Care for the Family

What Care for the Family does

Care for the Family is a UK-registered charity (England and Wales: 1066905; Scotland: SC038497) founded in 1988 and headquartered at Tovey House, Cleppa Park, Newport. It supports families across three pillars — marriage and couple relationships, parenting, and bereavement — serving parents (including single parents, stepfamilies, and families with children with additional needs), couples at all stages, bereaved individuals, and churches/faith communities across the UK. The organization operates with 80+ staff supported by an extensive volunteer network and no government funding.

The charity delivers a comprehensive product portfolio spanning confidential telephone support (CareLine), video-based courses (Parentalk, Time Out for Parents, The Pre-Marriage Sessions, The Marriage Sessions, Raising Faith, Journeying Together), published books and resources (A Knock at the Door, Left to Their Own Devices?, The Grief Journey, A Mind of Their Own), community programmes (Playtime, Who Let The Dads Out?, Kitchen Table Project), live UK touring events, online events, podcasts, and free downloadable leaflets. Underlying technology is conventional: an e-commerce storefront, Eventbrite for ticketing, Stewardship/JustGiving/Give as You Live/eBay Charity for donation processing, email newsletters, and online course hosting.

The revenue model is donation-led. Care for the Family states it relies almost entirely on donations with no government funding, supplemented by product sales (£0.20–£16.99), event tickets (£5–£35), and course material sales (£1–£15). Monthly Partner giving tiers are priced at £10, £20, £30, £50, and £100 per month. Go-to-market combines event-driven touring, direct-to-consumer e-commerce, and partnership-led community course delivery through churches and trained facilitators.

Name

Care for the Family

Legal name

Care for the Family

Website

https://careforthefamily.org.uk

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

101–250 employees

Short description

Care for the Family is a UK-registered charity founded in 1988 that supports families across marriage, parenting, and bereavement through courses, events, books, telephone support, and community programmes, funded primarily by donations.

Ownership category

akta.pro rank

Product category

Family Support Services

NAICS

Other Individual and Family Services (624190), Child and Youth Services (62411)

SIC

Services-Social Services (8300)

akta.pro primary industry

Family & Parenting Support Services (BPAGAEAC)

akta.pro secondary industry

Bereavement & Grief Support Services (Family Aftercare) (HSABAFAI)

Keywords

• Family support services
• Marriage preparation
• Parenting courses
• Bereavement support
• Relationship education

Headquarters

HQ city

Newport

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Donations and Charitable Giving: Care for the Family relies almost entirely on donations from supporters. They offer monthly giving (Partner programme), one-off donations, and legacy gifts. With no government funding, donations are the primary revenue source.
2. Product Sales: Sale of books, courses, leaflets, and resources through their e-commerce shop. Products include parenting books, marriage resources, bereavement materials, and downloadable leaflets priced from £0.20 to £16.99.
3. Event Tickets: Revenue from live tour events and online events, with tickets starting from £5 for various family support events across the UK.
4. Course Materials: Sale of video-based course resources for couples and parents, including The Pre-Marriage Sessions (£15), The Marriage Sessions (£12), and related materials.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Care for the Family is a UK-registered charity that provides parenting, relationship, and bereavement support to families across the UK. Its core offerings include a confidential telephone and email listening service (CareLine), video-led community courses (e.g., Parentalk, Time Out for Parents, The Pre-Marriage Sessions, The Marriage Sessions), published books and leaflets on family topics, live touring and online events across the UK, facilitator-led delivery in churches and community venues, and bereavement care training.

Product overview

Care for the Family operates as a UK-based charity offering a comprehensive portfolio of family support services and resources. The core offerings span three main areas: marriage/couple support, parenting support, and bereavement support. The product suite includes: confidential CareLine telephone support; video-based courses (Parentalk, Time Out for Parents, The Pre-Marriage Sessions, The Marriage Sessions, Raising Faith, Journeying Together); published books (A Knock at the Door, Left to Their Own Devices?, The Grief Journey); specialist programmes (Playtime, Who Let The Dads Out?, Kitchen Table Project); downloadable Top Tips leaflets; live and online events; podcasts; and bereavement care training. Resources are available for families of all faiths or none, with faith-specific content also offered. The organization also runs an e-commerce shop for physical resources and uses Eventbrite for event ticketing, Stewardship for donations, and JustGiving/Give as you Live/eBay for fundraising integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• CareLine Confidential telephone and email support service providing a listening ear to adults in the UK, offering support and signposting to additional help as appropriate.
• Parentalk Ready-to-run video-led parenting courses covering both primary and teenage years, designed for flexible delivery in various community settings.
• Time Out for Parents Community parenting courses run across the UK and online, providing support for parents through various stages of family life.
• A Mind of Their Own One-session group resource designed to inform, encourage and equip parents and other significant adults to strengthen children's emotional wellbeing.
• The Pre-Marriage Sessions Video-based marriage preparation course that equips couples with tools they need to build a strong and healthy marriage.
• The Marriage Sessions Video-based resource for couples to explore how they can build and enrich their relationship, suitable for use at home or in group settings.
• Raising Faith Flexible six-part resource exploring how Christian families can create strong and healthy foundations of faith in their children.
• Journeying Together Four versatile sessions designed to help toddler group teams develop their vision, establish a healthy team culture and equip themselves to support families in their community.
• The Dad Connection Five-week programme on roles, life and legacy designed specifically for dads and those who fulfil the role of a father.
• Left to Their Own Devices? Book providing practical guidance for parents on helping children navigate the online world safely, with the 4th edition including updated content on AI.
• A Knock at the Door True story book by Rob Parsons about kindness, hope and the power of love to change lives, available in paperback and hardback editions.
• The Grief Journey A compassionate guide to navigating the initial weeks and months following loss while providing hope for the longer journey.
• Top Tips Leaflets Free downloadable leaflets with helpful information on family life topics including parenting, marriage and bereavement, available in digital format or professionally printed.
• Live Tour Events In-person events including An Evening with Rob Parsons, Going the Distance, Left to Their Own Devices?, Tweens and Teens, Playtime National Conference, and bereavement support events held across the UK.
• Online Events Virtual events including bereaved parent support, bereavement care awareness, widowed young support, and catch-up recordings of past events.
• Playtime Support and advice for anyone interested in engaging with young families in toddler group settings, including the annual Playtime National Conference.
• Who Let The Dads Out? Network of local groups specifically for fathers, father figures and their children to enjoy together, run in church settings.
• Bereavement Care Awareness Training Online training course equipping and training churches to support bereaved people in their communities.
• Parenting Podcasts Podcast series including The Dad Cave, Parentalk, Family Life podcast and Raising Teens, providing parenting advice and support.
• Couple Podcasts Informative podcasts and discussion questions supporting couples on challenging relationship topics.
• The Mum Show Video series for mothers providing episodes available to watch on-demand covering various parenting topics.
• How to Help My Teen Short videos with advice on specific subjects for parents concerned about their teenagers.
• Kitchen Table Project Project providing tools and support to inspire faith at home, addressing research showing that only 50% of children growing up in Christian homes maintain their faith as adults.

