schools (61151)

akta.pro industry

PRIMARYEDAAANAI

Healthcare & Clinical Professional Certifications

Education/Adult & Continuing Education/Professional Certification Programs

SECONDARYEDAGANAJ

Healthcare & Clinical Professional Development (CME/CE)

Education/Educational Publishing & Learning Content/Professional Development & Training Materials

Keywords

• Aesthetic medicine training
• Cosmetic procedure certification
• Medical aesthetics education
• Botox dermal filler courses
• Liposuction training programs

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Training Course Fees: Revenue from aesthetic training courses including facial aesthetics (Botox, dermal fillers), body aesthetics (liposuction), and business of aesthetics programs. Courses range from preparatory online courses to hands-on certification programs.
2. Membership Subscriptions: Three-tier membership program (Basic, Associate, Fellow) providing access to AAAMS Aesthetics Network, forums, and discounts on courses. Higher tiers offer greater discounts and exclusive benefits.
3. CE/CME Accreditation Services: Continuing education and continuing medical education accreditation for aesthetic medicine professionals

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

AAAMS delivers structured training and certification programs in aesthetic medicine to licensed healthcare professionals, covering facial aesthetics (botulinum toxins, dermal fillers, non-surgical rhinoplasty, facial contouring), body aesthetics (liposuction techniques), and business of aesthetics. Courses are delivered via virtual, hybrid, and in-person formats, with membership access to the Aesthetics Network social platform for ongoing professional community, webinars, and CE/CME-accredited education.

Product overview

AAAMS offers a comprehensive portfolio of aesthetic medicine training programs delivered through a multi-tiered course structure. The organization provides two main certification tracks: Facial Aesthetics (covering botulinum toxins, dermal fillers, and advanced techniques like non-surgical rhinoplasty and facelifts) and Body Aesthetics (focusing on liposuction procedures). Training formats include preparatory online courses (101 series), hands-on certification programs (hybrid/virtual), advanced technique courses (200/300 series), mentorship programs, and membership access to the Aesthetics Network community. The curriculum progresses from foundational knowledge through advanced procedures, culminating in hands-on patient training. All programs are designed for licensed healthcare professionals including physicians, nurses, nurse practitioners, physician assistants, and dentists.

Differentiator

Problem solved

Functional benefit

Brands

• Aesthetics Network: An exclusive social network platform for aesthetic practitioners offering networking, webinars, and professional community features

Products and services

• Aesthetic Injector Certification Program - Hybrid (AES 101 H) Hybrid certification program combining online didactic learning with hands-on training in foundational aesthetic injectables (botulinum toxin, dermal fillers, chemical peels) for licensed healthcare professionals.
• Aesthetic Injector Certification Program - Virtual (AES 101 V) Virtual version of the aesthetic injector certification program offering didactic and hands-on training entirely online for licensed healthcare professionals.
• Botulinum Toxins (BOTOX) Virtual Hands-on Certification Program (BTX CERT) Guided virtual certification training focused on botulinum toxin injection techniques, with virtual supervised injection practice for licensed healthcare professionals.
• Facial Aesthetics 101 Series (FA 101) Preparatory online course series covering foundational facial aesthetics concepts for practitioners new to the field.
• Introduction to Aesthetics (INTRO 101) Introductory online course exploring the art and science of facial aesthetics, including facial anatomy and the aging process.
• Botulinum Toxins (Botox) 101 (BTX 101) Online didactic course covering fundamentals of neuromodulator treatments, including facial anatomy, clinical decision-making, treatment planning, and safety considerations.
• Dermal Fillers 101 (DF 101) Preparatory online course covering dermal filler fundamentals, including techniques for different facial regions and the facial aging process.
• Introduction to Business of Aesthetics (BUS 101) Online course covering the business side of running an aesthetics practice, including practice management strategies.
• Facial Aesthetics Mentorship Mentorship program connecting practitioners with experienced aesthetic professionals for guided learning and skill development.
• Facial Mannequin Training Program (MANN 201) Advanced online course for practicing and refining injection techniques on facial mannequins before working on live patients.
• Non-Surgical Rhinoplasty Training (RNO 201) Advanced online training for non-surgical rhinoplasty techniques using injectable fillers to reshape the nose.
• Vector Facelift by Dermal Fillers (VF 301) Advanced technique training for vector facelift procedures using dermal fillers to achieve lifting and contouring effects.
• Jawline & Chin Enhancement (JAW 301) Advanced training for jawline and chin augmentation using dermal fillers to enhance facial proportions and definition.
• Forehead Contouring With Dermal Fillers (FC 301) Advanced training for forehead contouring and shaping using injectable dermal fillers.
• Botox for Migraines (MIG 301) Advanced training for using botulinum toxin injections to treat chronic migraine headaches.
• Botox for TMJ (TMJ 301) Advanced training for treating temporomandibular joint (TMJ) disorders and related pain with botulinum toxin injections.
• Express Liposuction Training (LIPO 201) Preparatory online course covering the basics of liposuction techniques and procedures for body contouring.
• Neck Liposuction Training Training course focused specifically on neck liposuction techniques for targeted fat removal and neck contouring.
• Advanced Liposuction Training (LIPO 301) 3-day in-person hands-on training program covering tumescent liposuction and body contouring, conducted at AAAMS Beverly Hills headquarters with real patient procedures and limited to 3 participants per session.
• Aesthetics Network Membership Three-tier professional membership program (Basic, Associate, Fellow) providing access to the Aesthetics Network social platform, member forums, Ask the Educator panels, webinars, training discounts, and free courses.

