What Evangelical Alliance does

The Evangelical Alliance is the oldest and largest evangelical unity movement in the United Kingdom, founded in 1846 at a meeting of 800 evangelical leaders in London under the motto 'We are one body in Christ.' The organisation operates as a membership-based charity registered in England and Wales (Charity No. 212325, Company No. 123448) with a Headcount of 101-250 staff distributed across four UK offices: the London headquarters at 176 Copenhagen Street, plus regional offices in Belfast, Glasgow, and Cardiff serving Northern Ireland, Scotland, and Wales respectively. Its primary function is to unite evangelical Christians and institutions across denominational lines for joint mission, advocacy, and resource production, rather than developing technology products.

The Alliance's service portfolio centres on three pillars: (1) representation and advocacy through the Connect resource, joint Speak Up legal resource with the Lawyers' Christian Fellowship, and parliamentary engagement across all four UK nations; (2) research and thought leadership via publications such as Talking Jesus, Faith in Action, Changing Church 2025, Finding Jesus, Missional Trends 2026, and Faith in Wales 2025; and (3) programmatic initiatives including the Great Commission Hub for evangelism, Being Human (with the Ethos digital pathway), Good News People, the Cross Section podcast, and demographic networks (One People Commission, South Asian Forum). Notable historical outputs include co-founding the Universal Week of Prayer (1861) and the World Evangelical Fellowship (1951), sponsoring the 1954 Harringay Crusade, and seeding the creation of Tearfund in 1968.

The business model is a hybrid charity funding structure rather than a commercial revenue model. Membership contributions from personal members, churches (around 3,000 member churches), church plants, and Christian organisations form the recurring base; one-off donations plus a structured 1846 supporter group of regular givers provide additional recurring inflow, while bequests and legacy gifts make up a third named revenue stream. Membership pricing is not publicly disclosed, with conversion handled via the website and a London phone line (020 7520 3830). The Alliance does not raise external funding rounds and has no parent company or subsidiaries following the prior spin-off of Tearfund (1973) and Home for Good (2014). Distribution runs through direct enrolment (self-serve website plus inside-sales phone team) and regional field presence in each of the four UK nations.

Name

Evangelical Alliance

Legal name

The Evangelical Alliance

Website

https://eauk.org

Company type

Private

Founded year

1846

Operating status

Operating

Headcount range

101–250 employees

Short description

The Evangelical Alliance is the UK's oldest and largest evangelical unity movement, founded in 1846. It is a registered charity that unites approximately 3,000 member churches, hundreds of Christian organisations, and tens of thousands of individual members across England, Scotland, Wales, and Northern Ireland through advocacy, research, and mission resources.

Ownership category

akta.pro rank

Product category

Religious Membership Organization

NAICS

Religious Organizations (8131), Religious Organizations (81311), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Faith-Based Missions & Evangelism Organizations (Domestic & International) (BPAGAJAE)

akta.pro secondary industries

Fundraising & Annual Giving (EDALAOAB), Charitable Giving & Philanthropic Trust Advisory (FSAEAKAH)

Keywords

• Evangelical unity movement
• Church membership services
• Christian advocacy resources
• Religious charitable organization
• Faith-based community building

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership contributions: Churches, organizations, and individuals pay membership fees to join the Evangelical Alliance unity movement.
2. Donations and gifts: One-off donations from supporters who are not formal members. Regular contributions through the 1846 supporter group.
3. Legacy gifts: Bequests and legacies left in supporters' wills to ensure long-term funding.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

The Evangelical Alliance is a UK-wide evangelical unity movement that delivers a membership programme for churches, Christian organisations and individual Christians, alongside resource hubs, commissioned research, advocacy representation, podcasts, courses and networking initiatives aimed at equipping members for evangelism, mission and public engagement. Revenue is generated through membership contributions, donations and legacy gifts.

Product overview

The Evangelical Alliance operates as a church membership organization and resource hub rather than a technology product company. Their offerings include the Great Commission Hub (evangelism resources), research reports (Faith in Action, Finding Jesus, Talking Jesus, Changing Church), podcasts (Cross Section, Both Lives), initiatives (Being Human, Good News People, Missional Trends), advocacy resources (Connect), and networking programs (One People Commission, South Asian Forum). These products support church unity, evangelism, and Christian advocacy in UK public life.

Differentiator

Problem solved

Functional benefit

Brands

• Great Commission: Online hub for all things mission and evangelism
• Ethos
• Good News People
• One People Commission
• South Asian Forum (SAF)
• threads
• Movement Day
• Above and Beyond
• Talking Jesus
• Cross Section

