What Sport Live does

LiveTV (operating as Sport Live, at livetv.sx) is a free, web-based platform for live sport streaming, video highlights, live scores, and league tables, founded in 2006 and operated by a small team of approximately six employees based in Peine, Lower Saxony, Germany. Its core technology is peer-to-peer (P2P) video delivery, which the company states enables medium-to-high quality streams with capacity for nearly unlimited concurrent viewers per stream, since each viewer contributes uplink capacity to the mesh. The product surface includes live broadcasts across football (UEFA Champions League, Premier League, Bundesliga, Ligue 1, Serie A, La Liga), ice hockey (NHL), basketball (NBA), tennis, and other sports, complemented by a daily-updated video archive, minute-by-minute live scores, league tables, head-to-head statistics, FIFA World Ranking, fixtures, fan clubs, and a discussion forum.

The platform is offered entirely free of charge with no subscription tiers; registration is optional and only required for commenting and personalization. LiveTV is accessible in 12 languages via any modern browser, with no native mobile app, and operates an official Telegram channel as an alternative access point where the primary domain is blocked. A webmaster program enables third-party sites to embed single broadcast players, customizable stream informers, or full broadcast blocks, with banner-monetization support.

The business model is advertising-led, combining display/banner monetization across the site and embedded widgets with affiliate revenue from a Bookmaker Ratings section and extensive sports-betting content (football, hockey, tennis, esports) linked through coverage of roughly 25 payment methods. Growth is driven primarily through organic SEO for sports-streaming queries, the viral nature of sports content, the webmaster distribution network, and the Telegram community channel. The company is privately held, has not disclosed any external funding, and its ownership structure is not public.

Name

Sport Live

Legal name

LiveTV

Website

https://livetv.sx

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

LiveTV (Sport Live) is a Germany-based, free P2P-powered web platform that streams live global sports and serves scores, highlights, and betting affiliate content to a multilingual consumer audience worldwide.

Ownership category

akta.pro rank

Product category

Sports Streaming

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sports Live Streaming Platforms (MPACACAF)

akta.pro secondary industry

Sports Streaming Distribution & App Platforms (CTV, Mobile, Web) (MPAKAOAL)

Keywords

• Live sports streaming
• Sports media website
• Peer-to-peer streaming
• Sports video platform
• Free sports content

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Advertising / Banner Monetization: Revenue generated through display advertising within the platform. Webmasters can place their own banners in embedded players, suggesting a dual-sided advertising model.
2. Affiliate / Referral Revenue: The platform maintains a 'Bookmaker Ratings' section and betting-related content (Esports betting, Hockey Betting, Tennis Betting, Football Betting, etc.), suggesting affiliate commissions from gambling operators.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Sport Live operates LiveTV, a free web-based platform that streams live sporting events using proprietary P2P technology supporting nearly unlimited concurrent viewers per stream. The platform aggregates live broadcasts, video archives of highlights and goals, real-time live scores, league tables, head-to-head statistics, FIFA rankings, fixtures and results, and a fan discussion forum, with content covering football (Champions League, Premier League, Bundesliga, Ligue 1, Serie A, La Liga), ice hockey (NHL), basketball (NBA), tennis, and many other sports. It is fully free to use with no paid tiers, and also provides embeddable webmaster widgets that allow partner sites to display LiveTV streams and stream lists with banner monetization support.

Product overview

LiveTV is a single, unified free streaming platform offering live sport broadcasts, video archives, live scores, and league tables. The core product uses P2P technology to deliver streaming content across multiple sports including football (soccer), ice hockey, basketball, tennis, baseball, boxing, racing, rugby, MMA, volleyball, futsal, and cricket. The platform is complemented by video archive highlights, real-time scoring, discussion forums, and head-to-head statistics. A separate suite of webmaster tools enables third-party website owners to embed individual broadcast players, customizable stream informers, or full broadcast lists with monetization options.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Sport Streams Free live streaming of sporting events delivered via P2P technology, supporting medium-to-high quality streams and nearly unlimited concurrent viewers per stream; covers football (UEFA Champions League, Premier League, Bundesliga, Ligue 1, Serie A, La Liga), ice hockey (NHL), basketball (NBA), tennis, baseball, boxing, racing, rugby, MMA, volleyball, futsal, cricket, and other sports. Targeted at individual sports fans worldwide.
• Video Archive

Quantifiable outcome

• Nearly unlimited concurrent viewers per stream due to P2P technology

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• RojaDirecta: RojaDirecta is a long-running Spanish-language sports streaming index/aggregator that links to third-party live streams across football and other sports. It shares LiveTV's link-aggregation model, multi-sport scope, and reliance on advertising and gambling affiliate revenue, making it a structural twin.
• Flashscore: Flashscore is a global live scores, standings, and statistics platform that also surfaces broadcast/streaming information for fixtures. It overlaps with LiveTV's live score, league tables, and head-to-head features and competes for the same sports-fan attention.
• Live Soccer TV: Live Soccer TV is a sports streaming guide and aggregator that lists legal/free broadcast options for live football matches worldwide. It is the closest legitimate comparable to LiveTV, sharing the same aggregator-with-multiple-sources model and live scores/TV schedule functionality, but operates within licensed frameworks.
• LiveScore: LiveScore is a leading real-time sports scores and results platform with global reach and a deep fixture/results feature set. It is directly comparable to LiveTV's live score, results, and tables products and competes for the same fan moments around live matches.
• Sofascore: Sofascore provides real-time live scores, statistics, and sports data across dozens of sports and leagues, with deep fixture and standings information. It competes with LiveTV on the live-scores and statistics side of the product and is a comparable data-and-stats destination for sports fans.
• VIPLeague / VIPBox Sports: VIPLeague is a free sports streaming aggregator offering live streams and schedules for football, NBA, NFL, NHL, MMA, and more, monetized via ads and gambling affiliates. It targets the same user intent as LiveTV: zero-cost, ad-supported, no-registration access to live sports.

Others

• Sportradar: Sportradar is a leading sports data and content provider serving leagues, media, and betting operators with live scores, statistics, and broadcast data. It is comparable to LiveTV's data/live-scores layer and represents the legitimate, enterprise-scale version of the same data aggregation capability.

Broad incumbents

• DAZN: DAZN is a global sports streaming subscription service that holds official rights to major leagues worldwide. It is the legitimate, paid counterpart to LiveTV's value proposition (live sports on demand) and represents both the addressable-market ceiling and the existential licensed competitor for LiveTV's audience.
• FloSports: FloSports is a subscription-based sports streaming platform focused on niche and underserved sports. It is a broader incumbent in the same sports-streaming category where LiveTV operates, illustrating the legal/paid model that LiveTV could plausibly migrate its audience to.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sport-live

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sport Live