mTIME
90phut TV (operating as mTIME / uncord.io) is a free, ad-supported online football streaming platform based in Hanoi, Vietnam, broadcasting 1,000+ matches weekly across 100+ global leagues to an estimated 2–3 million monthly Vietnamese football fans without requiring registration.
- Company typePrivate
- Founded2019
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What mTIME does
mTIME operates the 90phut TV free online football streaming platform (legal entity: uncord.io), based in Hanoi, Vietnam. The platform broadcasts live coverage of more than 100 global football leagues and tournaments — including the Premier League, Champions League, La Liga, Serie A, Bundesliga, Ligue 1, World Cup, Euro, Copa America, AFF Cup, and V-League — with a reported capacity of 1,000+ matches per week. It also provides supplementary features: real-time livescores, match schedules, standings, football news, match previews, and post-game analysis, all accessible through a browser without requiring account registration or app installation. The target audience is Vietnamese football enthusiasts seeking free access to live matches that would otherwise require paid pay-TV subscriptions.
Under the hood, the platform runs on a distributed server architecture with multi-link redundancy — a network of mirror domains (90p, 90ptv, 90phut.xyz, 90phut.net, 90phut.live, mitom 90phut) — that automatically redistributes load and reroutes traffic when individual servers congest. Video quality adapts from 720p to Full HD 1080p based on connection speed, and the responsive web interface is optimized for Android, iOS, tablet, and PC. A roster of named commentator personalities (BLV KEN, BLV RYAN, BLV NICK, and others) provides Vietnamese-language entertainment commentary, driving community engagement and viral social sharing. The platform reports 2–3 million monthly visits, with traffic spiking during major football events.
The business model is exclusively advertising-supported: the platform is free to users with no registration, no premium tiers, and no subscription option. Revenue is generated through in-stream and on-page display ads shown during navigation and viewing sessions. The company is privately held, bootstrapped with no disclosed funding rounds or institutional investors, and operates with a small team (1–10 employees). Distribution is entirely organic — SEO, social media virality, direct bookmarks, and community referrals — with no app-store presence, paid acquisition, or formal sales motion.
mTIME firmographics
Firmographics- Name
- mTIME
- Legal name
- uncord.io
- Website
- https://mtime.io
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 90phut TV (operating as mTIME / uncord.io) is a free, ad-supported online football streaming platform based in Hanoi, Vietnam, broadcasting 1,000+ matches weekly across 100+ global leagues to an estimated 2–3 million monthly Vietnamese football fans without requiring registration.
- Ownership category
- akta.pro rank
mTIME industry classification
Industry- Product category
- Live Sports Streaming
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Sports Live Streaming Platforms (MPACACAF)
- akta.pro secondary industry
- Direct-to-Consumer (DTC) Sports Streaming Platforms (MPAKAOAA)
Keywords
mTIME business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Advertising Revenue: Display advertising shown during streaming sessions to sustain system operations. The platform displays ads within the streaming interface and during navigation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free access to all live streams, highlights, scores, and match information |
Go-to-market motion3 records
Distribution channels1 record
Marketing channels4 records
mTIME product offering
Product offeringCore offering
mTIME operates 90phut TV, a free online football streaming platform providing live broadcasts of matches from 100+ global leagues and tournaments, including Premier League, Champions League, World Cup, and Vietnamese regional competitions. The platform broadcasts 1,000+ matches weekly to 2-3 million monthly visitors, supplemented by live scores, match schedules, standings, football news, match analysis, and local-language commentary from popular personalities (BLV KEN, BLV RYAN, BLV NICK). Access requires no registration and is available across mobile, tablet, and PC via browser.
Product overview
90phut TV is a single-product online football streaming platform offering free live broadcasts of football matches. The platform covers over 100 leagues and tournaments worldwide and provides supplementary features including live scores, match schedules, standings, football news, match previews, and live commentary. Users can access content across multiple device platforms without registration.
Differentiator
Problem solved
Functional benefit
Brands
- 90p: Lightweight shortened version optimized for fast loading on low-speed connections and low-configuration mobile devices.
