Mente Sana

What Mente Sana does

Mente Sana (legal entity MENTE SANA S.A.S.) is a Colombia-based mental health, stress management, and neurocoaching company founded in 2008 by Blanca Mery Sánchez in Manizales, Caldas. The company delivers a dual-track offering for individual consumers and corporate clients, anchored on a proprietary neurocognitive methodology branded as 'Pensar, Sentir y Hacer' (Think, Feel, Do) that integrates applied neuroscience, Rational Emotive Behavioral Therapy, mindfulness, neurocoaching, and neuromanagement. For individuals, products include the Escuela Entrena tu Mente online school, cohort-based Brain Gym brain training program, one-on-one neurocoaching sessions, and five published books (e.g., Cerebro Productivo; De ansiosos y agotados a tranquilos y enfocados). For enterprises, the company delivers conferences, workshops, and training programs focused on stress management, mental health, productivity, and emotional intelligence. Supporting content assets include the Brain Skills podcast (formerly Mente Sana Tips) on Spotify, the monthly Neurocalendar, the weekly Brújula de la Semana newsletter, and an active blog. Distribution relies on the founder's personal brand across Instagram and LinkedIn, earned media in major Latin American outlets, the Hotmart marketplace for digital products, and direct sales for corporate engagements.

Mente Sana makes money through a mix of subscription and one-time revenue streams. Individual consumers pay recurring fees for Brain Gym and neurocoaching sessions, while the online school and live workshops generate professional-services revenue. Corporate clients purchase custom-quoted conferences, workshops, and training programs. Book sales contribute one-time license-style revenue, and the podcast functions primarily as a brand-building and top-of-funnel channel rather than a direct revenue line. The company operates a hybrid go-to-market: sales-led founder-driven outreach for enterprise, content-led authority marketing for individuals, and marketplace-mediated digital distribution via Hotmart. Pricing tiers are not publicly disclosed, and contact is routed through [email protected]. The company claims to have served 55,000+ individuals and large brands across 12+ countries over 16+ years, and was recognized via the Latin American Leaders Awards 2022; however, revenue, customer counts, and enterprise logos are not publicly disclosed. Mente Sana remains bootstrapped and founder-owned, with no institutional investors, parent company, or external funding rounds identified in the available data.

Name

Mente Sana

Legal name

MENTE SANA S.A.S.

Website

https://mentesana.co

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Mente Sana is a Colombia-based mental health and neurocoaching company serving individual professionals and corporate clients across Latin America through online programs (Brain Gym, Escuela Entrena tu Mente), one-on-one neurocoaching, and enterprise workshops, grounded in a proprietary neuroscience-based methodology.

Ownership category

akta.pro rank

Product category

Mental Wellness Coaching

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

akta.pro primary industry

Meditation Apps, Digital Courses & Online Communities (HSADAJAH)

akta.pro secondary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

Keywords

• Neurocoaching services
• Mental wellness training
• Corporate wellbeing programs
• Brain training programs
• Stress management coaching

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Neurocoaching Sessions: One-on-one personalized neurocoaching sessions conducted online through a proprietary brain gym platform, focusing on self-leadership, emotional intelligence, cognitive development, memory, concentration, and self-confidence.
2. Brain Gym Online School: School called 'Entrena tu Mente' offering online programs covering topics such as procrastination, emotional intelligence, creativity, proactive mindset, and anxiety management.
3. Live Workshops (Online and In-Person): Live and online formative experiences transitioning from information to transformation through practical tools in stress management, self-management of mental health, and conscious productivity.
4. Corporate Training (Conferences, Workshops, Training): Enterprise-focused services including conferences, live workshops, and trainings designed to help organizations promote a healthy culture, build resilient leaders, and improve employee mental health and productivity.
5. Published Books and Author Revenue: Revenue generated from published books including 'De ansiosos y agotados a tranquilos y enfocados', 'Cerebro productivo', 'El arte de pensar bien', 'Desbloquea tu modo creativo', and 'Creelo crealo'.
6. Podcast - Mente Sana Tips / Brain Skills: Podcast content distributed via Spotify, covering neuroscience-based tips for mental health, productivity, and brain training, used as a marketing and brand-building channel.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Mente Sana is a neuroscience-based mental wellness company that delivers neurocoaching, brain training, and mental health programs built on a proprietary neurocognitive model called 'Pensar, Sentir y Hacer' (Think, Feel, Do). It sells both individual consumer programs (online school Escuela Entrena tu Mente, Brain Gym, one-on-one neurocoaching sessions) and enterprise services (conferences, workshops, and training programs for employee wellbeing and productivity). The company also distributes published books and a podcast.

