Arrived-Bellanne

What Arrived-Bellanne does

Arrivé-Bellanné is a French animal feed manufacturer founded in 1948 in Nueil-les-Aubiers (Deux-Sèvres) and now operating as a private SAS (€1,000,000 capital, RCS Niort 781 461 157) under cooperative owner Nutriciab, itself 100% held by the CIAB farmers' cooperative. The company produces compound feed for dairy and beef cattle, veal calves, sheep and goats, pigs, horses, poultry, rabbits, pigeons and fish, running roughly 550 formulations across pellets, mash, flour and crumb presentations, plus dedicated dietary supplement ranges (BELLA and FORTI licking buckets and stones) and innovative adjacent products such as the MG'COLLAR insect-repellent collar and sainfoin-based feeds. Manufacturing is split between the main Nueil-les-Aubiers plant and a dedicated St Prouant facility producing 6,500 tonnes per year of fibrous feed for veal calves; proprietary process capabilities include a fluidized-flour line for swine (developed 1996), a mash production line for ruminants (installed around 2004–2005), and an internal laboratory with an atomic absorption spectrophotometer acquired in 2008 for trace-element analysis.

The firm sells almost exclusively direct, through approximately 20 technico-commerciaux who advise farmers on feed selection, herd performance and formulation, supported by a customer extranet (online ordering, technical sheets, order history) launched in 2008 and a company-owned fleet of 12 multi-compartment semi-trailers delivering daily within a 200km radius. Order mechanics are 48-hour advance ordering with average daily volume of about 100 orders ranging from 2.5 to 28 tonnes, served to over 2,000 farmer clients — primarily small and mid-market dairy, beef and small-ruminant producers in the Grand Ouest region. Pricing is unit-based on bulk tonnage, with seasonal promotional campaigns (notably April–June on the dietary licking range) and bundled gift incentives.

Revenue derives principally from feed manufacturing and sale, with technical advisory embedded in feed pricing rather than billed as a separate professional services line. The model is reinforced by a stack of certifications — RCNA, STNO (non-GMO), ISO 14001, Oqualim Good Practices Guide, and Qualimat Transport — that position Arrivé-Bellanné in Label Rouge, Non-GMO, and regional quality-label supply chains, while monthly formulation updates based on raw-material nutritional analysis, price evolution and regulatory changes lock in a recurring advisory relationship with each client. The firm reports no AI/ML capabilities, no digital product surface beyond the extranet, and no funding events; growth is incremental and supported by selective product launches and brand refreshes (most notably Garden Basse-Cour in 2024 and the Visual/Bell'Horse identity update in 2021).

Name

Arrived-Bellanne

Legal name

Arrivé-Bellanné

Website

https://arrive-bellanne.fr

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

11–50 employees

Short description

Arrivé-Bellanné is a French animal feed manufacturer founded in 1948, producing 550+ compound feed formulations for over 2,000 livestock farmers in the Grand Ouest region from its Nueil-les-Aubiers plant, owned by farmer cooperative Nutriciab.

Ownership category

akta.pro rank

Product category

Animal Feed Manufacturing

NAICS

Other Animal Food Manufacturing (311119), Animal Food Manufacturing (3111)

SIC

Food And Kindred Products (2000)

akta.pro industry

PRIMARYAFADAIAA

Livestock Complete Feed Milling & Blending (Cattle/Swine/Poultry)

Agriculture & Food Production/Animal Feed Manufacturing/Commodity Feed Milling & Blending (Grain-Based, Complete Feeds)

SECONDARYAFADAMAJ

Specialty Diet Formulation (starter/finisher, transition diets, heat-stress, high-forage, low-starch)

Agriculture & Food Production/Animal Feed Manufacturing/Custom Feed Formulation Services

SECONDARYAFADAEAA

Complete Equine Feeds (Pelleted/Extruded/Textured)

Agriculture & Food Production/Animal Feed Manufacturing/Equine Feed

SECONDARYAFADAFAI

Specialty Small Animal Feed (Rabbits, Guinea Pigs, Ferrets, etc.)

