Mind Money Media

What Mind Money Media does

Mind Money Media is a privately held U.S. multimedia and event content production firm focused on financial wellness education, founded in 2021 and headquartered in New York. The company is built around founder, CEO, and Executive Producer Stacey Tisdale, a 20+ year broadcast financial journalist and one of the first women and the first African-American to report from the New York Stock Exchange, and centers its content on personal finance, investing, entrepreneurship, homeownership, credit, diversity and inclusion, and money mindset for women, minorities, and underserved audiences.

Its core offerings are organized around three pillars: (1) the Wealth Wednesdays monthly social media personal finance event series, co-hosted with IHeartMedia/Power 105.1 Breakfast Club host Angela Yee; (2) the Winning Play$ behavior-based financial education program, which won the U.S. Department of Education's Excellence in Economic Education award and has been deployed with the NFL's New York Giants, the WNBA's Washington Mystics, and corporate clients including Microsoft; and (3) professional services for corporate and nonprofit clients, including multimedia content production, corporate financial education and life-skills curricula, event production and speaker booking, and the founder-led 'Change Your Mind, Change Your Money' (Stacey's $horts) mentoring program.

The business model is services-led rather than software-led. Revenue is generated through four streams, all classified as professional services: corporate and nonprofit content production, speaking and media bookings (channeled exclusively through PR partner AlwaysOn PR), live and social media events and campaigns (including Wealth Wednesdays sponsorship), and bespoke financial education program delivery for sports teams and corporations. Distribution relies on founder-driven earned media (Time, Good Morning America, The Breakfast Club, O Magazine), social channels on Facebook, Instagram, LinkedIn, Twitter, and YouTube, and a small set of recurring partnerships (IHeartMedia, Self Financial, TheGrio), with no disclosed pricing, contract values, or enterprise SaaS product.

Name

Mind Money Media

Legal name

Mind Money Media Inc.

Website

https://mindmoneymedia.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Mind Money Media is a New York-based multimedia and event content firm that produces financial wellness education, creator-led programs (Wealth Wednesdays, Winning Play$), and corporate content and speaking services for individuals, professional sports teams, and corporations.

Ownership category

akta.pro rank

Product category

Financial Education Services

NAICS

Information (51)

akta.pro primary industry

Financial Education & Coaching (Digital Programs, Tools) (FSAGADAH)

akta.pro secondary industries

Personal Finance & Financial Literacy for Students (EDAMAIAH), Financial Planning Tools & Financial Coaching (Goal Setting, Apps, Advisors) (EDAAAJAN), Budgeting & Cash-Flow Management (EDAAAJAA)

Keywords

• Financial education content
• Personal finance media
• Financial wellness programs
• Multimedia content production
• Corporate financial literacy

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Content Production Services: Creating financial education content for corporations, entrepreneurs, and nonprofit organizations. Includes multimedia content, consulting, and branded content production.
2. Speaking and Media Bookings: Booking engagements for Stacey Tisdale as a speaker and media expert. Contact through AlwaysOn PR for speaking and media appearances.
3. Events and Campaigns: Partnering with corporations, entrepreneurs, and nonprofits for live and social media events, including speaker identification and booking services.
4. Financial Education Programs: Creating financial education and life skills programs for professional sports teams and corporations, including curriculum development for college students on behalf of the White House.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Mind Money Media is a multimedia and event content provider that creates financial wellness and personal finance education content for both individual consumers and corporate clients. The company produces content, delivers the monthly Wealth Wednesdays social media event series, develops behavior-based financial education programs like Winning Play$, and offers corporate consulting plus speaking engagements led by founder and financial journalist Stacey Tisdale.

Product overview

Mind Money Media is a multimedia content provider offering financial wellness education through multiple channels. The core offerings include Wealth Wednesdays (a co-hosted digital series with Angela Yee), the Winning Play$ financial education program for students (winner of the U.S. Department of Education's Excellence in Economic Education award), and Content Production/Events & Campaigns services for corporate clients. The company also offers Speaking & Media bookings and the 'Change Your Mind, Change Your Money' financial wellness mentoring program.