Product overview

Mente Sana is a neuroscience-based mental wellness company founded by Blanca Mery Sánchez (Neurocoach), offering a dual-track portfolio of products and services for individuals and enterprises. For individuals, the core offerings include the online school Escuela Entrena tu Mente (programs on procrastination, emotional intelligence, creativity, anxiety, and proactive mindset), personalized Neurocoaching sessions delivered online and via a brain training platform, and the Brain Gym brain training program focused on memory, focus, and mental clarity. For enterprises, Mente Sana provides conferences, workshops, and training programs addressing stress management, mental health, productivity, and emotional intelligence. Content-driven products include the Brain Skills podcast (rebranded from Mente Sana Tips), the Neurocalendar monthly brain training resource, and the Brújula de la Semana weekly newsletter companion. The company has also authored a library of books including Cerebro Productivo, De ansiosos y agotados a tranquilos y enfocados, El arte de pensar bien, Desbloquea tu modo creativo, and Creelo. The company operates under a neurocognitive model called 'Pensar, Sentir y Hacer' (Think, Feel, Do) and is headquartered in Manizales, Colombia.

Differentiator

Problem solved

Functional benefit

Brands

• Escuela Entrena tu Mente: Online school offering programs on topics such as procrastination, emotional intelligence, creativity, proactive mindset, and anxiety.
• Brain Gym
• Brain Skills / Mente Sana Tips

Products and services

• Escuela Entrena tu Mente (Train Your Mind Online School) An online school that teaches participants to develop and use their cerebral potential through programs covering procrastination, emotional intelligence, creativity, proactive mindset, and anxiety management. Intended for individual professionals and self-learners.
• Sesiones Personalizadas de Neurocoaching (Personalized Neurocoaching Sessions) One-on-one online neurocoaching sessions delivered through a brain-training (gimnasia cerebral) platform that develops self-leadership, emotional intelligence, memory, concentration, and self-confidence. Targeted at individual consumers seeking personal development.
• Brain Gym (Gimnasia Cerebral) A science-based brain training program designed to build cognitive care habits around memory, focus, and mental clarity through exercises targeting attention activation, memory improvement, and processing speed. Delivered online and aimed at individual consumers experiencing mental fog, dispersion, or cognitive overload.
• Talleres en Vivo y Online (Live and Online Workshops) Live and online formative workshops where participants move from information to transformation through practical tools in stress management, self-management of mental health, and conscious productivity. Open to individual consumers and groups.
• Conferencias para Empresas (Corporate Keynotes) Keynote conferences delivered to enterprises on mental health, neuroscience, productivity, and emotional intelligence, targeted at employee audiences and leadership teams.
• Talleres para Empresas (Corporate Workshops) Corporate workshops focused on stress management, mental health self-management, and conscious productivity, designed for employee well-being within organizations.
• Entrenamientos para Empresas (Corporate Training Programs) Structured corporate training programs providing tools and resources to help employees become healthier, calmer, and more resilient, with the goal of increasing productivity and building a mentally healthy organizational culture.
• Neurocalendar

Quantifiable outcome

• For every $100 USD invested in mental health interventions, companies see a return of up to $600 USD in improved employee health and productivity (per Deloitte MCS 2017, cited by Mente Sana)
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Calm: Subscription meditation, mindfulness, and sleep app with a B2B offering (Calm Business). Comparable as a digital mindfulness/wellness product competing for the same consumer and corporate audiences.
• Mindvalley: Online personal development platform offering courses, masterclasses, and a community around mindset, performance, and wellbeing. Closely mirrors Mente Sana's combination of books, online school (Entrena tu Mente / Brain Gym), and personal development content.
• The Mind Gym: Enterprise training provider focused on brain-based performance, mindset, and resilience programs for employees and leaders. Closely matches Mente Sana's corporate training, neuroscience-grounded methodology, and group workshop format.
• Robin Sharma: Author, leadership speaker, and coach with book portfolio plus coaching programs targeting professionals and executives. Strong comparator to Mente Sana's founder-led author/coach brand model.
• BetterUp: B2B coaching platform combining 1:1 coaching, AI tools, and corporate wellness programs. Most directly comparable peer: similar mix of individual and enterprise coaching, science-backed methodology, and high-touch delivery model.
• Bravely: On-demand professional coaching platform for employees, delivered via 1:1 sessions with trained coaches. Closely matches Mente Sana's 1:1 neurocoaching delivery model and corporate channel.
• NeuroLeadership Institute: Organization that translates neuroscience research into leadership and performance training for enterprises. Closely matches Mente Sana's applied-neuroscience methodology applied to corporate wellbeing and leadership programs.
• Headspace: Subscription meditation and mental health app with Headspace for Work (enterprise channel). Similar positioning to Mente Sana in combining individual mindfulness subscriptions with corporate mental-health programs.
• Tony Robbins: Personal development brand combining books, live events, coaching, and corporate programs led by a charismatic founder. Closely mirrors the founder-driven brand architecture, book library, and enterprise services model.

Regional players

• Gympass: Latin America-originated corporate wellbeing platform with broad fitness, mental health, and nutrition offerings. Comparable as a regional (LatAm) corporate wellness channel competitor, though broader and physical-fitness-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mentesana
• Instagraminstagram.com/soyblancamery
• Facebookfacebook.com/empresamentesana

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mente Sana