Masterpress
- Company typePrivate
- Founded1996
- HeadquartersBialystok, Poland
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
Masterpress firmographics
Firmographics- Name
- Masterpress
- Legal name
- Masterpress S.A.
- Website
- https://masterpress.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Masterpress industry classification
Industry- Product category
- Decorative Label and Packaging Manufacturing
- NAICS
- Packaging Machinery Manufacturing (333993)
- SIC
- Printing Trades Machinery & Equipment (3555)
- akta.pro primary industry
- Prepress, Plate-Making & Artwork Services (IMALAKAM)
Keywords
Where Masterpress is headquartered
LocationHeadquarters
- HQ city
- Bialystok
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
Masterpress business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure
Revenue model
- Shrink Sleeve Labels: Primary revenue stream from printed decorative shrink sleeve labels for containers. Provides 360-degree high-impact communication platform with vivid colors, premium print quality, and durable finishes for various container shapes.
- Self-Adhesive Labels: Pressure-sensitive labels (PSL) for premium branding applications, including award-winning products like the Bjørn Crystal White label.
- Flexible Packaging (Pouches): Single-layer PE pouches, paper-based pouches with barrier properties, and high-barrier recyclable packaging solutions for food, cosmetics, and hygiene products.
- E-commerce Packaging: Shipping bags and side-gusset envelopes for e-commerce, with recent investment in new converting and printing technology for envelope production.
- Tea Tags and Sachets: Plant-based, compostable, and biodegradable tea tags and sachets made from renewable resources with heavy metal content compliant with regulations.
- Label Application Services: Shrink sleeve application and shrinking services using steam tunnels. Mobile application lines can be integrated into customer production lines or provided at Masterpress facilities. Service includes shrink sleeve application on glass, plastic containers, cans, and multi-packs.
- Shrink Sleeve Application Machinery: Sale of proprietary label applicators (MP-100 to MP-400), steam tunnels, dryers/air knives, robotic stations, and optional equipment including perforation modules and positioning systems.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Masterpress product offering
Product offeringCore offering
Masterpress is a Poland-based manufacturer of printed decorative packaging, primarily producing shrink sleeve labels, self-adhesive labels, pouches, and e-commerce packaging for brand owners. The company also designs and builds its own application machinery used to apply these labels and packaging on customer production lines.
Product overview
Masterpress is a European provider of printed decorative packaging solutions headquartered in Białystok, Poland, founded in 1996. The company operates a 16,500 m² eco-friendly production plant with approximately 400 employees. The product portfolio centers on four main label and packaging product lines: (1) Shrink sleeve labels offering 360-degree decoration with hybrid printing capabilities; (2) Self-adhesive pressure-sensitive labels; (3) Flexible pouches including single-layer PE high-barrier stand-up pouches; and (4) E-commerce packaging solutions including shipping bags and envelopes. Supporting these products, Masterpress manufactures its own application equipment line including shrink sleeve applicators (MP-100 through MP-400, 100-400 pcs/min), steam tunnels, air knife dryers, and robotic stations. The company provides label application services for on-site or in-factory contract work. Markets served include wine & spirits, beverages, homecare, personal care, dairy, sport nutrition/supplements, and tea. The company emphasizes sustainable packaging with recyclability certifications and EcoVadis Silver recognition.
Differentiator
Problem solved
Functional benefit
Products and services
- Shrink Sleeve Labels
- Self-Adhesive Labels
- Flexible Pouches
- E-commerce Packaging
- Label Application Machinery
Quantifiable outcome
- Material reduction from 50µ to 45µ shrink sleeve, lowering carbon footprint while maintaining recyclability
- +4 more outcomes
Companies that use Masterpress
Customer profileNamed customers4 records
Segments8 records
Ideal customer profiles1 record
Masterpress technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Masterpress partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, minor and strategic.
- NatureefcoreNatureef is a Polish association of companies from the packaging, food production, and recycling sectors conducting joint research projects. Masterpress participates in the BeFORE project through Natureef consortium membership, contributing to research on recyclable mono-material packaging structures.
- BeFORE Consortium (Belgium, Germany, Poland)coreEU-funded research initiative under CORNET programme (37th edition). Consortium brings together manufacturers, research institutes, and organizations representing the complete packaging value chain. Masterpress contributes single-layer PE pouch for high-barrier recyclability testing. Project runs March 2025 to February 2027 with budget of 1,560,693.79 PLN.
- RecyClasscoreRecyClass is an association providing recyclability assessments for packaging solutions. Masterpress received Letter of Compatibility confirming their shrink sleeve on dairy cups directs to rigid polypropylene fraction without label removal. RecyClass testing validates design-for-recycling claims.
- Suez.circpack®minorTesting partner for RecyClass methodology assessment. Suez.circpack® conducted tests that confirmed Masterpress packaging solution meets recyclability requirements.
