Family Eye Care of Glendale

What Family Eye Care of Glendale does

Family Eye Care of Glendale is a private, single-location optometry practice located in the Citadelle Plaza shopping center at 19420 N 59th Ave Ste E-525, Glendale, AZ 85308, operating Monday through Friday from 8:00 AM to 4:30 PM. The practice serves patients of all ages — from children as young as six through seniors — and is staffed by three optometrists: Dr. Robin Blank, O.D. (22+ years of experience, specializing in dry eye and contact lens fittings), Dr. Paige Reasor, O.D., F.A.A.O. (Fellow of the American Academy of Optometry, former Mayo Clinic consultant, adjunct clinical professor at Midwestern University Eye Institute), and Dr. Marianne Serbyn, O.D. (clinical honors, specialty contact lens and low-vision experience). A fourth doctor, Dr. Chelsea Farnsworth, departed on October 28, 2025.

The core service offering comprises comprehensive eye exams (adult, pediatric, and contact lens), eye disease co-management (glaucoma, macular degeneration, diabetic retinopathy, dry eye, astigmatism), myopia management via FDA-approved MiSight 1-day contact lenses, emergency eye care, LASIK co-management, and a full optical retail operation carrying designer frames from Ray-Ban, Kate Spade, Oakley, Coach, Gucci, and Tom Ford, alongside specialty lenses, contact lenses, and a tiered 365-day Eyewear Protection Plan. Technology is limited to standard clinical diagnostic equipment (iCare tonometer, diagnostic retinal imaging, Snellen charts) and third-party SaaS platforms for scheduling, patient management (Crystal PM), and billing (Balance Collect); no APIs, proprietary platforms, or AI capabilities are offered.

The business model is a hybrid professional-services-plus-retail operation. Revenue is generated through insurance-billed or direct-pay professional services (exams, disease management, co-management fees), one-time optical retail purchases (frames, lenses, contact lenses), and a recurring warranty stream via the Eyewear Protection Plan ($19/$29/$39 tiers). The practice accepts a broad panel of vision and medical insurance plans including VSP, EyeMed, Spectera, Superior Vision, Humana Vision, Sight Care, Medicare, United Healthcare, Aetna, Blue Cross Blue Shield, Tricare, and Meritain Health. Go-to-market is community-led: local SEO, Google Reviews, content marketing via an educational blog, Instagram and Facebook presence, and bilingual (Spanish) staff. The firm is privately held with 11-50 employees and no disclosed funding, parent company, or M&A activity.

Name

Family Eye Care of Glendale

Legal name

Family Eyecare of Glendale

Website

https://familyeyecareofglendale.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Family Eye Care of Glendale is a private, single-location optometry practice in Glendale, AZ, serving families and pediatric to senior patients with comprehensive eye exams, myopia management, eye disease co-management, emergency care, eyewear, and contact lens services.

Ownership category

akta.pro rank

Product category

Optometry Services

NAICS

Offices of Optometrists (62132), Optical Goods Retailers (45613)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Ophthalmic Goods (3851)

akta.pro primary industry

Optometry Clinics (Primary Eye Care) (HLAKAKAB)

akta.pro secondary industry

Comprehensive Eye Exams & Vision Care (HLAKAKAA)

Keywords

• Comprehensive eye exams
• Pediatric optometry services
• Myopia management treatment
• Prescription eyewear retail
• Eye disease co-management

