VALUE
VALUE is an Athens-based, founder-owned digital marketing agency founded in 2018 that delivers strategy, branding, performance marketing, web development, and AI/AR-enabled marketing services to enterprise and mid-market clients across Greece with international project delivery.
- Company typePrivate
- Founded2018
- HeadquartersAthens, Greece
- Headcount11–50
- GTM typeB2B
- OfferingServices
What VALUE does
VALUE is a privately held, founder-owned full-service digital marketing agency headquartered in Athens, Greece, founded in 2018 by Konstantinos Kotsigiannis (Co-Founder and Digital Marketing Director) and Ioanna Anastasakis (Co-Founder). The firm operates under the legal entity "VALUE-Ioanna Anastasakis" and reports 11–50 employees, with no institutional funding, parent company, or public listing disclosed. From its Athens base, VALUE delivers integrated marketing services organized around three pillars: Strategy (market analysis, competition analysis, funnel creation, performance marketing, real-time reporting), Design/Branding (branding, UI/UX design, content creation, motion/After Effects production, AR projects), and Technology Development (website development, data mining, chatbot development, and AI/machine learning integration). It serves enterprise and mid-market clients primarily in Greece with project-level reach into international brands including Gap, Lee Jeans, Wrangler, Kopparberg, and Beat.
The agency's commercial model combines professional-services retainers with performance-marketing revenue streams (transaction-fee based media buying with real-time ROI measurement), and pricing is custom-quoted rather than publicly listed. Distribution is consultative: inbound via the company's website (value.marketing), phone (+30 210 93 59 140), email ([email protected]), and meeting-booking flows, with thought-leadership activity through a blog and co-founder conference speaking. VALUE has accumulated 30+ industry recognitions since 2019, including Indie Awards "Best Medium Indie Agency of the Year" (2024), multiple UX/CX 2025 Gold and Silver awards across verticals, Netty Awards, E-volution Awards, Clutch, and a Great Place to Work certification, supporting brand authority in the Greek digital-marketing space.
VALUE firmographics
Firmographics- Name
- VALUE
- Legal name
- VALUE-Ioanna Anastasakis
- Website
- https://value.marketing
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- VALUE is an Athens-based, founder-owned digital marketing agency founded in 2018 that delivers strategy, branding, performance marketing, web development, and AI/AR-enabled marketing services to enterprise and mid-market clients across Greece with international project delivery.
- Ownership category
- akta.pro rank
VALUE industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Direct Mail Advertising (54186)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Brand Consulting, Audits & Research (Brand Health, Equity, Competitive) (BPAFAEAJ)
- akta.pro secondary industries
- Pricing, Revenue & Commercial Analytics (BPAHALAM), AI/ML Revenue Optimization Platforms & Decision Automation (THALAOAM), Naming & Verbal Identity (BPAFAEAB)
Keywords
Where VALUE is headquartered
LocationHeadquarters
- HQ city
- Athens
- HQ country
- Greece
- HQ region
- Europe
Offices1 record
Markets served
VALUE business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Digital Marketing Services: Full-service digital marketing agency providing strategy, branding, performance marketing, website development, content creation, and AI/machine learning integration services to businesses.
- Performance Marketing: Data-driven advertising campaigns where advertisers pay for successful transactions, with real-time ROI measurement and trackable/measurable results down to the click level.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels10 records
VALUE product offering
Product offeringCore offering
VALUE is a full-service digital marketing agency that delivers a 360-degree mix of strategy, branding and design, performance marketing, web development, and AI/AR-enabled marketing solutions to Greek and international brands. The agency operates across three service pillars — Strategy (market analysis, competition analysis, funnel creation, performance marketing, real-time reporting), Design (branding, UI/UX, content, video, AR projects), and Development (websites, data mining, chatbots, AI/ML) — earning its revenue through custom, project-based professional services engagements.
