Coaching Corps
- Company typePrivate
- Founded1998
- HeadquartersOakland, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Coaching Corps firmographics
Firmographics- Name
- Coaching Corps
- Legal name
- Positive Coaching Alliance
- Website
- https://coachingcorps.org
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Coaching Corps industry classification
Industry- Product category
- Youth Sports Coaching and Nonprofit Sports Education Services
- NAICS
- Sports and Recreation Instruction (611620), Educational Support Services (61171), Civic and Social Organizations (813410)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Coach Education, Certification & Clinics (HSADAEAO)
- akta.pro secondary industries
- Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)
Keywords
Where Coaching Corps is headquartered
LocationHeadquarters
- HQ city
- Oakland
- HQ country
- United States
- HQ region
- North America
Markets served
Coaching Corps business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations and Philanthropic Support: As a 501(c)(3) nonprofit organization, PCA relies on donations from individuals, corporate partners, and foundations to fund operations, training programs, and community impact initiatives.
- Corporate Partnerships: Revenue and support from national corporate partners including Gatorade, Under Armour, ESPN, and Dove through sponsorship agreements, co-marketing initiatives, and cause marketing campaigns.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Coaching Corps product offering
Product offeringCore offering
Coaching Corps (legally Positive Coaching Alliance) is a 501(c)(3) nonprofit that delivers sports coaching training and character-development programming for youth. Its core offerings include in-person training workshops, online courses, a Positive Youth Sports Culture Index assessment tool, and Community Impact Programs that bring coaching services into underserved communities. Services are delivered directly to coaches, parents, and youth athletes, as well as through partnerships with schools, youth sports leagues, and athletic organizations.
Product overview
Positive Coaching Alliance (PCA) offers a unified platform of training, resources, and programs designed to transform youth sports experiences. The core offering consists of in-person and virtual Training Workshops (covering coaches, athletes, parents, leadership, and business teams), complemented by Online Courses delivered through an LMS platform and a Resource Zone with thousands of free digital assets. PCA also provides the Positive Youth Sports Culture Index as an assessment and benchmarking tool, alongside community-focused programs including Coach Recruitment, Community Coalitions, and the Coach of the Year recognition. The ecosystem is supported by a national network of PCA Trainers and an Ask PCA service for direct guidance.
Differentiator
Problem solved
Functional benefit
Brands
- Positive Youth Sports Culture Index: An index that helps organizations and schools assess their current status, set goals, implement strategies, and track their progress toward improvement in youth sports culture.
Products and services
- Training Workshops In-person, evidence-based coaching training workshops for youth sports coaches, parents, and sports administrators, delivered by certified PCA Trainers across the United States.
- Online Courses Self-paced online courses on positive coaching and youth athlete development, delivered through the Absorb LMS, for individual coaches, parents, and athletes.
- Positive Youth Sports Culture Index A diagnostic assessment tool that enables youth sports organizations, schools, and leagues to measure the culture of their sports programs and identify opportunities for positive coaching improvements.
- Community Impact Programs Sponsored programs that bring positive coaching training and youth sports access to underserved and low-income communities, funded by corporate sponsors and foundation grants.
Quantifiable outcome
- 20 Million+ youth reached since 1998
- +3 more outcomes
Companies that use Coaching Corps
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Coaching Corps technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Coaching Corps partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship and core.
- GatoradeflagshipNational partner providing support for PCA's mission to develop positive youth sports culture. Gatorade's logo appears prominently on PCA's national partners section.
- USA SoccerflagshipNational partner supporting PCA's youth soccer coaching development and sports equity initiatives across the country.
- ESPNflagshipMedia partner supporting PCA through coverage and visibility. ESPN's logo is featured on PCA's national partners page.
- DovecoreJoint webinar on Building Body Confidence and Mental Resilience with Gotham FC. Dove supports PCA's work on body confidence and keeping girls in sports.
- Under ArmourflagshipNational partner supporting PCA's mission. Under Armour's logo appears prominently on the national partners section of the PCA website.
- Pro Sports TeamscoreMultiple professional sports teams partner with PCA through the Pro Sports Teams section of the National Alliance, providing athlete ambassadors, resources, and support for youth sports programs.
