Wicked Adventures

What Wicked Adventures does

Wicked Adventures is a privately held adventure travel company headquartered in Bali, Indonesia, founded in 2009 under the legal entity PT Wicked Adventures Indonesia. It designs and operates direct-to-consumer tours across the Indonesian archipelago, including small group tours, family adventures, multi-day expeditions, and customized itineraries covering destinations in Sumatra, Java, Flores, Bali, Lombok, Sulawesi, Papua, and Sumbawa. Activities span kayaking, trekking, birding, cultural immersion, and UNESCO heritage/Geopark circuits, with thematic trips targeting niche audiences such as endemic-species birders.

The company has no proprietary technology platform; its core capability is operational competence in remote-expedition logistics, local guide expertise, and community-integrated itinerary design. Itineraries are developed in-house through reconnaissance, guide training, and infrastructure investment in local communities, with partnerships spanning Pokdarwis (tourism awareness groups), Burung Indonesia (BirdLife Indonesia), and local government tourism offices. Certifications include Travelife Partner status, World Animal Protection network membership, and ATTA/PATA industry memberships, positioning the brand in the sustainability and responsible-tourism segment. Customer engagement occurs via direct website browsing followed by email or phone booking with staff, supported by content marketing on a blog, Facebook, Instagram, YouTube, and LinkedIn.

Revenue is generated through one-time license-style bookings per trip, with pricing on a quote basis. The standard payment structure is a 25% deposit upon booking plus a 75% balance due 30 days before departure, with stricter terms (60-day full payment) for expeditions of 9 days or longer and Christmas/New Year trips; a USD 130 cancellation fee applies outside the 30-day window and bookings become non-refundable inside it. Customer segments split across adventure travelers, family adventure groups, birders/nature enthusiasts, special interest groups, and small group tour participants; pricing is not publicly disclosed and no resellers, marketplaces, or API integrations are present.

Name

Wicked Adventures

Legal name

PT Wicked Adventures Indonesia

Website

https://wickedadventures.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Wicked Adventures is a Bali-based adventure travel operator founded in 2009 that sells direct-to-consumer sustainable, community-integrated tours across the Indonesian archipelago, including trekking, kayaking, birding, and cultural expeditions for individual and family travelers worldwide.

Ownership category

akta.pro rank

Product category

Adventure Travel Services

NAICS

Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Adventure & Outdoor Local Operators (Trekking/Safari/Diving) (THAKAEAF)

akta.pro secondary industries

Adventure & Expedition Custom Itinerary Planning (THAKAOAC), Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL), Private Adventure & Expedition Experiences (Custom Hikes, Safaris, Backcountry) (THAJALAG), Jungle/Rainforest Expedition & Survival Tour Operators (THAAADAI), Safari & Overland Wildlife Adventures (4x4/Jeep) (THAJABAD)

Keywords

• Adventure travel services
• Community-based tourism
• Sustainable travel tours
• Guided expeditions
• Custom itineraries

Headquarters

HQ city

Bali

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Adventure Travel Tour Packages: Wicked Adventures generates revenue through selling adventure travel packages and tour services across Indonesia. The company offers small group tours, family adventures, expeditions, customized itineraries, and specialized experiences such as kayaking, trekking, birding, and cultural tours. Revenue is collected through a structured booking system with deposits and final payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Wicked Adventures designs and operates community-based adventure travel experiences across the Indonesian archipelago. The company sells guided small group tours, family adventures, multi-day expeditions, and customized itineraries in destinations including Sumatra, Java, Flores, Bali, Komodo, Sulawesi, Papua, and Sumbawa. Travel services are bundled with expert local guides, homestay accommodations, transport, and on-the-ground safety management, with revenue generated per booking.

Product overview

Wicked Adventures is a community-based and sustainable travel company offering adventure experiences throughout Indonesia. The company operates as a single unified offering rather than a platform-plus-modules architecture. Their core product portfolio includes Small Group Tours, Family Adventures, Expeditions, and Customized Itineraries, supplemented by specialized offerings such as Bali Trekking Tours, Flores & Komodo Birding Tours, Kayaking Expeditions, Community-Based Tourism Experiences, and UNESCO World Heritage & Geopark Tours. The company provides destination services across Sumatra, Java, Flores, Bali, and other Indonesian islands, integrating local guides, homestays, and community enterprises into their itineraries.