Agriculture & Food Production/Animal Feed Manufacturing/Pet Food & Specialty Companion Animal Feed

Keywords

• Animal feed manufacturing
• Livestock nutrition
• Dairy cattle feed
• Poultry feed products
• Ruminant nutrition

Headquarters

HQ city

Les Aubiers

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Animal Feed Manufacturing and Sales: Manufacturing and commercialization of animal feed for livestock and horses. The company produces feed in various forms (pellets, mash, flour, crumb) and offers customized formulations. Over 2000 farmer clients order daily, with orders ranging from 2.5 to 28 tonnes. The company offers approximately 550 different recipes with supplementation options based on animal needs.
2. Technical Advisory Services: Technico-commerciaux provide technical advice and support to farmers on feed selection, animal nutrition, and farm performance optimization. This service is integrated with feed sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Arrivé-Bellanné manufactures and markets compound animal feeds for livestock (dairy cattle, beef cattle, sheep, goats, pigs, horses, poultry, rabbits, pigeons, and fish) under its own brands. The company produces more than 550 different feed recipes in pellets, mash, flour, and crumb formats, and complements product sales with on-farm technical advisory services for over 2,000 farmer clients in western France.

Product overview

Arrivé-Bellanné is an animal nutrition company specializing in the manufacture and commercialization of feed for livestock and companion animals. The product portfolio includes multiple branded feed lines for dairy cattle (DOLCI, VISUAL, Mix), ruminants (Visual Concept), horses (Bell'Horse), as well as specialized dietary supplement products (BELLA, BELL, FORTI series licking buckets and stones). The company produces 6,500 tonnes of fibrous feed for veal calves annually, offers piglet milk replacers (PIGIPRO), feed supplements (PACK BOOSTER, Mixtane, Superproviande), and innovative products like Sainfoin-based feeds and insect-repellent collars (MG'COLLAR). Products are manufactured at the Nueil-les-Aubiers facility with approximately 550 different formulations and distributed through a fleet of 12 semi-trailers to over 2,000 farmer customers.

Differentiator

Problem solved

Functional benefit

Brands

• Bell'Horse: Brand for horse feed products, one of the oldest brands at Arrivé-Bellanné, featuring French manufacturing with locally sourced materials.
• Visual

Products and services

• Compound livestock feeds

Quantifiable outcome

• Over 2000 farmer clients served
• +3 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• NutriciabcoreOthers · 1 January 2010In January 2010, the CIAB (Coopérative Interdépartementale des Aviculteurs du Bocage) became 100% owner of the animal nutrition branch, creating Nutriciab. Arrivé SA had been sold to LDC group one month prior. Nutriciab now encompasses multiple subsidiaries including Arrivé-Bellanné, Aliments Mercier, and Aliment Bétail Limousin. Arrivé-Bellanné remains a family SME within the group.
• LDC GroupminorOthersLDC Group, leader on the French poultry market formed by three families (Lambert, Dodard, Chancereul) and owner of brands like Le Gaulois, Marie, and Loué chickens. LDC acquired Arrivé SA in December 2009 before selling the upstream pole to CIAB in January 2010.
• NUTRECOminorOthersDutch group present in over 115 countries, one of the most important in the nutrition sector. Listed company that acquired BP Nutrition's animal feed division in 1994. Arrivé-Bellanné (then Les Fils de Louis Bellanné) was part of NUTRECO through Noria subsidiary until 2000.
• BP NutritionminorOthersEnglish multinational company, more known for petroleum and energy activities, that diversified into livestock and aquaculture feed manufacturing in 1975. Acquired SA Les Fils de Louis Bellanné in 1989. Later spun off its feed division to become NUTRECO in 1994.
• OqualimcoreStrategic or Co-development PartnerProfessional organization for animal feed safety, providing certification frameworks (RCNA, STNO) and mutualized control plans for member factories. Arrivé-Bellanné is certified under Oqualim's RCNA and STNO referentials and participates in the mutualized self-control plan for undesirable substances.
• DuralimcoreStrategic or Co-development PartnerCollaborative platform for sustainable animal feed, bringing together all signatories of a charter committed to promoting and improving livestock feed sustainability. Nine commitments across two axes: valorization (quality, safety, French origin, resource optimization) and progress (sustainable sourcing, environmental footprint knowledge, precision agriculture).
• QualimatcoreStrategic or Co-development PartnerAssociation of professionals in animal nutrition managing transport certification. The Qualimat transport specification requires receivers to verify carrier compliance with transport requirements including previous cargo declarations and cleaning certificates.
• BIPEAminorOthersOrganization conducting inter-laboratory trials. The Arrivé-Bellanné laboratory participates in BIPEA inter-laboratory trials to verify the precision of its work.
• Sainfolia / MultifoliaminorStrategic or Co-development PartnerCooperative and commercialization structure for sainfoin-based products with condensed tannins. Arrivé-Bellanné, along with Aliment Bétail Limousin and Aliments Mercier, co-finance research on sainfoin's nutritional benefits and role in digestive health of rabbits. Sainfoin offers natural alternatives to synthetic antiparasitics.
• INRAEminorStrategic or Co-development PartnerNational research institute for agriculture, food and environment. Joint trials on sainfoin nutritional benefits and rabbit health conducted in CIAB farms and experimental station.
• SNIAminorOthersNational Union of the Animal Nutrition Industry. Professional organization representing animal feed manufacturers.
• Olivier Henry / SèvremielminorOthersProfessional beekeeper managing bee colonies at Arrivé-Bellanné site. Produces honey harvested in spring and summer, distributed to employees as year-end gifts.