Quantifiable outcome

• 38,000 people came to faith at the 1954 Harringay Crusade
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• Movement Day UKcoreGTM or Marketing Partner · 1 January 2017Hosted by Roger Sutton, director of Gather initiative. First UK event in 2017 gathered 1,000 delegates in London for joint mission. Movement Day originated in United States in 2010.
• Lawyers' Christian FellowshipminorStrategic or Co-development Partner · 1 January 2016Joint resource 'Speak Up' designed to equip and inspire Christians with confidence and knowledge of their legal freedom to share Jesus.
• Home for GoodcoreStrategic or Co-development Partner · 1 January 2014Adoption and fostering charity launched as campaign in partnership with Care for the Family, CCPAS (Churches' Child Protection Advisory Service), and the Evangelical Alliance. Became independent charity in September 2014.
• One People CommissioncoreStrategic or Co-development Partner · 1 January 2013Established as model of encouraging unity while celebrating ethnic diversity of UK church. Body within Evangelical Alliance made up of key national church leaders committed to celebrating ethnicity while promoting unity.
• GATHER NetworkminorStrategic or Co-development Partner · 1 January 2012Unity movement established to draw together churches and Christian communities together in mission across UK towns and cities.
• Bible SocietycoreStrategic or Co-development Partner · 1 January 2011Biblefresh joint initiative launched in 2011 with Bible Society to promote a year of celebrating the Bible, inspired by the 400th anniversary of the King James Bible. Involved 120 churches, agencies, colleges and festivals.
• South Asian ForumcoreStrategic or Co-development Partner · 1 January 2010Formed by Evangelical Alliance to unite and support 75,000 South Asian Christians living in Britain. Part of One People Commission. Produced Discovering Jesus through Asian Eyes course.
• Gweini coalitionminorStrategic or Co-development Partner · 1 January 1999Coalition established by Evangelical Alliance Wales, Care and Cornerstone Church Swansea as representative body of the Christian voluntary sector in Wales.
• African Caribbean Evangelical Alliance (ACEA)minorStrategic or Co-development Partner · 1 January 1984Formerly West Indian Evangelical Alliance. Independent charity working under partnership agreement with EA to represent black majority churches in UK, closing in 2009 after 25 years.
• TearfundminorStrategic or Co-development Partner · 1 January 1968The Evangelical Alliance Relief Fund (EAR) was established in 1960 and developed into Tearfund in 1968. Tearfund became independent in 1973. Tearfund is no longer directly affiliated but originated from EA.
• Talking Jesus partnershipcoreStrategic or Co-development PartnerPartnership with Church of England, HOPE, Barna Group, and ComRes for landmark research into UK perceptions of Jesus, Christians and evangelism. Later partnerships with Alpha, HOPE Together, Luis Palau Association, and Kingsgate Community Church for 2022 follow-up research.
• Micah Challenge InternationalminorStrategic or Co-development PartnerCo-founded by Joel Edwards during his tenure as General Director to campaign for government action against global poverty.
• European Evangelical AlliancecoreStrategic or Co-development PartnerThe Universal Week of Prayer launched by EA in 1861 is now managed by the European Evangelical Alliance. EA co-founded the World Evangelical Fellowship in 1951.
• Summer Madness, 24/7 PrayerminorStrategic or Co-development PartnerPartnership for 100: Our Story of Healing, Honour and Hope publication marking 100 years since the Easter Rising and Battle of the Somme in Northern Ireland.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• European Evangelical Alliance: The EEA now runs the Universal Week of Prayer originally launched by the EA in 1861 and operates as EA's continental peer. Same evangelical unity proposition, similar denomination-spanning membership model.
• HOPE Together: HOPE Together is a coalition partner with EA on Talking Jesus research and on UK evangelism initiatives. Both serve as evangelical mission catalysts working through church networks across the UK.
• World Evangelical Alliance: The WEA was co-founded by the Evangelical Alliance in 1951 and acts as the global umbrella for the same evangelical constituency the EA serves domestically. Highly comparable in mission, constituency, and unity/advocacy mandate.
• Tearfund: Tearfund originated from the Evangelical Alliance's Relief Fund (EAR) in 1968 and became independent in 1973. Both are UK-based Christian charities built on evangelical membership/support networks, mission focus, and partner-coalition delivery models.
• Bible Society: Bible Society is a long-standing core partner of the EA (Biblefresh joint initiative, 2011) and is one of the UK's largest Christian charities. Comparable in scale, mission orientation, and faith-based NGO operating model.
• Care for the Family: Care for the Family partnered with EA to launch Home for Good in 2013. Both are UK-wide Christian charities focused on family, church, and community mission, reliant on donations and member support.
• Home for Good: Home for Good was launched as a joint campaign involving the Evangelical Alliance in 2013 and spun out as an independent charity in 2014. Same faith-based charity DNA, originating partnership with EA.
• Alpha (UK): Alpha is a partner with EA in the Talking Jesus research (2022 follow-up) and is one of the UK's most prominent evangelical mission organisations. Comparable as a UK-wide evangelical mission and church-resourcing NGO.

Broad incumbents

• Churches Together in Britain and Ireland: CTBI is a broader ecumenical body covering multiple Christian traditions across the UK and Ireland, including evangelicals. Comparable in inter-church unity/advocacy mandate and national footprint, though wider in scope.
• Church of England (National Institutions): The Church of England operates as a national institution governing a major UK denomination with national reach, parish memberships, and public-policy influence. Comparable in scale, UK-wide footprint, and church-membership operating model, though denominationally Anglican rather than evangelical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/eauknews
• Facebookfacebook.com/evangelicalalliance
• LinkedInlinkedin.com/company/evangelical-alliance-uk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Evangelical Alliance