Differentiator

Problem solved

Functional benefit

Products and services

• Small Group Tours Guided group adventures with expert local guides, designed for solo travelers and couples who prefer small group dynamics over mass tourism. Tours focus on community-based sustainable travel experiences across multiple Indonesian islands, typically with shared costs and group sizes around 8-12 people.
• Family Adventures Multi-generational travel experiences designed for families, with activities suitable for varied age groups and ability levels. The itineraries balance adventure with comfort and safety for mixed-age participants across Indonesia's destinations.
• Expeditions Multi-day adventure expeditions including liveaboard diving, overland journeys, and remote area exploration across the Indonesian archipelago. These trips require full payment 60 days before departure for itineraries of 9 days or longer.
• Customized Itineraries Tailored travel experiences designed for special interest groups, allowing personalized journeys based on specific preferences such as photography, conservation, cultural immersion, or wellness. Pricing is quote-based and developed in direct consultation with the company's itinerary designers.
• Bali Trekking Tours Walking and trekking tours exploring Bali's natural landscapes, including rainforests, waterfalls, and rice terraces, offered as a Bali-based alternative to the company's wider archipelago expeditions.
• Flores & Komodo Birding Tours Specialized birding expeditions focused on endemic species across Flores island and Komodo National Park, covering over 300 recorded species including Flores Crow, Flores Monarch, and Flores Hawk-Eagle. Operated in partnership with conservation organizations including Burung Indonesia (BirdLife Indonesia).
• Kayaking Expeditions Kayak expeditions in locations such as Komodo, featuring paddling through karst islands and coastal waters. The product is positioned within the broader expeditions and customized itinerary framework.
• Community-Based Tourism Experiences Sustainable tourism experiences designed to maximize direct community benefit through local homestays, guides, and small enterprise partnerships across Indonesia. The offering aligns with the company's broader community-based tourism strategy and capacity-building work with local communities.
• UNESCO World Heritage & Geopark Tours Tours covering Indonesia's UNESCO-designated sites, including World Heritage locations, Global Geoparks, biosphere reserves, and intangible cultural heritage experiences, drawing on the company's documented expertise across 10 World Heritage Sites, 12 Geoparks, and 12 intangible cultural heritage designations.
• Destination Services Travel services covering Sumatra, Java, Flores, Bali, and additional Indonesian islands, integrating local guides, homestays, and community enterprises into itineraries across the archipelago.

Quantifiable outcome

• Communities developed independent tourism operations after 5-6 years of partnership, demonstrating successful capacity building
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• World Animal ProtectioncoreStrategic or Co-development PartnerWicked Adventures is the first travel company in Indonesia to join the World Animal Protection network and has published a comprehensive Animal Protection Policy. This partnership demonstrates the company's commitment to responsible wildlife tourism and positions them as leaders in ethical travel in Indonesia.
• TravelifecoreStrategic or Co-development PartnerTravelife Partner certification recognizes Wicked Adventures' commitment to sustainability in tourism operations, including environmental practices, social responsibility, and economic viability.
• Adventure Travel Trade Association (ATTA)minorGTM or Marketing PartnerIndustry membership providing networking, education, and best practice resources for adventure travel operators.
• Pacific Asia Travel Association (PATA)minorGTM or Marketing PartnerIndustry membership connecting Asian Pacific travel industry professionals.
• Local Communities Across IndonesiacoreStrategic or Co-development PartnerLong-term partnerships with local communities for accommodation (homestays, guesthouses), guiding services, food preparation, cultural activities, and transport. The company invests in community infrastructure and provides training to develop independent tourism capability.
• Burung Indonesia (BirdLife Indonesia)coreStrategic or Co-development PartnerNGO partnership for bird conservation at sites like Lake Sano Nggoang where a hunting and trapping ban has been well enforced, making the area more productive for birding tourism.
• Pokdarwis (Tourism Awareness Groups)coreStrategic or Co-development PartnerPartnership with local government-sanctioned tourism awareness groups that support community tourism development, business training, and destination management.
• Local Government Tourism OfficescoreStrategic or Co-development PartnerCollaboration with local government tourism offices to connect communities with government support programs, training resources, and tourism development initiatives.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Responsible Travel: UK-based sustainable-travel marketplace aggregating small operators across destinations. Comparable through shared sustainability positioning and curating community-based operators, though operates as a marketplace rather than direct operator.

Direct peers

• G Adventures: Large adventure tour operator with a global footprint including Indonesia tours. Comparable on small-group adventure model, community-based tourism narrative, and similar price-tier positioning across destinations.
• World Expeditions: Australia-based adventure tour operator with global trekking, kayaking, and expedition products. Comparable on multi-activity adventure packages, community-based treks, and small-group expedition format.
• Intrepid Travel: Global leader in small-group adventure travel operating across 100+ countries including established Indonesia itineraries. Directly comparable on product type (small group, adventure, community-based), customer base (international experience-seekers), and sustainability positioning.
• Explore Worldwide: UK-based small-group adventure tour operator with global itineraries. Directly comparable on small-group adventure trips, walking/trekking focus, and mid-tier adventure price positioning.
• Adventure Life: US-based small-group adventure travel company with strong Latin America and Asia itineraries. Comparable on small-group adventure format, expedition offerings, and nature/culture focus.
• Wild Frontiers: Specialist adventure operator focused on off-the-beaten-path destinations with a strong responsible-travel narrative. Closely comparable to Wicked on niche destination focus, custom itineraries, and community engagement positioning.
• Audley Travel: Bespoke, tailor-made travel company with deep Indonesia expertise and country specialists. Comparable on customized itineraries, expert-led destination knowledge, and premium experiential positioning.
• Exodus Travels: Established adventure and active-holiday tour operator with multi-country itineraries including Southeast Asia. Comparable on guided adventure trips, trekking/kayaking product mix, and small-group format.

Others

• TravelLocal: Online marketplace connecting travelers directly with local tour operators in destinations worldwide. Functionally adjacent: could become a distribution channel for Wicked's product rather than a competitor, and comparable through shared emphasis on local expertise and authentic experiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/Wickedadventures1
• Facebookfacebook.com/wickedadventures
• LinkedInlinkedin.com/company/wicked-adventures
• Instagraminstagram.com/wicked.adventures

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wicked Adventures