Quantifiable outcome

• Trained over 5,000 practitioners worldwide since 2006
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered minor and core.

• Starstyle GroupminorStrategic or Co-development Partner · 1 May 2019Largest aesthetic clinics franchising brand in China with 61 clinics, co-organized the 2nd Cadaver Dissection Master Course. Training facility hardware upgrades including video cameras and wall-mounted monitors.
• Jiangsu Association of Plastics and AestheticsminorStrategic or Co-development Partner · 1 May 2019Regional professional association in Jiangsu, China that co-organized cadaver training courses with AAAMS Asia division.
• Nanjing Medical UniversitycoreStrategic or Co-development Partner · 1 May 2018Top 5 medical school in China, co-organized Cadaver Dissection Master 2-Day Hands-On Training course covering complication management for dermal filler injection danger zone. Department of Anatomy provided cadaver facilities.
• Chinese Association of Plastic and Aesthetics (CAPA)coreStrategic or Co-development Partner · 1 January 2018Department of International Cooperation partnership for AAAMS Asia Training Tour in China. Co-hosted training events to deliver AAAMS vision and philosophy to China and introduce the full range of training courses.
• Jiangsu Province HospitalcoreStrategic or Co-development Partner · 1 January 2018Largest provincial hospital in Jiangsu, China, co-hosting AAAMS Asia training programs. Partnered for cadaver dissection training courses in Nanjing.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Allergan Aesthetics (AbbVie): Maker of Botox Cosmetic and Juvederm operating the Allergan Medical Institute. Provides free or heavily subsidized clinical training on its products; competes indirectly with AAAMS for the same injector learner pool.
• Galderma Aesthetics: Global aesthetics pharmaceutical company (Restylane, Dysport) that offers product-tied injector training at scale. Educates the same audience but bundles training with product relationships and does not charge tuition as a primary business.
• Merz Aesthetics: Global aesthetics company (Xeomin, Radiesse, Belotero) offering peer-to-peer training programs and faculty development. Comparable to AAAMS on audience (physicians/nurses) but positioned as a product-anchored incumbent.

Direct peers

• National Laser Institute: Aesthetic and medical spa training school offering hands-on and online certification in injectables, lasers, and skincare. Competes with AAAMS on hybrid hands-on certification pathways and same licensee base.
• International Association for Physicians in Aesthetic Medicine (IAPAM): Membership-based association providing aesthetic medicine training, certification, and symposia for physicians. Overlaps with AAAMS on member-driven aesthetics education model and CE/CME-accredited curriculum.
• International Association of Aesthetics (IAA): Association providing practitioner training, networking, and certification programs in aesthetic medicine. Comparable membership-association model and aesthetic curriculum.
• Empire Medical Training: US-based for-profit training organization offering Botox, dermal filler, and aesthetic medicine CME courses to physicians, nurses, and dentists. Closest like-for-like competitor to AAAMS on curriculum, multi-format delivery, and target audience.
• American Academy of Facial Esthetics (AAFE): National training organization offering Botox, dermal filler, and PDO thread courses for dentists, physicians, and nurses. Directly competes for the same multi-professional injector certification segment as AAAMS.
• Aesthetic Medical Educators Training (AMET): Provider of basic and advanced aesthetic injectable training courses for medical professionals in the US. Closely mirrors AAAMS on core Botox/filler curriculum and physician/nurse audience.

Others

• American Med Spa Association (AmSpa): Trade association for medical spas that provides business, legal, and clinical education to med-spa owners and operators. Adjacent rather than directly competitive; shares the aesthetic practitioner audience but emphasizes business operations over clinical certification.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/aaams.net
• Xx.com/TheAAAMS

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Association of Aesthetic Medicine & Surgery