Scale indicators8 records

Recent moves13 records

Expansion highlights6 records

Broad incumbents

• Sanders (Avril Group): One of France's largest animal feed manufacturers, serving poultry, swine, and ruminants nationwide. Broader product portfolio and scale make Sanders the primary incumbent against which Arrivé-Bellanné competes regionally.
• Evialis (formerly Guyomarc'h): Historic French animal nutrition brand (now part of international groups) producing complete feeds and specialty nutritional products for livestock. Direct overlap with Arrivé-Bellanné's ruminant, pig, and rabbit ranges at national scale.
• Nutreco (Trouw Nutrition / Skretting): Former parent of Arrivé-Bellanné via Noria subsidiary until 2000. Global animal nutrition leader with premix, complete feed, and species-specific solutions — represents the international competitive benchmark that Arrivé-Bellanné previously operated within.
• Cooperl: French pig farming cooperative with integrated feed manufacturing serving its member-farmers in Brittany. Comparable model (farmer-owned cooperative producing feed for members) but specialized in swine, where Arrivé-Bellanné's fluidized flour technology also competes.
• InVivo NSA: French cooperative feed manufacturer with national footprint. Offers complete feeds, premixes, and species-specific nutritional solutions across poultry, swine, and ruminants — comparable to Arrivé-Bellanné at a much larger scale.
• Terrena (La Nouvelle Agriculture): Major French agricultural cooperative covering animal nutrition, livestock production, and crop production. Overlaps with Arrivé-Bellanné in western France and offers comparable ruminant and pig feed ranges through its nutrition subsidiaries.

Regional players

• De Heus Animal Nutrition: Dutch-origin animal feed group active across Europe with compound feed, concentrates, and specialty premixes. Comparable product portfolio (ruminants, swine, poultry) and is expanding into France, positioning it as a regional-competitive comparable for Arrivé-Bellanné.

Emerging players

• MG2Mix: French premix and specialty feed additive supplier — both partner and partial competitor to Arrivé-Bellanné (supplies Superproviande granulated premix). Comparable as a specialized nutrition player but focused on premixes rather than complete feed.

Direct peers

• Aliment Bétail Limousin (ABL): Sister company under Nutriciab alongside Arrivé-Bellanné. Multi-species livestock feed manufacturer with similar SME structure, comparable product portfolio (ruminants, sheep), and shared certification framework (RCNA, STNO).
• Aliments Mercier: Direct peer and sister company under Nutriciab since 2010. Both produce livestock feed in western France with overlapping customer bases of dairy and beef farmers, providing a like-for-like comparable for operations and scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Nutriciab
• LinkedInlinkedin.com/company/arrive-bellanne

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arrived-Bellanne