Differentiator

Problem solved

Functional benefit

Brands

• Wealth Wednesdays: Monthly social media personal finance event co-hosted with IHeartMedia, Power 105.1 Breakfast Club host Angela Yee
• Winning Play$
• Stacey's $horts

Products and services

• Content Production

Quantifiable outcome

• Winning Play$ program recognized with U.S. Department of Education's Excellence in Economic Education award and National Association of Black Journalists Community Service award

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• IHeartMedia / Power 105.1coreGTM or Marketing PartnerOngoing monthly partnership for Wealth Wednesdays, a social media personal finance event series co-hosted with IHeartMedia's Power 105.1 Breakfast Club host Angela Yee, providing financial wellness content and brand partnership opportunities.
• All Stars Helping Kids (Ronnie Lott Foundation)coreStrategic or Co-development PartnerNFL Hall of Famer Ronnie Lott's foundation helped create the Winning Play$ financial education program and introduced the initiative to his network, including former teammates like Joe Montana.
• Angela YeecoreGTM or Marketing PartnerCo-host of Wealth Wednesdays with Stacey Tisdale. Angela Yee is host of IHeartMedia/Power 105.1 The Breakfast Club, bringing audience reach and credibility to the financial wellness initiative.
• TheGriominorStrategic or Co-development PartnerTheGrio partnered with Winning Play$ to celebrate Black women and feminism with Gloria Steinem, creating event content and media coverage for financial empowerment initiatives.
• Gloria SteinemminorStrategic or Co-development PartnerFeminist icon and friend collaborated on events to empower young Black women, including a celebration event with Winning Play$ and TheGrio.
• AlwaysOn PRcoreChannel Partner/ Reseller/ DistributorPR agency handling all booking engagements for Stacey Tisdale. Contact: Jay Jones at [email protected] or (212) 246-6236 for speaking and media appearances.
• Self (Self Financial)minorGTM or Marketing PartnerAffiliate partnership for financial wellness app promoting credit building and financial security. Wealth Wednesdays and The Breakfast Club partnered with Self to provide resources during COVID-19 economic challenges.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Greenlight Financial Education (Greenlight): Greenlight offers a kids' and family financial education app and curriculum. Comparable as a behavior-based financial learning platform targeting students and families, paralleling Mind Money Media's Winning Play$ approach.
• Ellevest: Ellevest combines financial education content with investing tools targeted at women. Comparable as a financial wellness content brand with educational and behavioral-change components aimed at underserved audiences.
• Zogo Finance: Zogo provides gamified financial literacy content for students and financial institutions. Compares to Winning Play$ as a youth-focused financial education content product.

Broad incumbents

• Common Sense Media (Financial Literacy): Common Sense Media produces educational content for families and youth, including financial literacy programming. Comparable as an award-recognized education content producer with school and family distribution.
• Suze Orman: Suze Orman is a personal brand financial educator producing books, courses, podcasts, and live events. Comparable as a founder-led financial media and education business monetizing speaking, content, and curriculum.
• Ramsey Solutions: Dave Ramsey's media company produces financial education content, books, courses, and live events. Comparable as a personality-led financial education media and content business with curriculum, speaking, and event monetization.

Direct peers

• Next Gen Personal Finance (NGPF): NGPF provides free personal finance curriculum for K-12 schools and has won recognition from the U.S. Department of Education. The closest direct peer to Mind Money Media's Winning Play$ in school- and student-based financial literacy delivery.
• The Penny Hoarder: Personal finance content media company producing articles, partnerships, and educational content on budgeting, credit, and money management — the same content verticals Mind Money Media covers.
• Black Enterprise: Black Enterprise is a media and education platform covering personal finance, investing, and entrepreneurship for African-American audiences. Tisdale was formerly a senior editor, and the focus on Black wealth-building content directly overlaps Mind Money Media's positioning.

Others

• iHeartMedia (Personal Finance Content / Podcasts): iHeartMedia is both the distribution partner (Wealth Wednesdays / Power 105.1) and a comparable content producer in personal finance podcasting and on-demand audio — adjacent/ecosystem participant with overlapping audience monetization.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mindmoneymedia
• YouTubeyoutube.com/channel/UCPV1TJc50kU9pt-UwNLMvUQ
• Facebookfacebook.com/StaceyTisdaleMoney
• LinkedInlinkedin.com/in/stacey-tisdale-2086097
• Instagraminstagram.com/staceytisdale1120/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mind Money Media