Product overview
VALUE is a multi-award winning Digital Marketing Agency offering full-service digital advertising and marketing strategy with a 360° market approach. The company provides an integrated suite of marketing services organized around three core pillars: Strategy (Market Analysis, Competition Analysis, Funnel Creation, Performance Marketing, Real Time Reporting), Design/Branding (Branding, UI/UX Design, Content Creation, After Effects Production, AR Projects), and Technology Development (Website Development, Data Mining, Bot Development, A.I. & Machine Learning). Services are delivered across various platforms including Google Ads, Facebook, Instagram, TikTok, and LinkedIn, with specialized expertise in e-commerce, healthcare, automotive, hospitality, and lifestyle sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Market Analysis
Quantifiable outcome
- 165% increase in event responses within 3 months for medical tourism campaign
- +6 more outcomes
Companies that use VALUE
Customer profileNamed customers17 records
Segments5 records
Ideal customer profiles4 records
VALUE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability11 records
Feature4 records
VALUE partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
VALUE competitors and assessment
Company assessmentDirect peers
- Ustwo: Independent digital studio combining product, brand, and emerging technology (AI/AR). Comparable mid-sized, award-driven, multi-capability creative-tech agency profile.
- Dept Agency: Mid-sized, tech-forward digital agency combining creative, performance marketing, and emerging technology (AI/AR/data). Operates at similar size and capability tier to VALUE and targets the same brand transformation and martech-driven engagements.
- MediaMonks (Monks): Global digital-first production and creative agency with strong capabilities in AR, content, data, and performance marketing — a directly comparable technology-enabled creative model, albeit at much larger scale.
- AKQA: Award-winning digital agency combining design, brand, and innovation (including AI/AR) for global brands. Comparable in creative-tech positioning and award-driven credibility.
- Tool: Boutique creative-led agency with strong tech and AR capabilities, recognized across the award circuit. Comparable to VALUE as an independent, award-winning, creatively driven digital shop.
- R/GA: Tech-led creative agency with deep expertise in AI, AR, data, and connected products. Highly comparable on the innovation/martech axis and global enterprise client profile.
Regional players
- Bold Ogilvy (Ogilvy Greece): Local Greek arm of the global Ogilvy network offering advertising, branding, and digital marketing services. Direct head-to-head competitor for Greek enterprise marketing budgets.
- Isobar (Dentsu Greece): Dentsu's digital-first agency brand operating in Greece, covering digital transformation, commerce, and marketing services. Competes with VALUE for digital strategy and performance engagements in the Greek market.
Broad incumbents
- Huge: Global experience-led digital agency combining strategy, design, marketing, and technology for enterprise clients. Overlaps with VALUE's 360-degree service model but at significantly larger scale and global footprint.
- Wieden+Kennedy: Independent global creative agency known for iconic campaigns and digital/marketing innovation. Comparable in independent ownership and award-driven positioning, but at global enterprise scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
VALUE social profiles
Digital presenceVALUE financial estimates
Financial estimateRevenue estimate
Valuation estimate
VALUE leadership team
Management profileNumber of profiles
Profiles2 records
VALUE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VALUE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VALUE
What does VALUE do?
VALUE is a full-service digital marketing agency that delivers a 360-degree mix of strategy, branding and design, performance marketing, web development, and AI/AR-enabled marketing solutions to Greek and international brands. The agency operates across three service pillars — Strategy (market analysis, competition analysis, funnel creation, performance marketing, real-time reporting), Design (branding, UI/UX, content, video, AR projects), and Development (websites, data mining, chatbots, AI/ML) — earning its revenue through custom, project-based professional services engagements.
Is VALUE a public or private company?
VALUE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was VALUE founded?
VALUE was founded in 2018. It employs 11 to 50 people.
Where is VALUE based?
VALUE is headquartered in Athens, Greece, in the Europe region.
How does VALUE make money?
Two revenue lines are on record. Digital Marketing Services are the primary driver. The others are performance Marketing.
Who are VALUE's main competitors?
Direct peers on record are Ustwo, Dept Agency, MediaMonks (Monks), AKQA, Tool and R/GA. Regional players are Bold Ogilvy (Ogilvy Greece) and Isobar (Dentsu Greece). Broad incumbents are Huge and Wieden+Kennedy.
Does VALUE have an API?
No public API is recorded for VALUE.
What industry is VALUE in?
VALUE's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAEAJ, Brand Consulting, Audits & Research (Brand Health, Equity, Competitive), with a secondary code of BPAHALAM, Pricing, Revenue & Commercial Analytics. Its NAICS code is 541810 and its SIC code is 7311.