Scale indicators5 records
Recent moves4 records
Expansion highlights5 records
Coaching Corps competitors and assessment
Company assessmentDirect peers
- National Youth Sports Coaches Association (NYSCA): Provides coach training, background screening, and certification for volunteer youth sports coaches — directly competitive with PCA's coach workshop and certification core product on price-sensitive coach segments.
- Coaching Corps: Oakland-based 501(c)(3) nonprofit that places trained sports coaches in low-income neighborhoods to expand youth sports access — same mission geography (Oakland) and same core offering (youth sports coaching in underserved communities) as PCA. The firmographic identity in this dataset suggests overlap, potential affiliation, or possible merger consideration.
- Playworks: Nonprofit that places coaches in low-income schools to run recess, physical activity, and team-based programs — overlapping mission (youth sports access in underserved communities) and adjacent delivery model (school-embedded coaching).
- National Alliance for Youth Sports (NAYS): Long-standing national nonprofit providing coach education, certification, and youth sports administrator training — a near-direct functional peer to PCA's workshop and certification programs, serving the same youth sports coaches and league administrators.
- Up2Us Sports: National nonprofit that recruits, trains, and places coaches in underserved communities to advance youth development through sports — directly comparable to PCA's Community Impact and Coach Recruitment programs in mission and target beneficiary.
- Aspen Institute Project Play: National initiative focused on expanding youth sports access and developing state-level sports-equity strategies — comparable to PCA's equity and access agenda, and frequently cited alongside PCA in the youth sports ecosystem.
Emerging players
- Girls on the Run International: National nonprofit combining running training with life-skills curriculum for pre-teen girls — comparable to PCA's Dove partnership and 'keeping girls in sports' agenda, with a more focused, gender-specific curriculum.
- Juggernaut Training (Moms Team / TrueSport): US Anti-Doping-affiliated TrueSport program (and adjacent MomsTeam youth sports safety resources) provides free coach and parent education on youth sports culture and ethics — adjacent content competitor with overlapping parent/coach audience.
Broad incumbents
- US Youth Soccer: National governing body for youth soccer — already a PCA flagship partner, but operates its own coach education pathway and represents a deep, sport-specific incumbent in PCA's addressable market.
- Boys & Girls Clubs of America: Large national youth development nonprofit with sports as one of several program pillars — overlaps with PCA's underserved-youth mission but with a much broader (non-sport) service portfolio that PCA could partner with or compete against for funder mindshare.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Coaching Corps social profiles
Digital presenceCoaching Corps financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coaching Corps leadership team
Management profileNumber of profiles
Profiles1 record
Coaching Corps funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coaching Corps M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coaching Corps
What does Coaching Corps do?
Coaching Corps (legally Positive Coaching Alliance) is a 501(c)(3) nonprofit that delivers sports coaching training and character-development programming for youth. Its core offerings include in-person training workshops, online courses, a Positive Youth Sports Culture Index assessment tool, and Community Impact Programs that bring coaching services into underserved communities. Services are delivered directly to coaches, parents, and youth athletes, as well as through partnerships with schools, youth sports leagues, and athletic organizations.
Is Coaching Corps a public or private company?
Coaching Corps is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Coaching Corps founded?
Coaching Corps was founded in 1998. It employs 11 to 50 people.
Where is Coaching Corps based?
Coaching Corps is headquartered in Oakland, United States, in the North America region.
How does Coaching Corps make money?
Two revenue lines are on record. Donations and Philanthropic Support is the primary driver. The others are corporate Partnerships.
Who are Coaching Corps's main competitors?
Direct peers on record are National Youth Sports Coaches Association (NYSCA), Coaching Corps, Playworks, National Alliance for Youth Sports (NAYS), Up2Us Sports and Aspen Institute Project Play. Emerging players are Girls on the Run International and Juggernaut Training (Moms Team / TrueSport). Broad incumbents are US Youth Soccer and Boys & Girls Clubs of America.
Does Coaching Corps have an API?
No public API is recorded for Coaching Corps.
What industry is Coaching Corps in?
Coaching Corps's product category is Youth Sports Coaching and Nonprofit Sports Education Services. Its primary akta.pro industry code is HSADAEAO, Coach Education, Certification & Clinics, with a secondary code of MPAKAFAF, Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs). Its NAICS code is 611620 and its SIC code is 8200.