- 90ptv
- 90phut link
- 90phut xyz
- 90phut net
- 90phut live
- mitom 90phut
Products and services
- 90phut TV Free online football streaming platform providing live broadcasts of matches from 100+ global leagues and tournaments, including Premier League, Champions League, World Cup, Euro, Copa America, V-League, AFF Cup, and SEA Games. Broadcasts 1,000+ matches weekly to 2-3 million monthly visitors with HD quality (720p-1080p), live scores, match schedules, standings, football news, match analysis, and local Vietnamese-language commentary. Accessible across mobile, tablet, and PC browsers without registration or app installation.
Quantifiable outcome
- Sub-3-second page load times for match access
- +3 more outcomes
Companies that use mTIME
Customer profileSegments1 record
Ideal customer profiles1 record
mTIME technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
mTIME partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
mTIME competitors and assessment
Company assessmentDirect peers
- Rojadirecta: Spain-based sports streaming aggregator with a long history of legal challenges from La Liga and UEFA. Operates mirror domains and free ad-supported streaming — same unauthorized redistribution model as 90phut TV, with a decades-long enforcement track record.
- HesGoal: Free live football streaming aggregator popular across the Middle East and North Africa, using mirror domains and ad-supported monetization — structurally identical to 90phut TV in business model.
- Cakhia TV: Vietnamese-language live football streaming platform with the same unauthorized-aggregator model and overlapping BLV commentator ecosystem. The mTIME/uncord.io frontend assets reference 'cakhiatv' theming, suggesting shared operational lineage. Cakhia TV was raided and shut down by Vietnamese police in 2023 — directly illustrating the enforcement risk the subject company faces.
- Crackstreams: Was a major unauthorized live sports streaming aggregator before being shut down through coordinated enforcement — illustrative peer showing the typical lifecycle and termination pattern that pirate sports streaming sites face.
- VIPLeague: Long-running free live sports streaming aggregator covering football and other major sports with multiple mirror domains and ad-supported monetization — same operational template as 90phut TV.
- StreamEast: Major free live sports streaming aggregator targeting a global audience with no registration, ad-supported revenue, and multi-link redundancy across football, NBA, NFL, UFC and other sports — directly comparable product and business model to 90phut TV.
Broad incumbents
- VTVcab ON: Vietnamese state broadcaster's OTT platform offering licensed domestic and international sports including V-League — competing for the same Vietnamese sports audience through legal content licensing.
- K+ (Vietnam): Vietnamese pay-TV operator holding official Premier League and UEFA Champions League rights — the legitimate incumbent competing for the exact same Vietnamese football audience that 90phut TV serves for free.
- FPT Play: Major Vietnamese OTT streaming platform offering licensed sports content alongside entertainment. Represents the legitimate, well-funded alternative whose improving UX/pricing directly threatens 90phut TV's value proposition.
Regional players
- LiveTV (livetv.sx): Russian-origin sports streaming aggregator with the same mirror-domain, free, ad-supported model — comparable in product but primarily serving Eastern European rather than Vietnamese audiences.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
mTIME financial estimates
Financial estimateRevenue estimate
Valuation estimate
mTIME leadership team
Management profileNumber of profiles
Profiles1 record
mTIME funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
mTIME M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about mTIME
What does mTIME do?
mTIME operates 90phut TV, a free online football streaming platform providing live broadcasts of matches from 100+ global leagues and tournaments, including Premier League, Champions League, World Cup, and Vietnamese regional competitions. The platform broadcasts 1,000+ matches weekly to 2-3 million monthly visitors, supplemented by live scores, match schedules, standings, football news, match analysis, and local-language commentary from popular personalities (BLV KEN, BLV RYAN, BLV NICK). Access requires no registration and is available across mobile, tablet, and PC via browser.
Is mTIME a public or private company?
mTIME is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was mTIME founded?
mTIME was founded in 2019. It employs 1 to 10 people.
How does mTIME make money?
One revenue line is on record: advertising Revenue.
Who are mTIME's main competitors?
Direct peers on record are Rojadirecta, HesGoal, Cakhia TV, Crackstreams, VIPLeague and StreamEast. Broad incumbents are VTVcab ON, K+ (Vietnam) and FPT Play. LiveTV (livetv.sx) is listed as a regional player.
Does mTIME have an API?
No public API is recorded for mTIME.
What industry is mTIME in?
mTIME's product category is Live Sports Streaming. Its primary akta.pro industry code is MPACACAF, Sports Live Streaming Platforms, with a secondary code of MPAKAOAA, Direct-to-Consumer (DTC) Sports Streaming Platforms. Its NAICS code is 516210 and its SIC code is 4833.