- SiegwerkstrategicLeading global provider of printing inks and coatings for packaging applications. Partnership for CIRKIT CLEARPRIME UV E02 - first full UV flexo deinking system for European market. Collaboration aims to improve recyclability of labeled packaging through validated deinking solution for non-food packaging applications.
- Mark AndystrategicGlobal supplier of printing press technology. Masterpress invested in new LED press from Mark Andy as part of production capability expansion and sustainability transition initiatives.
- HolyGrail 2.0 (AIM)minorUnder auspices of AIM (European Brands Association), consortium of over 85 companies assessing digital watermarks technology for better packaging sorting and higher-quality recycling rates in EU. Masterpress participates as member of this consortium.
- Science Based Targets initiative (SBTi)coreSBTi approved Masterpress commitment letter for 42% Scope 1 & 2 GHG reduction target by 2030, demonstrating alignment with Paris Agreement goals through science-based emissions reduction.
Scale indicators7 records
Recent moves10 records
Expansion highlights5 records
Masterpress competitors and assessment
Company assessmentBroad incumbents
- Amcor: Global packaging giant with extensive flexible packaging and label exposure following its Berry Global combination. Comparable in serving FMCG brand owners with sustainable packaging solutions, but at a much larger scale and broader product set.
- Sonoco: Diversified global packaging manufacturer serving consumer and industrial markets. Comparable in serving FMCG customers with packaging including flexible and rigid formats, though broader in scope and significantly larger than Masterpress.
- Coveris: European flexible packaging converter serving food, beverage and personal care markets. Comparable in flexible packaging/pouches and label-adjacent products for FMCG customers across Europe.
- Avery Dennison: Global leader in label materials (pressure-sensitive face stock) and a growing label converting business. Comparable in label industry participation and serves many of the same FMCG customers, though primarily a materials supplier at greater scale.
- Huhtamäki: Global food and consumer packaging manufacturer with strong flexible packaging and label exposure. Comparable end-market overlap (beverages, dairy, personal care) but a broader, multi-product portfolio and significantly larger scale.
- Constantia Flexibles: Large European flexible packaging converter serving FMCG and pharmaceutical markets. Overlaps with Masterpress in labels and pouches for beverages, food and personal care, but operates at significantly greater scale and across a broader product portfolio.
Direct peers
- Multi-Color Corporation: Large label converter serving global consumer brands with pressure-sensitive labels, shrink sleeves and in-mould labels. Comparable to Masterpress in serving multinational FMCG customers across wine & spirits, beverages and personal care verticals.
- Clondalkin Group: European-based converter of labels and flexible packaging for FMCG markets. Comparable as a competitor in shrink sleeves, self-adhesive labels and flexible packaging serving similar customer verticals across Europe.
- Fort Dearborn Company: North American specialist in decorative labels including shrink sleeve, pressure-sensitive and cut-and-stack labels. Comparable in product mix (premium shrink sleeves for beverage/spirit brands) and target customer profile.
- CCL Industries: Global leader in label manufacturing including shrink sleeve labels through its CCL Label business (which absorbed Sleever International). Directly comparable as a multi-vertical label converter serving FMCG brand owners with similar product offerings across spirits, beverages, personal care and homecare.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Masterpress social profiles
Digital presenceMasterpress compliance and trust
Trust signalCompliance5 records
Masterpress financial estimates
Financial estimateRevenue estimate
Valuation estimate
Masterpress leadership team
Management profileNumber of profiles
Masterpress funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Masterpress M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Masterpress
What does Masterpress do?
Masterpress is a Poland-based manufacturer of printed decorative packaging, primarily producing shrink sleeve labels, self-adhesive labels, pouches, and e-commerce packaging for brand owners. The company also designs and builds its own application machinery used to apply these labels and packaging on customer production lines.
Is Masterpress a public or private company?
Masterpress is a private company. It is classified as unknown and is currently operating.
When was Masterpress founded?
Masterpress was founded in 1996. It employs 251 to 500 people.
Where is Masterpress based?
Masterpress is headquartered in Bialystok, Poland, in the Europe region.
How does Masterpress make money?
Seven revenue lines are on record. Shrink Sleeve Labels are the primary driver. The others are self-Adhesive Labels, flexible Packaging (Pouches), E-commerce Packaging, tea Tags and Sachets, label Application Services and shrink Sleeve Application Machinery.
Who are Masterpress's main competitors?
Broad incumbents on record are Amcor, Sonoco, Coveris, Avery Dennison, Huhtamäki and Constantia Flexibles. Direct peers are Multi-Color Corporation, Clondalkin Group, Fort Dearborn Company and CCL Industries.
Does Masterpress have an API?
No public API is recorded for Masterpress.
What industry is Masterpress in?
Masterpress's product category is Decorative Label and Packaging Manufacturing. Its primary akta.pro industry code is IMALAKAM, Prepress, Plate-Making & Artwork Services. Its NAICS code is 333993 and its SIC code is 3555.