ViaMedica

What ViaMedica does

ViaMedica is a Dutch medical staffing and brokerage firm that connects doctors and medical specialists with healthcare institutions across the Netherlands. Founded in 2002 by Nine van der Vange, a former gynecologist at AMC and AVL in Amsterdam, the company operates a matching platform built around personal intake consultations with every doctor and direct relationships with institutional clients. Its network includes 500+ verified doctors and 150+ healthcare institutions, with over 40,000 cumulative successful matchings reported.

The company's core products span two sides of the marketplace. For doctors, ViaMedica offers flexible placement services, ZZP/self-employment support, payroll services for those who want flexibility without ZZP status, administrative ontzorging (invoicing, tax, contracts), and career support across career stages (ANIOS, medical specialists, pre-retirees/side-entrants). For healthcare institutions, it provides qualified doctor placements with full compliance verification covering BIG registration, VOG (Certificate of Conduct), and Wkkgz compliance, plus contract and administrative management. Sector-specific flexible pools cover SEH (emergency), EHH, HAP, HIC (acute care), GGZ (mental health), VVT (elderly care), and arbodiensten (occupational health). The technology layer is described as a matching platform supporting intake, compliance verification, invoicing, and payroll — not an algorithmic matching system.

ViaMedica generates revenue through transaction fees on placements and managed payroll services, with custom per-assignment pricing negotiated with healthcare institutions based on specialty, duration, and hours. Go-to-market is sales-led and enterprise-focused: direct outreach to hospitals, GGZ, VVT, and arbodiensten, complemented by SEO-driven city-specific landing pages for 20 Dutch cities and content marketing. The company is a subsidiary of House of Talents, a diversified talent solutions group, having joined in 2013. ViaMedica reports a 4.8/5 average satisfaction rating and 95% satisfaction rate across both doctors and institutions.

Name

ViaMedica

Legal name

viaMedica B.V.

Website

https://viamedica.nl

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

ViaMedica is a Dutch medical staffing agency connecting 500+ doctors with 150+ healthcare institutions across the Netherlands, providing matching, compliance verification, payroll, and administrative services for flexible doctor placements.

Ownership category

akta.pro rank

Headquarters

HQ city

Bussum

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Staffing/Recruitment Services: ViaMedica earns revenue by matching qualified medical professionals (doctors and medical specialists) with healthcare institutions that need temporary or permanent staffing solutions. The company acts as an intermediary, charging healthcare institutions for finding and placing qualified medical professionals. Revenue is generated through successful placements and ongoing assignments.
2. Payrolling Services: ViaMedica offers payroll solutions for doctors who want flexible work without ZZP status. The company handles remuneration and administration, providing the flexibility of diverse assignments without the administrative burdens of entrepreneurship. Doctors receive a fixed income while ViaMedica manages all payroll, pension accrual, and insurance matters.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

ViaMedica is a Dutch medical staffing and brokering agency that matches qualified doctors and medical specialists with healthcare institutions for temporary and permanent assignments. The firm conducts personal intake interviews with each doctor, performs compliance verification (BIG, VOG, Wkkgz), and provides administrative support including contract management, invoicing, payroll, and tax services for ZZP doctors.

Product overview

ViaMedica operates as a medical staffing and brokering platform that connects doctors and medical specialists with healthcare institutions across the Netherlands. The core offering consists of two main service lines: matching services for doctors seeking flexible work arrangements (including ZZP/freelance support, payroll services, and administrative ontzorging) and staffing solutions for healthcare institutions (covering compliance checks, administrative handling, and quality matching). The platform organizes work through flexible pools for various care settings (SEH, EHH, HAP, HIC) and provides career support throughout a doctor's career lifecycle. ViaMedica serves multiple medical specialties and healthcare sectors including hospitals, GGZ (mental health), VVT (elderly care), and arbodiensten (occupational health).

Differentiator

Problem solved

Functional benefit

Products and services

• ViaMedica Diensten voor Artsen Staffing and matching service connecting doctors and medical specialists with healthcare institutions for flexible work arrangements, including ZZP/freelance support, payroll services, and administrative assistance. Targeted at all types of doctors: basisarts (ANIOS), medical specialists, pre-retirement doctors, and ZZP doctors seeking entrepreneurial freedom with support.
• ViaMedica Diensten voor Zorginstellingen Healthcare staffing solution for medical institutions providing compliant doctor placements with BIG, VOG, and Wkkgz verification. Covers hospitals, GGZ (mental health), VVT (elderly care), and arbodiensten (occupational health) sectors across the Netherlands with a 4-step process from request to start.
• ViaMedica Payroll Services Payroll solution enabling doctors to work flexibly without ZZP status, handling remuneration, administration, pension accrual, and insurance for healthcare professionals. Doctors receive a fixed income while ViaMedica manages all payroll and compliance matters.
• ViaMedica Flexibele Pools Flexible staffing pools allowing healthcare institutions to access doctors on an as-needed basis, including SEH pools, EHH pools, HAP pools, and HIC pools for acute care. Doctors can join pools to pick up shifts when available.

Quantifiable outcome

• 500+ doctors in network, 150+ healthcare institutions, 40,000+ successful matchings
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• House of TalentscoreOthersHouse of Talents is the parent company of ViaMedica. ViaMedica operates as 'A House of Talents Company' according to their website. This is a corporate ownership/affiliation relationship where ViaMedica is part of a larger organization focused on talent solutions.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• TMI (The Medical Independent): TMI is a Dutch medical staffing and recruitment agency that places doctors and medical specialists at healthcare institutions, operating a near-identical business model to ViaMedica with a focus on flexible placements and ZZP support in the Netherlands.
• Maandag: Maandag is a Dutch staffing agency with a strong healthcare vertical that places medical professionals in hospitals, elderly care, and GGZ organizations, directly competing with ViaMedica for both doctor supply and institutional clients.
• BKV Groep: BKV is a Dutch healthcare staffing company placing doctors, nurses, and allied health professionals at hospitals, elderly care, and mental health institutions across the Netherlands, serving a similar customer base to ViaMedica.
• Bender Groep: Bender is a Dutch staffing and consulting firm specializing in healthcare and public sector placements, with dedicated medical staffing operations that overlap directly with ViaMedica's hospital and GGZ verticals.
• Yacht: Yacht is the Dutch specialist staffing brand of Randstad focused on professional and healthcare placements, including medical specialists and doctors in hospitals, providing a comparable offering to ViaMedica's professional medical matchmaking.
• HeadFirst Group: HeadFirst is a Dutch staffing and HR services group with healthcare and medical specialist placement operations, directly comparable to ViaMedica's matchmaking of doctors with Dutch healthcare institutions.

Broad incumbents

• Tempo-Team: Tempo-Team is a Dutch general staffing agency (part of Randstad) with healthcare placement capabilities, serving hospitals and care institutions and competing for the same flexible medical staffing demand that ViaMedica addresses.
• Randstad Nederland: Randstad is the global staffing leader with a substantial Netherlands healthcare vertical, offering doctor and medical specialist placements as part of a much broader portfolio that competes with ViaMedica on enterprise healthcare institution contracts.
• Robert Half: Robert Half is a global professional staffing firm whose broader healthcare and administrative placements represent an incumbent competitor in the medical talent placement space where ViaMedica operates.
• Hays: Hays is a global professional staffing firm with a healthcare and life sciences division that places doctors and medical specialists, competing with ViaMedica for senior medical talent across European healthcare institutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/viamedica_nl

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ViaMedica