Headquarters

HQ city

Glendale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Professional Eye Care Services: Revenue from comprehensive eye exams, contact lens exams, emergency eye care, eye disease management, myopia management, and LASIK co-management services. Billed through insurance or direct patient payment.
2. Optical Retail (Eyewear Sales): Revenue from sale of prescription eyeglasses, sunglasses, and specialty lenses. Includes designer frames from Ray-Ban, Kate Spade, Oakley, Coach, Gucci, Tom Ford, and others. Upsell opportunities through lens coatings and specialty options.
3. Contact Lens Sales: Revenue from daily, bi-weekly, monthly, bifocal, multifocal, and colored contact lenses. Follows exam and fitting services.
4. Eyewear Protection Plan: Warranty/protection plan sold on eyewear purchases. Priced at $19 (frames up to $149), $29 (up to $349), or $39 ($350+) depending on frame retail value. Covers adjustments, repairs, or replacements for 365 days.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Family Eyecare of Glendale is a single-location optometry practice that delivers comprehensive eye exams, contact lens fittings, eye disease co-management, myopia management using FDA-approved MiSight lenses, and emergency eye care for patients of all ages in Glendale, AZ. The practice also operates an optical retail showroom selling prescription eyeglasses, sunglasses, specialty lenses, and contact lenses, with over 18 designer frame brands. Services are billed through insurance (VSP, EyeMed, Aetna, Medicare, etc.) and direct patient payment.

Product overview

Family Eyecare of Glendale is an optometry practice offering a comprehensive suite of eye care services centered around comprehensive eye exams, eye disease management, and prescription eyewear. The core offering includes pediatric and adult eye exams, contact lens services with MiSight myopia management, and a full optical boutique with designer frames. Additional services include emergency eye care, LASIK co-management, and specialty lenses with advanced coatings. The practice operates as a single-location family optometry office with three optometrists and accepts multiple vision and medical insurance plans.

Differentiator

Problem solved

Functional benefit

Products and services

• Comprehensive Eye Exams Thorough vision assessments and eye health evaluations for patients of all ages, including pediatric exams, contact lens exams, and disease screenings.
• Eye Disease Co-Management
• Myopia Management with MiSight
• Emergency Eye Care
• Prescription Eyeglasses
• Contact Lenses
• LASIK Co-Management
• Glasses Protection Plan

Quantifiable outcome

• Myopia management can substantially decrease the speed of deterioration and even stop myopia progression in children, reducing risk of serious conditions such as glaucoma in adulthood.
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• LensCrafters: Large national optical retailer with in-store optometrists and broad designer frame assortment. Competes for the same family optical and exam patients in the Phoenix/Glendale retail corridor with greater marketing reach but less clinical depth.
• Target Optical: Optical retail inside Target stores providing exams, contact lenses, and frames. Competes for the same suburban family patient demographic with the convenience of a big-box retail anchor.
• Warby Parker: Direct-to-consumer eyewear brand with growing retail stores that include eye exams. Competes most directly on the optical retail (frames/lenses) side of this practice's business, with a tech-forward, lower-price positioning.
• Walmart Vision Center: National optical department inside Walmart stores offering basic eye exams and value-priced eyewear. Competes primarily on price and convenience in the same Glendale-area trade zone.
• Costco Optical: In-store optical department offering low-cost eye exams and high-volume eyewear. Operates nearby in the Glendale/Phoenix metro and competes for price-sensitive optical patients, though with less clinical specialization.

Direct peers

• Stanton Optical: Optical retailer with in-store optometrists emphasizing same-day exams and value eyewear bundles. Competes for the same walk-in family patient flow and insurance-based optical purchases.
• Pearle Vision: National optometry franchise offering comprehensive eye exams, contact lens fittings, and designer eyewear in local retail settings. Directly comparable business model: doctor-led family optometry paired with optical retail, insurance-accepted, and primarily suburban U.S. footprint.
• MyEyeDr. Multi-location optometry group with a strong family- and insurance-focused model. Highly comparable in offering comprehensive exams, contact lens fittings, disease management, and a wide frame selection across regional U.S. markets.
• America's Best Contacts & Eyeglasses: Value-oriented optometry and optical retail chain offering eye exams paired with two-pair eyewear promotions. Directly competes on the exam-plus-eyewear bundle that defines this practice's core service mix.

Others

• Total Vision Care (network): Optometric network/branding group that this practice uses for its eyewear protection plan. Comparable as an enabling network that supports independent practices with shared branding, warranty programs, and operational resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• Xx.com/EyecareGlendale
• Facebookfacebook.com/FamilyEyecareofGlendale
• LinkedInlinkedin.com/company/family-eyecare-of-glendale-plc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Family Eye Care of Glendale