Quantifiable outcome

• 3,881 families supported in 2021
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• National Free Wills NetworkminorStrategic or Co-development PartnerPartnership to provide free will-writing service to supporters. Network of trusted solicitors across the UK helping people write or update wills at no cost. While supporters are encouraged to leave gifts to Care for the Family, there is no obligation.
• EventbritecoreChannel Partner/ Reseller/ DistributorPrimary ticketing platform for all live and online events. Tickets for events like An Evening with Rob Parsons, Left to Their Own Devices, Tweens and Teens, Going the Distance, and Playtime Conference are sold through Eventbrite.
• Prepare-EnrichminorStrategic or Co-development PartnerMarriage preparation and enrichment programme mentioned alongside Care for the Family's own courses. Helps couples prepare for marriage, enrich relationships, or review co-parenting.
• StewardshipminorChannel Partner/ Reseller/ DistributorDonation platform allowing supporters to give monthly or one-off gifts to Care for the Family through their Stewardship account.
• JustGivingminorChannel Partner/ Reseller/ DistributorFundraising platform partner allowing supporters to set up personal fundraising pages linked to Care for the Family.
• Give as You LiveminorChannel Partner/ Reseller/ DistributorOnline shopping fundraising partner where supporters raise money with every purchase from thousands of stores at no extra cost to themselves.
• eBay CharityminorChannel Partner/ Reseller/ DistributoreBay charity shop partnership allowing supporters to sell unwanted household items with proceeds going to Care for the Family.
• Kitchen Table ProjectminorStrategic or Co-development PartnerRelated initiative to help Christian parents inspire faith in their children at home. Research shows 50% of children in Christian homes may not keep their faith as adults without intentional nurturing.
• Association of Christians in Counselling and Linked Professions (ACC)minorStrategic or Co-development PartnerReferral partner for Foundations in Pastoral Care course for churches seeking broader training in pastoral care skills.

Scale indicators5 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• Marriage Care: UK charity providing marriage preparation, relationship education, and counselling. Direct overlap on Care for the Family's Pre-Marriage and Marriage Sessions offerings.
• Child Bereavement UK: UK charity supporting families bereaved of a child and professionals working with them. Highly comparable bereavement support focus and training-for-professionals delivery.
• Family Lives: UK charity providing parenting support via helplines, online forums, and direct family services. Closely comparable parenting-support proposition and UK helpline-driven delivery model.
• Home-Start UK: UK-wide family support charity supporting parents with young children through trained volunteers and community programmes. Highly comparable mission, volunteer-driven delivery model, and UK geographic focus.
• Relate: UK's largest relationship support charity offering counselling, sex therapy, and relationship education. Directly comparable on the couple/marriage support pillar of Care for the Family's work.
• Gingerbread: UK charity supporting single parent families with advice, peer support, and campaigning. Comparable target beneficiary segment and family support mission.
• Cruse Bereavement Support: UK's leading bereavement charity providing grief support, information, and training. Direct peer on the bereavement support pillar of Care for the Family's offering.
• Winston's Wish: UK charity supporting bereaved children and young people. Overlaps with Care for the Family's bereaved parent/youth programmes and specialist grief positioning.

Emerging players

• Fatherhood Institute: UK charity working to support fathers and father-inclusive practice through research, training, and policy. Compares to Care for the Family's Dad Connection programme and Who Let The Dads Out? initiative as a focused, smaller-scale peer in the father-engagement niche.

Broad incumbents

• NCT (National Childbirth Trust): Large UK charity supporting parents through pregnancy, birth, and early parenthood via courses, peer support, and information. Overlaps with Care for the Family's parenting courses and parenting resources, but operates at materially larger scale and earlier-life stage focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/careforthefamilyuk
• Facebookfacebook.com/careforthefamily
• LinkedInlinkedin.com/company/care-for-the-family
• Instagraminstagram.com/care4thefamily
• Xx.com/Care4theFamily

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Care for the Family